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Common Amazon PPC terms explained

Kika Angelic

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If you have been selling on Amazon, you must have heard about Amazon PPC advertising. It’s the most powerful and cost-effective way to get your products in front of customers and drive sales.

Now, if you are a newbie, you might wonder what Amazon PPC is and how does it work. There are many terms which you are seeing mentioned within Amazon help pages and you don’t understand them. This article will address some common expressions and provide you an explanation:

What is Portfolio?

Portfolios consist of campaigns that are grouped together and linked to a distinct Advertiser Account.

What is the daily Budget?

The daily budget is the amount of money an advertiser sets to spend on a campaign each day. It can be set to a daily maximum or a daily average.

What are dynamic bids down only?

If a click is less likely to convert, the bid is reduced by up to 100%.

What are dynamic bids up and down only?

With the “Dynamic bids – up and down” strategy, Amazon will either decrease or increase your bids based on the purchase probability. The bids here can also be lowered by up to 100%

What are fixed bids?

The fixed bid will be your default bid and any manual adjustments you set will not change based on the likelihood of conversion.

What are ad groups?

Ad Groups are a group of ads that share the same set of keywords and products.

What is Bid?

bid is how much you’re willing to pay for a specific action

Broad Match Campaign

With broad match campaign, the shopping query must contain all the keyword terms or close variations.

Words can be in any order and contain additional words.

When to use

Broad match will deliver to a large audience since it is not restrictive.

Use it when you’re starting a sponsored ads campaign from scratch and/or don’t know specific keywords your target market would use.

Example:

Customers look for “baseball caps”

Eligible

Cool red baseball cap

Caps for Baseball

Ineligible

Sports cap

Baseball hats

Phrase Match Campaign

With phrase match campaign, if customers use the exact phrase, or close variations, and be in the same order as keyword term.

The shopping query may contain words before or after keyword term phrases.

When to use

Phrase match will reach a smaller audience than a broad match but can target more specific searches.

Use it when you think you know what your customer is searching for.

Example (baseball cap)

Eligible

Red baseball caps

Baseball caps for kids

Ineligible

Caps for Baseball

Baseball red caps

Exact match campaign

With an exact match, the customer’s shopping query must be the exact word or phrase, or very close variations.

The shopping query needs to be in the same order and cannot contain additional words.

When to use

An exact match will reach a very specific set of customers.

Use it when you are certain what your customers are looking for (e.g. high-performing keywords).

Example (baseball cap)

Eligible

Baseball cap

Baseball caps

Ineligible

Red baseball cap

Caps Baseball

I hope this will help you to design and optimize your PPC campaigns effectively.

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

In case you are an Amazon Seller who needs help with Seller Identity Verification on Amazon, please feel free to watch my most detailed video on the subject, addressing all common questions:

My name is Kristina Hajdukova, but I am known as Kika Angelic. I used to be the most prolific and reputable contributor on the Amazon Seller Forum, before being maliciously removed and defamed. Here you can learn more about my story: My GoFundMe page seeking help from Amazon – feel free to support me!

Eventually, I became the first person in the world to succeed in a defamation lawsuit against Amazon and the company had to prominently publish me an apology and pin it to the top of the whole Amazon Seller Forum, click here to see it!

Regarding Amazon Seller Performance, you can always participate in my Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

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Most common questions and myths about Amazon Seller Account suspensions answered

Kika Angelic

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This article will cover most questions related to Amazon Seller Account suspensions or appealing.

What is section 3 ?

Many sellers wonder what Amazon means by section 3 of Amazon’s Business Solutions Agreement. Section 3 is simply a section which allows them to terminate your relationship with Amazon. Amazon’s Business Soltions Agreement is written as an “at-will” agreement they can terminate at any time. It’s just a aggrement between you and Amazon read it carefully i want just to clarify that all accounts are suspended in section 3 violation but under section 3 there comes a lot of things many policies which can’t be discussed here in the small time measurement .

What is Amazon seller code of conduct?

Never misrepresent yourself. Always act in a manner that ensures a trustworthy experience for Amazon customers. Never list products that may cause harm to Amazon customers. Never engage in any misleading, inappropriate or offensive behavior.Try to act professionally and don’t misguide customer directly to another webiste and don’t share their personal information

What happens when Amazon disables your account?

Account Deactivation can also include removing any information and assets stored in the account. Amazon Account Deactivation not only stops you from selling on the platform but also removes the product listings you’ve worked hard on. Listing Deactivation is the removal of listings reported to have violations . They remove your selling privileges

Why is my account under review?

