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How to win BuyBox on Amazon

Kika Angelic

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Selling on Amazon isn’t as easy as simply listing your products on the website. You need to optimize your listing and beat your competition. A big part of this is winning the buy box.

You may be surprised to learn that it’s possible for someone to click on your product, click “Buy Now” and purchase the item without you actually being credited with a sale. How did this happen and why didn’t you receive any money from this?

We’ll address this question, along with everything you need to know about how to get the buy box so you can build a profitable and successful Amazon business.

What is the Amazon Buy Box?

The Buy Box is the rectangle on the right side of the Amazon product page. The Buy Box can lead to the basket of different sellers, depending on who at the moment “wins” in terms of indicators. There, customers can click “Add to Cart” or “Buy Now.” Around 85% of all purchases on Amazon are made through the Buy Box.

Amazon uses a sophisticated algorithm to determine who has the buy box, and the winner constantly rotates based on a number of factors. This is why it’s so important to understand how the buy box works and what you need to do to gain control of it.

How Does the Buy Box Algorithm Work?

Here are all the factors that go into the formula:

  • Price: While it’s not the sole determining factor, it’s arguably the most important one. More often than not, if you match or offer the lowest price you’ll likely be able to win the buy box. Keep in mind that the algorithm also accounts for your shipping price as well. It does not include sales tax.
  • The Type of Seller Account You Have: Only those with a Professional Seller account are eligible for the buy box.
  • Whether Your Product is New or Used: Only new products are eligible for the buy box.
  • Fulfillment: Your ability to consistently fulfill orders quickly and efficiently also contributes. Using the FBA program gives you the best chance, as Amazon considers this the best way to fulfill and ship orders.
  • Order Defect Rate (ODR): Amazon monitors your ODR rate over the last four months. In order to win the buy box you should try to keep it under 1%.
  • Feedback: This includes how many positive reviews you receive and the total number of reviews you have. The more positive reviews you have the better.
  • Inventory: If your stock becomes low Amazon will be unlikely to award you the buy box as they want to make sure you can fulfill all the orders you’ll receive.

The exact workings of the algorithm are unclear, but the above items have proven to play a part in it. So, make sure to stay on top of all these factors while managing your Amazon business.

How to Win the Buy Box

Now that you know how the buy box works it’s time to go over what you can do to beat out your competition and actually get control of it.

Here are some of the best ways to win the buy box:

  • Use Fulfillment by Amazon
  • Offer as low price as possible
  • Build up your Seller Feedback
  • Maintain stock availability
  • Ship items quickly
  • Choose the right products to sell
  • Sell private label products

How to See Your Eligibility for the Buy Box

If you want to know if you’re eligible for the buy box you can do so in Amazon Seller Central.

Just follow these steps:

  • Log in to your Seller Central account.
  • Click on the “Inventory” tab.
  • Select “Manage Inventory.”
  • Click on the “Preferences” tab.
  • Find the “Buy Box Eligible” field.
  • Select “Show When Available.”
  • Once this is enabled you’ll see a “Yes” appear under the Buy Box Eligible column for a SKU when it becomes eligible.

As you can see, winning the buy box is a critical part of becoming a successful Amazon seller. Luckily, there are plenty of things you can do to increase your chances of getting it.

If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can assist you and help you resolve the matter.

In order to receive a professional advice and get help with your Amazon issue, feel free to subscribe and reach out through my dedicated assistance help page at www.onlyfans.com/kikaangelic, where I provide help with Amazon related matters in exchange for a small $24.99 fee.

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):

My name is Kristina Hajdukova, but I am known as Kika Angelic. I have been selling online since high school and I dedicated my entire life to helping other Amazon Sellers and building the seller community Regarding Amazon Seller Performance, you can always participate in my Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome. If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

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New “At Risk” Account Health Status Warnings in Amazon Seller Central

Kika Angelic

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As an Amazon seller, maintaining a healthy account status is crucial for the success of your business on the platform. Amazon continually updates and enhances the tools and features available to sellers to help them navigate their seller journey. One recent change that sellers may be aware of is the display of the “Account Health at Risk” status.

Previously, the “At Risk” Account Health status used to be displayed in a marketplace-specific rectangle which reflected that particular store’s state.

Now, Amazon Sellers will see a drop-down menu called “Account Health” displaying the number of “At Risk Stores”. This then expands to show more information, as pictured below:

At the same time, there is now an orange rectangle in the middle of the screen displaying the At Risk status in the specific store as well (below):

I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can help you resolve the matter.

If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at www.onlyfans.com/kikaangelic, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into my free public discussion forum for Amazon Sellers, where I will answer your question.

To stay in touch, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):

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You will be automatically enrolled in EPR Pay on Behalf, unless you prove compliance by December 31, 2023

Kika Angelic

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As Amazon sellers, staying compliant with various regulations and requirements is crucial for a successful and hassle-free selling experience. Recently, Amazon has announced changes related to Extended Producer Responsibility (EPR) compliance in Spain, which may impact sellers offering packaged goods. In this blog post, we will explain what EPR compliance entails and how Amazon is here to assist you through the Pay on Behalf service.

