Amazon Seller News

Latest Listing Optimization Tips

Published

2 years ago

September 26, 2021

In this article, I will address importance of periodical listing optimization. As you know, it is very important to maintain a good ranking, provide relevant information to the buyer and complete all fields relevant for SEO.

Your listing has keywords and those keywords get indexed for specific search terms.

Example: I am a buyer, I look for a ‘cat toy’, it will show up, which means Amazon will show your listing to your relevant customer. However, it is very important to rank on 1st page.

You need to keep your listing optimized periodically to make sure that you are fitting with the trends:

• Holiday listings

Prime Day, Black Friday, and other festivals

AMAZON A9 ALGORITHM

How you can crack the Amazon A9 algorithm to make sure that your listing is shown on the 1st page.

Understanding A9 Algorithm

• Amazon system to decide how products are ranked in search results

• Use the relevant keywords which are similar to the google search Algorithm

• Amazon Ranks products with strong sales history and conversion rates

• If you have a high rank on Amazon that means you will have better conversion

1. You will get more sales

2. You will get better conversions

There are many ways that the A9 Algorithm gets you on the 1st page and these can help you in a search rank:

• Reviews

• Delivery fee

• Your account health

Product Images

You should use in a natural environment and when the product is in use, so you can show the people using a product. If it is a swimming pool you can show kids playing in the swimming pool.

IMAGE REQUIREMENTS

• Must accurately represent the product

• The product must be clearly visible

• The main image should have a pure background

• Should be professional images of the actual product

• No illustrations and excluded accessories

• Must have the product title

• Should be 1600 pixels or larger on the longest side

• Must not exceed 10,000 pixels on the longest side

• Amazon Accepts JPEG, TIFF, or GIF file formats but JPEG is preferred

• Must not contain nudity and sexually suggestive

OPTIMIZING PRODUCT TITLE

Things to include:

• Brand name

• Colour/flavour/variant

• Keywords

• Size and quality

1st term of your product title can be the brand name

2nd term is the main keyword

3rd term is personalized keyword

OPTIMIZING BULLET POINTS

• Strong keywords

• Can be added up to 5 lines

• Crucial information such as:

1. Key product features

2. Your USP

3. Use cases

4. Detailed size/variation/colour information

5. Seasonal/Occasion information

OPTIMIZING DESCRIPTION

• Limited to 2,000 characters

• Talk in detail about your product and brand

• Key points to include:

1. Why your product is unique

2. Your brand story

A+ CONTENT OR ENHANCED BRAND CONTENT(EBC)

A+ content is an extension to your description that allows you to post videos, infographic and some videos related to your product that can help the consumer make a better decision on to buying your product and it also help a lot of sellers to increase sale have to be brand register to take benefit of A+ content, brand registry have lots of benefits leaving aside A+ content

You should consider brand registry

Things that you need to mention in your A+ content

A brand story that creates an incentive for the customers to buy your product and which is very important when it comes to Amazon

Why building a brand on Amazon is so important and how A+ content can help you build your brand on Amazon.

Consumers are becoming more conscious of their purchases and they also want to be an incentive for their purchase, so if a proceeding of the sale goes to the charity or if you can donate a part of the purchases to goes charity, consumers are going to pay more for your product online even if it’s on a high margin than your competitors. So A+ content and brand story can help you do that. Another thing that you can add to your A+ content is infographics but however, you need to make sure that your A+ content is not text-heavy. Use a lot of pictures.

BACKEND KEYWORDS

Backend keywords are hidden search terms or secret search terms that are added to your product listing to boost your visibility on Amazon. These keywords are added behind or on the back of the listing are not visible to the consumers.

These search terms boost your Amazon SEO and can lead to more discoverability on Amazon.

For example: if you are selling coffee on Amazon, you have no idea that how many people misspell coffee so you can add the alternative spelling in the backend search term, or if you are selling in the USA, add Spanish search terms.

AMAZON REVIEWS AND RATINGS

If you have optimized your listings very well, but you don’t have reviews, you are not going to make that sale. A study shows 84% of consumers look at product reviews and ratings while making the purchasing decision.

In this case, Amazon initially running two programs that would-be sellers get more reviews and ratings on Amazon. So the first program is the earlier reviews program which has discontinued by Amazon and the second is the VINE program.

When it comes to reviews and ratings, instead of asking people to leave a new review, you can also ask the people to go to your listing and like the existing review, and that will also help you to get a better ranking on Amazon and also help to get more reviews as well.

