Expensive new seller FBA mistakes that can be easily avoided
1: Not Abiding By Marketplace Rules
As an FBA seller, you agree to abide by the Amazon Services Business Solutions Agreement when you start selling on Amazon. Same goes for the Terms of Service. These include pretty much every rule and regulation on the marketplace. Breaking any of them can be a very expensive mistake! As soon as you create your Amazon account, make sure you review all of the marketplace policies and regulations, and keep reviewing them because they might change every now and then!
2: Working With Shady Suppliers
Amazon is very hellbent on making sure that it provides the best customer service possible. And that is not just in terms of customers getting the best service, but also the best products. Working with shady suppliers can be extremely dangerous, because the products you source from them could be fake. On top of that, if a supply is not authorized to sell a specific product, you will get in trouble for listing them on your Amazon account, because you are not buying them from an authorized source. This can potentially cost you thousands of dollars, especially if the brand files a legal complaint against you! Avoid this mistake by working directly with the brands or their authorized supply chains.
3: Not Having Enough Inventory In Stock
You know what customers really hate on Amazon? Ordering something, only to find out that the item will not be delivered because the Amazon seller did not have enough inventory in stock, but had not removed that item from their listing either way. How to avoid this issue? First of all, always monitor your inventory and order more items when you are reaching your stock limit, and if you do reach that limit and cannot supply more inventory, simply close that listing until you are in stock again. Pretty simple, right? Communicating regularly with your supplier can also greatly help you in this aspect.
4: Having Too Much Inventory With Poor Sales
Pro tip: If you are not sure if a product has good sales, do not overstock it! This is especially true for products that have expiration dates. If the sales are bad, the product will stay in Amazon’s warehouses, it will pass the expiration date, and on top of all that, Amazon’s will slap you with fees for keeping it in its warehouse. That will cost you a lot of money! So make sure you spend money or products that sell, so you can get those dollars back with a profit, not a financial disaster! If it’s not profitable, don’t sell it!
5: Not Responding to Customers
If something goes wrong and you do not respond to your customer inquiries, you will be in big trouble. Of course, under Amazon FBA, Amazon pretty much takes care of the customer service process, but you still need to be vigilant! Why is this issue considering one of the most expensive mistakes? Because Amazon can shut your seller account down as a result, and you might end up losing a lot of money!
We’re almost halfway done, and this is just a fraction of expensive mistakes on Amazon!
5 More Expensive Mistakes Amazon Sellers Make When Selling on Amazon:
6: Reducing Prices for the Sake of Competitive Pricing
Each supply you work with will give you guidelines regarding the price of each product they have. Decrease that price for the sake of more sales and competition, and Amazon’s suspension hounds will be on your back! In fact, Amazon has a Fair Pricing Policy which it strictly upholds, especially in cases of pandemics like the one we have with COVID. In order to avoid this expensive mistake, make sure you review and abide by the MAP policy of each product you sell on Amazon! No amount of sales is worth this costly mistake!
7: Not Using Software, Tools, or Search Engine Optimization
It’s ecommerce, and we’re in the 2020’s! It’s time to optimize your business with the right tools and techniques. Using automation software will make sure everything in your business goes more smoothly, your product rotation works well, and you can focus on your business more carefully! SEO will also help you during product research, making sure you discover new products that are profitable, sell well, and reel in those positive reviews which then convert to dollars! Get with the times, and embrace technology! It might be a bit on the expensive end if you are a new seller, but it sure beats even more expensive mistakes on the platform!
8: Not Using Imagery
This is one of the easiest mistakes to avoid on Amazon! On Amazon, and other ecommerce platforms, images speak a thousand words! If you have poor quality images for the products you sell, it is highly unlikely to get good sales per product. It is common for new sellers to make this mistake, because their budget might be tight. That’s understandable. But, you can find good third party photographers online with affordable rates who can take pro shots of your products and attract a wider customer base!
9: Not Monitoring Your Account Health
Your account health is a dead giveaway of how Amazon FBA sellers perform on the platform. One of the biggest mistakes you can make as an Amazon seller is not monitoring your account health! Make sure it’s always on the green, and the green will flow in! Every successful Amazon FBA seller has a clean account health and the profits to vouch for it!
10: Having Too Many Negative Reviews
Positive reviews attract more customers and increase your sales. Negative feedback can cost you your business. This is a law not just on Amazon, but any marketplace, ecommerce or otherwise. Negative reviews can be triggered by many things! Your Order Defect Rate, for example. If your orders are not shipped out correctly, it can be a draining financial mistake. Make sure you provide excellent customer service!
If you are part of the new sellers joining Amazon as FBA sellers, then following these tips can greatly expedite your business when you start selling on Amazon! Make sure you do not repeat these common mistakes Amazon sellers make on Amazon. Work with the right supplier, vet them, sell the right products, don’t get too competitive, don’t break any policies, and you should be good to go!
If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can assist you and help you resolve the matter.
In order to receive a professional advice and get help with your Amazon issue, feel free to subscribe and reach out through my dedicated assistance help page at www.onlyfans.com/kikaangelic, where I provide help with Amazon related matters in exchange for a small $24.99 fee.
I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.
Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):
If you are one of the millions of third party sellers doing business across Amazon’s platforms, you are already used to having to adapt to the announcements of extremely strict, unexpected policies which lack clarifications of the most crucial points.
This evening, Amazon suddenly e-mailed their third party sellers on the United States platform to inform them about a newly-announced policy called “On-time delivery rate” or OTDR. Here you can review the full policy.
Many sellers reacted with confusion, anger and outrage and expressed their views on social media. In this article, I would like to respond with clarification to the most common concerns.
Below you can review the e-mail from Amazon regarding On-time delivery policy:
New updates to our On-time delivery policy and changes to shipping settings Dear seller, Fast and accurate delivery is essential for customers and often determines where they choose to shop. Over time, we’ve learned that the best way to ensure reliable on-time delivery for customers is to set accurate Handling and Transit Times and to choose reliable shipping services. To help reduce late deliveries and improve delivery speeds, we’re updating our On-time delivery rate (OTDR) policy. Effective 09/23/2024 [60 days from today], you’ll need to maintain a minimum 90% On-time delivery rate (OTDR) without promise extensions to have seller-fulfilled products listed on Amazon.com. We will start by addressing sellers with the lowest OTDR performance. This policy does not apply to offers using the Fulfilled by Amazon (FBA) service because sellers are not responsible for on-time delivery promises for FBA orders. Your current OTDR, calculated between 7/5/2024 and 7/18/2024 is 100.0%. Your account is currently in healthy OTDR standing. You can manage your delivery dates using the tools we’ve provided, or you can manually adjust your Transit Time and Handling Time settings. We designed these tools to set accurate delivery dates, reduce late deliveries, and to meet or exceed the minimum OTDR requirement, and because Amazon is making calculations on your behalf that affect OTDR, you will get OTDR protection from late deliveries on items shipped through Standard Shipping if you use all three tools as follows: a) Shipping Settings Automation (SSA), for Professional sellers, sets accurate delivery dates through automated Transit Time calculations of your preferred shipping services. You must choose one of the preferred ship methods in the SSA templates, which will mark the Transit Time on the shipping template as “Managed by Amazon”. b) Automated Handling Time (AHT), for Professional sellers, sets accurate Handling Times per SKU based on how long it usually takes you to pass each SKU to carriers. You must ensure that AHT is enabled in your shipping settings. c) Amazon Buy Shipping, for both Professional and Individual selling plans, sells shipping labels that use highly-reliable ship methods. You can use Amazon Buy Shipping through Manage Orders, Shipping API, Veeqo, or select multi-channel integrators with access to Amazon Buy Shipping. You must choose shipping labels marked as “OTDR Protected” when using Amazon Buy Shipping or Veeqo. We’ll also make changes to shipping settings to help Professional sellers set more accurate delivery dates: a) Transit Time settings: On 08/24/24 [30 days from today], our Transit Time requirements will be updated to match the delivery capabilities of shipping services. If you are shipping within the contiguous United States (excluding Hawaii, Alaska, and US territories), you can set a maximum Transit Time of 5 days for Standard shipping and 8 days for Free Economy shipping. To learn more, go to Default Transit Time. b) Handling Time settings: On 09/23/24 [60 days from today], to help improve the accuracy of Handling Time, we’ll enable Automated Handling Time (AHT) for sellers that have a manually configured Handling Time that is 2 or more days slower than their actual Handling Time (also known as a Handling Time gap). To see your Handling Time gap, review your Fulfillment Insight dashboard. You can review your OTDR on your Account Health dashboard. We also recommend you review the “Deliver by” dates for your orders to ensure they match the expected delivery date without promise extensions. To learn more, go to On-time delivery. Thank you, Fulfilled By Merchant Team |
This is the post published by Amazon regarding the matter elsewhere:
New updates to our on-time delivery policy and shipping settings Fast and accurate delivery is essential for customers and often determines where they choose to shop. Over time, we’ve learned that the best way to ensure reliable on-time delivery for customers is to set accurate handling and transit times and to choose reliable shipping services. To help reduce late deliveries and improve delivery speeds, we’re changing our on-time delivery rate (OTDR) policy. Effective September 25, 2024, you’ll need to maintain a minimum 90% OTDR without promise extensions to have seller-fulfilled products listed on Amazon.com. We will start by addressing sellers with the lowest OTDR performance. For a great customer experience, we recommend that you maintain a 95% or greater OTDR for all seller-fulfilled orders. This policy does not apply to offers using the Fulfillment by Amazon (FBA) service because sellers are not responsible for on-time delivery promises for FBA orders. Also, we’ll make the following changes to shipping settings to help sellers with Professional selling plans set accurate delivery dates: Transit time settings: On August 25, 2024, our transit time requirements will be updated to match the delivery capabilities of shipping services. If you’re shipping within the contiguous United States (excluding Hawaii, Alaska, and US territories), you can set a maximum transit time of five days for standard shipping and eight days for free economy shipping. To learn more, go to Default transit time. Handling time settings: On September 25, 2024, to help improve the accuracy of handling time, we’ll enable automated handling time for sellers that have a manually configured handling time that is two or more days slower than their actual handling time (also known as a handling time gap). To see your handling time gap, review your Fulfillment Insight dashboard. We understand changes like this are significant and require time to prepare. You can manage your delivery dates using the tools we’ve provided, or you can manually adjust your transit time and handling time settings. We designed these tools to set accurate delivery dates, reduce late deliveries, and to meet or exceed the minimum OTDR requirement, and because Amazon is making calculations on your behalf that affect OTDR, you will get OTDR protection from late deliveries on items shipped through standard shipping if you use all three tools as follows: Shipping Settings Automation (SSA), for Professional selling plans, sets accurate delivery dates through automated transit time calculations of your preferred shipping services. You must choose one of the preferred ship methods in the SSA templates, which will mark the transit time on the shipping template as “Managed by Amazon.” Automated handling time, for Professional selling plans, sets accurate handling times per SKU based on how long it usually takes you to pass each SKU to carriers. You must ensure that automated handling time is enabled in your shipping settings. Amazon Buy Shipping, for both Professional and Individual selling plans, sells shipping labels that use highly-reliable ship methods. You can use Amazon Buy Shipping through Manage Orders, Shipping API, Veeqo, or select multi-channel integrators with access to Amazon Buy Shipping. You must choose shipping labels marked as “OTDR Protected” when using Amazon Buy Shipping or Veeqo. You’ll receive an email with your current OTDR and recommendations on how to improve if you’re below the minimum requirement. To learn more, review your OTDR on your Account Health dashboard or go to On-time delivery. |
While this policy brings nothing new to most FBM Amazon sellers who are based in the United States or major countries with Amazon marketplace presence, it may sound confusing and bring uncertainty to Amazon sellers outside of the Valid Tracking Rate criteria, who don’t have access to Buy Shipping Services. I would like to address the most common questions.
What does OTDR mean for international sellers?
For sellers based in smaller countries all over the world, including Europe, access to easily available international online trackable shipping is an unachievable luxury.
In smaller countries, there is no infrastructure to facilitate international shipping with online tracking. As the OTDR policy states, using the Buy Shipping Services is the recommended way of complying with the OTDR policy. However, Buy Shipping Services are not available in countries with lack of international online tracking services offered and provided by carriers.
