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What to do when your Amazon Seller Account gets placed on a hold?

Kika Angelic



Have you suddenly lost access either to your buyer or seller account without any notification from Amazon? Are you hopeless and desperate? Read the most detailed article addressing this topic from a seasoned advisor Kika Angelic to learn everything you need to know.

When something goes wrong on the Amazon marketplace, your Seller Account will typically get suspended following a deactivation e-mail, until you address the matter by preparing a Plan of Action. While the situation can be very upsetting, at least you can still login to the Seller Central and manage your store.

However, there are severe actions which Amazon routinely takes, that cause even more distress to third party sellers than regular suspensions. These are called “Account Holds” and formally referred to as “frauded accounts” or “frauded account status” by Amazon employees.

Amazon places a hold on an account when security concerns are raised – this can happen due to numerous reasons, which are not mentioned in public policies available in the Seller Central.

In addition, no e-mails or notifications are sent to the affected individuals informing them of this action being taken or advising any steps how to proceed and have the matter resolved. This makes the experience very scary and unexpected.

Here I am listing some very common reasons for seller or buyer account holds on Amazon:

  • You suddenly logged into your buyer/seller account after a long time of dormancy and then immediately started making updates to account details or listing products.
  • You accessed your buyer/seller account from an unusual location (distant foreign country) or using a new device.
  • You repeatedly entered incorrect password or OTP code when entering your buyer/seller account.
  • Your charge method on file was rejected when making a purchase as a buyer or paying for selling fees and a chargeback was filed or the card was reported as stolen.
  • You used your buyer account to damage a competitor. This includes placing test buys.
  • You misused your buyer account for facilitating drop shipping, especially through Amazon Prime.
  • You are misusing Amazon gift cards for illegal activity to avoid being traced.
  • You have a high purchase return rate exceeding 10% as a buyer and Amazon has evidence that you are sending back damaged/unsellable items, therefore causing them expenses.
  • You experienced a sudden increase in sales as a seller and it appears to Amazon that you are not fulfilling the orders. This is especially the case with old accounts, which are not subject to disbursement holds.
  • You are maintaining a high amount of sales without entering a sufficient tracking information and you have long shipping and handling times.
  • You are confirming orders as shipped and then refunding, when you run out of stock, instead of properly cancelling orders.
  • You sold or transferred your buyer/seller account.
  • You appear to be aiming to artifically increase the sales rank of your products.
  • You have a lot of unanswered Buyer-seller messages and your Seller Account is experiencing an increase of non-receipt claims.
  • You are listing a high volume of new listings at a “too good to be true” price.
  • You are offering replacements to customers reporting non-receipt claims.
  • Your Seller Account is old and not subject to payment holds and you are requesting daily disbursements while seeing an increase of sales.
  • You are e-mailing Amazon’s higher departments with frivolous complaints, including complaining that you lost the Buy Box or that your items are no longer selling.

There are many other reasons and the situations mentioned above are just some examples.

When a buyer or seller account is placed on a hold by Amazon, the buyer/seller loses his entire access and ability to login.

Amazon Seller Account holds typically don’t affect both the buyer and seller account. However, if you share the same login e-mail address with your buyer account as a seller, you won’t be able to login into the Seller Central either, despite your Seller Account remains fully active and accepting orders.

If you are unsure about your type of a hold, here are some notes which may help you:

Buyer account holds – The seller is unable to access his buyer account but his storefront still displays all products as available for sale. All Amazon-related notifications continue being sent to the seller through e-mail or Amazon Seller App. If the affected seller uses identical login details, then he is unable to access the Seller Central. He can still post on the Amazon Seller Forum and ask for help.

Seller account holds – The seller is unable to access both his buyer and seller account. His storefront appears suspended and no products are available for sale. No Amazon-related e-mails or notifications are being received. The affected seller is unable to post on the Amazon Seller Forum and if he posts there using a different Seller Account requesting help with restoring his access to the other store, one of the moderators will immediately permanently ban him from the forum and delete any thread started regarding the matter.

Amazon Buyer Account Holds

Buyer account holds are more common and they are quite easy to get resolved. Some of them are lifted within a few minutes or hours past enforcement, but it remains crucial to act quickly.

The affected individual can call the buyer Customer Service and explain the matter. Following this, he should be connected to an Account Specialist over the phone or advised to e-mail It may be necessary to provide Amazon some verification documents such as bank account statements or credit card statements.

