Amazon Transparency is now available in Australia and Japan

The recently launched programme Amazon Transparency, which offers brands a way how to maintain the sale of authentic items on Amazon platform is now available in Japan and Australia marketplaces.

 What you may not know is that Transparency can also help you:

1. Prevent the sale and shipment of counterfeit products to Amazon customers and beyond.
2. Safeguard your brand from potential counterfeit products listed on ASINs under your brand.
3. Enable customers to verify product authenticity, regardless of point of purchase location.
4. Communicate unit-level product information to customers, including manufacturing date, location, and more.
5. Protect customer reviews for your products.

This update has been announced in an e-mail sent to third party Amazon sellers, which you can view here:

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