You would never think this could get you suspended! Amazon continues its wave of Buyer Account closures, learn what is new!
Recently, I informed you in my article about Amazon’s aggressive crusade to purge their platform of any suspiciously behaving Buyer Accounts. The difference with these account closures is that unlike before, Amazon is not just suspending Seller Accounts over alleged violations of the Seller Code of Conduct, but this time the company is targeting specifically Buyer Accounts. Affected accounts are getting closed by Amazon due to failure to comply with ”terms of our Conditions of Use agreement”. Since Buyer Account closures (as opposed to Seller Account suspensions) are not widely known in the Amazon Seller community, sellers are struggling to appeal them.
If you are not familiar with the matter, read my article, where I am explaining how getting your Buyer Account closed impacts your Seller Account. In short – you won’t be able to access your Seller Account using the same credentials as your Buyer Account.
The wave of Buyer Account closures includes mainly Dropshippers, who are placing orders through the buyer side of their Seller Account and having goods delivered directly to their customers.
What is new
The wording mentioning ”purchasing products in order to receive compensation directly from the Sellers” is referring to the use of discount codes advertised in buyer groups on Facebook or elsewhere on social media.
However, there is another category of alleged misconduct, which Amazon is pursuing – sales rank manipulation.
In cases, when these violations are detected, the seller has his Buyer Account closed with the following deactivation wording:
“We have closed your Amazon.co.uk account. We took this action because you have misused Amazon’s services. Examples of misuse include placing orders for your own products or purchasing products in order to receive compensation directly from the Sellers.”
Here is a screenshot of the full notice sent by Account Specialist (which is the buyer side alternative for Seller Performance):
This is what follows, when the shocked seller responds back to this e-mail, without attempting to properly appeal:
“After a thorough review, we have decided not to restore your full access to this account. You will not be able to place orders on our site.”
If you are wondering, what does this mean in a simple language – any order of the same merchandise placed on Amazon, which you at some point listed (or will list) for sale on the platform as a third party seller can get your account closed.
This means that you won’t be able to purchase products on Amazon for a later resale on their marketplace.
At the same time, you won’t be able to ever purchase the same product, which you used to sell on Amazon in the past.
Examples of violations of Amazon’s Terms of Service, which can get your Buyer Account Closed and lock you out of your Seller Account:
- You purchase a textbook for school off Amazon and then attempt to sell it on their platform – once you no longer need it.
- You mistakenly purchase the wrong size / quantity of a product on Amazon and decide to sell it on their platform, instead of returning it for a refund.
- You are selling a product on both Amazon and your own website. Once you run out of stock, in order to continue fulfilling orders on your own website, you order some units from another seller on the identical listing on Amazon.
- You are a FBA seller and you decide to surprise your family member on his birthday by placing an order from your own store on Amazon using your Buyer Account and having the merchandise shipped to the family member.
- You are a seller on Amazon and you suddenly notice another seller offering identical product as what you are selling for a significantly lower price, so you decide to restock by purchasing his inventory.
- You place a test buy from an alleged counterfeiter on your own Amazon listing.
These were just examples and while you may not believe something like this could happen over innocent situations like these, I have seen numerous sellers with their Buyer Accounts closed due to these reasons.
In Amazon’s eyes, any ordering of the same product which you sold (or are planning to sell in the future) is viewed as sales rank manipulation.
If you are an Amazon Seller, I would strongly advise you NOT TO EVER BUY ON AMAZON. The potential negative consequences of something going wrong are not worth it.
In case that your Buyer Account has been closed and you are looking for someone to assist you with getting reinstated, please feel free to reach out by subscribing to my OnlyFans page at: www.onlyfans.com/kikaangelic, where I offer professional assistance with appealing for a monthly fee of $24.99.
Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):
As you know, last year Amazon updated Account Health Dashboards across North American marketplaces by introducing numeric scores. The same features are now available on European marketplaces as well.
Account Health Rating constitutes a numeric score ranging from 0 to 1,000 (in addition to the color coding), enabling you to see how close you are to the various thresholds that move your AHR from green (‘Healthy’) to yellow (‘At Risk’) to red (‘Unhealthy’).
If your AHR is green (“Healthy,” based on a score of 200-1,000), that means your account is not at risk of deactivation. If your AHR is yellow (“At Risk,” based on a score of 100-199), your account is at risk of deactivation. When your AHR is red (“Unhealthy,” based on a score of 99 or lower), your account is either eligible for deactivation or already deactivated.
Account Health Rating is also displaying the degree to which any violations you might incur impact your account health, allowing you to prioritize addressing those that are most negatively affecting it.