When your profile is put under review, it means you’ve been reported multiple times by other users. While under review, we’ll look for any violations of our Terms of Use or Community Guidelines. If your profile hasn’t violated any of our policies, you’ll be allowed back in.they sent you notifications in the performance tab that you have doing this violation so that’s why we put your account under review to further research on it

Can I make another Amazon account after being suspended?

No, you can’t. You have to know that already, because you’re already going against Amazon policy by operating a second account after your first has been suspended. Don’t ever try to create account on the same things that have you used in your suspended account it means your name and address maybe your credit card details link with that account and they make your account suspended in multiple account policy violation

Can I create two Amazon accounts with same number?

It is not possible to create two or more Amazon accounts with the same phone number. One Amazon account can be attached to only one mobile or email address.

Can I have two Amazon accounts with the same email address?

Amazon doesn’t allow creating multiple account with same email id or mobile number and neither can it be merged. What you can do is, choose an account that you wish to keep and close the other account and use the contact details (email or mobile number) on existing or current account.

For selling on Amazon you must comply with this number otherwise your account will be suspended in these things

*ODR* should be under 1% of all your sell

*VTR* should be 95%

*LSR* should be under 4%

How can a seller get suspended on Amazon?

Creating Inaccurate Listings. …

Selling Prohibited Items. …

Selling Counterfeit Items. …

Ignoring Trademarks and Copyright. …

Selling Poor Quality Items. …

Neglecting to Address Shipping Issues. …

Buying or Otherwise Influencing Reviews.

I’m saying again there are still many things due to which account got suspended these are just few of them

How long can Amazon suspend your account?

How long do Amazon suspensions last?

Suspensions can last anywhere from one day to forever, depending on how well they’re handled. you appeal for reinstatement and they accept your Plan of Action on the first try sometimes if you describe the things in detail and point to point if not it may can take 2 to 5 or we can say it depends on how you have designed your plan of action

In case that you are a seller, who is worried about his Amazon business or you already received the dreaded deactivation notice, feel free to subscribe to my OnlyFans page at www.onlyfans.com/kikaangelic, where I will assist you for $24.99 per month.

Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):

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New Amazon Seller Central widget shows sales statistics

Kika Angelic

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Recently, Amazon Seller Central across North American marketplaces started displaying a new widget. This widget is showing a graph with sales numbers in each marketplaces currency and can be switched to display results for different time periods.

You will be able to see how your sales fluctuated and whether they increased or are declining. The widget is currently only present on the US, CA, MX and JP sites but may be enrolled across international Amazon marketplaces soon.

Here you can view a screenshot:

I hope you found this article helpful. If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my OnlyFans help page at: www.onlyfans.com/kikaangelic

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

In case you are an Amazon Seller who needs help with Seller Identity Verification on Amazon, please feel free to watch my most detailed video on the subject, addressing all common questions:

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Customer Product Condition Complaints can now be lifted without a Plan of Action or invoices

Kika Angelic

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Recently, Amazon completely reformed their approach to appealing most Seller Account suspensions or other Account Policy enforcements, in a clear attempt to try and keep as many marketplace sellers doing business on their platform as possible, since the competition is growing and they don’t want to risk losing their selection of products.

Instead of getting their bestselling listings blocked, having to prepare a detailed Plan of Action or submitting invoices and authorization letters, sellers are asked to tick two or more boxes, where they acknowledge the complaint and promise to take specific steps and actions, which would be normally presented in a Plan of Action.

Finally, sellers won’t need to spend thousands of dollars on hiring various Amazon experts.

Here you can view a screenshot of such appeal for a Customer Product Condition Complaint, which leads to a submission of acknowledgement and ticking of boxes, rather than a standard appeal:

The following steps and actions need to be acknowledged:

  • I will identify the root cause(s) driving the customer complaints and implement preventative steps to ensure that these issues don’t occur in the future.
  • I will ensure that my products are accurately listed against the correct ASINs, and that the functionality, edition, size, or language described in the listing matches my product.
  • I will have quality control processes set up to ensure products being shipped are stored properly, match the description in product detail page, contains all necessary parts, and function as expected.
  • Whilst making this acknowledgement will remove this violation from my Account Health Dashboard, I understand Amazon may still take it into account when considering future concerns around my listings.
  • I acknowledge that I have read, understood, and agree to comply with the following policies- Preventing Product Condition Issues, and Selling Policies and Seller code of conduct.

If you anyway received a request for a proper Plan of Action and need help with preparing it, please feel free to reach out to me by subscribing to my professional advice available through my OnlyFans page for a small $24.99 fee at: www.onlyfans.com/kikaangelic

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

In case you would like to review my top secret tips with appealing Amazon Seller suspensions, please feel free to watch my informative video regarding the subject (it starts with a scenes of me being on a vacation – this is a part of the video and it will continue to appealing suspensions):

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