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OnBuy records a 557% growth compared to November 2019 and names their mascot Obie

Kika Angelic

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The UK based e-commerce platform OnBuy recently decided to invest into a massive online promotional campaign, which focused on television, social media, billboards or influencers.

Last month, they kicked off a major national ITV ad campaign. Airing across ITV’s main channels, ITVHub and YouTube, their TV campaign was estimated to reach over 44 million people in total.

OnBuy also launched their biggest giveaway yet across social media with the aim to find a name for their fuzzy blue mascot, driving even more consumer engagement with the brand.

Based on the contest results, OnBuy‘s mascot was eventually named Obie.

The company has been featured on billboards across the UK in shopping centres, on motorways and in service stations. 

Following the clever efforts, it doesn’t come as a surprise that OnBuy recorded a 557% growth compared to November 2019.

In addition, OnBuy has been named the UK Business Tech Awards eCommerce Company of the Year!

So if you still haven’t considered registering on this ambitious e-commerce platform, it’s the best time to do so.

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