Why is Amazon placing Buyer Accounts on a hold?

When detecting suspicious activity, including having a payment for an order rejected by the bank, incorrect password being entered or the account accessed from an unusual location (such as Egypt, Algeria by a Belgian or Japanese registered buyer), Amazon suspects that the charge method was stolen or account compromised. They will therefore place the account on a hold and request verification documents.

If a newly registered buyer uses $1000 worth of Amazon gift cards on their first day to buy the latest iPhone, this raises red flags as well. Scammers are routinely buying Amazon gift cards using stolen credit cards and then purchasing expensive goods. The illegal activity doesn’t end there. If they manage to receive the goods, they will often request a return and send back a box filled with dirt or a brick to receive a full refund.

There are buyers who are misusing Amazon’s generous return policies to send back faulty items from home and exchange them for a new unit or even returning half-empty boxes with accessories and content missing, claiming that it was received in this condition. While Amazon rarely refuses a return or a refund, they are silently monitoring the numbers and once the loss exceeds any profit, action will be taken against the customer.

Many sellers will place an order from a competitor to damage them or try to take advantage of their own knowledge of Amazon’s inner performance targets and extort their supplier by threatening them with a negative feedback.

Amazon can detect potential fraudulent activity and following this, they will take action.

How to prevent and proactively protect your business against Buyer Account Holds:

  • Never purchase anything using the buyer account connected to your Amazon storefront and maintain a separate buyer account to buy on Amazon or don’t buy on Amazon at all. If you decide to buy through Amazon anyway (just like I do), don’t leave any Seller Feedback Ratings or Product Reviews and don’t initiate returns, cancellations, A-to-Z Guarantee Claims or Chargebacks. Don’t click on “Helpful” or “Unhelpful” votes on Product Reviews.
  • Enable user permissions through the Amazon Seller Central for at least one alternative e-mail address. This way, once your Buyer Account gets placed on a hold, you will be still able to access your Seller Account using the backup e-mail address, which has User Permissions.

Amazon Seller Account Holds

Seller Account holds are less common than Buyer Account holds, however once they happen, their effects are extremely damaging to the entire business affected and it can take anything from a few weeks to years to have them lifted.

Merchants registered before August 2016 are more likely to have their accounts placed on a hold, because their funds are not subjected to rolling reserves and they are able to request a full disbursement anytime, prior to fulfillment.

You will most likely learn about your Seller Account being placed on a hold by seeing an innocently looking message in a red rectangle stating “Help us protect your account: We have detected unusual activity on your account and have locked it temporarily. Please contact customer service for further assistance”, when trying to login:

Alternatively, you will see a wording stating that you are not authorized to access the Seller Central or that specific user:

“Status – Status for your currently selected merchant and marketplace – (i) Welcome to Seller Central – You don’t have access yet. Sign in as a different user.”

There will be strange looking CID, MCID, MKID and S codes under the notice, along with a date and time, as pictured:

Amazon keeps changing the login screens when a “frauded” seller tries to enter the Seller Central, however you will most likely see something similar, as above.

If you think that you will be able to simply appeal and get reinstated, this is not the case here. Since you are not sent any explanation, you have no access to your account, you can’t post on the forum or contact Amazon in any other way, you will very soon become very desperate.

After spending several days escalating the matter and e-mailing all possible Amazon departments including the Seller Performance, Managing Director or Jeff Bezos, here is what will typically land into your e-mail inbox:


Dear Seller,

We have discovered information that indicates your Amazon seller account has engaged in deceptive, fraudulent, or illegal activity. This conduct violates the Amazon Services Business Solutions Agreement. As a result, we have closed your Amazon seller account to prevent harm to our customers, other selling partners, and our store. Your listings have been deactivated, and any open orders have been cancelled.

If you believe there has been an error, please respond to this email.



As you can see, the wording doesn’t mention any specific reason or an indication of a reason. It will be up to you to find out what is behind the account hold.

Sadly, this specific type of enforcement is typically enacted towards large, well-established sellers, who are processing thousands of orders per month, therefore they end up being presented with a hopeless situation – knowing that their metrics will explode if they don’t regain access quickly.

Many victims will immediately search for a prominent Amazon Seller Account reinstatement expert, thinking that a payment of a large retainer fee ranging from $1000 to $20000 will get them back to the platform. However, you should know that the vast majority of such service providers will reject this type of work or only promise assistance with no guarantee of a success. You will be told that “frauded accounts” are nearly impossible to appeal.

