Jeff Bezos is stepping down as Amazon’s CEO to become Chief Executive, focusing more time on his other projects, including Blue Origin

In the evening of 2.February 2021, the breaking news of Amazon CEO Jeff Bezos quitting from his role hit the media, announcing that Amazon Web Services current CEO Andy Jassy will be taking the spot by the end of this year.
This will not be the first departure of a major Amazon figure, after Amazon UK Managing Director Doug Gurr and Worldwide Consumer CEO Jeff Wilke left as well.
I decided to summarize here what the change will mean for Amazon and its third party sellers.
In a letter to Amazon staff, Jeff Bezos stated that the main reason behind this decision was all the responsibility which comes with being a CEO of such a large company as Amazon and he wishes to focus more time into his other projects, including Blue Origin.
Over the recent weeks, Amazon has been publicly sparring with Tesla’s CEO Elon Musk and it sounds like Jeff Bezos’s name will be soon more commonly associated with space travel industry, rather than Amazon platform.
Though, Jeff Bezos will still remain an Executive Chair, being involved with Amazon, but without all the legal responsibility – which meant that he had to testify in front of the US Congress over an anti-trust hearing.
Will this be the end of jeff@amazon.com “solve-it-all” e-mails?
As soon as Amazon CEO Jeff Bezos officially steps down as Amazon’s CEO in the third quarter of year 2021, the famous e-mail address will most likely stop functioning as the e-mail for escalations. A few months ago, Dharmesh Mehta, Worldwide Customer Trust & Seller Support chief executive made an announcement in the Seller central, where he also included his e-mail, suggesting that he wants to get contacted by sellers.
In addition, Amazon Web Services is a completely different business unrelated to the issues of third party Amazon sellers, so it is very unlikely that the new CEO Andy Jassy is going to have any strong role in this field and give away his e-mail for sellers to use.
Will Jeff Bezos still remain as the world’s richest person?
Yes. The leadership change will not affect the fact that he owns the company in any way. He will remain in a high position. Just without the responsibility.
What do regular Amazon employees think about this move?

Here you can view the full statement from Jeff Bezos regarding the matter:
Fellow Amazonians: I’m excited to announce that this Q3 I’ll transition to Executive Chair of the Amazon Board and Andy Jassy will become CEO. In the Exec Chair role, I intend to focus my energies and attention on new products and early initiatives. Andy is well known inside the company and has been at Amazon almost as long as I have. He will be an outstanding leader, and he has my full confidence. This journey began some 27 years ago. Amazon was only an idea, and it had no name. The question I was asked most frequently at that time was, “What’s the internet?” Blessedly, I haven’t had to explain that in a long while. Today, we employ 1.3 million talented, dedicated people, serve hundreds of millions of customers and businesses, and are widely recognized as one of the most successful companies in the world. How did that happen? Invention. Invention is the root of our success. We’ve done crazy things together, and then made them normal. We pioneered customer reviews, 1-Click, personalized recommendations, Prime’s insanely-fast shipping, Just Walk Out shopping, the Climate Pledge, Kindle, Alexa, marketplace, infrastructure cloud computing, Career Choice, and much more. If you get it right, a few years after a surprising invention, the new thing has become normal. People yawn. And that yawn is the greatest compliment an inventor can receive. I don’t know of another company with an invention track record as good as Amazon’s, and I believe we are at our most inventive right now. I hope you are as proud of our inventiveness as I am. I think you should be. As Amazon became large, we decided to use our scale and scope to lead on important social issues. Two high-impact examples: our $15 minimum wage and the Climate Pledge. In both cases, we staked out leadership positions and then asked others to come along with us. In both cases, it’s working. Other large companies are coming our way. I hope you’re proud of that as well. I find my work meaningful and fun. I get to work with the smartest, most talented, most ingenious teammates. When times have been good, you’ve been humble. When times have been tough, you’ve been strong and supportive, and we’ve made each other laugh. It is a joy to work on this team. As much as I still tap dance into the office, I’m excited about this transition. Millions of customers depend on us for our services, and more than a million employees depend on us for their livelihoods. Being the CEO of Amazon is a deep responsibility, and it’s consuming. When you have a responsibility like that, it’s hard to put attention on anything else. As Exec Chair I will stay engaged in important Amazon initiatives but also have the time and energy I need to focus on the Day 1 Fund, the Bezos Earth Fund, Blue Origin, The Washington Post, and my other passions. I’ve never had more energy, and this isn’t about retiring. I’m super passionate about the impact I think these organizations can have. Amazon couldn’t be better positioned for the future. We are firing on all cylinders, just as the world needs us to. We have things in the pipeline that will continue to astonish. We serve individuals and enterprises, and we’ve pioneered two complete industries and a whole new class of devices. We are leaders in areas as varied as machine learning and logistics, and if an Amazonian’s idea requires yet another new institutional skill, we’re flexible enough and patient enough to learn it. Keep inventing, and don’t despair when at first the idea looks crazy. Remember to wander. Let curiosity be your compass. It remains Day 1. Jeff |
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As an Amazon seller, maintaining a healthy account status is crucial for the success of your business on the platform. Amazon continually updates and enhances the tools and features available to sellers to help them navigate their seller journey. One recent change that sellers may be aware of is the display of the “Account Health at Risk” status.
Previously, the “At Risk” Account Health status used to be displayed in a marketplace-specific rectangle which reflected that particular store’s state.
Now, Amazon Sellers will see a drop-down menu called “Account Health” displaying the number of “At Risk Stores”. This then expands to show more information, as pictured below:

At the same time, there is now an orange rectangle in the middle of the screen displaying the At Risk status in the specific store as well (below):

I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can help you resolve the matter.
If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at www.onlyfans.com/kikaangelic, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into my free public discussion forum for Amazon Sellers, where I will answer your question.
To stay in touch, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):
You will be automatically enrolled in EPR Pay on Behalf, unless you prove compliance by December 31, 2023

As Amazon sellers, staying compliant with various regulations and requirements is crucial for a successful and hassle-free selling experience. Recently, Amazon has announced changes related to Extended Producer Responsibility (EPR) compliance in Spain, which may impact sellers offering packaged goods. In this blog post, we will explain what EPR compliance entails and how Amazon is here to assist you through the Pay on Behalf service.
What is EPR Compliance?
Extended Producer Responsibility (EPR) is a concept that places the responsibility for the management and recycling of packaging waste on the producers or manufacturers of the packaged goods. In Spain, Amazon is required to ensure that packaged goods offered for sale by sellers not established in Spain comply with EPR requirements.
Amazon’s Pay on Behalf Service
If you are a producer not established in Spain and sell on amazon.es, Amazon will automatically enroll you in the Pay on Behalf service for the period from January 1, 2023, to December 31, 2023. This service ensures that Amazon reports and pays eco-contributions on your behalf for your packaged goods sales on amazon.es. The collected amounts are then recovered from your seller account.
How Does Pay on Behalf Work?
EPR Pay on Behalf allows you to continue selling on amazon.es without worrying about EPR compliance. Under this service, Amazon will handle the reporting and payment of eco-contributions on your behalf. This means you can focus on your business while Amazon takes care of the regulatory aspects.
The process of using Pay on Behalf involves Amazon reporting and paying eco-contributions for your packaged goods sales on amazon.es in 2023 and beyond. All the terms and conditions are specified in the EPR Requirements policy for third-party sellers in Spain, which can be found on sellercentral.amazon.es.
Learn more on our Pay on Behalf page.
Service Costs
You might wonder about the costs associated with the Pay on Behalf service. Amazon will charge your seller account with a service fee and the eco-contribution fees that Amazon pays on your behalf. Detailed service fee information will be communicated before December 2023. To learn more about the service fees, visit the Pay on Behalf page on Amazon.
Learn more on our Pay on Behalf page.
Opting Out of Pay on Behalf
If you prefer not to use the Pay on Behalf service, you have an option to submit a valid packaging registration number here by December 31, 2023. This ensures that you can manage your EPR compliance independently. For more information on how to submit a valid packaging registration number, you can refer to Amazon’s Help page.
In case you don’t have a valid packaging registration number, Amazon has designed the EPR Services on Amazon, a solution that helps sellers obtain a UIN (Unique Identification Number) and pay eco-contribution fees to PROs (Producer Responsibility Organizations) with the assistance of trusted service providers.
I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can help you resolve the matter.
If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at www.onlyfans.com/kikaangelic, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into my free public discussion forum for Amazon Sellers, where I will answer your question.
To stay in touch, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am addressing everything you need to know about Seller Identity Verification and how to pass it:
Action required: Important information about your product listings – Explained

Many sellers contact me daily through my OnlyFans page, informing me that they have received documentation requests for their Amazon listings and are feeling helpless, unsure of what to do. Some have even deleted their listings out of fear.
If you recently received a concerning email from Amazon titled “Action required: Important information about your product listings,” don’t worry. This article will tell you what it means and how to properly address the matter.
Here, you can view a screenshot of such an email:

The text of the wording states:
Hello from Amazon, We are contacting you because you have listed products that require you to submit compliance documents. Click View Compliance Requirements below to see the list of affected products and submit the required compliance documents. If you do not submit the documents by the due date indicated for each product in this link, we may remove the affected listings. Why is this happening? This requirement helps ensure that products are compliant with local laws and safe for customers. How do I continue to sell the affected products? Click View Compliance Requirements to find out more information about the documents you need to provide for each product. Was there an error? If you believe that you do not need to submit documents for your product(s): 1. Click View Compliance Requirements. 2. Click Provide Documentation or Appeal next to the product. 3. Click Yes on Is this an Appeal? For FBA Offers: If you do not want to continue selling these products and have any inventory of these products remaining in our fulfillment centers, you’ll have 30 days from the date your listing is removed to create a removal order. You can find instructions for creating a removal order on the Remove Inventory Overview page. If you do not request a removal, automated removal orders will be triggered. Standard removal fees apply. Thank you, Amazon Product Compliance |
Following the link in the email called “View Compliance Requirements” will take you to the “Product Compliance Requests” and “Documentation Requests” sections on the Account Health Dashboard.
Click on the “Provide Documentation or Appeal” button.
All you need to do there is select “Yes,” insert your email address, and then submit.
Selecting “Yes” indicates that the product you are selling isn’t specifically intended for small children.
After completing this process, your listing will remain active, and you should also receive an email once your submission is reviewed.
Here is a screenshot of the correct site interface that you should see after clicking on the “Yes” option:

I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can help you resolve the matter.
If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at www.onlyfans.com/kikaangelic, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into my free public discussion forum for Amazon Sellers, where I will answer your question.
To stay in touch, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am addressing everything you need to know about Seller Identity Verification and how to pass it:
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