What is Amazon Inspire and how you can benefit from it?

As an Amazon seller, you’re likely always on the lookout for innovative tools and resources that can boost your business’s success. One such powerful platform that can take your selling journey to new heights is Amazon Inspire. In this article, I’ll explore what Amazon Inspire is all about and how it can benefit you as an Amazon seller.

Following the rise of short-form video on platforms like TikTok, Instagram, and YouTube, Amazon has launched Amazon Inspire, a TikTok-style short-form video and image feed built into the Amazon shopping app. 

The idea for Inspire is for Amazon customers to explore, discover, and shop for new products that match their personal interests — presented by influencers, brands, and other Amazon customers. 

Amazon Inspire is a new feature within the Amazon shopping app that allows customers to easily discover and shop for products within a personalized feed. Similar to TikTok or Reels, the platform will feature vertical videos and photos or various products shared by brands, customers, and Amazon Influencers. 

Customers are able to find new products based on their interests, and brands are able to get their products in front of new potential customers — a win for everyone.

Inspire was designed to make shopping a funner fun and more engaging way to discover new products compared to traditional product listings. 

How does Amazon Inspire work?

For customers, it is pretty simple. Once users open Inspire, they will be prompted to choose from a list of interests. After they choose the categories they are interested in, the shoppable feed will deliver video and photo content based on those selections. 

As mentioned above, customers will be able to shop for products as they scroll through the feed. Once they reach a product they’re interested in, they can click on the product, and they will have the option to see more product details or “Add to Cart.” 

Who can post content to Amazon Inspire?

As of now, there is no way to post directly to Amazon Inspire, but there are three ways you can create content for Inspire. 

• Amazon customers: Amazon customers who post product reviews with a video or an image are eligible to appear in Inspire. Currently, there is no way to choose which reviews end up in the shoppable feed; it is just random. 

• Amazon Influencers: If you are enrolled in the Amazon Influencer Program, any photos or videos posted to your Amazon Storefront will be eligible to appear in Inspire. 
• Brands: If you have a brand enrolled in Amazon Brand Registry with an active Amazon Store, the qualifying photos you post to Amazon Posts will be eligible to appear in Inspire. 

What are the benefits of Amazon Inspire for brands?

As you’ve probably figured out by now, the biggest benefit to having your products show up in Inspire is to help new customers discover your brand and the products you offer. When your products appear on Amazon Inspire, you get:

• Increased exposure and brand awareness
• Potential to increase your conversion rate 
• An opportunity to create customized branded posts
• Show off lifestyle videos and images of your products
• Customers can purchase your products directly from their feed without having to visit your listing 

I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can help you resolve the matter.

If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at www.onlyfans.com/kikaangelic, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into my free public discussion forum for Amazon Sellers, where I will answer your question.

To stay in touch, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Additionally, here you can watch my YouTube video, where I am addressing everything you need to know about Seller Identity Verification and how to pass it: