Jeff Wilke makes an announcement on behalf of Amazon, despite thousands of sellers mercilessly suspended during pandemic

Today, third party Amazon sellers were left shocked after seeing copies of a message from retiring CEO of Amazon’s worldwide consumer business Jeff Wilke spammed across the inboxes of their international Amazon Seller Accounts.
In the letter, Jeff Wilke is trying to create an impression that Amazon cares about its sellers and supports them during the difficult period of global pandemic.
The exact opposite is the truth, as Amazon policies keep becoming stricter every day, which includes thousands of innocent sellers getting mercilessly suspended and blocked from accessing the Seller Central over Velocity Reviews triggered by high sales, as described in my recent blog post.
Amazon has been anything but helpful and supportive, which is very well documented in a recent US Anti-trust Investigation report document.
Here you can view a copy of the e-mail sent to third party Amazon sellers:

Here you can read the full announcement in English:
This continues to be an incredibly difficult year for entrepreneurs and small business owners around the world. Nobody had a playbook for how to keep a business going through a global pandemic, but you continue to meet the challenge and serve customers every day. We’re inspired by your efforts and want to help you be successful during these times. Our communities are depending on Amazon and all the small businesses who sell in our store to keep as much in stock as we can and to deliver products to doorsteps while keeping our employees and partners safe and healthy. |
We’re working hard and investing heavily to support you and your business. Since the start of the pandemic, we’ve invested more than $10 billion in COVID-19 related operating costs. We’ve increased square footage across our fulfillment and logistics network by 50%, opening dozens of new delivery stations and fulfillment centers around the world. We’ve hired over 400,000 employees in the biggest peacetime workforce ramp-up by any company in history. And we’ve spent more than $2.5 billion on pay incentives and bonuses. We continue to be thrilled by how successfully hundreds of thousands of you have leveraged our investments during 2020. It has benefited everyone—you, us, our customers and communities. While many other companies have passed along costs through surcharges and fee changes in 2020, we have absorbed over $5 billion of those costs on your behalf. And we expect to invest billions more in the first half of 2021 in helping selling partners like you as we all try to return to normalcy. |
Now, as we look ahead with vaccines on the horizon, other logistics providers have already announced their annual fee increases for 2021. In a normal year we’d be doing the same, but this isn’t a normal year and we’ve made the decision to postpone our annual fulfillment fee adjustments and continue to absorb the costs we are incurring on your behalf until June 1, 2021. We’ll share more details in the spring. We are doing this because we want to provide stability and support for you during what will likely remain a challenging winter as vaccine distribution gets underway. |
Our focus throughout this holiday season has been on getting the most selection for customers while enabling your success. That has included limiting ordering for our own retail business in the U.S., and allocating the majority of space in our fulfillment centers for seller inventory so that your products are in stock for customer orders. As we write this email today, sellers using Fulfillment by Amazon carry enough inventory, on average, to support 25% more days of sales than our own retail business, and more than 60% of products in our fulfillment centers worldwide are from sellers. |
Sellers surpassed $4.8 billion in worldwide sales from Black Friday through Cyber Monday, growing about 60% from last year. Your businesses continue to grow faster than Amazon’s own first-party retail business, and we’re glad. What’s good for you is good for Amazon, our customers, and communities around the world. |
You, and the more than 1.7 million small and medium-sized businesses serving Amazon customers in our store, have never been more important for our communities, and we want to thank you for your continued partnership and support. We remain more committed than ever to supporting your success, and we hope you and your families stay safe this holiday season. |
Thank you,Jeff Wilke |
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As you know, last year Amazon updated Account Health Dashboards across North American marketplaces by introducing numeric scores. The same features are now available on European marketplaces as well.
Account Health Rating constitutes a numeric score ranging from 0 to 1,000 (in addition to the color coding), enabling you to see how close you are to the various thresholds that move your AHR from green (‘Healthy’) to yellow (‘At Risk’) to red (‘Unhealthy’).
If your AHR is green (“Healthy,” based on a score of 200-1,000), that means your account is not at risk of deactivation. If your AHR is yellow (“At Risk,” based on a score of 100-199), your account is at risk of deactivation. When your AHR is red (“Unhealthy,” based on a score of 99 or lower), your account is either eligible for deactivation or already deactivated.
Account Health Rating is also displaying the degree to which any violations you might incur impact your account health, allowing you to prioritize addressing those that are most negatively affecting it.
Here you can learn more in a screenshot of e-mail regarding the matter from Amazon:
New Account Health Rating features are live – preview your rating and address open issues on your Account Health page now! Hello, Over the past few years, sellers have asked for more insight into account health-related issues. We heard your feedback and have rolled out the new version of the Account Health Rating in August 2022 to our sellers in the US and Canada stores. We are now excited to share that we have expanded the program to the EU, the UK, and Türkiye. Starting today, we have added new features to your Account Health page that will provide more transparency into your account health status. These new features will allow you to spend more time growing your business and delighting customers, and less time worrying about your account health and potential disruption to your business. We are now also displaying your AHR as a numeric score ranging from 0 to 1,000 (in addition to the color coding), enabling you to see how close you are to the various thresholds that move your AHR from green (‘Healthy’) to yellow (‘At Risk’) to red (‘Unhealthy’). If your AHR is green (“Healthy,” based on a score of 200-1,000), that means your account is not at risk of deactivation. If your AHR is yellow (“At Risk,” based on a score of 100-199), your account is at risk of deactivation. When your AHR is red (“Unhealthy,” based on a score of 99 or lower), your account is either eligible for deactivation or already deactivated. We are also displaying the degree to which any violations you might incur impact your account health, allowing you to prioritize addressing those that are most negatively affecting it. We offer a 7-day preview period that starts today, for you to see your AHR score and status and address any open violations in your account to improve your score. Starting 7 days from today, your account may be deactivated if your AHR score is red or “Unhealthy.” By looking at your policy adherence holistically, we want to create a predictable and consistent experience for you to manage your business, while still maintaining a high bar for Amazon customer experience. We encourage you to go to your Account Health page and, if your account is in “at risk” or “unhealthy” status, address open issues that impact your score before the 7-day period ends to avoid potential deactivation. We will continue to work hard to make it easier for you to monitor your account health and performance. If you have any questions or suggestions about how we might improve the AHR, please visit the Seller Forums and browse to the “Account Health” category there to share your thoughts. Our team of Account Health Specialists is ready to answer any questions surfaced there. To learn more about the AHR, please visit our Help pages. Thank you for selling in Amazon’s store. Selling Partner Support |
In order to receive a professional advice and get help with your Amazon issue, feel free to subscribe and reach out through my dedicated assistance help page at www.onlyfans.com/kikaangelic, where I provide help with Amazon related matters in exchange for a small $24.99 fee.
If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am presenting you my advice how to avoid getting suspended on Amazon and get help with a Plan of Action without having to spend a lot of money on a hired guru:

