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Latest Listing Optimization Tips

Kika Angelic

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In this article, I will address importance of periodical listing optimization. As you know, it is very important to maintain a good ranking, provide relevant information to the buyer and complete all fields relevant for SEO.

Your listing has keywords and those keywords get indexed for specific search terms.

Example: I am a buyer, I look for a ‘cat toy’, it will show up, which means Amazon will show your listing to your relevant customer. However, it is very important to rank on 1st page.

You need to keep your listing optimized periodically to make sure that you are fitting with the trends:

• Holiday listings

Prime Day, Black Friday, and other festivals

AMAZON A9 ALGORITHM

How you can crack the Amazon A9 algorithm to make sure that your listing is shown on the 1st page.

Understanding A9 Algorithm

• Amazon system to decide how products are ranked in search results

• Use the relevant keywords which are similar to the google search Algorithm

• Amazon Ranks products with strong sales history and conversion rates

• If you have a high rank on Amazon that means you will have better conversion

1. You will get more sales

2. You will get better conversions

There are many ways that the A9 Algorithm gets you on the 1st page and these can help you in a search rank:

• Reviews

• Delivery fee

• Your account health

Product Images

You should use in a natural environment and when the product is in use, so you can show the people using a product. If it is a swimming pool you can show kids playing in the swimming pool.

IMAGE REQUIREMENTS

• Must accurately represent the product

• The product must be clearly visible 

• The main image should have a pure background

• Should be professional images of the actual product

• No illustrations and excluded accessories

• Must have the product title

• Should be 1600 pixels or larger on the longest side

• Must not exceed 10,000 pixels on the longest side

• Amazon Accepts JPEG, TIFF, or GIF file formats but JPEG is preferred

• Must not contain nudity and sexually suggestive

OPTIMIZING PRODUCT TITLE

Things to include:

• Brand name

• Colour/flavour/variant

• Keywords

• Size and quality

1st term of your product title can be the brand name

2nd term is the main keyword

3rd term is personalized keyword

OPTIMIZING BULLET POINTS

• Strong keywords

• Can be added up to 5 lines

• Crucial information such as:

1. Key product features

2. Your USP

3. Use cases

4. Detailed size/variation/colour information

5. Seasonal/Occasion information

OPTIMIZING DESCRIPTION

• Limited to 2,000 characters

• Talk in detail about your product and brand

• Key points to include:

1. Why your product is unique

2. Your brand story

A+ CONTENT OR ENHANCED BRAND CONTENT(EBC) 

A+ content is an extension to your description that allows you to post videos, infographic and some videos related to your product that can help the consumer make a better decision on to buying your product and it also help a lot of sellers to increase sale have to be brand register to take benefit of A+ content, brand registry have lots of benefits leaving aside A+ content

You should consider brand registry

Things that you need to mention in your A+ content 

A brand story that creates an incentive for the customers to buy your product and which is very important when it comes to Amazon

Why building a brand on Amazon is so important and how A+ content can help you build your brand on Amazon.

Consumers are becoming more conscious of their purchases and they also want to be an incentive for their purchase, so if a proceeding of the sale goes to the charity or if you can donate a part of the purchases to goes charity, consumers are going to pay more for your product online even if it’s on a high margin than your competitors. So A+ content and brand story can help you do that. Another thing that you can add to your A+ content is infographics but however, you need to make sure that your A+ content is not text-heavy. Use a lot of pictures.

BACKEND KEYWORDS

Backend keywords are hidden search terms or secret search terms that are added to your product listing to boost your visibility on Amazon. These keywords are added behind or on the back of the listing are not visible to the consumers.

These search terms boost your Amazon SEO and can lead to more discoverability on Amazon.

For example: if you are selling coffee on Amazon, you have no idea that how many people misspell coffee so you can add the alternative spelling in the backend search term, or if you are selling in the USA, add Spanish search terms.

AMAZON REVIEWS AND RATINGS 

If you have optimized your listings very well, but you don’t have reviews, you are not going to make that sale. A study shows 84% of consumers look at product reviews and ratings while making the purchasing decision.

In this case, Amazon initially running two programs that would-be sellers get more reviews and ratings on Amazon. So the first program is the earlier reviews program which has discontinued by Amazon and the second is the VINE program.

When it comes to reviews and ratings, instead of asking people to leave a new review, you can also ask the people to go to your listing and like the existing review, and that will also help you to get a better ranking on Amazon and also help to get more reviews as well.

Another thing that most Amazon sellers are not aware of is that keywords in your reviews and questions also get indexed so if you answering a question that a consumer has left on your Amazon listing, you can just add a keyword in a smooth way, you will get run of those keywords.

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment! Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome. If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

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Should you be worried when your ODR exceeds the 1% target?

Kika Angelic

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Many Amazon Sellers are contacting me through my OnlyFans page daily, seriously worried about their Seller Accounts being labelled as ”At Risk” of deactivation. But does this orange warning status actually mean anything bad? Learn more in this article!

Amazon has their minimum performance targets for Order Defect Rate, Cancellation Rate, Late Shipment Rate and many other metrics. Whenever a Seller Account exceeds the maximum permissible defect rate, a warning will appear.

Typically, the affected seller will also receive the following e-mail from Amazon Seller Performance:

Warning: Your order defect rate is higher than 1%

Hello,
We have identified that your Order Defect Rate has exceeded the target rate. If this problem continues, it may result in account deactivation.
Why did I receive this message?
We have taken this measure because your Order Defect Rate has exceeded the target of 1%. Order Defect Rate is the percentage of all orders that result in negative feedback, an A-to-z Guarantee claim that is not denied, or a credit card chargeback out of total orders during a given 60-day time period. Amazon’s Order Defect Rate policy can be found at: https://sellercentral.amazon.com/gp/help/200285170.
We’re here to help
If you have questions about this policy or your account, or believe that this was sent in error, please contact us at https://sellercentral.amazon.com/cu/contact-us.
What can I do to avoid account deactivation?
Please ensure that you no longer violate the above policy. Review your orders to determine the cause of the issues contributing to your Order Defect Rate. You can appeal any A-to-z claim, negative customer feedback, or service chargeback that you believe should not be counted in your Order Defect Rate by visiting the following links:
— Appeal A-to-z Claims: https://sellercentral.amazon.com/gp/help/G202041210
— Request removal of seller feedback: https://sellercentral.amazon.com/gp/help/20231
— Appeal Chargeback Claims: https://sellercentral.amazon.com/gp/help/202145040
You do not need to submit a plan of action to us at this time.
You can view your account performance at https://sellercentral.amazon.com/performance/dashboard?reftag=ah_em_op or by selecting Account Health on the home screen of the Amazon Seller app on your iOS or Android device. The Account Health page shows how well your account is performing against the performance metrics and policies required to sell on Amazon.
Sincerely,
Seller Performance Team
Amazon.com
http://www.amazon.com

In regards to Order Defect Rate, Late Shipment Rate or Cancellation Rate, if you are a small seller, your metrics will typically greatly exceed the targets following a single defective order. Seeing this on your Account Health Dashboard can be quite alarming.

However, please note that no Seller Account will get suspended over 1-2 or 3 defects. Amazon can see, that you are a small seller. Even if you have a 50% Order Defect Rate with 1 defective order out of two, you are not worse off than someone with an 1.02% ODR!

Many Amazon Sellers wrongly believe, that the best approach is to try to get into touch with the buyer at all costs and make them withdraw the A-Z claim or negative feedback. They are trying to achieve this by offering free items, full refunds or even extra credits issued on the top of a full refund.

Doing this is a terrible idea, as it can be picked up by Amazon’s automated bots as a serious violation of their Seller Code of Conduct. My advice is to never contact buyers who left a negative feedback or opened a valid A-Z claim in an attempt to have the defect removed. The best thing you can do is avoid getting additional defects and complaints by learning from your mistakes and implementing preventative measures.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

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What is the maximum storage limit for new Amazon FBA sellers without IPI Score?

Kika Angelic

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If you are an Amazon Seller, who is interested in doing FBA, you might be wondering what will be your approved storage limit, since you don’t have any selling history yet.

The storage limit for new FBA sellers is capped at 1000 units on the main Amazon USA marketplace and between 200 to 400 units on smaller marketplaces, including Amazon Mexico or Canada. 1000 units is the storage limit on Amazon Europe as well.

1000 units is the total for all products/ ASINS combined, not per single product. 

After successfully launching and making consistent sales, you could see an increase within a couple of weeks. Following the increase, the 1000 units limit may go up to 1300 units. Then, 1500 units could keep going up to 5000 units. 

Restock limits will depend on average 30-day sales. And storage limits are based on IPI score. 

On the Amazon UK marketplace – most sellers won’t have any limits. But feel free to check it by going inside your Inventory planning tab/ Shipments Manager and in bottom left you can see if there are any ASIN limits or storage limits.

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):

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Updates to Canada Multi-Channel Fulfilment fees effective November 12

Kika Angelic

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Recently, Amazon announced an increase of their Fulfilled by Amazon (FBA) fee applicable in the Canadian marketplace. The MCF pick and pack fees and special handling fees will increase, and the weight handling fees will include a fuel and inflation surcharge.

To view the revised rates, go to “2022 Multi-Channel Fulfilment annual fee revisions”.

Soon, we will be launching our own e-commerce marketplace, where the fees will be genuinely reasonable and policies seller-friendly. Feel free to join the waitlist, if you are interested: www.join-the-waitlist.com.

Here you can read a copy of e-mail from Amazon Canada regarding the fee increase:

Updates to Canada Multi-Channel Fulfilment fees effective November 12

Hello, 

As we continue to respond to challenges brought about by the global economic situation, we will revise Multi-Channel Fulfilment (MCF) fees in Canada on November 12, 2022.

The MCF pick and pack fees and special handling fees will increase, and the weight handling fees will include a fuel and inflation surcharge.

To view the revised rates, go to “2022 Multi-Channel Fulfilment annual fee revisions”:  

https://sellercentral.amazon.ca/help/hub/reference/GH7ZK4SUZEKFSTZ3

These updates reflect the rising costs of fulfilment, transportation, and warehousing, and will ensure that we can continue to provide the delivery speed, reliability, and quality of service expected from Amazon.

To continue to support your business growth, we’ve made the following improvements to our fulfilment and delivery network:

   – Achieved an on-time delivery rate of over 99% 

   – Invested in increasing fulfilment centre capacity to help meet rising demand

We’ll also launch unbranded packaging in Canada by Q4 this year, which will be available for no additional fee.

Thank you for choosing MCF. We appreciate your continued partnership.

The Multi-Channel Fulfilment team

I hope this article can give you some inspiration and help all businesses to come out on top in the Q4 peak season and make a lot of money!

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

To create perfect Amazon Product Images with a pure white background, feel free to watch my YouTube video about our image removal tool, which can be found within tools available on our Seller Union website:

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