Another thing that most Amazon sellers are not aware of is that keywords in your reviews and questions also get indexed so if you answering a question that a consumer has left on your Amazon listing, you can just add a keyword in a smooth way, you will get run of those keywords.

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

Kika Angelic

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My name is Kristina Hajdukova, but I am known as Kika Angelic. I have been selling online since high school and I dedicated my entire life to helping other Amazon Sellers and building the seller community Regarding Amazon Seller Performance, you can always participate in my Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome. If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

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Amazon is now giving sellers the exact reason for Restricted Products Removal

Published

3 days ago

May 31, 2023

Kika Angelic

If you are a third party seller doing business on Amazon’s platform, you might be already aware that they are rarely providing any clear reason at all for their enforcements. Amazon can remove your listings anytime and if you wish to have them reactivated, you will have to invest a significant amount of time and resources into appealing.

Recently, Amazon started briefly clarifying reasons for listing blocks in relevant notices, which includes those subject to Restricted Products Removal. If you carefully review the wording of e-mail received from Amazon, you will be able to detect, why they were removed.

By the way of example, a recent Restricted Products Removal notice states:

“Jewellery products cannot be described as “8 carat gold”, “10 carat gold” or similar as these are not recognised finesses of gold in the UK. For more info, please see the following; https://sellercentral.amazon.co.uk/gp/help/external/help.html?itemID=201744030&language=en_GB&ref=efph_201744030_relt_201744010”

The text of your notice should address your listing’s specific reasons.

Here you can view an example full e-mail from Amazon regarding Restricted Products Removal:

Notification of Restricted Products Removal

Hello from Amazon,
We are writing to let you know that the following detail pages have been removed from our catalog:

ASIN: XXX, SKU: XXX, Title: XXX

Jewellery products cannot be described as “8 carat gold”, “10 carat gold” or similar as these are not recognised finesses of gold in the UK. For more info, please see the following; https://sellercentral.amazon.co.uk/gp/help/external/help.html?itemID=201744030&language=en_GB&ref=efph_201744030_relt_201744010
Why is this happening?

We took this action because this product is not permitted for sale on Amazon.co.uk. It is your obligation to make sure the products you offer comply with all applicable laws, regulations, and Amazon’s policies.

What actions do I need to take?

– If any of the above ASINs are Fulfillment by Amazon (FBA) offers, please initiate a removal request for the ASIN(s) referenced above to have your inventory sent to a location of your choosing. If you fail to initiate a removal request within 30 days of this notification, we may dispose of it in accordance with the Amazon Services Europe Business Solutions Agreement and FBA policies. For more information on our FBA policies, please review https://sellercentral.amazon.co.uk/gp/help/201030350 and https://sellercentral.amazon.co.uk/gp/help/200140860.

– Within 48 hours of this warning, please review your listings and close, delete, or archive any listings that do not comply with all applicable laws, regulations, and Amazon’s policies, including the product(s) listed above.

Please note that moving a restricted product listing to Inactive (Out of Stock) does not make the listing compliant. If you think your product was incorrectly identified as a restricted product on Amazon, close the listing immediately to ensure compliance while you appeal the restriction with Seller Support.

What happens if I fail to follow the above instructions?

Failure to properly close or delete all restricted product listings from your inventory may result in the deactivation of your selling account, and funds may be permanently held.
We’re here to help:

If you have questions about our restricted products policy, please review:
https://sellercentral.amazon.co.uk/gp/help/201743940

Have you received this notification in error?

– If you believe the product(s) listed above are permitted for sale on Amazon, please include evidence or documentation demonstrating that your account has not violated our restricted products policy and contact Seller Support: https://sellercentral-europe.amazon.com/cu/contact-us. We will investigate your concern.
– If you are unsure, please review: https://sellercentral.amazon.co.uk/gp/help/201743940 before appealing the restriction with Seller Support.
You can view your account performance at https://sellercentral-europe.amazon.com/performance/dashboard?reftag=ah_em_rp or select Account Health on the home screen of the Amazon Seller app on your iOS or Android device. The Account Health dashboard shows how well your account is performing in light of the metrics and policy compliance standards required to sell on Amazon.
– Download iOS App at https://itunes.apple.com/gb/app/amazon-seller/id794141485?mt=8
– Download Android App at https://play.google.com/store/apps/details?id=com.amazon.sellermobile.android&hl=en_GB
We appreciate your cooperation and thank you for selling on Amazon.co.uk.
Amazon Services Europe

Please note: This e-mail was sent from a notification-only address that cannot accept incoming e-mail. Please do not reply to this message.

Once you receive a warning like this, and you believe it to be justified, definitely review your listings within 48 hours of the warning and close, delete, or archive any listings that do not comply with all applicable laws, regulations, and Amazon’s policies, including the product(s) listed above.

I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can assist you and help you resolve the matter.

In order to receive a professional advice and get help with your Amazon issue, feel free to subscribe and reach out through my dedicated assistance help page at www.onlyfans.com/kikaangelic, where I provide help with Amazon related matters in exchange for a small $24.99 fee.

If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):

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How to recover your Amazon Seller Account when Two Step Verification Fails

Published

4 days ago

May 30, 2023

Kika Angelic

As you know, Amazon now requires all third party sellers to implement two step verification in order to access their Seller Accounts. Many sellers are reaching out to me and seeking help with regaining access to their accounts when they are unable to perform two step verification.

This may happen when a seller loses their phone, for example. In such case, they will be unable to receive the OTP text code. If Two-Step Verification fails and you can’t access your account, you can try to recover it using alternative means.

To regain access to your account, you’ll need to verify your identity by providing a scan or photo of a government-issued identity document to Amazon. To protect your account, Amazon won’t be able to make changes to your Two-Step Verification settings until your identity is successfully verified. If you are able to sign in to your account, you’ll have access to make changes to your account.

Before you begin account recovery, try to sign in with a registered backup method or from a trusted device.

If you still can’t sign in, to recover your account:

Go here.
Follow the on-screen instructions to upload your identity document. Make sure that your name and address, and the issuing authority (e.g., state or country) are visible. Cover, conceal, or remove sensitive information such as account numbers or identification numbers.

The verification process can take 1-2 days to complete. Amazon will e-mail you to confirm once Two-Step Verification has been disabled. You’ll then be able to access your account with only your password.

If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.

In case you are an Amazon Seller who needs help with Seller Identity Verification on Amazon, please feel free to watch my most detailed video on the subject, addressing all common questions:

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New requirement for list prices on Amazon starts June 30

Published

5 days ago

May 29, 2023

Kika Angelic

If you are an Amazon Seller doing business on their US platform, you must have received Amazon’s warning e-mail entitled New requirement for list prices starts June 30 in your inbox. Starting that date, Amazon will require any newly created listings to contain the List Price.

If you are wondering why is setting a List Price so important for Amazon, in this article I will be addressing your concerns. Whilst it will only take you a few seconds to update any listing with a List Price, you may not be aware of its pros and cons.

Once you upload the List Price, Amazon will save this figure as the product’s RRP. When you try to decrease or increase the product price later, your listing will get automatically deactivated over a Potential high / low pricing error or you will lose the BuyBox.

This is why you should carefully rethink whether you will provide this attribute on your existing listings and what figure will be entered as the List Price.

On the other hand, List Price can be a good idea when you have an otherwise expensive product, which you intend to sell at a significant discount. It is then shown as a strike-through Recommended Retail Price making the savings visible on the product detail page. Displaying the RRP when you are offering a price that is below it, will help customers understand the value of your offer, which may help to increase conversion.

If you do not have a ready-to-provide list price, Amazon suggests that a possible value could be the first price at which you have offered or will be offering the product. You can also provide a value of 0 to indicate that you do not have a list price.

Here you can view a copy of the wording of Amazon’s e-mail regarding the matter:

New requirement for list prices starts June 30

Hello,

You are receiving this email because you have previously added offers for certain product types that commonly include list prices.

Beginning June 30, 2023, we will require the “List price” (also referred to as a Manufacturer’s Suggested Retail Price) attribute to be completed for these product types.

Your existing offers will not be affected by this change. Rather, when you create a new item listing, or when you edit an existing listing, you will see a prompt to fill out the “List price” attribute.

If you do not have a ready-to-provide list price, a possible value could be the first price at which you have offered or will be offering the product. You can also provide a value of 0 to indicate that you do not have a list price.

For more information, go to “Product type and attributes”:
https://sellercentral.amazon.com/gp/help/GYV2F6WS9N9FDYD9

You can download the full list of impacted product types from the following link:
https://m.media-amazon.com/images/G/01/Product_Types_Requiring_List_Price/Product_Types_Required_List_Price.xlsx

For more information on how Amazon uses list prices, go to “Show a reference price on your products by providing a List Price”:
https://sellercentral.amazon.com/gp/help/G27XM55CQM3SBMD2

The Amazon Services team

If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.

In case you are an Amazon Seller who needs help with Seller Identity Verification on Amazon, please feel free to watch my most detailed video on the subject, addressing all common questions: