Common Amazon PPC terms explained
If you have been selling on Amazon, you must have heard about Amazon PPC advertising. It’s the most powerful and cost-effective way to get your products in front of customers and drive sales.
Now, if you are a newbie, you might wonder what Amazon PPC is and how does it work. There are many terms which you are seeing mentioned within Amazon help pages and you don’t understand them. This article will address some common expressions and provide you an explanation:
What is Portfolio?
Portfolios consist of campaigns that are grouped together and linked to a distinct Advertiser Account.
What is the daily Budget?
The daily budget is the amount of money an advertiser sets to spend on a campaign each day. It can be set to a daily maximum or a daily average.
What are dynamic bids down only?
If a click is less likely to convert, the bid is reduced by up to 100%.
What are dynamic bids up and down only?
With the “Dynamic bids – up and down” strategy, Amazon will either decrease or increase your bids based on the purchase probability. The bids here can also be lowered by up to 100%
What are fixed bids?
The fixed bid will be your default bid and any manual adjustments you set will not change based on the likelihood of conversion.
What are ad groups?
Ad Groups are a group of ads that share the same set of keywords and products.
What is Bid?
A bid is how much you’re willing to pay for a specific action
Broad Match Campaign
With broad match campaign, the shopping query must contain all the keyword terms or close variations.
Words can be in any order and contain additional words.
When to use
Broad match will deliver to a large audience since it is not restrictive.
Use it when you’re starting a sponsored ads campaign from scratch and/or don’t know specific keywords your target market would use.
Example:
Customers look for “baseball caps”
Eligible
Cool red baseball cap
Caps for Baseball
Ineligible
Sports cap
Baseball hats
Phrase Match Campaign
With phrase match campaign, if customers use the exact phrase, or close variations, and be in the same order as keyword term.
The shopping query may contain words before or after keyword term phrases.
When to use
Phrase match will reach a smaller audience than a broad match but can target more specific searches.
Use it when you think you know what your customer is searching for.
Example (baseball cap)
Eligible
Red baseball caps
Baseball caps for kids
Ineligible
Caps for Baseball
Baseball red caps
Exact match campaign
With an exact match, the customer’s shopping query must be the exact word or phrase, or very close variations.
The shopping query needs to be in the same order and cannot contain additional words.
When to use
An exact match will reach a very specific set of customers.
Use it when you are certain what your customers are looking for (e.g. high-performing keywords).
Example (baseball cap)
Eligible
Baseball cap
Baseball caps
Ineligible
Red baseball cap
Caps Baseball
I hope this will help you to design and optimize your PPC campaigns effectively.
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In case you are an Amazon Seller who needs help with Seller Identity Verification on Amazon, please feel free to watch my most detailed video on the subject, addressing all common questions:
Form your LLC and obtain the necessary documents: To start a wholesale FBA Amazon business, you’ll need to create a legal entity and obtain important documents such as an Employer Identification Number (EIN), a Reseller Certificate, and your LLC documents.
Set up an e-commerce website: You can create a dummy e-commerce website to contact brands, distributors, and wholesalers. This website can serve as a platform to showcase your business and the products you plan to sell.
Obtain a unique address: If you are not a resident of the US, you will need to obtain a unique address in the state where you plan to open your LLC. You can use a virtual mailbox service or a registered agent service to get a unique address.
Identify profitable products: Use tools such as Keepa, Scan Unlimited, Helium 10, and others to identify profitable products that meet your criteria. Some of the factors to consider include low BSR, good buy box rotation, low competition, good profit margin, and no price war.
Contact brand/distributor/wholesaler: Once you’ve identified profitable products, reach out to brands, distributors, and wholesalers and apply for approval to sell their products on Amazon. You can approach them through email, phone, or you’re website
Test inventory: Before buying inventory in bulk, start with a small testing inventory of under 100 units to gauge the product’s potential. If it sells well, you can move on to buying inventory in bulk.
Repack and label inventory: Use a 3PL (third-party logistics) provider to repackage your inventory and apply labels as required by Amazon’s FBA program.
Create a shipment plan: Once your inventory is ready, create a shipment plan and send the products to Amazon’s fulfillment centers.
Launch your products: Once your products are live on Amazon, monitor their performance and make any necessary adjustments to your strategy.
Continuously improve your business: Keep researching and testing new products to improve your business and stay competitive in the marketplace.
Keep Eyes Open: Once your product is live keep your eyes open to monetizing your Price to get a buy box Tackle the price war and Create an Excel sheet if what you’re selling to get motivated for next time
ADDITIONAL TIPS:
Consider using tools like Keepa, Jungle Scout, CameCamel, and Scan Unlimited to help with product research and analysis.
