Attract buyers on Etsy by filling “About” section
Your shop’s about section gives you a chance to tell the story of your business. An informative and engaging about section can help build a devoted following of customers. It can also spark unexpected opportunities—including press coverage, collaborations, and new connections.
Here are Etsy’s top tips for creating your about section:
- Share the origin story of your business. Include key backstory details, like your initial creative spark, notable milestones, and how your business has evolved.
- Give customers a behind-the-scenes look. Add up to five photos of yourself, your workspace, your process, or your finished products.
- Add a video. Give shoppers an intimate look at your products and your process. Buyers will trust your business more when they can hear about your work directly from the source.
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In their latest marketplace newsletter, OnBuy shared what they have new.
Unlike Amazon, OnBuy strives to never compete with independent retailers, according to their statement:
“We’re determined to change the way consumers view online marketplaces, and that starts with our fair approach and commitment to you, our retailers. We vow never to compete with you but to treat you as equal partners and provide the best environment for you to grow.”
They were also working on VAT compliance.
“If this change is applicable to you, you’ll notice this reflected in the ‘VAT collected’ column on the orders page and also in reports on the VAT collected for orders.”
OnBuy further shared the list of their upcoming events:
Garden & Outdoors is a big focus over the coming months, covering everything from gardening and furniture to camping and outdoor sports.
Searches for all things garden started climbing in March, with high demand for garden storage, gardening products and garden furniture expected in late April – May.
We’ve also got promotional pushes planned around Father’s Day (from w/c 16th May), the Queen’s Jubilee (from w/c 9th May), summer bedding (from w/c 30th May) and travel/holidays (from June).
Here you can view the whole OnBuy newsletter:
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This week, Etsy announced an increase of their transaction fees from 5% to 6.5%. Similarly to Amazon, they have done so in a form of a ”feel-good” positive announcement titled “Investing in Etsy’s growth: A message from CEO Josh Silverman”.
The whole notice starts with celebration of success of Etsy sellers and a mention of recorded increase of sales by 23%. It then proceeds to mention that selling fees are getting increased.
Etsy justifies the increase by saying that they invested into marketing, enforcing bad actors and improving customer support.
Here is a copy of the full announcement:
| Dear Seller Community, At Etsy, we’re focused on building a marketplace that allows sellers like you to turn your creativity and passions into real, money-making businesses. Last year, active sellers increased their sales by 23% on average compared to 2019, and in 2021 alone, we showed more than 90 million active buyers worldwide that there’s an alternative to big-box, automated shopping. Together, we’ve made Etsy the global marketplace for unique and creative goods. We plan to make significant investments in marketing, seller tools, and creating a world-class customer experience so we can continue this tremendous growth. To support this goal, on April 11 we will increase our current 5% transaction fee to 6.5%. This change will allow us to make improvements in three key areas: Bringing more buyers to Etsy: Last year, we spent nearly $600 million on marketing. This year we’ll be investing even more, including on TV commercials, influencers and tastemakers, billboards, podcast advertising, and email marketing that bring new buyers to Etsy. The support you need: We’ll grow our support team by more than 20% this year so you can get help more quickly and easily, including faster email responses, expanded access to live chat, and prioritization of your most urgent requests. Keeping Etsy unique: We’ll build on last year’s roughly $40 million investment in the teams and technology that help make our marketplace a safe and secure destination for handmade, vintage, and special items. This year we’ll expand our efforts to remove listings that don’t meet our policies and help you resolve issues with buyers. These are some of the great things we’ll invest in to keep Etsy a beloved, trusted, and thriving marketplace. We don’t take fee changes lightly, and we believe that these investments will enable Etsy, and our seller community, to continue to grow. Thank you for making Etsy a one-of-a-kind marketplace. |
There is also a banner with the announcement published at the top of Etsy’s home page:
I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.
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Today, Etsy informed their sellers by e-mail that numerous refunds were erroneously issued to buyers as a part of a site-wide technical difficulty.
Affected sellers were provided with specific orders, for which refunds were issued and advised not to take any action, because Etsy is addressing the matter with buyers and the company is covering all refunds out of their own funds.
Orders, for which full refunds were mistakenly issued are still showing as paid in Orders & Shipping dashboard.
Here is a copy of the e-mail wording from Etsy:
Here is a screenshot of the e-mail:
I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.
If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic
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