Attract buyers on Etsy by filling “About” section

Your shop’s about section gives you a chance to tell the story of your business. An informative and engaging about section can help build a devoted following of customers. It can also spark unexpected opportunities—including press coverage, collaborations, and new connections.

Here are Etsy’s top tips for creating your about section:

• Share the origin story of your business. Include key backstory details, like your initial creative spark, notable milestones, and how your business has evolved.
• Give customers a behind-the-scenes look. Add up to five photos of yourself, your workspace, your process, or your finished products.
• Add a video. Give shoppers an intimate look at your products and your process. Buyers will trust your business more when they can hear about your work directly from the source.

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