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Top 10 Reasons for Amazon Seller Account Suspensions

Kika Angelic

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If you are an Amazon Seller, you should beware common causes for Seller Account suspension and maintain your storefronts in a good standing.

1. Amazon Seller Account Hackers

Many Amazon Seller account suspensions are the result of hacking of an Amazon Seller account. Sometimes, Amazon will suspend the account on their own if they notice suspicious activity. Other times, Amazon sellers themselves will notify Amazon of the strange account activity and their account will then be suspended until Amazon can verify the account details with the Seller.

How To Save Your Amazon Seller Account From Hackers?

1. Amazon Sellers should be cautious using public Wi-Fi or logging in from outside devices.

2. Every Amazon Seller should have some sort of “cyber / e-security” measures in place, including setting up 2-step verification for their account.

2. Operating Multiple Amazon Seller Accounts

Amazon is the biggest E-commerce marketplace with very strict policies that sellers should have knowledge of before creating an account. One such policy states that Amazon sellers cannot operate multiple seller accounts without Amazon’s prior approval. If you are a seller who has a legitimate business that needs a second account, then you have to apply for an exception to this policy. 

How To Avoid This Suspension?

Take care of the following steps before creating an account.

1. Don’t operate two accounts using the Same IP Address.

2. Use different Bank Account, Email ID, Contact Number, Physical Address, Tax ID.

3. Amazon Sellers should always avoid creating two seller accounts without permission.

4. You should not allow other Sellers to login into your Seller Account directly from a different IP address. If you want to give access to someone else, then send him user permission account access through your Seller Central.

3. Intellectual Property Complaints

One of the most common causes for Amazon Seller account suspensions are Intellectual Property Complaints. They include:

1. Patents

2. Trademarks

3. Trade Dress

4. Copyrights Infringement

5. Images, taken from someone else, when creating an Amazon product listing.

6. Text copied from someone else when creating an Amazon product listing.

How To Avoid Intellectual Property Complaints?

Research Patents and Trademarks before starting your private label Amazon journey and also make your own design, arrange your unique pictures and write your Listing description yourself.

4. Inauthentic Complaints

“We take product authenticity very seriously. It is each seller’s responsibility to source and sells only authentic products. If you sell counterfeit goods, we may immediately suspend or terminate your selling privileges and destroy inventory in our fulfillment centers without reimbursement.”

Inauthentic Complaints are the most well-known terms of those suspended from selling on Amazon. Complaints are detected from Customer Feedback, Reviews, Return or Customer Service comments.

How To Avoid Inauthentic Complaints?

These steps are very helpful for avoiding them:

1. Proper Packaging

2. Quality Control

3. On-Time Shipment 

4. The product should not be damaged

5. Sale of Restricted Products

Before you start selling on Amazon, you need to be familiar with Amazon’s policies. 

“The sale of illegal, unsafe, or other restricted products listed on these pages, including products available only by prescription, is strictly prohibited.”

Amazon has also provided a list of the restricted items you can view those items by following the below link.

If Amazon Seller is unsure whether or not the item they propose to list is prohibited, they should always thoroughly check prior to listing.

6. Amazon Sellers Accused of Unauthorized Sales

Another Account Suspension is based on intellectual property infringement caused by the selling of unauthorized products without a prior permission of the Registered Brand Owner. If a seller starts selling a product without permission, the brand owner can register a complaint with Amazon, and then Amazon can take strict actions against them by suspending their account. Many manufacturers set-up exclusive distribution agreements with their distributors because they only want their products to be sold by those distributors.

How To Avoid Complaints?

You need to take steps to prevent this from happening:

1. Always reach the brand or its distributor and obtain permission to resell their products.

2. Obtain and preserve invoices.

3. Always purchase from Authorized Distributors, or from Brand itself.

7. Poor Customer Service Metrics

Seller Performance is also a cause of account suspensions. As a Seller, if you are working with the FBM model you must be maintaining these numbers very strictly. 

