How to Comply with Responsible Person for CE-marked Products Requirement

If you are a third party Amazon Seller based in the UK and doing business across the company’s European marketplaces, you are already aware that since June 2021, CE-marked products require a Responsible Person and are otherwise being blocked from EU-bound FBA shipments.
This is the case, because some product categories in the European Union are subject to CE marking.
“The EU Market Surveillance Regulation does not apply in Great Britain (England, Scotland and Wales). It will apply in Northern Ireland, under the Northern Ireland Protocol.”
Even if you are based in the UK, where this requirement no longer applies, your listings sold within European marketplaces or shipped into mainland Europe still need to be compliant.
What is CE marking and which products are required to have it?
According to a quote from the EU regulator website: “CE marking indicates that a product has been assessed by the manufacturer and deemed to meet EU safety, health and environmental protection requirements. It is required for products manufactured anywhere in the world that are then marketed in the EU. Products including Toys, Electronics, Personal Protective Equipment, Machinery, Construction Products, Gas Appliances, Recreational and Personal Watercraft, Pressure Vessels, Measuring Equipment and more (full list you can find here) require CE marking before they can be sold in the EU.”
Why is Amazon asking for the CE marking and a Responsible Person?
The EU Regulation 2019/1020 on Market Surveillance and Compliance of Products, published on June 20, 2019 was adopted by European Commission with intention to ensure the safety of products sold within the European Union.
This regulation has been fully enforced on July 16th 2021 and Amazon is taking action against listings which don’t have contact information for “Responsible Person” associated with them.
What should I do if I am not a brand owner, but reselling products with CE-marking?
In this case, you will need to contact your supplier or the manufacturer, as they are very likely to have this information. According to Amazon, “upstream suppliers to confirm they are aware of the upcoming changes and to ensure they are taking appropriate actions to appoint a Responsible Person”.
To review all of your listings subject to the CE-marking requirement, access the Responsible Person dashboard in the Amazon Seller Central. Once you see them, ensure that there is a Responsible Person for each ASIN. Please note, that any Responsible Person Information inserted is specific for your Amazon Seller Account and not shared with other merchants, unless the brand itself is registered with Amazon and added a Responsible Person for the whole brand.
What to do if you are a brand owner who wishes to update the Responsible Person information?
Review Amazon’s guidelines regarding the matter on the following link.
What to do and how to choose Responsible Person for my products?
Amazon have on their pages very detailed guidelines for all brand owners with exact steps which need to be taken and you can read them here.
Click here to view Amazon’s guidelines addressing all questions below: Responsible Person requirement for CE-marked products
- What is coming?
- What does this mean for me?
- How will I know if I need an EU Responsible Person?
- I am the brand owner of CE-marked products; what should I do next?
- I already have a Responsible Person for my brand/ASINs; do I need to let Amazon know?
- I don’t own a brand but I still sell CE-marked products; what do I need to do?
- Who can be an EU Responsible Person?
- What does the Responsible Person have to do?
- Can Amazon act as the Responsible Person on my behalf?
- Where can I get more detailed information on the Market Surveillance and Compliance of Products Regulation?
Click here to view Amazon’s Responsible Person providers on the Service Provider Network.
Clink here to review Amazon’s answers to the most common questions below: Amazon Responsible Person Service (ARP) – FAQ
- What is the Amazon Responsible Person (ARP) Service?
- How do I subscribe to the service?
- Who can subscribe to the service?
- I have already obtained a Responsible Person. Do I have to enroll in Amazon Responsible Person Service?
- I have subscribed for the ARP Service – How does it work?
- The submit documentation page asks for multiple documents for each ASIN. Am I required to submit all of the documentation for all of the products?
- How can I access the terms and conditions of ARP after I subscribe?
- How does ARP affect my FBA products?
- I do not have all of the compliance documentation for all of the ASINs available. What do I do?
- Can I submit documentation for multiple ASINs at once?
- I own multiple brands. Will the Amazon Responsible Person service cover all of them?
- Is the ARP service applicable to all products I offer on Amazon?
- I also sell on other websites/marketplaces. Does the ARP service work there also?
- What file types are supported for uploading documents?
- I subscribed to the service in error/I have changed my mind/I want to cancel my ARP. Can I unsubscribe?
- Does the EU Market Surveillance Regulation apply in the UK?
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As an Amazon seller, maintaining a healthy account status is crucial for the success of your business on the platform. Amazon continually updates and enhances the tools and features available to sellers to help them navigate their seller journey. One recent change that sellers may be aware of is the display of the “Account Health at Risk” status.
Previously, the “At Risk” Account Health status used to be displayed in a marketplace-specific rectangle which reflected that particular store’s state.
Now, Amazon Sellers will see a drop-down menu called “Account Health” displaying the number of “At Risk Stores”. This then expands to show more information, as pictured below:

At the same time, there is now an orange rectangle in the middle of the screen displaying the At Risk status in the specific store as well (below):

