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How to Comply with Responsible Person for CE-marked Products Requirement

Kika Angelic

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If you are a third party Amazon Seller based in the UK and doing business across the company’s European marketplaces, you are already aware that since June 2021, CE-marked products require a Responsible Person and are otherwise being blocked from EU-bound FBA shipments.

This is the case, because some product categories in the European Union are subject to CE marking.

“The EU Market Surveillance Regulation does not apply in Great Britain (England, Scotland and Wales). It will apply in Northern Ireland, under the Northern Ireland Protocol.”

Even if you are based in the UK, where this requirement no longer applies, your listings sold within European marketplaces or shipped into mainland Europe still need to be compliant.

What is CE marking and which products are required to have it?

According to a quote from the EU regulator website: “CE marking indicates that a product has been assessed by the manufacturer and deemed to meet EU safety, health and environmental protection requirements. It is required for products manufactured anywhere in the world that are then marketed in the EU. Products including Toys, Electronics, Personal Protective Equipment, Machinery, Construction Products, Gas Appliances, Recreational and Personal Watercraft, Pressure Vessels, Measuring Equipment and more (full list you can find here) require CE marking before they can be sold in the EU.”

Why is Amazon asking for the CE marking and a Responsible Person?

The EU Regulation 2019/1020 on Market Surveillance and Compliance of Products, published on June 20, 2019 was adopted by European Commission with intention to ensure the safety of products sold within the European Union.

This regulation has been fully enforced on July 16th 2021 and Amazon is taking action against listings which don’t have contact information for “Responsible Person” associated with them.

What should I do if I am not a brand owner, but reselling products with CE-marking?

In this case, you will need to contact your supplier or the manufacturer, as they are very likely to have this information. According to Amazon, “upstream suppliers to confirm they are aware of the upcoming changes and to ensure they are taking appropriate actions to appoint a Responsible Person”.

To review all of your listings subject to the CE-marking requirement, access the Responsible Person dashboard in the Amazon Seller Central. Once you see them, ensure that there is a Responsible Person for each ASIN. Please note, that any Responsible Person Information inserted is specific for your Amazon Seller Account and not shared with other merchants, unless the brand itself is registered with Amazon and added a Responsible Person for the whole brand.

What to do if you are a brand owner who wishes to update the Responsible Person information?

Review Amazon’s guidelines regarding the matter on the following link.

What to do and how to choose Responsible Person for my products?

Amazon have on their pages very detailed guidelines for all brand owners with exact steps which need to be taken and you can read them here.

Click here to view Amazon’s guidelines addressing all questions below: Responsible Person requirement for CE-marked products

  • What is coming?
  • What does this mean for me?
  • How will I know if I need an EU Responsible Person?
  • I am the brand owner of CE-marked products; what should I do next?
  • I already have a Responsible Person for my brand/ASINs; do I need to let Amazon know?
  • I don’t own a brand but I still sell CE-marked products; what do I need to do?
  • Who can be an EU Responsible Person?
  • What does the Responsible Person have to do?
  • Can Amazon act as the Responsible Person on my behalf?
  • Where can I get more detailed information on the Market Surveillance and Compliance of Products Regulation?

Click here to view Amazon’s Responsible Person providers on the Service Provider Network.

Clink here to review Amazon’s answers to the most common questions below: Amazon Responsible Person Service (ARP) – FAQ

  • What is the Amazon Responsible Person (ARP) Service?
  • How do I subscribe to the service?
  • Who can subscribe to the service?
  • I have already obtained a Responsible Person. Do I have to enroll in Amazon Responsible Person Service?
  • I have subscribed for the ARP Service – How does it work?
  • The submit documentation page asks for multiple documents for each ASIN. Am I required to submit all of the documentation for all of the products?
  • How can I access the terms and conditions of ARP after I subscribe?
  • How does ARP affect my FBA products?
  • I do not have all of the compliance documentation for all of the ASINs available. What do I do?
  • Can I submit documentation for multiple ASINs at once?
  • I own multiple brands. Will the Amazon Responsible Person service cover all of them?
  • Is the ARP service applicable to all products I offer on Amazon?
  • I also sell on other websites/marketplaces. Does the ARP service work there also?
  • What file types are supported for uploading documents?
  • I subscribed to the service in error/I have changed my mind/I want to cancel my ARP. Can I unsubscribe?
  • Does the EU Market Surveillance Regulation apply in the UK?

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

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My name is Kristina Hajdukova, but I am known as Kika Angelic. I have been selling online since high school and I dedicated my entire life to helping other Amazon Sellers and building the seller community Regarding Amazon Seller Performance, you can always participate in my Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome. If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

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Account Health Rating expands into Amazon Europe, UK and Turkey

Kika Angelic

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As you know, last year Amazon updated Account Health Dashboards across North American marketplaces by introducing numeric scores. The same features are now available on European marketplaces as well.