• Order defect rate: (ODR) <1%

• Pre-fulfillment Cancel Rate: (PCR) <2.5%

• Late Shipment Rate: (LSR) <4%

If any of the following metrics are not followed, then Amazon considers this to be a sign of bad customer service performance and suspends the account.

8. Guiding Buyers Out of Amazon

Amazon sellers sell their Amazon-listed products on websites and different marketplaces such as Shopify, eBay, Walmart, WooCommerce, etc. They, therefore use Amazon as a promotional platform and guide the buyers from Amazon to their Website or other marketplaces to purchase. If Amazon finds this out, you will be first given a warning, and your account will be put under review. After the warning, if the seller does not stop this activity then Amazon suspends the account.

9. Invalid Credit Card

There are a lot of instances where your account is suspended because of Credit card issues. Some of the problems faced related to the credit card are:

• Updating the credit card information

• Payment failure or Invalid card

After receiving performance notification regarding updating your card information or entering new card information, Amazon sometimes suspends the account till they receive additional information.

10. Fake Reviews and Feedbacks

Nowadays, Amazon is very strictly analyzing seller feedbacks. Amazon is sure that there are still many sellers who go and buy positive reviews in exchange for free products. Recently, Amazon has suspended a lot of seller accounts.

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment! Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome. If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

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Don’t forget to upload a new certificate of Business Liability Insurance

Kika Angelic

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Over a year passed since Amazon started requiring its sellers to obtain business liability insurance, if their sales exceed $10000 in monthly sales turnover. Most sellers were able to obtain the required insurance, thanks to my helpful guide found on this link. All you need to do is subscribe to my OnlyFans page for $24.99 and this will enable you to obtain insurance accepted by Amazon, regardless of your business entity and country, where you are based.

However, please note that regardless where your business liability insurance policy was purchased, all insurance policies are expiring after a year and you will need to renew them and re-upload into the Amazon Seller Central, otherwise you will be treated in the same manner as those, who don’t have any insurance details on file.

Here is a copy of e-mail from Amazon requested update business liability insurance information following expiry:

Action required: New certificate of insurance coverage

Hello,

Thank you for maintaining commercial liability insurance for the products that you sell on Amazon.  According to our records, your policy has or is about to expire.  Please upload a new certificate of insurance within 30 days of receiving this email.

Why did I receive this message?

Your commercial liability insurance has expired or will expire in the next 30 days. Amazon Services Business Solutions Agreement requires that once your gross proceeds exceed $10,000 in a month, or as otherwise requested by Amazon, you maintain current commercial insurance coverage and submit a proof within 30 days of receiving a verification request.           

How can I get a proof of liability insurance? 

You can contact your insurance provider to issue a Certificate of Insurance (COI) for the current year. You can also use this opportunity to shop around to ensure you have comprehensive coverage at a great rate. To secure easy and affordable liability insurance, Amazon has worked with an insurance broker to create Amazon Insurance Accelerator, a network of insurance providers who will evaluate and, if appropriate, offer liability insurance at competitive rates to qualifying selling partners. To learn more about Amazon Insurance Accelerator and contact the providers, go to Business Insurance: https://sellercentral.amazon.com/mario/v2/az/flow/BusinessInsurance/page/InsuranceEstablishment/global/render.&nbsp;

What do I do next?

Upload your current COI as proof of liability insurance coverage on the Business Insurance page: 
https://sellercentral.amazon.com/mario/v2/az/flow/BusinessInsurance/page/InsuranceEstablishment/global/render?view=up

The COI is issued by your insurance company and details on what is covered, the amount of coverage, and any exclusions or deductibles. COI can be uploaded in .pdf, .doc, or .docx format. You can also access the upload page by doing the following:

1) On Seller Central, go to “Settings” and select “Account Info”. 
2) Under the “Business Information” widget, select “Business Insurance”.

What are the insurance requirements? 