I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can help you resolve the matter.
If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at www.onlyfans.com/kikaangelic, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into my free public discussion forum for Amazon Sellers, where I will answer your question.
To stay in touch, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):
You will be automatically enrolled in EPR Pay on Behalf, unless you prove compliance by December 31, 2023

As Amazon sellers, staying compliant with various regulations and requirements is crucial for a successful and hassle-free selling experience. Recently, Amazon has announced changes related to Extended Producer Responsibility (EPR) compliance in Spain, which may impact sellers offering packaged goods. In this blog post, we will explain what EPR compliance entails and how Amazon is here to assist you through the Pay on Behalf service.
What is EPR Compliance?
Extended Producer Responsibility (EPR) is a concept that places the responsibility for the management and recycling of packaging waste on the producers or manufacturers of the packaged goods. In Spain, Amazon is required to ensure that packaged goods offered for sale by sellers not established in Spain comply with EPR requirements.
Amazon’s Pay on Behalf Service
If you are a producer not established in Spain and sell on amazon.es, Amazon will automatically enroll you in the Pay on Behalf service for the period from January 1, 2023, to December 31, 2023. This service ensures that Amazon reports and pays eco-contributions on your behalf for your packaged goods sales on amazon.es. The collected amounts are then recovered from your seller account.
How Does Pay on Behalf Work?
EPR Pay on Behalf allows you to continue selling on amazon.es without worrying about EPR compliance. Under this service, Amazon will handle the reporting and payment of eco-contributions on your behalf. This means you can focus on your business while Amazon takes care of the regulatory aspects.
The process of using Pay on Behalf involves Amazon reporting and paying eco-contributions for your packaged goods sales on amazon.es in 2023 and beyond. All the terms and conditions are specified in the EPR Requirements policy for third-party sellers in Spain, which can be found on sellercentral.amazon.es.
Learn more on our Pay on Behalf page.
Service Costs
You might wonder about the costs associated with the Pay on Behalf service. Amazon will charge your seller account with a service fee and the eco-contribution fees that Amazon pays on your behalf. Detailed service fee information will be communicated before December 2023. To learn more about the service fees, visit the Pay on Behalf page on Amazon.
Learn more on our Pay on Behalf page.
Opting Out of Pay on Behalf
If you prefer not to use the Pay on Behalf service, you have an option to submit a valid packaging registration number here by December 31, 2023. This ensures that you can manage your EPR compliance independently. For more information on how to submit a valid packaging registration number, you can refer to Amazon’s Help page.
In case you don’t have a valid packaging registration number, Amazon has designed the EPR Services on Amazon, a solution that helps sellers obtain a UIN (Unique Identification Number) and pay eco-contribution fees to PROs (Producer Responsibility Organizations) with the assistance of trusted service providers.
I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can help you resolve the matter.
If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at www.onlyfans.com/kikaangelic, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into my free public discussion forum for Amazon Sellers, where I will answer your question.
To stay in touch, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am addressing everything you need to know about Seller Identity Verification and how to pass it:
Action required: Important information about your product listings – Explained

Many sellers contact me daily through my OnlyFans page, informing me that they have received documentation requests for their Amazon listings and are feeling helpless, unsure of what to do. Some have even deleted their listings out of fear.
If you recently received a concerning email from Amazon titled “Action required: Important information about your product listings,” don’t worry. This article will tell you what it means and how to properly address the matter.
Here, you can view a screenshot of such an email:

The text of the wording states:
Hello from Amazon, We are contacting you because you have listed products that require you to submit compliance documents. Click View Compliance Requirements below to see the list of affected products and submit the required compliance documents. If you do not submit the documents by the due date indicated for each product in this link, we may remove the affected listings. Why is this happening? This requirement helps ensure that products are compliant with local laws and safe for customers. How do I continue to sell the affected products? Click View Compliance Requirements to find out more information about the documents you need to provide for each product. Was there an error? If you believe that you do not need to submit documents for your product(s): 1. Click View Compliance Requirements. 2. Click Provide Documentation or Appeal next to the product. 3. Click Yes on Is this an Appeal? For FBA Offers: If you do not want to continue selling these products and have any inventory of these products remaining in our fulfillment centers, you’ll have 30 days from the date your listing is removed to create a removal order. You can find instructions for creating a removal order on the Remove Inventory Overview page. If you do not request a removal, automated removal orders will be triggered. Standard removal fees apply. Thank you, Amazon Product Compliance |
Following the link in the email called “View Compliance Requirements” will take you to the “Product Compliance Requests” and “Documentation Requests” sections on the Account Health Dashboard.
Click on the “Provide Documentation or Appeal” button.
All you need to do there is select “Yes,” insert your email address, and then submit.
Selecting “Yes” indicates that the product you are selling isn’t specifically intended for small children.
After completing this process, your listing will remain active, and you should also receive an email once your submission is reviewed.
Here is a screenshot of the correct site interface that you should see after clicking on the “Yes” option:

I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can help you resolve the matter.
If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at www.onlyfans.com/kikaangelic, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into my free public discussion forum for Amazon Sellers, where I will answer your question.
To stay in touch, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am addressing everything you need to know about Seller Identity Verification and how to pass it:
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