Because of this, sellers with no access to Buy Shipping Services have always been exempt from the Valid Tracking Requirement and also any other tracking-related metrics and policies.
OTDR applies to all sellers equally. According to the policy, effective September 25, 2024, you must maintain a minimum 90% on-time delivery rate (OTDR) without promise extensions to have seller-fulfilled products listed on Amazon.com. An OTDR below 90% can result in restriction of your ability to have seller-fulfilled products listed.
If your OTDR is below 90%, you can appeal by clicking on “Submit appeal” at the top of your Account Health dashboard. Sellers on Individual selling plans or sellers on a Professional selling plan but shipping from outside the US must submit an appeal request indicating how they will improve their OTDR.
However, the OTDR measures the percentage of your tracked seller-fulfilled items that were delivered on or before the seller-promised “Deliver by” date. OTDR is the average of all of your tracked shipped items, not just a specific SKU or shipment.
This means that if you are not subject to Valid Tracking Rate requirement, then only the performance of your tracked FBM orders will be measured for OTDR percentage calculation.
Please note that the OTDR policy doesn’t mean that you will now have to ship every FBM order tracked.
Does Amazon offer any tools for international sellers that can help them improve their OTDR and meet the Amazon’s OTDR requirements?
No. OTDR Protection is only applicable to Professional sellers shipping from the US, as all of the required tools are currently not available on Individual selling plans or to Professional sellers that are shipping from outside of the US.
This indicates that if you are an international Amazon Seller who decides to ship orders tracked, you will need to carefully select a carrier who can deliver within each order’s promised Estimated Delivery Date, otherwise you may have your FBM shipping ability revoked.
What are “Promise Extensions”?
Promise Extensions are the additional time that Amazon may add to your configured promised delivery date to account for logistical factors that might delay a delivery. Examples include extreme weather, transportation network constraints, or recent history of delivering after the delivery date without promise extensions. When a promise extension is added, the promised delivery date that customers see is later than the “Deliver by” date that you will see in Seller Central.
When your order is subject to a Promise Extension, the customer may be unable to open an A-Z claim and will be advised to wait until the order gets delivered.
Where can I access my current OTDR performance?
The OTDR metric is currently only available on the United States platform. You can view your performance by accessing the Account Health Dashboard, where the metric is on the right side, under Shipping Performance as “On-Time Delivery Rate without promise extensions”.
Where to get more help and information regarding OTDR
If you have any other questions related to the OTDR and need fast and professional assistance provided for free and without wait, join our discussion forum for Amazon Sellers.
To stay in touch on Facebook, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome too.
Here, you can also review the full OTDR policy reposted from Amazon help page, which mainly focuses on answering the questions from US based sellers:
Frequently asked questions about on-time delivery rate (OTDR) What is Amazon’s policy for on-time delivery without promise extensions? Effective September 25, 2024, you must maintain a minimum 90% on-time delivery rate (OTDR) without promise extensions to have seller-fulfilled products listed on Amazon.com. An OTDR below 90% can result in restriction of your ability to have seller-fulfilled products listed. For a great customer experience, we recommend that you maintain a 95% or greater OTDR for all seller-fulfilled orders. What is changing? Our updated policy requires a minimum 90% OTDR without promise extensions to have seller-fulfilled products listed on Amazon.com. An OTDR below 90% can result in restriction of your ability to have seller-fulfilled products listed. To help provide a positive customer experience, we recommend that you maintain a 95% or greater OTDR for all seller-fulfilled orders. We are also changing the way we measure OTDR to now measure the percentage of your tracked seller-fulfilled items that were delivered on or before the seller-promised “Deliver by” date prior to promise extensions being added. Before this change, OTDR was measured after promise extensions were added. Promise extensions are additional days that we may add to the delivery date to account for logistical factors that may delay a delivery such as extreme weather, transportation network constraints, or recent history of a seller delivering shipments after their set delivery date. This policy does not apply to offers using the Fulfillment by Amazon (FBA) service because sellers are not responsible for on-time delivery promises for FBA orders. Note: We will communicate as we roll out the OTDR policy, and any changes from the policy as it stands today, that may affect you. What will happen to my account if my OTDR falls below the 90% minimum requirement? An OTDR below 90% can result in restriction of your ability to have seller-fulfilled products listed. If that happens, we’ll notify you of the policy violation and you can appeal by clicking the Submit appeal button at the top of your Account Health dashboard to request reinstatement