I have been reinstating Amazon Sellers subjected to Seller Account Holds since I was 19 and I possess a deep understanding of Amazon’s standard operating procedures. Rather than requesting a fortune from desperate businesses, I was mostly assisting them completely for free, just to perfect my skills and learn something new.

However, because of my success, I became targeted both by unsuccessful rival advisors and their befriended Amazon Executives, who got me defamed and removed from the Amazon Seller Forum, where I was providing the free assistance. If you don’t know my story, here you can learn more and even support me, if you found this article helpful:

I am currently still offering assistance with Amazon-related matters, however because of my situation and increased expenses, I started charging a small fee of $24.99 through my OnlyFans page, where anyone can subscribe to access my Amazon appeal work at There, you will be able to find example appeals addressing Seller Account Holds or even message me privately and have me assist you.

The vast majority of Seller Account Holds which I witnessed in my client’s cases were enforced towards foreign sellers, often drop shippers, who processed thousands of orders, frequently refunded, didn’t ship using tracked shipping carriers supported by Amazon and setup long shipping and handling times.

Others were small sellers who got into a conflict with a competing merchant over a listing, which they shared and unwisely placed a test buy to leave them a negative feedback.

But each case is individual. The most important thing is not to run out of your appeal attempts by emotively bombarding Amazon with e-mails – you only have a few attempts available.

Account Holds are not appealed with a Plan of Action, but by proving Amazon that they “erred” – were wrong when making the decision.

I have seen cases where sellers did not appeal at all but instead aimed to “go public” and “go viral” and achieved a restoration of their account by publishing a catchy blog or a shocking LinkedIn post, evidencing their outrage and frustration.

Why is Amazon placing Seller Accounts on a hold?

Amazon has a so-called “Good Seller Gone Bad” policy, which describes a common scenario, where someone sells their aged dormant Seller Account to a different entity. That entity then lists a large amount of expensive and popular products at a fraction of their recommended retail price and sets up very long handling and shipping times to ensure a 1-2 months Estimated Delivery timeframe.

The aim is to generate as many customer orders as possible and disburse all earnings daily, without fulfilling anything. As you know, aged Seller Accounts are not subject to any rolling reserves, therefore they can request a full payment every day. This is the reason, why are you seeing so many suspicious individuals inquiring across Facebook groups, whether someone would be willing to sell their “aged” account. The sellers will implement various stalling tactics, including offering replacements or refunding just the customers who complain, while still keeping a large portion of the earnings from those who did not notice that their purchase never arrived.

Sadly, many innocent sellers, including dropshippers, international sellers from smaller distant countries without reliable carrier networks or nomadic freelancers are wronged by Amazon’s automated bots scanning through the Seller Central interface hoping to catch bad actors.

Thousands of such sellers lost their accounts during the coronavirus pandemic, seeing a surge in sales, while delivery of shipments was being delayed due to various restrictions imposed in the buyer’s destination country.

What is happening inside your Seller Account, while it is placed on a hold?

If it is just your Buyer Account, which is placed on a hold, then you will be able to view your active storefront, receive e-mails with notifications regarding Buyer-seller messages, return requests, FBA notifications, order notifications and similar… the only difference will be that you won’t be able to login. And keep in mind that Amazon will still issue you defects for any A-to-Z guarantee claims or negative feedbacks complaining about unresponsiveness.

If it is your Seller Account which is placed on a hold, then you will stop receiving any notifications from Amazon, effective immediately. Any pending orders will be cancelled. Amazon will start reversing all of your historical credit card chargebacks which were covered by them or decided in your favor and charging them out of your Seller Account balance. All of your recent customers will be e-mailed and informed that you abandoned the platform and invited to ask for refunds. A special team of Amazon Account Specialists will begin “cleansing” your account, which may include removing listings which you created.

To learn what will happen following account reinstatement, wait till the end of my article.

