Update to Prime eligibility criteria on Amazon starting on June 21, 2023

Starting from June 21, 2023, there are some updates to the Prime eligibility criteria in Amazon’s Germany, France, Spain, Netherlands, Poland, Sweden, and Belgium stores. These changes are a result of an agreement Amazon reached with the European Commission.
The Prime eligibility criteria and Prime badge criteria will now be applied equally to offers from all sellers, whether they are fulfilled by Amazon or fulfilled by us as sellers, and whether they come from Amazon retail or from third-party sellers like us. This means that no matter where Amazon customers shop, they can expect the same Prime experience.
Now, let’s break down what it takes for your offers to become Prime-eligible. It’s actually quite straightforward:
First and foremost, your offers need to be available nationwide.
Next up, you need to offer free shipping to Prime members.
Last but not least, your Prime-eligible offers should come with free returns (with a few exceptions, of course).
To maintain your Prime eligibility, you need to meet specific requirements at a product tier level. It’s important to check out the Seller Prime Programs section on Seller Central for all the detailed information about the product tiers and their respective thresholds. This will help you understand exactly what is expected from you.
Let’s dive into the requirements that you need to keep in mind:
First, there’s the delivery promise. Your Prime offers must meet the delivery promise targets based on Amazon’s product tier and the type of inventory location you have. This ensures that your customers receive their orders on time and are satisfied with their overall experience.
Next, on-time delivery is crucial. You need to make sure that your Prime orders are delivered on or before the promised delivery date. This is a significant factor in building trust and reliability with your customers.
Tracking is another important aspect. Whenever you confirm shipment of your Prime orders, you must provide valid carrier tracking information. It’s essential to maintain a minimum Tracking/Valid Tracking Rate (VTR) of 99% to ensure that your customers can easily track their packages and have peace of mind throughout the delivery process.
Lastly, you need to keep your cancellation rate low. The rate of Prime order cancellations initiated by you before fulfillment should be less than or equal to 0.5%. Of course, there may be situations where cancellations are necessary, but by minimizing them, you can provide a smoother experience for your customers.
When your offers meet these criteria, they will be displayed on the Amazon store with the prestigious Prime badge. This badge acts as a visual symbol of trust and excellence, and it’s something that customers actively look for when making their purchasing decisions.
You will no longer be limited to using Buy Shipping services for your Seller Fulfilled Prime orders. You now have the freedom to choose any logistics provider (carrier) that you prefer. This opens up more opportunities for you to optimize your shipping process and find the best solution for your business needs.
Here you can view the copy of the full announcement regarding the matter:
Update to Prime eligibility criteria starting on June 21, 2023 Hello, On June 21, 2023 our Prime eligibility criteria will be updated for all sellers in our Germany, France, Spain, Netherlands, Poland, Sweden, and Belgium stores following the agreement reached with the European Commission: https://www.aboutamazon.eu/news/policy/amazons-statement-on-the-commitments-agreed-with-the-european-commission Our Prime eligibility criteria and Prime badge criteria will be applied equally to offers from all sellers across the various fulfilment channels (Fulfilled by Amazon or Seller-Fulfilled) and Amazon retail, and are based on indicators of the experience that customers expect from Amazon Prime. For an offer to be Prime-eligible, it needs to (1) be available nationwide, (2) offer free shipping, and (3) offer free returns for Prime members (with limited exceptions on product weight and cross-border shipments). To be eligible for Prime, Sellers must meet the below requirements on an ongoing basis at a product tier level. Details on the product tiers and their respective thresholds can be found at Seller Prime programmes: https://sellercentral-europe.amazon.com/gp/help/GB5JRYD45LJ66K5T – Delivery promise: Prime offers must meet delivery promise targets based on product tier and inventory location type. Go to Seller Prime programmes for delivery promise targets: https://sellercentral-europe.amazon.com/gp/help/GB5JRYD45LJ66K5T – On-time delivery: Prime orders must be delivered on or before the promise made to the customer. You must meet a minimum of 90% on-time delivery rate. – Tracking: Valid carrier tracking information must be provided when you confirm shipment of Prime orders. You must meet a minimum Tracking/Valid Tracking Rate (VTR) of 99%. – Cancellation rate: The rate of Prime order cancellations initiated by you before fulfilment must be less than or equal to 0.5%. A Prime eligible offer will be displayed on the Amazon store with our Prime badge when it meets certain delivery speed thresholds. The delivery speed threshold is calculated at the store level dynamically (every hour) based on the fastest 90% promises on customer views on Prime eligible offers subject to guardrail thresholds. Please refer to Seller Prime programmes for details: https://sellercentral-europe.amazon.com/gp/help/GB5JRYD45LJ66K5T Sellers can use any logistics provider (carrier) for their Seller Fulfilled Prime orders; we no longer require sellers to use Buy Shipping services to purchase shipping labels. All offers enrolled in Prime will benefit from Amazon’s high-quality customer service support that will be provided at no additional cost. To learn more about our Prime eligibility requirements applicable as of June 21, 2023, go to Seller Prime programmes: https://sellercentral-europe.amazon.com/gp/help/GB5JRYD45LJ66K5T For more details on Amazon’s agreement with European Commission, go to About Amazon (https://www.aboutamazon.eu/news/policy/amazons-statement-on-the-commitments-agreed-with-the-european-commission), Europa.eu (https://ec.europa.eu/commission/presscorner/detail/en/ip_22_7777), and https://ec.europa.eu/competition/antitrust/cases1/202252/AT_40462_8825091_8265_4.pdf. The Amazon Services Europe team |
I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can assist you and help you resolve the matter.
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As third party sellers gear up for the approaching holiday season, Amazon has recently announced a crucial update that warrants the attention of all sellers utilizing its fulfillment centers. This announcement concerns the management of aging inventory and aims to optimize space within the centers to accommodate the surge in demand during the holiday period. In this article I will be addressing this change and explaining how it impacts your business.
Commencing September 15, 2023, Amazon is implementing a new policy pertaining to aging inventory. The core aspect of this policy involves the potential removal of aging inventory from Amazon’s fulfillment centers, unless sellers choose to opt out of this process.
In this context, aging inventory refers to units that have been stored within an Amazon fulfillment center for a duration exceeding 365 days. To mitigate the accumulation of aging stock and to make room for new incoming products, Amazon has decided to introduce an automated process for the removal of such inventory.
While the notion of automated inventory removal might raise questions, it’s imperative to acknowledge the potential advantages this policy could bring to your business:
- Aged Inventory Surcharge Reduction: Sellers are subject to charges for housing aging inventory for prolonged periods. Allowing for automated removal could potentially save sellers from incurring these surcharges, thereby leading to cost efficiency.
- Enhanced Inventory Performance Index (IPI) Score: By actively participating in the automated removal process for aging inventory, sellers have the opportunity to enhance their IPI score. This metric reflects the efficiency of your inventory management and can influence factors such as search result placement and overall visibility.
Under the new policy, you will have the following choices:
- Returning Aging Inventory: Should you wish to retain your aging inventory, the process entails providing a valid return address through the Automated Fulfillable Inventory settings. This way, Amazon will return your aging units to you, preventing their removal from the fulfillment centers.
- Recycling, Donation, or Removal: Failing to provide a valid return address prompts Amazon to take further steps, which might involve recycling, donating, or outright removal of the aging inventory to optimize storage space.
- Opting Out of Automated Removal: If you prefer to maintain full control over your inventory and prevent automated removal, the “Disabled” option within the settings allows you to opt out of this process.
It’s paramount to note that once automated removals are initiated, they cannot be reversed. This underscores the significance of making a well-informed decision in accordance with your business strategy.
For sellers currently possessing aging inventory and yet to modify their removal settings, Amazon will notify you through email and Seller Central regarding impending automatic removals. Staying vigilant and proactive will be key during this transitional period.
For adjusting your settings and making informed decisions, navigate to “Automated Fulfillable Inventory settings.” To monitor aging inventory status and overall health, access “Manage Inventory Health.”
I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can help you resolve the matter.
If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at www.onlyfans.com/kikaangelic, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into my free public discussion forum for Amazon Sellers, where I will answer your question.
To stay in touch, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am addressing everything you need to know about Seller Identity Verification and how to pass it:

Starting from August 23, 2023, Amazon is making a change that’s going to merge the Responsible Person dashboard with the Manage Your Compliance dashboard. I’m here to break it down and explain what this means for third party sellers.
During migration, your list of ASINs from the Responsible Person dashboard will be automatically added to the Manage Your Compliance dashboard, along with their compliance status: Completed, No longer requested, or Not submitted.
The Responsible Person dashboard will then be closed down, and any new Responsible Person submissions must be made on the Manage Your Compliance dashboard.
It is recommend that for all your ASINs that appear as “past due” on the Responsible Person dashboard, you add your Responsible Person information as soon as possible prior to the migration on 23. August.
Doing so will help to ensure the information is validated before the transition and automatically transferred to the Manage Your Compliance dashboard. You can also choose to do this for ASINs that appear with a due date of September 30, 2024, to ensure that you are compliant in advance.
As part of the migration, the Amazon Responsible Person service has been paused for new subscribers.
I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can help you resolve the matter.
If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at www.onlyfans.com/kikaangelic, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into my free public discussion forum for Amazon Sellers, where I will answer your question.
To stay in touch, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am addressing everything you need to know about Seller Identity Verification and how to pass it:

If you’re an Amazon seller on Amazon.de, you might have recently come across an important announcement that could impact your listings. As of 1 July 2023, Amazon.de has deactivated all listings that are non-compliant with Extended Producer Responsibility (EPR) requirements for waste from electrical and electronic equipment (WEEE). But don’t worry – we’re here to provide you with all the information you need to navigate these changes and reinstate your listings.
Extended Producer Responsibility (EPR) is a crucial aspect of waste management, designed to shift the responsibility of managing waste from electrical and electronic equipment back to the producers. If you’re a producer selling on Amazon.de, there are specific steps you need to take to ensure compliance:
- Registration and Collection System: If you’re a producer with a branch in Germany, you must register with stiftung ear for each brand and type of equipment combination you’re selling. Additionally, setting up a collection system for your WEEE is mandatory.
- Authorized Representative: For producers without a branch in Germany, appointing an authorized representative from stiftung ear’s list of admitted representatives is necessary.
- Compliance Solutions: Amazon offers solutions for producers to achieve compliance. You can choose from EPR Services on Amazon or the EPR Service provider network.
- Supplier Information: If you’re not a producer, you need to request WEEE-Reg.-Nrs. (WEEE registration numbers) from your upstream supplier for each brand and type of equipment combination you’re selling.
To reactivate your listings and prove your compliance with EPR requirements, follow these steps:
- Register Brands and WEEE-Reg.-Nrs.: Register your brands and submit your WEEE-Reg.-Nrs. for each brand and equipment combination on the Seller Central Compliance Portal. Ensure you do this only after the registration numbers are visible on the Stiftung ear portal.
- Non-Producer Declaration: If you’re not a producer, indicate this by checking the appropriate box when submitting the relevant WEEE-Reg.-Nrs. on the Compliance Portal.
Once you’ve completed the necessary compliance steps, you should be able to reactivate your electrical and electronic equipment (EEE) listings on Amazon.de. It’s important to make sure all your brand and type of equipment combinations are covered and registered.
If proving compliance poses challenges for your products, leading to listing deactivation, follow these steps:
- Contact Support: If you believe your products are exempt from these regulations, get in touch with Selling Partner Support.
- Further Information: For comprehensive information, refer to the EPR requirements: WEEE in Germany help page, the guide and video provided by Amazon, and Stiftung ear’s informative videos available in both German and English.
As an Amazon seller on Amazon.de, understanding and adhering to EPR requirements for waste from electrical and electronic equipment is paramount. Compliance not only ensures your listings remain active but also contributes to responsible waste management. By following the outlined steps and utilizing the provided resources, you’ll be well-equipped to navigate these changes and continue your successful journey as an Amazon seller.
I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can help you resolve the matter.
If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at www.onlyfans.com/kikaangelic, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into my free public discussion forum for Amazon Sellers, where I will answer your question.
To stay in touch, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am addressing everything you need to know about Seller Identity Verification and how to pass it:
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