of your capabilities to list seller-fulfilled products. The request will be reviewed within 72 hours and should include the following information: The issues that led to a low on-time delivery rate The actions that you’ll take to improve your on-time delivery rate The steps that you’ve taken to prevent future issues regarding on-time delivery On subsequent policy violations, if your OTDR is still below 90%, you can appeal by clicking Submit appeal at the top of your Account Health dashboard. To get reinstated: Sellers on Individual selling plans or sellers on a Professional selling plan but shipping from outside the US must submit an appeal request indicating how they will improve their OTDR. Professional sellers that ship domestically within the US will be required to meet the 90% OTDR requirement by using the following Amazon free-to-use fulfillment and shipping tools for their seller-fulfilled orders for the next 180 days: Shipping Settings Automation (SSA) to set accurate delivery dates through automated transit time calculations of your preferred ship methods. Automated handling time to set accurate handling times per SKU, based on how long it usually takes you to pass each SKU to carriers. For new SKUs, the default handling time will apply until there are enough shipments for your automated handling time to be calculated. Amazon Buy Shipping to buy shipping labels that use highly reliable shipping methods for both Professional and Individual selling plans. You can use Amazon Buy Shipping through Manage Orders, Shipping API, Veeqo, or select multi-channel integrators with access to Amazon Buy Shipping. How is OTDR calculated? OTDR measures the percentage of your tracked seller-fulfilled items that were delivered on or before the seller-promised “Deliver by” date. OTDR is the average of all of your tracked shipped items, not just a specific SKU or shipment. To calculate OTDR without promise extensions, we’ll consider a 14-day window of time. We’ll pull data from shipments that had a promised delivery date in the last 21 days, and exclude the most recent 7 days as the shipments from last 7 days may still be in the process of being delivered. For example, if you had 130 orders with a promised delivery date in the last 21 days, and 30 of those has a promised delivery date in the last 7 days, OTDR will be calculated excluding the 30 orders from the last 7 days (130 – 30 =100). Of those 100 orders delivered, if 90 were delivered on or before the promised “Deliver by” date, your OTDR would be 90%. Seller’s promised “Deliver by” date is calculated using seller-set handling and transit time, prior to the addition of promise extensions. This date may be different than the delivery date shown to customers if promise extensions were added. For example, for a seller with a set handling time of 1 day and set transit time of 2 days: The promised “Deliver by” date will be in 3 business days. So, if an order is received on a Monday, this order would need to be delivered by Thursday (seller-promised “Deliver by” date) to be considered delivered on time. However, if 1 day of promise extensions was added to that offer, the promised delivery date the customer saw while purchasing would have been Friday. Irrespective of the date shown to the customer (Friday), sellers must deliver by their set “Deliver by” date (Thursday) for the shipment to be considered delivered on-time. Shipped units will be considered as OTDR compliant if either the delivery occurred on or before the “Deliver by” date shown on Seller Central, or the following 3 conditions were met: The shipped SKU was assigned to a shipping template with Shipping Settings Automation (SSA) enabled. Your account has automated handling time enabled. You bought an “OTDR Protected” shipping label on Amazon Buy Shipping. Note: OTDR Protection is only applicable to Professional sellers shipping from the US, as all of the required tools are currently not available on Individual selling plans or to Professional sellers that are shipping from outside of the US. Does Amazon offer tools that can help me improve my OTDR and meet the Amazon’s OTDR requirements? Yes. You can manage your delivery dates using the tools we’ve provided, or you can manually adjust your Transit time and Handling time settings. We designed these tools to set accurate delivery dates, reduce late deliveries, and to meet or exceed the minimum OTDR requirement. And because Amazon is making calculations on your behalf that affect OTDR, you’ll get OTDR protection from late deliveries on items shipped through standard shipping if you use all three tools as follows: Shipping Settings Automation (SSA), for Professional selling plans, sets accurate delivery dates through automated transit time calculations of your preferred shipping services. You must choose one of the preferred ship methods in the SSA templates, which will mark the transit time on the shipping template as “Managed by Amazon”. Automated handling time, for Professional selling plans, sets accurate handling times per SKU based on how long it usually takes you to pass each SKU to carriers. You must ensure that automated handling time is enabled in your shipping settings. Amazon Buy Shipping, for both Professional and Individual selling plans, sells shipping labels that use highly-reliable ship methods. You can use Amazon Buy Shipping through Manage Orders, Shipping API, Veeqo, or select multi-channel integrators with access to Amazon Buy Shipping. You must choose shipping labels marked as “OTDR Protected” when using Amazon Buy Shipping or