How to prevent and proactively protect your business against Seller Account Holds:

  • Never confirm shipment and then refund as an alternative to order cancellation. Amazon is secretly monitoring your refund rate and they are also scanning Buyer-seller messages for evidence of sellers initiating contacts and apologizing for running out of stock and offering a refund. Cancelling may damage your metrics but not as much as trying to game the system.
  • If you are based in one of Amazon’s partnered countries, purchase shipping from Amazon or use FBA. Even if you are shipping untracked or using a carrier not supported by Amazon and you have a very long handling and shipping time, offer an Expedited delivery and Next Day or Second Day service and deliver those orders using FedEx or a different carrier integrated with Amazon. Amazon investigators looking for a proof of fulfillment will accept this as evidence that you are able to fulfill orders quickly if needed and it will prevent a hold being placed against your account.
  • When drop shipping, try to have at least one unit of every product which you sell available in stock, so you can fulfill the order yourself, in case your supplier runs out of stock.
  • If you are a FBM seller, answer Buyer-seller messages on time and login to the Seller Central at least once a day. Otherwise, having many messages piled up and no activity on your part may attract Amazon’s investigators, thinking that you have abandoned the business.
  • Never offer buyers any incentives for removing a feedback, editing a product review or withdrawing an A-to-Z Guarantee claim. Having your Seller Account placed on a hold is not worth it.
  • Never place any “test buys” or attempt to participate in wars with competing merchants. If someone is genuinely infringing your intellectual property, take a legal action or sign up for the Amazon Brand Registry, alternatively have your brand gated.
  • Never hire any virtual assistants to manage your entire Amazon Seller business. I can confirm that 90% of those who appointed me to assist them with having their account holds lifted were either successful British, American or Israeli businessmen, who wanted to earn without putting much time and effort into managing their business. They had a lot of inventory and resources, however instead of investing into appropriately trained local staff, aware of Amazon’s policies and performance targets, they appointed cheap Fiverr-grade virtual assistants from Asia, who destroyed their accounts. The account’s metrics looked perfect, however if the business owners looked closer, they would be able to see that their virtual assistants were heavily incentivizing any unhappy customers by refunding and sending additional credits. After having their account access restored, my clients had to promise me that they will never use any virtual assistants again.
  • When experiencing a sudden increase of non-receipt complaints (which includes Buyer-seller messages, not just A-to-Z Guarantee claims), place your Seller Account on Vacation Settings until the whole situation improves. Many such sellers are instead trying to increase their sales and improve their metrics, which actually worsens the matter in Amazon’s eyes and attracts the attention of Account Specialists, thinking that you are a “Good Seller Gone Bad”, who is trying to generate a lot of sales and then run away with money.
  • Don’t file a credit card chargeback when Amazon charges you through your Seller Account, even if you disagree with the amount.
  • Only contact Amazon or submit appeals when you really have to. Agressively appealing every defect/enforcement and demanding to have it removed may attract unwanted attention to your business from senior Amazon employees, who may not appreciate your proactiveness and find it suspicious.

Warning signs of an account hold incoming

I should also mention, that you can see warning signs in your Seller Account indicating that a Seller Account Hold may be incoming.

Velocity reviews are one of them.

If you ever receive a Velocity Review and your funds are withheld, DON’T try to aggressively appeal and have it lifted (like most sellers do) unless your Seller Account is deactivated during the review.

In such case, appeal the enforcement by providing Amazon with all of the following:

– How long you’ve been in business

– The sources of your inventory

– Anticipated monthly sales on Amazon

– The availability of items for shipping

– The address of any retail locations

– Links to other Amazon websites where you are actively selling

– Tracking information for recently dispatched orders

– Your tax number

Additionally, don’t place your Seller Account on Vacation Settings. Wait for Amazon to carefully review your account and ensure that orders are still getting fulfilled, despite you aren’t getting paid (yes, I know how badly it sounds).

This is typically the last pre-account hold measure, where Amazon is still giving you a chance to recover. Velocity Reviews can take anything from a few days to up to 90 days to be completed, however once this is done, your funds will be automatically released and you may continue trading undisrupted.

I would advise you to always keep a financial reserve, which you can use in case you experience a Velocity Review.

What will happen following account reinstatement from an account hold?

If it was just your Buyer Account, which was placed on a hold, while your Seller Account remained active – just inaccessible, then you will have a bad time dealing with all the resulting defects and complaints from customers. Amazon will not help you remedy the situation in any way.

Since reinstatements following a Seller Account Hold are extremely rare, Amazon prepared very interesting remedies for affected sellers. Once you return back to the Seller Central, the account will be in a pristine condition, regardless of any metrics exceeding the targets.

All existing suspended accounts, which are a part of the account placed on a hold will be fully reinstated and operational, including accounts which were suspended many years ago for unrelated issues.

