How to reinstate a suspended Amazon seller Account?
Getting your account suspended is one of the hardest things that you will have to deal with as a seller. One of the things that you have to understand is that Amazon has suspended your account for a reason.
Understand the main cause of your suspension.
The first thing that you have to do is to understand why your account was suspended in the first place. If you truly want to succeed in creating your plan of action, you have to make sure that you get the first step right.
Read Amazon’s suspension notice.
When Amazon suspends your seller account, they will indicate a reason. This means that Amazon has really taken into consideration the reason why your account was flagged.
Review your seller information.
It’s not enough that you rely on Amazon’s suspension notice when you’re trying to learn about the cause of your suspension. You also have to review your seller information and see if there is something wrong with your listings, products, or customer reviews. You can view this information in the “Customer Metrics” section of your seller account.
Create a plan of action.
You can’t reinstate your Amazon seller account without a suspension appeal letter. This letter will be the backbone of the reinstatement process. After an investigation and data gathering, you now have to move forward with creating your plan of action.
Plan of Action: What Does This Mean and Include?
A plan of action (POA) is what you include in your suspension letters. It’s a way for you to reinstate your Amazon seller account. According to Amazon’s guidelines, your POA should address the following:
The root cause that led to the issue.
The actions you will take to resolve the issue.
The steps that you will take to prevent the same issue from happening.
Creating your plan of action: How to do this properly.
When writing your plan of action, you have to make sure that you’re following the guidelines set by Amazon.
– Clarity and conciseness
– Be professional !
Provide an explanation for everything.
Present facts.
Things You Shouldn’t Do When You’re Waiting to Get Your Account Reinstated.!
Don’t rush into submitting your appeal.
Don’t open a new account.
Don’t submit any inauthentic invoices.
Don’t threaten Amazon with any legal action.
Don’t contact any Amazon support branches.
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As you know, last year Amazon updated Account Health Dashboards across North American marketplaces by introducing numeric scores. The same features are now available on European marketplaces as well.
Account Health Rating constitutes a numeric score ranging from 0 to 1,000 (in addition to the color coding), enabling you to see how close you are to the various thresholds that move your AHR from green (‘Healthy’) to yellow (‘At Risk’) to red (‘Unhealthy’).
If your AHR is green (“Healthy,” based on a score of 200-1,000), that means your account is not at risk of deactivation. If your AHR is yellow (“At Risk,” based on a score of 100-199), your account is at risk of deactivation. When your AHR is red (“Unhealthy,” based on a score of 99 or lower), your account is either eligible for deactivation or already deactivated.
Account Health Rating is also displaying the degree to which any violations you might incur impact your account health, allowing you to prioritize addressing those that are most negatively affecting it.
Here you can learn more in a screenshot of e-mail regarding the matter from Amazon:
| New Account Health Rating features are live – preview your rating and address open issues on your Account Health page now! Hello, Over the past few years, sellers have asked for more insight into account health-related issues. We heard your feedback and have rolled out the new version of the Account Health Rating in August 2022 to our sellers in the US and Canada stores. We are now excited to share that we have expanded the program to the EU, the UK, and Türkiye. Starting today, we have added new features to your Account Health page that will provide more transparency into your account health status. These new features will allow you to spend more time growing your business and delighting customers, and less time worrying about your account health and potential disruption to your business. We are now also displaying your AHR as a numeric score ranging from 0 to 1,000 (in addition to the color coding), enabling you to see how close you are to the various thresholds that move your AHR from green (‘Healthy’) to yellow (‘At Risk’) to red (‘Unhealthy’). If your AHR is green (“Healthy,” based on a score of 200-1,000), that means your account is not at risk of deactivation. If your AHR is yellow (“At Risk,” based on a score of 100-199), your account is at risk of deactivation. When your AHR is red (“Unhealthy,” based on a score of 99 or lower), your account is either eligible for deactivation or already deactivated. We are also displaying the degree to which any violations you might incur impact your account health, allowing you to prioritize addressing those that are most negatively affecting it. We offer a 7-day preview period that starts today, for you to see your AHR score and status and address any open violations in your account to improve your score. Starting 7 days from today, your account may be deactivated if your AHR score is red or “Unhealthy.” By looking at your policy adherence holistically, we want to create a predictable and consistent experience for you to manage your business, while still maintaining a high bar for Amazon customer experience. We encourage you to go to your Account Health page and, if your account is in “at risk” or “unhealthy” status, address open issues that impact your score before the 7-day period ends to avoid potential deactivation. We will continue to work hard to make it easier for you to monitor your account health and performance. If you have any questions or suggestions about how we might improve the AHR, please visit the Seller Forums and browse to the “Account Health” category there to share your thoughts. Our team of Account Health Specialists is ready to answer any questions surfaced there. To learn more about the AHR, please visit our Help pages. Thank you for selling in Amazon’s store. Selling Partner Support |
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If you are carefully monitoring Amazon’s notifications, you must have noticed a recent change in wording, concerning e-mails sent regarding different international Amazon marketplaces.
Previously, informative e-mails used to be sent in different languages, depending on the store’s local language.
Now, all e-mails are being sent in English regardless of the store’s location and a header stating “Regarding store: Germany / Sweden…..” is being added.
Here you can view what the new notifications look like:
Another one:
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Here are some quick tips to boost your running business on Amazon:
Optimize your product listings with high-quality images, detailed descriptions, and relevant keywords.
Use Amazon’s advertising tools, such as sponsored products and sponsored brands, to increase visibility and drive sales.
Offer competitive prices and promotions to attract customers.
Monitor your inventory levels and ensure that you always have sufficient stock to meet customer demand.
Use Amazon’s FBA service to save time and money and focus on growing your business.
Encourage customer reviews by providing excellent customer service and follow-up support.
Expand your product offerings to attract a wider range of customers and increase sales.
Keep an eye on your competitors and adjust your pricing and product offerings accordingly.
By implementing these strategies, you can quickly and effectively boost your running business on Amazon and increase your sales and profitability.
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If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am presenting you my advice how to avoid getting suspended on Amazon and get help with a Plan of Action without having to spend a lot of money on a hired guru:
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