Is this the end of selling collectibles and brand collaboration items on Amazon?
As everyone in the Amazon Seller Community knows, the company’s listing catalogue is constantly being scanned by automated bots whose job is to detect non-compliant listings and pro-actively block them.
Unfortunately, due to these efforts, millions of legitimate listings are removed from the platform every day, without any path to have them restored.
Every Product Detail Page (ASIN) on Amazon contains a single ”Brand” field, which can be only filled with one answer. However, there are products – including collaborations, limited editions and collectibles, which contain numerous different brand names and trademarked terms grouped together.
This includes, by the way of example: Barbie x Sinsay, Adidas x Star Wars, H&M x Harry Potter, NECA x Hunger Games, Kinder x FunkoPop, Disney x Sanrio and thousands of similar official collaborations.
Since only a single ”Brand name” can be inserted into the relevant field, any other trademarked terms are triggering Suspected Intellectual Property Rights Infringement Complaints. These are impossible to get removed, appealed or lifted, since Amazon expects any third party trademarked terms to get removed from such listings.
My advice for any sellers of collaborations and multi-brand items is to sell them elsewhere, including eBay, Bonanza, Ecrater, Shopify or on your own website.
Here is a screenshot containing examples of several such erroneously removed ASINs of official licensed collaboration merchandise:
Here is a copy of the wording on an e-mail notification send to third party Amazon Sellers regarding the matter:
| Action required: Your Amazon seller listings have been deactivated
Dear seller, We have deactivated the listings shown at the bottom of this email. Why is this happening? Adhering to Amazon’s policies is important because it reflects the quality of the Amazon customer experience that you create when selling in our store. We have found that one or more of your listings have violated Amazon policies. We have included details of the specific policy violations related to each removed listing at the bottom of this email. Please ensure that the products you offer comply with all applicable laws, regulations, and Amazon’s policies listed in this email. We are here to help. If you have questions about this policy or your account, contact us at https://sellercentral-europe.amazon.com/cu/contact-us. How do I reinstate my listing? Refer to the “How do I reinstate my listings?” section below for specific details on how to reinstate the removed listings. Have your listings been removed in error? If you believe there has been an error, please submit an explanation. Your explanation should include the following information: How do I send the required information? Submit this information at https://sellercentral.amazon.se/performance/dashboard. What happens if I do not send the requested information? If you do not take steps to address the policy violations and incur additional violations, your Amazon selling account may be deactivated. You can view your account performance at https://sellercentral.amazon.se/performance/dashboard or by selecting Account health on the home page of the Amazon Seller app on your iOS or Android device. The Account health page shows how well your account is performing against the performance metrics and policies that are required to sell on Amazon. Thank you. ASIN(s): xxxxx Why is this happening? We have taken this measure because we suspect your listings may infringe on the intellectual property of others. The listings are using a trademarked term on their detail pages, but their brand names do not match the rights owner of the trademarked term. This is likely to cause confusion as to the source, endorsement, or affiliation of the goods, and is a violation of the Amazon Intellectual Property Policy for Sellers, which can be reviewed at: How do I reinstate my listing? The ASINs will be reactivated automatically if their detail pages are edited in one of the following ways: If you are appealing on the basis that you have authorization from the trademark owner, you will need to provide a letter of authorization or a licensing agreement that meets the following criteria: – Includes name and address of rights owner. |
Here you can watch my YouTube video explaining the matter and discussing Suspected Intellectual Property Rights Infringement Complaints (which starts as a Christmas-themed video):
I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.
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Form your LLC and obtain the necessary documents: To start a wholesale FBA Amazon business, you’ll need to create a legal entity and obtain important documents such as an Employer Identification Number (EIN), a Reseller Certificate, and your LLC documents.
Set up an e-commerce website: You can create a dummy e-commerce website to contact brands, distributors, and wholesalers. This website can serve as a platform to showcase your business and the products you plan to sell.
Obtain a unique address: If you are not a resident of the US, you will need to obtain a unique address in the state where you plan to open your LLC. You can use a virtual mailbox service or a registered agent service to get a unique address.
Identify profitable products: Use tools such as Keepa, Scan Unlimited, Helium 10, and others to identify profitable products that meet your criteria. Some of the factors to consider include low BSR, good buy box rotation, low competition, good profit margin, and no price war.
Contact brand/distributor/wholesaler: Once you’ve identified profitable products, reach out to brands, distributors, and wholesalers and apply for approval to sell their products on Amazon. You can approach them through email, phone, or you’re website
Test inventory: Before buying inventory in bulk, start with a small testing inventory of under 100 units to gauge the product’s potential. If it sells well, you can move on to buying inventory in bulk.
Repack and label inventory: Use a 3PL (third-party logistics) provider to repackage your inventory and apply labels as required by Amazon’s FBA program.
Create a shipment plan: Once your inventory is ready, create a shipment plan and send the products to Amazon’s fulfillment centers.
Launch your products: Once your products are live on Amazon, monitor their performance and make any necessary adjustments to your strategy.