Any A-to-Z guarantee claims for orders placed just before the hold will be funded by Amazon and historical issues will no longer be considered against the seller.

What to do if you know someone who can no longer access his Amazon Seller Account

Every day, I can see desperate sellers begging for help on social media with what are clearly Seller Account Holds, but no one can provide them proper assistance.

If you ever encounter someone like this, please show them this article or advise them to reach out to me at, where they can get a genuine resolution to their problem.

Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):

My name is Kristina Hajdukova, but I am known as Kika Angelic. I have been selling online since high school and I dedicated my entire life to helping other Amazon Sellers and building the seller community Regarding Amazon Seller Performance, you can always participate in my Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome. If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at:

How Long do Factories Usually Shut Down for Chinese New Year?

Kika Angelic



If you are an Amazon Seller who has been doing business involving importing from China for some time already, you may be familiar with the regular anxiety as February approaches each year. Every time Chinese New Year comes around, a lot of Amazon Sellers who rely on imports from China gets thrown for a loop. Rookie sellers often fail to anticipate the holiday’s impact on their production timelines, shipping timelines, and quality control.

As many seasoned sellers know, it’s critical to start planning for the CNY holiday far in advance. Factories shut down for several weeks, and after they reopen, it takes at least a few more weeks to get back up to full production capacity.

Here I will address the typical effects of these holidays and the actions you can take to avoid problems with your Amazon business.

How Long do Factories Usually Shut Down for Chinese New Year?

During the Chinese New Year holiday period, every factory in China shuts down… Yes, every factory. The official public holiday only lasts for seven to eight days. However, most factories are fully closed for two to four weeks.

Additionally, many Chinese factory workers take extra time off, leaving in the weeks leading up to company closure dates, slowing production down significantly. Many workers will not return immediately afterward, meaning it can take up to a month for production to return to full capacity after the holiday.

Why do Factories and Employees Take So Much Time Off?

Chinese New Year, also called the Spring Festival, is the country’s most important holiday. Like Thanksgiving or Christmas in the US, people travel back home to spend time with their families.

Since most factory workers are migrant laborers, they generally live far away from their hometowns and travel hundreds of kilometers or more to return home. If they have a husband or wife and children, it may even be one of the only times they see them during the whole year.

Companies require long closure times to allow workers to travel home and then back to the city where they work. 

5 Things You Should Note

With so many people traveling for Chinese New Year and the lengthy factory closures, there are certain things you need to understand if you want to properly manage your Amazon inventory and maintain your expected level of quality.

#1 It Takes Factories at Least a Month to Restart After Chinese New Year Holiday

You might assume that the same workers who left before the holiday will be coming back afterward. However, Chinese New Year is generally the preferred time to switch jobs in China.

Up to a third of workers might move to another factory or decide to stay in their hometowns and not come back. As such, your manufacturer needs to hire new workers and get them up to speed. Because of this, many factories will not be back to full production levels until about a month after Chinese New Year.

Based on my own experience, I had it frequently happen to me that a completely new salesperson turned up after February, who had no recollection of what I ordered before.

#2 There are Increased Quality Issues Before and After the Holiday

Before the holiday, factories are in a mad dash to get orders out the door, which leads to more things being missed and more quality issues than usual. You may see incorrect quantities of units received by Amazon FBA facilities following shipment, because your supplier opts to ship everything as it is (incomplete), as opposed to delaying and risking you cancelling the whole order. After the holiday, the factory needs to hire new workers who are more likely to make mistakes than experienced ones.

As such, consider stepping up your product inspection efforts in the months before and after the Spring Festival. 

#3 The Cost of Shipping Goes Up Drastically Around the Holiday

With the lengthy factory closures and the rush to get products out beforehand, manufacturers will often charge more if you want to ship an order close to Chinese New Year.

In addition to your factory taking time off, shipping companies also take time off. As such, heavy volumes are going to the ports before the holiday with only a limited number of ships, which means shipping rates go up.

Shipping rates have been a big topic in recent years, and they are much lower now than during the pandemic, but keep in mind that Chinese New Year is typically the most expensive time to ship.

#4 You Should Never Pay a Deposit Just Before the Spring Festival

Sometimes companies go out of business — and in China, the Spring Festival is the most common time of year to close down permanently. Factories that have not been doing well financially often choose to go out of business during Chinese New Year.