If you are carefully monitoring Amazon’s notifications, you must have noticed a recent change in wording, concerning e-mails sent regarding different international Amazon marketplaces.
Previously, informative e-mails used to be sent in different languages, depending on the store’s local language.
Now, all e-mails are being sent in English regardless of the store’s location and a header stating “Regarding store: Germany / Sweden…..” is being added.
Here you can view what the new notifications look like:

Another one:

In order to receive a professional advice and get help with your Amazon issue, feel free to subscribe and reach out through my dedicated assistance help page at www.onlyfans.com/kikaangelic, where I provide help with Amazon related matters in exchange for a small $24.99 fee.
If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am presenting you my advice how to avoid getting suspended on Amazon and get help with a Plan of Action without having to spend a lot of money on a hired guru:

Here are some quick tips to boost your running business on Amazon:
Optimize your product listings with high-quality images, detailed descriptions, and relevant keywords.
Use Amazon’s advertising tools, such as sponsored products and sponsored brands, to increase visibility and drive sales.
Offer competitive prices and promotions to attract customers.
Monitor your inventory levels and ensure that you always have sufficient stock to meet customer demand.
Use Amazon’s FBA service to save time and money and focus on growing your business.
Encourage customer reviews by providing excellent customer service and follow-up support.
Expand your product offerings to attract a wider range of customers and increase sales.
Keep an eye on your competitors and adjust your pricing and product offerings accordingly.
By implementing these strategies, you can quickly and effectively boost your running business on Amazon and increase your sales and profitability.
In order to receive a professional advice and get help with your Amazon issue, feel free to subscribe and reach out through my dedicated assistance help page at www.onlyfans.com/kikaangelic, where I provide help with Amazon related matters in exchange for a small $24.99 fee.
If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am presenting you my advice how to avoid getting suspended on Amazon and get help with a Plan of Action without having to spend a lot of money on a hired guru:
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Harry Lime
December 24, 2020 at 12:03 pm
Dear Jeff,
Fuck you.
Harry