For more information about the policy requirements, see Insurance requirements: https://sellercentral.amazon.com/gp/help/G200386300

We’re here to help. If you have additional questions, contact us: https://sellercentral.amazon.com/help/hub/support.&nbsp;

To view your account performance, go to Account Health: https://sellercentral.amazon.com/performance/dashboard?reftag=ah_em_inv

The Amazon Services team

Additionally, here is a copy of the original business liability insurance requirement e-mail:

Action Required: Provide proof of liability insurance coverage

Hello,
We are writing to remind you to provide proof of liability insurance for the products you sell through Amazon.com Please provide this information within 30 days of receiving this email.

Why did I receive this message?
You are required to provide proof of liability insurance, and our records show you have not done so.  As of September 1, 2021, Section 9 of the Business Solutions Agreement (https://sellercentral.amazon.com/gp/help/G1791) requires you to obtain and maintain at least $1 million of commercial general, umbrella, or excess liability insurance, within 30 days after exceeding $10,000 in gross proceeds in sales in one month on Amazon.com or if otherwise requested by Amazon.

What do I do next?
Please upload your Certificate of Insurance (COI) as proof of liability insurance coverage within 30 days of receiving this email.  The COI is issued by your insurance company and details what is covered, the amount of coverage, and any exclusions or deductibles. 

Where do I submit my proof of liability insurance?
Upload your COI on the Business Insurance page (https://sellercentral.amazon.com/mario/v2/az/flow/BusinessInsurance/page/InsuranceEstablishment/global/render?view=up) in Seller Central account settings. The document can be uploaded in .pdf, .doc, or .docx format.

What are the insurance requirements? 
Your commercial liability insurance policy must meet all of the following criteria:

1. The policy limit must be at least $1 million per occurrence and in aggregate, and cover liabilities caused by or occurring in conjunction with your business operations, including products, products/completed operations and bodily injury; 
2. The insurance policy type can be either commercial general, umbrella, or excess liability and be occurrence based;
3. Your insurance provider must have global claim handling capability and a financial rating of S&P (https://www.spglobal.com/ratings/en/sector/insurance/insurance-sector) A- and/or AM Best (https://www.ambest.com/home/default.aspx)  A- or better (if S&P or AM best is not valid or used in the country where you are required to obtain insurance, a local equivalent is allowed);
4. Your insurance provider must give Amazon at least 30 days’ notice of cancellation, modification or nonrenewal;
5. The policy must name “Amazon.com Services LLC and its affiliates and assignees” as additional insureds;
6. The deductible for any policy(ies) must not be greater than $10,000 and any deductible amount must be listed on the certificate(s) of insurance;
7. The policy must cover all sales from products you have listed on the Amazon website;
8. Your insured name must match the “legal entity” name you provided to Amazon (view your legal entity name) (https://sellercentral.amazon.com/sw/AccountInfo/LegalEntity/step/LegalEntity);
9. The policy must be completed in its entirety and signed; and
10. The policy must be valid for at least 60 days from the date of submission.

How can I obtain liability insurance? 
You can choose any insurance provider that meets our requirements above. To help you easily and affordably secure liability insurance, Amazon has worked with an insurance broker to create Amazon Insurance Accelerator, a network of insurance providers who will evaluate and, if appropriate, offer liability insurance at competitive rates to qualifying selling partners. You can learn more about Amazon Insurance Accelerator and contact the providers here (https://sellercentral.amazon.com/mario/v2/az/flow/BusinessInsurance).

We’re here to help
For additional information, please go to our Help page (https://sellercentral.amazon.com/gp/help/200386300). If you have additional questions, please contact us using this link (https://sellercentral.amazon.com/help/hub/support).

You can view your account performance at https://sellercentral.amazon.com/performance/dashboard?reftag=ah_em_inv or by selecting Account Health on the home screen of the Amazon Seller app on your iOS or Android device. The Account Health page shows how well your account is performing against the performance metrics and policies required to sell on Amazon.


The Amazon Services team

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

To create perfect Amazon Product Images with a pure white background, feel free to watch my YouTube video about our image removal tool, which can be found within tools available on our Seller Union website:

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Watch out as Amazon will be automatically adjusting shipping time estimates!

Kika Angelic

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Recently, Amazon sent their third party sellers doing business on European marketplaces an e-mail titled “Improve your transit time”, which looks just like many of the generic promotional communications, which they are regularly sending.

However, the e-mails state that Amazon somehow detected the seller’s delivery times to be much shorter than their currently set shipping estimates and therefore, the estimates will be automatically adjusted throughout October 2022 to offer customers faster delivery promise. This will all happen without the affected seller’s knowledge or consent and affect domestic standard shipping times.

There is no option how you can proactively opt out and the only thing you can do is manually setting the shipping times back to their original timeframes, once you already discover them being changed.

Here is a screenshot of the e-mail regarding the matter from Amazon:

Here is a copy of the wording:

Improve your transit time

This is an important notification, which requires your attention.
 
Dear Seller,
 
We identified that more than 90% of your orders in the last three months have arrived before your promised delivery dates because your promised transit time is slower than your carriers delivery performance.
 
What does this mean for you?
Your performance indicates that setting a faster transit time could benefit you and the customer by showing a more accurate promised delivery date. In October, we will update your standard transit times ranges in shipping templates to values that are closer to your actual delivery times. As an example, if your transit time is set to 14-21 days and your preferred carrier is delivering within 10-12 days, we will update the transit time to 10-14 days.

No action is required from your side at the moment unless you want to further re-adjust the transit times. We will only adjust Standard Domestic Transit times in shipping templates. Your premium ship options, international and expedited templates will remain unchanged.
What are the advantages of adjusting to faster & more accurate transit time?
Faster transit times mean earlier delivery promise for your offers and customers are generally more likely to purchase products that have a faster delivery promise.

You can, at any time, update or change transit times in the shipping settings if you are unable to offer set transit times to the customers.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

If you are interested in registering a Seller Account on Amazon or you are struggling with Seller Identity Verification, please feel free to watch my detailed video, where I am addressing all common mistakes and insider tips for success:

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Amazon postpones the deadline for removal of non-compliant listings under Controlled Drugs Policy

Kika Angelic

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Recently, Amazon announced that they will be starting to enforce their policy affecting over-the-counter (OTC) drugs and/or natural health products (NHP). However, they now e-mailed sellers with a correction, stating that the previously mentioned deadline of 30.September 2022 is being extended to 24.October 2022.

Amazon policy states that all drugs listed in scheduled substances, drugs paraphernalia, and any other drugs and NHPs listed in the “Controlled Drugs and Substances Act” cannot be sold on their platform.

Here you can view a copy of the e-mail regarding the matter:

Important information about over-the-counter drug and natural health product listings on Amazon.ca

Hello,

We are contacting you because you are selling or have sold over-the-counter (OTC) drugs and/or natural health products (NHP) on Amazon.ca. For more information on our policy on these products, go to “Drugs, Drug Paraphernalia & Dietary Supplements”: https://sellercentral.amazon.ca/help/hub/reference/external/200164490

You may have previously received emails informing non-compliant ASINs will be removed from our store starting September 30, 2022. As part of our ongoing efforts to provide the best possible seller and customer experience, we have extended this deadline. Non-compliant ASINs will now be removed from the http://amazon.ca/ store starting October 24, 2022. We will resume sending updated list of identified ASINs from the first week of October 2022.

Why is this happening?

Drugs and natural health products are regulated by Health Canada. Health Canada regulates who can distribute scheduled substances, narcotics, and paraphernalia.  Amazon policy states that all drugs listed in scheduled substances, drugs paraphernalia, and any other drugs and NHPs listed in the “Controlled Drugs and Substances Act”: https://laws-lois.justice.gc.ca/eng/acts/C-38.8/ are not to be sold on Amazon.ca. 

For more information, go to “Drug Scheduling in Canada – General Overview”: https://www.napra.ca/drug-scheduling-canada-general-overview, provided by the National Association of Pharmacy Regulatory Authorities.

If you believe your listings were incorrectly identified or have already been restricted, write to rpsa-sim@amazon.com with a list of affected ASINs. 

The Amazon Restricted Products team

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

To create perfect Amazon Product Images with a pure white background, feel free to watch my YouTube video about our image removal tool, which can be found within tools available on our Seller Union website:

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