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Amazon France introduces new rules addressing toys’ gender representation

Kika Angelic

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As a response to the recent update of local regulations in France, Amazon sellers are encouraged not to refer to specific toys as suitable for “Girls” or “Boys”. This is to promote diversity and fight against gender stereotypes.

In addition, gender specific expressions such as “Father” or “Mother” should be replaced with simply “Parents”.

Here you can view the full announcement:

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