Account Health Rating constitutes a numeric score ranging from 0 to 1,000 (in addition to the color coding), enabling you to see how close you are to the various thresholds that move your AHR from green (‘Healthy’) to yellow (‘At Risk’) to red (‘Unhealthy’).

If your AHR is green (“Healthy,” based on a score of 200-1,000), that means your account is not at risk of deactivation. If your AHR is yellow (“At Risk,” based on a score of 100-199), your account is at risk of deactivation. When your AHR is red (“Unhealthy,” based on a score of 99 or lower), your account is either eligible for deactivation or already deactivated.

Account Health Rating is also displaying the degree to which any violations you might incur impact your account health, allowing you to prioritize addressing those that are most negatively affecting it.

Here you can learn more in a screenshot of e-mail regarding the matter from Amazon:

New Account Health Rating features are live – preview your rating and address open issues on your Account Health page now!

Hello,

Over the past few years, sellers have asked for more insight into account health-related issues. We heard your feedback and have rolled out the new version of the Account Health Rating in August 2022 to our sellers in the US and Canada stores. We are now excited to share that we have expanded the program to the EU, the UK, and Türkiye. Starting today, we have added new features to your Account Health page that will provide more transparency into your account health status. These new features will allow you to spend more time growing your business and delighting customers, and less time worrying about your account health and potential disruption to your business. 

We are now also displaying your AHR as a numeric score ranging from 0 to 1,000 (in addition to the color coding), enabling you to see how close you are to the various thresholds that move your AHR from green (‘Healthy’) to yellow (‘At Risk’) to red (‘Unhealthy’). If your AHR is green (“Healthy,” based on a score of 200-1,000), that means your account is not at risk of deactivation. If your AHR is yellow (“At Risk,” based on a score of 100-199), your account is at risk of deactivation. When your AHR is red (“Unhealthy,” based on a score of 99 or lower), your account is either eligible for deactivation or already deactivated. We are also displaying the degree to which any violations you might incur impact your account health, allowing you to prioritize addressing those that are most negatively affecting it. 

We offer a 7-day preview period that starts today, for you to see your AHR score and status and address any open violations in your account to improve your score. Starting 7 days from today, your account may be deactivated if your AHR score is red or “Unhealthy.” By looking at your policy adherence holistically, we want to create a predictable and consistent experience for you to manage your business, while still maintaining a high bar for Amazon customer experience. We encourage you to go to your Account Health page and, if your account is in “at risk” or “unhealthy” status, address open issues that impact your score before the 7-day period ends to avoid potential deactivation.

We will continue to work hard to make it easier for you to monitor your account health and performance. If you have any questions or suggestions about how we might improve the AHR, please visit the Seller Forums and browse to the “Account Health” category there to share your thoughts. Our team of Account Health Specialists is ready to answer any questions surfaced there.

To learn more about the AHR, please visit our Help pages.
Thank you for selling in Amazon’s store.
Selling Partner Support

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If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Additionally, here you can watch my YouTube video, where I am presenting you my advice how to avoid getting suspended on Amazon and get help with a Plan of Action without having to spend a lot of money on a hired guru:

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Amazon is now adding “Regarding store” notes into e-mail communications

Kika Angelic

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If you are carefully monitoring Amazon’s notifications, you must have noticed a recent change in wording, concerning e-mails sent regarding different international Amazon marketplaces.

Previously, informative e-mails used to be sent in different languages, depending on the store’s local language.

Now, all e-mails are being sent in English regardless of the store’s location and a header stating “Regarding store: Germany / Sweden…..” is being added.

Here you can view what the new notifications look like:

Another one:

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If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Additionally, here you can watch my YouTube video, where I am presenting you my advice how to avoid getting suspended on Amazon and get help with a Plan of Action without having to spend a lot of money on a hired guru:

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Essential tips for boosting your Amazon business

Kika Angelic

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Here are some quick tips to boost your running business on Amazon:

Optimize your product listings with high-quality images, detailed descriptions, and relevant keywords.

Use Amazon’s advertising tools, such as sponsored products and sponsored brands, to increase visibility and drive sales.

Offer competitive prices and promotions to attract customers.

Monitor your inventory levels and ensure that you always have sufficient stock to meet customer demand.

Use Amazon’s FBA service to save time and money and focus on growing your business.

Encourage customer reviews by providing excellent customer service and follow-up support.

Expand your product offerings to attract a wider range of customers and increase sales.

Keep an eye on your competitors and adjust your pricing and product offerings accordingly.

By implementing these strategies, you can quickly and effectively boost your running business on Amazon and increase your sales and profitability.

In order to receive a professional advice and get help with your Amazon issue, feel free to subscribe and reach out through my dedicated assistance help page at www.onlyfans.com/kikaangelic, where I provide help with Amazon related matters in exchange for a small $24.99 fee.

If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Additionally, here you can watch my YouTube video, where I am presenting you my advice how to avoid getting suspended on Amazon and get help with a Plan of Action without having to spend a lot of money on a hired guru:

Continue Reading
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