The updated Amazon Communication Guidelines are here and you won’t like them

[whohit]The updated Amazon Communication Guidelines are here and you won’t like them[/whohit]Did you receive an unjustified negative feedback from a buyer who never contacted you and there was no fault on your side? Is your customer’s shipping address invalid, incomplete and undeliverable?

Naturally, the first thing that comes to your mind will be contacting the buyer. You will attempt doing so, only to learn that the option is completely greyed out and any contact attempts are impossible, with just two pre-filled templates to choose from which won’t allow you to type anything in.

Where are the years when you could freely message buyers to bring important information regarding their order to their attention?

Sellers are to blame. For years, I have been advising my peers not to ever pester their buyers with unsolicited Product Review and Seller Feedback messaging, as this will only lead to Amazon restricting the Buyer-seller Messaging for good one day, affecting everyone, including those who only used the feature when necessary.

But the desire to have a storefront filled with walls of positive Seller Feedback and ASINs with five star Product Reviews was stronger.

Since some sellers used every possible way to harvest additional ratings, including using automated messaging software, Amazon finally cracked down on the practice and now we all have to suffer from the consequences.

Starting 3.November 2020, Amazon will be making the already strict Communication Guidelines even stricter, as announced in the Seller Central:

And here you can review the full updated policy of “Communication Guidelines”:

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