Continuously improve your business: Keep researching and testing new products to improve your business and stay competitive in the marketplace.
Keep Eyes Open: Once your product is live keep your eyes open to monetizing your Price to get a buy box Tackle the price war and Create an Excel sheet if what you’re selling to get motivated for next time
ADDITIONAL TIPS:
Consider using tools like Keepa, Jungle Scout, CameCamel, and Scan Unlimited to help with product research and analysis.
Build a strong relationship with the Brand/Distributer/Wholesaler to negotiate for a good cheap price and get high quality at a low price
Stay up to date with Amazon’s policies and regulations to ensure compliance.
I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can assist you and help you resolve the matter.
In order to receive a professional advice and get help with your Amazon issue, feel free to subscribe and reach out through my dedicated assistance help page at www.onlyfans.com/kikaangelic, where I provide help with Amazon related matters in exchange for a small $24.99 fee.
If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):
As you know, last year Amazon updated Account Health Dashboards across North American marketplaces by introducing numeric scores. The same features are now available on European marketplaces as well.
Account Health Rating constitutes a numeric score ranging from 0 to 1,000 (in addition to the color coding), enabling you to see how close you are to the various thresholds that move your AHR from green (‘Healthy’) to yellow (‘At Risk’) to red (‘Unhealthy’).
If your AHR is green (“Healthy,” based on a score of 200-1,000), that means your account is not at risk of deactivation. If your AHR is yellow (“At Risk,” based on a score of 100-199), your account is at risk of deactivation. When your AHR is red (“Unhealthy,” based on a score of 99 or lower), your account is either eligible for deactivation or already deactivated.
Account Health Rating is also displaying the degree to which any violations you might incur impact your account health, allowing you to prioritize addressing those that are most negatively affecting it.
Here you can learn more in a screenshot of e-mail regarding the matter from Amazon:
| New Account Health Rating features are live – preview your rating and address open issues on your Account Health page now! Hello, Over the past few years, sellers have asked for more insight into account health-related issues. We heard your feedback and have rolled out the new version of the Account Health Rating in August 2022 to our sellers in the US and Canada stores. We are now excited to share that we have expanded the program to the EU, the UK, and Türkiye. Starting today, we have added new features to your Account Health page that will provide more transparency into your account health status. These new features will allow you to spend more time growing your business and delighting customers, and less time worrying about your account health and potential disruption to your business. We are now also displaying your AHR as a numeric score ranging from 0 to 1,000 (in addition to the color coding), enabling you to see how close you are to the various thresholds that move your AHR from green (‘Healthy’) to yellow (‘At Risk’) to red (‘Unhealthy’). If your AHR is green (“Healthy,” based on a score of 200-1,000), that means your account is not at risk of deactivation. If your AHR is yellow (“At Risk,” based on a score of 100-199), your account is at risk of deactivation. When your AHR is red (“Unhealthy,” based on a score of 99 or lower), your account is either eligible for deactivation or already deactivated. We are also displaying the degree to which any violations you might incur impact your account health, allowing you to prioritize addressing those that are most negatively affecting it. We offer a 7-day preview period that starts today, for you to see your AHR score and status and address any open violations in your account to improve your score. Starting 7 days from today, your account may be deactivated if your AHR score is red or “Unhealthy.” By looking at your policy adherence holistically, we want to create a predictable and consistent experience for you to manage your business, while still maintaining a high bar for Amazon customer experience. We encourage you to go to your Account Health page and, if your account is in “at risk” or “unhealthy” status, address open issues that impact your score before the 7-day period ends to avoid potential deactivation. We will continue to work hard to make it easier for you to monitor your account health and performance. If you have any questions or suggestions about how we might improve the AHR, please visit the Seller Forums and browse to the “Account Health” category there to share your thoughts. Our team of Account Health Specialists is ready to answer any questions surfaced there. To learn more about the AHR, please visit our Help pages. Thank you for selling in Amazon’s store. Selling Partner Support |
In order to receive a professional advice and get help with your Amazon issue, feel free to subscribe and reach out through my dedicated assistance help page at www.onlyfans.com/kikaangelic, where I provide help with Amazon related matters in exchange for a small $24.99 fee.
If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am presenting you my advice how to avoid getting suspended on Amazon and get help with a Plan of Action without having to spend a lot of money on a hired guru:
If you are carefully monitoring Amazon’s notifications, you must have noticed a recent change in wording, concerning e-mails sent regarding different international Amazon marketplaces.
Previously, informative e-mails used to be sent in different languages, depending on the store’s local language.
Now, all e-mails are being sent in English regardless of the store’s location and a header stating “Regarding store: Germany / Sweden…..” is being added.
Here you can view what the new notifications look like:
Another one:
In order to receive a professional advice and get help with your Amazon issue, feel free to subscribe and reach out through my dedicated assistance help page at www.onlyfans.com/kikaangelic, where I provide help with Amazon related matters in exchange for a small $24.99 fee.
If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am presenting you my advice how to avoid getting suspended on Amazon and get help with a Plan of Action without having to spend a lot of money on a hired guru:
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