Paying a deposit just before the holiday can be a disastrous proposition. If your factory intends to close permanently and does not tell you, you may never get it back, so be sure to wait until they reopen.

#5 You Need to Forecast Far in Advance to Adjust for Production Times

As I have discussed, several factors affect production around the Chinese New Year. These include the rush before the holiday, the long closure times, and the ramp-up period afterward.

For any orders you would want to receive in March/April, you should start discussing them with your suppliers by around September/October.

When planning schedules, it is a good idea to take past data into account and also consider what may or may not happen globally. It is essential to forecast your inventory needs far in advance and consider many factors when developing your ordering schedule.

When do Factories Close for Chinese New Year 2024?

The dates for Chinese New Year and other traditional festivals are based on the Chinese lunar calendar, and thus they change every year, relative to the Gregorian calendar we use in the West.

February 10, 2024 is the first day of the “Year of the Dragon.” The official government holiday will last from February 10th through the 17th. Some factories may close earlier in the month and many will be fully closed for two to four weeks. So check with your factory contacts to get their exact closure dates.

As I have discussed, Chinese New Year is China’s most important holiday, leading to significant factory downtime and increased quality mishaps. As such, you should step up your quality control efforts around this time.

I hope you found this article helpful. If you are an Amazon Seller looking for free help with any Amazon related issues from me or other sellers with whom you can network, don’t hesitate and join our discussion forum for Amazon Sellers.

To stay in touch on Facebook, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome too.

If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into the free public discussion forum for Amazon Sellers, where I will answer your question.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):

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Learn How You Can Sell Your Amazon Products All Over Europe with PAN-EU on AmazonPAN European FBA –

Kika Angelic



Amazon PAN European FBA is a program offered by Amazon that allows sellers to store their inventory in multiple European fulfillment centers. With PAN European FBA, sellers can distribute their products across several European countries more efficiently, allowing for faster and more cost-effective delivery to customers.

This means when your FBA product is sold in one of these other European Marketplaces, you will only pay the local fulfillment fee instead of the more expensive cross-border fee for each order shipped.

It also makes you Prime-eligible and more visible to more shoppers in Europe.

Available Countries for PAN European FBA

The Amazon PAN-EU fulfillment centers are currently located in the following countries.

  1. United Kingdom (UK)
  2. Germany
  3. France
  4. Italy
  5. Spain
  6. Netherlands
  7. Sweden
  8. Poland
  9. Czech Republic

These countries are part of the Amazon European Fulfillment Network, allowing sellers to store inventory in multiple fulfillment centers across Europe. By using PAN European FBA, sellers can reach customers in these countries more efficiently and take advantage of Amazon’s logistics network for faster and more cost-effective order fulfillment.

Fulfillment Options for Amazon’s European Networks

When selling within the European marketplaces, you have 3 different fulfillment options.

  • European Fulfillment Network (EFN)
  • Pan-European FBA
  • Multi-Country Inventory (MCI)

Why will You Choose PAN European FBA?

There are several reasons why you might choose PAN European FBA as your preferred fulfillment method:

Effortless Inventory Management: PAN European FBA simplifies inventory management by allowing sellers to consolidate their inventory across multiple European countries. This centralized approach enables efficient tracking, replenishment, and distribution of stock, ensuring products are readily available to meet customer demand.

Lower FBA Fees: Utilizing PAN European FBA can lead to potential cost savings for sellers. By storing inventory in Amazon’s fulfillment centers across Europe, sellers can benefit from lower fulfillment fees compared to shipping products individually to different countries.

Access to European Customers: PAN European FBA provides sellers with access to a wide customer base across Europe. By utilizing Amazon’s extensive logistics network, sellers can efficiently reach customers in multiple countries. This expanded market reach, opens up new growth opportunities and the chance to tap into diverse customer demographics.

Fast and Reliable Deliveries: With inventory strategically placed across Europe, PAN European FBA enables fast and reliable deliveries to customers. This reduces shipping times and improves the overall customer experience.

Local Customer Service: PAN European FBA leverages Amazon’s established customer service infrastructure to provide local support to customers. Sellers can benefit from Amazon’s expertise in handling customer inquiries, returns, and other service-related issues. Local customer service enhances the overall shopping experience, instills confidence in customers, and fosters trust in the seller’s brand.

The Difference Between EFN and PAN-EU FBA?

The key difference between Amazon EFN (European Fulfillment Network) and PAN-EU FBA (Pan-European Fulfillment by Amazon) lies in handling inventory and fulfillment. 

Inventory Placement: With Amazon EFN, sellers can store their inventory in a single European country of their choice, typically their home marketplace. The inventory is then made available for sale across all eligible European marketplaces. 

In contrast, PAN-EU FBA requires sellers to send their inventory to multiple Amazon fulfillment centers across Europe, and Amazon automatically distributes the inventory to the most suitable fulfillment center based on demand and customer location.

Fulfillment and Shipping: Under Amazon EFN, when an order is placed in a European marketplace, Amazon fulfills the order from the seller’s chosen fulfillment center. This means that the order may need to be shipped across borders, potentially resulting in longer delivery times and higher shipping costs. 

On the other hand, with PAN-EU FBA, Amazon handles the fulfillment and shipping logistics. When an order is received, Amazon selects the inventory from the most appropriate fulfillment center within the European network, ensuring faster and more cost-effective delivery to the customer.

Cost Structure: Both Amazon EFN and PAN-EU FBA involve fees and expenses. However, the cost structure differs between the two programs. With EFN, sellers typically pay lower fulfillment fees but may incur higher shipping costs due to cross-border shipping. 

PAN-EU FBA, on the other hand, involves higher fulfillment fees but provides the advantage of having inventory stored strategically in multiple countries, potentially reducing shipping costs and delivery times.

Prime Eligibility: Another notable difference is Prime eligibility. With PAN-EU FBA, sellers have the opportunity to make their products eligible for Amazon Prime in participating European marketplaces. This can significantly enhance product visibility and attract Prime members who enjoy fast and free shipping. 

Amazon EFN does not offer automatic Prime eligibility.

Eligibility of PAN-European FBA

  1. You must have a European unified account. With a European unified account, you can create and manage offers on all Amazon European stores
  2. You also need to ensure that your account is in good standing and that you are not blocked in any of the countries where listings are required for PAN European
  3. You need to choose which and how many ASINs you want to enroll in PAN European
  4. For an ASIN to be enrolled in PAN European, you need to create an active FBA offer in all the marketplaces listed as required on the PAN-European FBA
  5. Manage your inventory page in your Amazon account. In most cases, these marketplaces are Germany, France, Italy, and Spain
  6. You need to send your inventory to an Amazon fulfillment center in one of the following countries- Germany, France, Italy, Spain, or Poland 

Cost of Amazon PAN-EU FBA

Before starting the PAN-EU FBA, you need to take into account the cost, because it’s a bit complex. Standard Selling on Amazon fees applies for each marketplace on which an ASIN is listed. According to Amazon, the following fees apply to Pan-European FBA stock-

Fulfillment Fees: For ASINs enrolled in Pan-European FBA, you will pay only the Fulfilment

Fee for the marketplace in which the order is placed, no matter where the stock is stored in

the Amazon European Fulfilment Network.

Storage Fees: Pan-European FBA ASINs will incur monthly storage fees and may incur

Long-Term Storage Fees if units remain in stock for 12 months or more.

Removal Fees: For removals (return of stock to you) from your Pan-European FBA stock

ordered to an address in the country of your home marketplace, we will charge local

removal fees applicable to your home marketplace, regardless of where the stock is located

at the time of the removal order.

As Pan-European FBA allows you to store goods in various fulfillment centers in Europe, and as the product is therefore always near the customer, you only pay the local fulfillment fee.

But Once you have joined the Pan-European FBA program, you will have specific tax return requirements for each country. Some countries require monthly VAT returns, and some require returns every quarter. 

Unless you are an expert, you’ll need a specialist acting on your behalf. The following fees apply to Pan-European FBA stock.

  • Note: The local fee does not apply to oversize products

Advantages of PAN European FBA

The PAN European FBA program offers several advantages for sellers who want to expand their business in the European market. Here are some key benefits:

Expanded Market Reach: By utilizing PAN European FBA, you can increase your FBA sales by up to 30 percent by selling and storing your products all across the European Union. Also, you can easily reach customers across multiple European countries.

Flexibility: You have the flexibility to choose in which countries you place your stock, the more countries enabled the greater the advantages

Prime Eligibility: Sellers can make their products eligible for Amazon Prime. So, as a seller, you can reach millions of customers internationally by selling with the prime badge in countries you selected for inventory placement. It also significantly increases product visibility and encourages more customers.

