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Eligible Seller Accounts will no longer get deactivated when facing issues
This week, Amazon announced a new feature called Account Health Assurance which will be firstly rolled out to professional sellers in the United States and Canada and later follow to other international marketplaces with a several months delay.
Amazon claims that it will no longer suddenly deactivate your Seller Account if you are enrolled in Account Health Assurance. Instead, in case of an issue, an Account Health specialist will reach out to you using the emergency contact number you provided and explain step-by-step what the issue is and how to address it:
“When you encounter an issue that would otherwise result in account deactivation, an account health specialist will proactively reach out and explain step-by-step what the issue is and how to address it. As long as our team can reach you within 72 hours and you work with us to address the account issues, your selling account will not be deactivated. By knowing that your account health is safe, you can spend more time focused on growing your business.”
As long as Amazon can reach you in 72 hours and you, as a seller, work with them they will not deactivate your account.
How to Enroll?
You will be automatically enrolled if you are a professional seller in the US & Canada and you fulfill the eligibility criteria.
Eligibility Criteria:
To be eligible for Account Health Assurance you need to have an Account Health Rating (AHR) score of 250 or higher for at least 6 months (with no more than 10 days where their AHR dropped below 250) and have a valid emergency contact number on file.
However, there is a catch. The Account Health Rating criteria indicates that only the most pristine accounts with a high selling volume and no defects on their Account Health Dashboards for 6 months will be eligible.
From what I know, the majority of ordinary sellers, such as those who are contributing into my Facebook group or my OnlyFans page will not be eligible.
Here you can read a copy of the full announcement from Seller Central:
| Account Health Assurance helps you address issues without account deactivation Today, we are launching Account Health Assurance (AHA), a new benefit for sellers who consistently achieve a high Account Health Rating (AHR). With Account Health Assurance, we will no longer deactivate your selling account as long as you work with us to resolve any issues. We have heard that you want greater visibility into your account health and risk of deactivation. We recently launched the Account Health Rating, which indicates your risk of account deactivation. Now, with Account Health Assurance, we are excited to offer this new benefit to sellers with a strong track record – providing greater peace of mind that your account will not be deactivated. Account Health Assurance is a benefit for professional sellers in our US and Canada stores (other countries will be launched over the coming months) who maintain an AHR score of 250 or higher for at least 6 months (with no more than 10 days where their AHR dropped below 250), and have a valid emergency contact number on file. When you encounter an issue that would otherwise result in account deactivation, an account health specialist will proactively reach out and explain step-by-step what the issue is and how to address it. As long as our team can reach you within 72 hours and you work with us to address the account issues, your selling account will not be deactivated. By knowing that your account health is safe, you can spend more time focused on growing your business. When you become eligible for Account Health Assurance, you will be enrolled automatically and will receive an email notification. There is no charge for Account Health Assurance. See if you are eligible, or learn more about Account Health Assurance. |
Some sellers already received an e-mail informing them that their accounts are eligible:
Here is a copy of the wording:
| Hello, Congratulations! Because you’ve maintained a high Account Health Rating, you’re now enrolled in Account Health Assurance (AHA). With Account Health Assurance, we will not deactivate your selling account provided you work with us to resolve any issues. It is a new benefit designed to give you greater peace of mind as you grow your business with Amazon. There is no charge for AHA. How does it work? Any time we identify critical policy issues with your selling account, an account health specialist will personally review the issues and proactively work with you to resolve them. As long as we can reach you within 72 hours and you work with us to resolve the issues, your account will not be deactivated. Our team will contact you on the emergency contact number you’ve provided, so please make sure that it is always up to date in Notification Preferences. As a reminder, you also have access to Account Health Support if you have any questions, want help addressing issues, or advice on maintaining great account health. Use the “Call Me Now” button on your Account Health page in Seller Central to reach us. You can find more information about the program on the help article, and you can monitor your account health performance to ensure you have uninterrupted access to the program on the eligibility page. Do I need to do anything to maintain my AHA enrollment status? In addition to working with us within 72 hours when we reach out to you to resolve issues, you must continue to maintain an AHR score of 250 or more for at least 6 months with no more than 10 days below 250, and have a valid emergency contact number on file. Thank you for all you do to help us keen Amazon a safe and secure platform. |
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In case you would like to learn how to handle a phone call from Amazon’s Account Health Team and successfully avoid a suspension, please feel free to watch my informative video regarding the subject:
I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.
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