What is EPR Compliance?

Extended Producer Responsibility (EPR) is a concept that places the responsibility for the management and recycling of packaging waste on the producers or manufacturers of the packaged goods. In Spain, Amazon is required to ensure that packaged goods offered for sale by sellers not established in Spain comply with EPR requirements.

Amazon’s Pay on Behalf Service

If you are a producer not established in Spain and sell on amazon.es, Amazon will automatically enroll you in the Pay on Behalf service for the period from January 1, 2023, to December 31, 2023. This service ensures that Amazon reports and pays eco-contributions on your behalf for your packaged goods sales on amazon.es. The collected amounts are then recovered from your seller account.

How Does Pay on Behalf Work?

EPR Pay on Behalf allows you to continue selling on amazon.es without worrying about EPR compliance. Under this service, Amazon will handle the reporting and payment of eco-contributions on your behalf. This means you can focus on your business while Amazon takes care of the regulatory aspects.

The process of using Pay on Behalf involves Amazon reporting and paying eco-contributions for your packaged goods sales on amazon.es in 2023 and beyond. All the terms and conditions are specified in the EPR Requirements policy for third-party sellers in Spain, which can be found on sellercentral.amazon.es.

Learn more on our Pay on Behalf page.

Service Costs

You might wonder about the costs associated with the Pay on Behalf service. Amazon will charge your seller account with a service fee and the eco-contribution fees that Amazon pays on your behalf. Detailed service fee information will be communicated before December 2023. To learn more about the service fees, visit the Pay on Behalf page on Amazon.

Learn more on our Pay on Behalf page.

Opting Out of Pay on Behalf

If you prefer not to use the Pay on Behalf service, you have an option to submit a valid packaging registration number here by December 31, 2023. This ensures that you can manage your EPR compliance independently. For more information on how to submit a valid packaging registration number, you can refer to Amazon’s Help page.

In case you don’t have a valid packaging registration number, Amazon has designed the EPR Services on Amazon, a solution that helps sellers obtain a UIN (Unique Identification Number) and pay eco-contribution fees to PROs (Producer Responsibility Organizations) with the assistance of trusted service providers.

I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can help you resolve the matter.

If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at www.onlyfans.com/kikaangelic, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into my free public discussion forum for Amazon Sellers, where I will answer your question.

To stay in touch, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Additionally, here you can watch my YouTube video, where I am addressing everything you need to know about Seller Identity Verification and how to pass it:

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Action required: Important information about your product listings – Explained

Kika Angelic

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Many sellers contact me daily through my OnlyFans page, informing me that they have received documentation requests for their Amazon listings and are feeling helpless, unsure of what to do. Some have even deleted their listings out of fear.

If you recently received a concerning email from Amazon titled “Action required: Important information about your product listings,” don’t worry. This article will tell you what it means and how to properly address the matter.

Here, you can view a screenshot of such an email:

The text of the wording states:

Hello from Amazon,

We are contacting you because you have listed products that require you to submit compliance documents. Click View Compliance Requirements below to see the list of affected products and submit the required compliance documents. If you do not submit the documents by the due date indicated for each product in this link, we may remove the affected listings.

Why is this happening? 
This requirement helps ensure that products are compliant with local laws and safe for customers.


How do I continue to sell the affected products? 
Click View Compliance Requirements to find out more information about the documents you need to provide for each product.


Was there an error?
If you believe that you do not need to submit documents for your product(s):

1. Click View Compliance Requirements.
2. Click Provide Documentation or Appeal next to the product.
3. Click Yes on Is this an Appeal?

For FBA Offers: If you do not want to continue selling these products and have any inventory of these products remaining in our fulfillment centers, you’ll have 30 days from the date your listing is removed to create a removal order. You can find instructions for creating a removal order on the Remove Inventory Overview page. If you do not request a removal, automated removal orders will be triggered. Standard removal fees apply.

Thank you,
Amazon Product Compliance

Following the link in the email called “View Compliance Requirements” will take you to the “Product Compliance Requests” and “Documentation Requests” sections on the Account Health Dashboard.

Click on the “Provide Documentation or Appeal” button.

All you need to do there is select “Yes,” insert your email address, and then submit.

Selecting “Yes” indicates that the product you are selling isn’t specifically intended for small children.

After completing this process, your listing will remain active, and you should also receive an email once your submission is reviewed.

Here is a screenshot of the correct site interface that you should see after clicking on the “Yes” option:

I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can help you resolve the matter.

If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at www.onlyfans.com/kikaangelic, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into my free public discussion forum for Amazon Sellers, where I will answer your question.

To stay in touch, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Additionally, here you can watch my YouTube video, where I am addressing everything you need to know about Seller Identity Verification and how to pass it:

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