Cross-Border Sales Made Easy: You can save on your fulfillment costs by up to 53 percent since you stop paying cross-border fees in countries you have enabled inventory placement and will be charged local fulfillment fees instead. It simplifies the process by handling customs clearance and managing tax collection on behalf of the sellers, making cross-border sales more seamless.

Simplified Logistics: Amazon takes care of the storage, packaging, and shipping processes that relieve sellers of the burden of managing their own warehouses and fulfillment operations. 

All you have to do is, send your inventory to a fulfillment center of your choice in Germany France Italy Spain, or Poland, then an Amazon algorithm will determine how much inventory to distribute to each country that you enabled for storage based on the customer demand. Amazon will also fully take care of the inventory redistribution across the countries

Reduce Fulfillment Fees: You can even reduce your fulfillment fees on low-cost products since FBA small and light products are now also eligible for PAN EU. You can save up to 0.26 Euros on every FBA unit fulfilled from Germany by storing your products in the Czech Republic, Germany, and Poland

Cost-Effective Inventory Management: It reduces the need for maintaining separate warehouses in each country, leading to cost savings in terms of storage and logistics.

Domestic FBA Fulfillment Fees: You can enjoy the domestic FBA fulfillment fees for orders in Belgium, the Netherlands, and Sweden by activating your FBA listings in those countries and storing your products in Germany or in France for Belgian orders.

Disadvantages of PAN European FBA

While Amazon PAN European FBA offers numerous benefits, there are also some potential disadvantages to consider:

Increased Costs: Utilizing PAN European FBA involves fees and expenses. Sellers are responsible for storage fees, fulfillment fees, and other associated costs. It’s essential to carefully evaluate these expenses and ensure they align with the profitability of the products being sold.

Inventory Management Challenges: Managing inventory across multiple European countries can be complex. Sellers need to accurately forecast demand, monitor stock levels, and ensure proper inventory allocation to different fulfillment centers. This requires effective inventory management practices and systems.

Market Saturation: With the popularity of PAN European FBA, there is increased competition among sellers. The program attracts numerous merchants aiming to expand their presence in the European market, which can lead to market saturation in certain product categories. Sellers must differentiate their products and implement effective marketing strategies to stand out.

Product Restrictions and Compliance: Certain products may be subject to restrictions or regulations in specific European countries. Sellers need to ensure compliance with local laws, safety standards, and product regulations to avoid potential complications or restrictions on their inventory.

Potential Language and Cultural Barriers: Expanding into multiple European countries means dealing with diverse languages, cultures, and customer expectations. Sellers must be prepared to adapt their marketing materials, customer service, and product descriptions to cater to different markets effectively.

Final Thoughts,

Amazon PAN European FBA offers a powerful solution for sellers looking to expand their reach in the European market. It provides a seamless and convenient fulfillment option that can enhance the shopping experience for customers. 

By utilizing PAN European FBA, sellers gain access to multiple European countries, benefiting from faster delivery times and Prime eligibility. Compared to EFN, PAN European FBA allows for strategic inventory placement in various fulfillment centers, optimizing shipping costs and reducing delivery times. 

I hope you found this article helpful. If you are an Amazon Seller looking for free help with any Amazon related issues from me or other sellers with whom you can network, don’t hesitate and join our discussion forum for Amazon Sellers.

To stay in touch on Facebook, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome too.

If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into the free public discussion forum for Amazon Sellers, where I will answer your question.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):

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New “At Risk” Account Health Status Warnings in Amazon Seller Central

Kika Angelic



As an Amazon seller, maintaining a healthy account status is crucial for the success of your business on the platform. Amazon continually updates and enhances the tools and features available to sellers to help them navigate their seller journey. One recent change that sellers may be aware of is the display of the “Account Health at Risk” status.

Previously, the “At Risk” Account Health status used to be displayed in a marketplace-specific rectangle which reflected that particular store’s state.

Now, Amazon Sellers will see a drop-down menu called “Account Health” displaying the number of “At Risk Stores”. This then expands to show more information, as pictured below:

At the same time, there is now an orange rectangle in the middle of the screen displaying the At Risk status in the specific store as well (below):

I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can help you resolve the matter.

If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into my free public discussion forum for Amazon Sellers, where I will answer your question.

To stay in touch, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):

Continue Reading