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What kind of videos Etsy shoppers like to see?

Kika Angelic

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If you are wondering how you could benefit out of Etsy’s recently introduced listing videos feature, the e-commerce platform shared their tips which explain what shoppers expect to see.

Product videos can inspire, clarify, and contextualize your items in the two-dimensional world of online shopping. In fact, Etsy buyers are more likely to purchase an item that has a video within the listing.

Consider the following types of videos when brainstorming for your own listings:

  • Videos that address common questions
  • Videos that show your products in use
  • Videos that highlight the creative details

For more tips and category-specific insights from Etsy’s Merchandising team, head to the Seller Handbook:

https://www.etsy.com/seller-handbook/article/3-types-of-listing-videos-that-online/821069530001

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