Veeqo. Note: OTDR Protection is only available for items shipped through Standard Shipping, items shipped through other shipping options such as Free Economy, Standard Prime, or Premium Shipping, are not eligible for OTDR protection. For example, if a seller shipped 100 orders and 15 were delivered late: Scenario A: If a seller did not use all three of Amazon’s free fulfillment and shipping tools for any of those 15 late deliveries, all 15 of their late deliveries will negatively impact their OTDR. As a result, their OTDR will be (100-15/100) = 85%. Scenario B: If a seller used all three of Amazon’s free fulfillment and shipping tools for 5 of those 15 late deliveries, only the 10 late shipments that were not using Amazon’s tools will negatively impact OTDR. As a result, the seller’s OTDR will be (100-10/100) = 90%. Note: OTDR Protection is only applicable to Professional sellers shipping from the US, as all of the required tools are currently not available on Individual selling plans or to Professional sellers that are shipping from outside of the US. Can I be exempted from the OTDR requirement if delivery delays are caused by weather or carrier network issues beyond my control? Sellers must meet the 90% OTDR requirement without promise extensions. However, if there is a major disruption event that impacts all sellers shipping to a specific region, Amazon will not count deliveries that are late as a result in your OTDR. Whether a disruption is considered to be major is a discretionary decision made by Amazon. What changes are you making to handling time and transit time settings? Transit time changes: As of August 25, 2024, transit time requirements will be updated to further align with the delivery capabilities of shipping services. If you’re shipping within the contiguous United States (excluding Hawaii, Alaska, and US territories), you can set a maximum transit time of 5 days for standard shipping (previously 8 days) and 8 days for free economy shipping (previously 10 days). To learn more, go to Default transit time. If you’re shipping internationally to the US, there are currently no changes to the transit times that you can configure. Handling time automation: As of September 25, 2024, to improve handling time accuracy, automated handling time will be enabled for sellers who have a handling time gap of 2 days or more between their set handling time and their actual handling time. To help you keep in good standing with other account health metrics related to handling time, if you have automated handling time enabled, your seller-fulfilled listings will not be deactivated if your late shipment rate (LSR) does not meet the LSR policy requirement. To see your handling time gap, review your Fulfillment Insight dashboard. How can I view my on-time delivery (OTD) metric and report? To view your OTD metrics and report on Seller Central: On the Performance menu, select Account Health. Locate the Shipping Performance section and select On-time delivery rate. You can see your OTDR metric on the Shipping Performance page. Only orders included in the current OTD defect report count against the OTDR metric. If the report contains no orders, it means either all of the orders were delivered on time or they fulfilled using Amazon’s free fulfillment tools. To download the OTD defect report, click View details and then Download report. Important: Allow 72 hours for the report and metrics to reflect any updates or edits. How can I maintain a healthy OTDR? To keep a healthy OTDR without promise extensions we recommend that you do the following: Review your OTDR without promise extensions metric on your Account Health dashboard. You can also download a report of which orders were delivered after the delivery date without promise extensions. Review the “Deliver by” date for every order. This date corresponds to the expected delivery date without promise extensions. Note that the actual delivery date that customers see may be longer because of promise extensions. If you are a Professional seller, use automated handling time to set accurate handling time per SKU based on how long it has taken you historically to hand off each SKU to carriers. Additionally, with automated handling time enabled, your seller-fulfilled listings will not be deactivated if your late shipment rate (LSR) does not meet the LSR policy requirement. If you are a Professional seller, enable Shipping Settings Automation (SSA), which sets accurate delivery dates for your orders by automatically calculating transit times of your preferred ship methods from your warehouse to each customer’s location. Select a ship method with a high reliability to deliver your order on time. You can also use Amazon Buy Shippingto buy shipping labels that have been identified to have a high reliability for On-time delivery based on Amazon’s data from millions of shipments. These ship methods have a shield icon next to them, marked as OTDR Protected. You can use Amazon Buy Shipping through Manage Orders, Shipping API, Veeqo, or select multi-channel integrators with access to Amazon Buy Shipping. To learn more about purchasing OTDR protected shipping labels, go to Amazon Buy Shipping. |
How to Showcase Your Product’s Superior Features Through Amazon Storefront Images
A+ Content is Amazon’s secret sauce for enhancing customer experience. It lets you add extra info, images, and interactive features to your product pages, making your storefront pop and boosting engagement. So, how did this thermos product fare with its A+ content? Well, let’s just say there’s room for improvement.