Build a strong relationship with the Brand/Distributer/Wholesaler to negotiate for a good cheap price and get high quality at a low price
Stay up to date with Amazon’s policies and regulations to ensure compliance.
I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can assist you and help you resolve the matter.
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Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
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As you know, last year Amazon updated Account Health Dashboards across North American marketplaces by introducing numeric scores. The same features are now available on European marketplaces as well.
Account Health Rating constitutes a numeric score ranging from 0 to 1,000 (in addition to the color coding), enabling you to see how close you are to the various thresholds that move your AHR from green (‘Healthy’) to yellow (‘At Risk’) to red (‘Unhealthy’).
If your AHR is green (“Healthy,” based on a score of 200-1,000), that means your account is not at risk of deactivation. If your AHR is yellow (“At Risk,” based on a score of 100-199), your account is at risk of deactivation. When your AHR is red (“Unhealthy,” based on a score of 99 or lower), your account is either eligible for deactivation or already deactivated.
Account Health Rating is also displaying the degree to which any violations you might incur impact your account health, allowing you to prioritize addressing those that are most negatively affecting it.
Here you can learn more in a screenshot of e-mail regarding the matter from Amazon:
| New Account Health Rating features are live – preview your rating and address open issues on your Account Health page now! Hello, Over the past few years, sellers have asked for more insight into account health-related issues. We heard your feedback and have rolled out the new version of the Account Health Rating in August 2022 to our sellers in the US and Canada stores. We are now excited to share that we have expanded the program to the EU, the UK, and Türkiye. Starting today, we have added new features to your Account Health page that will provide more transparency into your account health status. These new features will allow you to spend more time growing your business and delighting customers, and less time worrying about your account health and potential disruption to your business. We are now also displaying your AHR as a numeric score ranging from 0 to 1,000 (in addition to the color coding), enabling you to see how close you are to the various thresholds that move your AHR from green (‘Healthy’) to yellow (‘At Risk’) to red (‘Unhealthy’). If your AHR is green (“Healthy,” based on a score of 200-1,000), that means your account is not at risk of deactivation. If your AHR is yellow (“At Risk,” based on a score of 100-199), your account is at risk of deactivation. When your AHR is red (“Unhealthy,” based on a score of 99 or lower), your account is either eligible for deactivation or already deactivated. We are also displaying the degree to which any violations you might incur impact your account health, allowing you to prioritize addressing those that are most negatively affecting it. We offer a 7-day preview period that starts today, for you to see your AHR score and status and address any open violations in your account to improve your score. Starting 7 days from today, your account may be deactivated if your AHR score is red or “Unhealthy.” By looking at your policy adherence holistically, we want to create a predictable and consistent experience for you to manage your business, while still maintaining a high bar for Amazon customer experience. We encourage you to go to your Account Health page and, if your account is in “at risk” or “unhealthy” status, address open issues that impact your score before the 7-day period ends to avoid potential deactivation. We will continue to work hard to make it easier for you to monitor your account health and performance. If you have any questions or suggestions about how we might improve the AHR, please visit the Seller Forums and browse to the “Account Health” category there to share your thoughts. Our team of Account Health Specialists is ready to answer any questions surfaced there. To learn more about the AHR, please visit our Help pages. Thank you for selling in Amazon’s store. Selling Partner Support |
In order to receive a professional advice and get help with your Amazon issue, feel free to subscribe and reach out through my dedicated assistance help page at www.onlyfans.com/kikaangelic, where I provide help with Amazon related matters in exchange for a small $24.99 fee.
If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am presenting you my advice how to avoid getting suspended on Amazon and get help with a Plan of Action without having to spend a lot of money on a hired guru:
If you are carefully monitoring Amazon’s notifications, you must have noticed a recent change in wording, concerning e-mails sent regarding different international Amazon marketplaces.
Previously, informative e-mails used to be sent in different languages, depending on the store’s local language.
Now, all e-mails are being sent in English regardless of the store’s location and a header stating “Regarding store: Germany / Sweden…..” is being added.
Here you can view what the new notifications look like:
Another one:
In order to receive a professional advice and get help with your Amazon issue, feel free to subscribe and reach out through my dedicated assistance help page at www.onlyfans.com/kikaangelic, where I provide help with Amazon related matters in exchange for a small $24.99 fee.
If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am presenting you my advice how to avoid getting suspended on Amazon and get help with a Plan of Action without having to spend a lot of money on a hired guru:
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