Here you can learn more in a screenshot of e-mail regarding the matter from Amazon:
| New Account Health Rating features are live – preview your rating and address open issues on your Account Health page now! Hello, Over the past few years, sellers have asked for more insight into account health-related issues. We heard your feedback and have rolled out the new version of the Account Health Rating in August 2022 to our sellers in the US and Canada stores. We are now excited to share that we have expanded the program to the EU, the UK, and Türkiye. Starting today, we have added new features to your Account Health page that will provide more transparency into your account health status. These new features will allow you to spend more time growing your business and delighting customers, and less time worrying about your account health and potential disruption to your business. We are now also displaying your AHR as a numeric score ranging from 0 to 1,000 (in addition to the color coding), enabling you to see how close you are to the various thresholds that move your AHR from green (‘Healthy’) to yellow (‘At Risk’) to red (‘Unhealthy’). If your AHR is green (“Healthy,” based on a score of 200-1,000), that means your account is not at risk of deactivation. If your AHR is yellow (“At Risk,” based on a score of 100-199), your account is at risk of deactivation. When your AHR is red (“Unhealthy,” based on a score of 99 or lower), your account is either eligible for deactivation or already deactivated. We are also displaying the degree to which any violations you might incur impact your account health, allowing you to prioritize addressing those that are most negatively affecting it. We offer a 7-day preview period that starts today, for you to see your AHR score and status and address any open violations in your account to improve your score. Starting 7 days from today, your account may be deactivated if your AHR score is red or “Unhealthy.” By looking at your policy adherence holistically, we want to create a predictable and consistent experience for you to manage your business, while still maintaining a high bar for Amazon customer experience. We encourage you to go to your Account Health page and, if your account is in “at risk” or “unhealthy” status, address open issues that impact your score before the 7-day period ends to avoid potential deactivation. We will continue to work hard to make it easier for you to monitor your account health and performance. If you have any questions or suggestions about how we might improve the AHR, please visit the Seller Forums and browse to the “Account Health” category there to share your thoughts. Our team of Account Health Specialists is ready to answer any questions surfaced there. To learn more about the AHR, please visit our Help pages. Thank you for selling in Amazon’s store. Selling Partner Support |
In order to receive a professional advice and get help with your Amazon issue, feel free to subscribe and reach out through my dedicated assistance help page at www.onlyfans.com/kikaangelic, where I provide help with Amazon related matters in exchange for a small $24.99 fee.
If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am presenting you my advice how to avoid getting suspended on Amazon and get help with a Plan of Action without having to spend a lot of money on a hired guru:
If you are carefully monitoring Amazon’s notifications, you must have noticed a recent change in wording, concerning e-mails sent regarding different international Amazon marketplaces.
Previously, informative e-mails used to be sent in different languages, depending on the store’s local language.
Now, all e-mails are being sent in English regardless of the store’s location and a header stating “Regarding store: Germany / Sweden…..” is being added.
Here you can view what the new notifications look like:
Another one:
In order to receive a professional advice and get help with your Amazon issue, feel free to subscribe and reach out through my dedicated assistance help page at www.onlyfans.com/kikaangelic, where I provide help with Amazon related matters in exchange for a small $24.99 fee.
If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am presenting you my advice how to avoid getting suspended on Amazon and get help with a Plan of Action without having to spend a lot of money on a hired guru:
Here are some quick tips to boost your running business on Amazon:
Optimize your product listings with high-quality images, detailed descriptions, and relevant keywords.
Use Amazon’s advertising tools, such as sponsored products and sponsored brands, to increase visibility and drive sales.
Offer competitive prices and promotions to attract customers.
Monitor your inventory levels and ensure that you always have sufficient stock to meet customer demand.
Use Amazon’s FBA service to save time and money and focus on growing your business.
Encourage customer reviews by providing excellent customer service and follow-up support.
Expand your product offerings to attract a wider range of customers and increase sales.
Keep an eye on your competitors and adjust your pricing and product offerings accordingly.
By implementing these strategies, you can quickly and effectively boost your running business on Amazon and increase your sales and profitability.
In order to receive a professional advice and get help with your Amazon issue, feel free to subscribe and reach out through my dedicated assistance help page at www.onlyfans.com/kikaangelic, where I provide help with Amazon related matters in exchange for a small $24.99 fee.
If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am presenting you my advice how to avoid getting suspended on Amazon and get help with a Plan of Action without having to spend a lot of money on a hired guru:
-
All Blogs & Seller News1 year agoWatch out! Amazon is mercilessly cracking down on dropshipping!
-
Amazon Seller News2 years agoMeltable inventory restrictions start April 15, 2021
-
Amazon Seller News2 years agoFind out if any of your Amazon listings include prohibited keywords
-
All Blogs & Seller News1 year agoWhy isn’t Amazon doing anything to help third party sellers affected by the situation in Ukraine?
-
Amazon Seller News2 years agoAccount deactivated in accordance with section 3 of Amazon’s Business Solutions Agreement
-
Amazon Seller News2 years agoNew automated-removal options for unfulfillable inventory
-
Amazon Seller News10 months agoWhat is the difference between FNSKU and SKU?
-
E-commerce News2 years agoOnBuy introduces a Boost service to help sellers increase sales
Filipe Morais
February 9, 2022 at 8:22 pm
Dear @Vlad @Kika,
Where can I find this policy article on Amazon, please so I can read the full policy about this I did have a look, but you know how it is on Amazon policies are here and there.
Thank you
Best Regard
Filipe Morais