The Good, the Bad, and the Text-Heavy
The Good: The final content has a nice touch, mentioning that a portion of the proceeds is donated to build parks and contribute to the community. It’s always great to see a brand with a sense of social responsibility, especially since customers love feeling like they’re making a difference with their purchase.
The Bad: The A+ content is a bit of a snoozefest. It’s text-heavy and not very cohesive. The images don’t visually represent the features well, and there’s a disconnect between the text and images, leaving buyers confused.
Let’s Talk About Image 2
Image 2: This image highlights four core features of the thermos, but the design feels rushed. Three features have icons, but the “splash resistant” feature does not. Consistency is key! Plus, adding small explanatory images next to each feature would help customers instantly get what you’re talking about.
Final Thoughts
This set of images captures the “fun” aspect of the product with its dynamic and youthful vibe. However, it misses the mark on showcasing close-up shots of the features, leaving buyers unclear about the product’s composition. The visual elements need more relevance and detail to truly shine.
So, don’t let your product get lost in the Amazon jungle. Let’s make it the star of the show with stunning, intuitive, and unique A+ content!
If you are an Amazon Seller looking for free help with any Amazon related issues from me or other sellers with whom you can network, don’t hesitate and join our discussion forum for Amazon Sellers.
To stay in touch on Facebook, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome too.
Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):
TikTok isn’t just for dance challenges and viral pranks anymore; it’s the new frontier for businesses looking to make a splash. With millions of users logging in daily for their fix of catchy and fun videos, TikTok has transformed into a selling powerhouse. If you’re not already leveraging TikTok Shops, you’re missing out on a goldmine of opportunity.
The Allure of TikTok Shops
TikTok’s charm lies in its simplicity and massive user base. It’s like the cool kid at school who everyone wants to be friends with. For businesses, this means a ready-made audience eager to discover new products. Plus, setting up shop on TikTok is straightforward and low-risk, making it a perfect playground for budding entrepreneurs.
Enter Inboostr: Your Secret Weapon
Here’s where things get exciting. Inboostr has created a database of over 100K influencers, complete with bespoke hygiene screening tools and thorough manual investigations into each influencer and their feed. Translation? We’ve done the legwork to ensure you’re partnering with top-notch influencers who can genuinely boost your brand.
Easy Peasy Logistics
Got products manufactured in China? No problem. Inboostr handles the logistics, shipping your goods to our American warehouse and managing your TikTok business. We connect your products to our big TikTok shop, giving you an easy entry into this booming market.
One-Stop Solution
Inboostr’s got you covered from start to finish. We help you find the right influencers, manage logistics, and run your TikTok business. All you need to do is watch the sales roll in.
Ready to Dive In?
TikTok Shops are more than just a trend—they’re a lucrative opportunity waiting to be tapped. With Inboostr’s comprehensive support, you can jump in with confidence and start reaping the rewards. So, what are you waiting for? The TikTok crowd is ready and waiting.
If you are an Amazon Seller looking for free help with any Amazon related issues from me or other sellers with whom you can network, don’t hesitate and join our discussion forum for Amazon Sellers.
To stay in touch on Facebook, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome too.
Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):
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What to do when your Amazon Seller Account gets placed on a hold?
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Amazon Seller News3 years ago
Find out if any of your Amazon listings include prohibited keywords
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