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Amazon Today Program Explained

Kika Angelic

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Amazon Today is a program that enables businesses with a retail presence to showcase their in-store inventory on Amazon’s storefront, providing same-day delivery and in-store pickup of their products to millions of Amazon customers across the country. This article discusses the benefits and challenges of using Amazon Today and provides strategies to maximize its benefits.

What Amazon Today Can Do for Your Retail Business

Amazon Today allows retail businesses to showcase their in-store inventory on Amazon’s storefront. This expands their fulfillment options for items purchased on Amazon.com, allowing them to offer same-day delivery and in-store pickup. The program provides reliable same-day delivery at scale to enterprise retail partners via Amazon Flex Driver delivery partners. The program also includes built-in customer service, real-time inventory, out-of-stock buffers, and capacity management controls, allowing partners to take full advantage of their existing technology investments while adding a new sales channel to drive incremental order volume at retail stores nationwide.

How to Get Started with Amazon Today

Setting up an account with Amazon Today is a straightforward process. When you sign up, Amazon will assign a single point of contact who will work with you directly to onboard your desired stores and inventory selection. 

You will need to integrate with Amazon’s set of APIs to list your selected in-store inventory on Amazon.com and fulfill orders from your retail locations via Amazon’s delivery network. 

After quality assurance, Amazon’s launch team will work with your store operations team to incorporate Amazon’s standard operating procedures and customize individual store settings for both customer and driver pickup. 

Finally, Amazon’s launch team will create a collaborative ramp plan with you to scale the program to your retail network at a pace that fits your brand’s needs.

Benefits for Retail Businesses:

There are several benefits of using Amazon Today for businesses, including:

  • Increased visibility: Businesses can showcase their inventory on the world’s largest online marketplace, reaching millions of potential customers.
  • Faster delivery: Amazon Today promises same-day delivery or in-store pickup, making it an attractive option for customers who want their products quickly.
  • Brand recognition: Businesses can use their own branded packaging for all store orders, which can help increase brand recognition and engagement.
  • Additional revenue potential: In-store pickup can convert foot traffic into additional revenue potential when customers pick up their orders from local retail stores.
  • Seamless integration: Amazon Today includes built-in customer service, real-time inventory, out-of-stock buffers, and capacity management controls, allowing businesses to take full advantage of their existing technology investments.

Key Strategies for Leveraging Amazon Today for Maximum Results:

To get the most out of Amazon Today, businesses can adopt several strategies. One strategy is to offer discounts and promotions for same-day delivery or in-store pickup to incentivize customers to use the program. Another strategy is to offer bulk orders through Amazon Today to take advantage of the program’s competitive pricing structure. Businesses can also use data analytics to monitor inventory and pricing, allowing them to make data-driven decisions to optimize their performance on the program. Finally, businesses can use the program as a tool to increase brand awareness and engagement by using their own branded packaging.

Strategy Summary:

  • Offer discounts and promotions for same-day delivery or in-store pickup.
  • Order in bulk to take advantage of lower pricing and reduce shipping costs.
  • Optimize inventory management by monitoring and adjusting stock levels to meet demand.
  • Consider pricing strategies- ensure you are competitive while still making a profit.
  • Use data analytics to make data-driven decisions to optimize performance.
  • Provide excellent customer service to ensure customer satisfaction and build brand loyalty.

Pros and Cons of Using Amazon Today for Businesses

Pros: Summarizing the Benefits

  • Increased Sales: Retail businesses can offer same-day delivery or in-store pickup options for their customers, which can increase sales and drive revenue.
  • Increased Visibility: By listing their in-store inventory on Amazon’s storefront, businesses can reach millions of customers and increase their visibility and brand recognition.
  • Improved Customer Experience: The program’s built-in customer service and real-time inventory updates can improve the customer experience and increase customer satisfaction.
  • Scalability: The program’s scalability allows businesses to expand their fulfillment options and reach more customers without significant investments in infrastructure or technology.

Cons: Common Challenges

  • Inventory Management: One of the main challenges when utilizing Amazon Today is managing inventory to ensure that products are readily available for fast and efficient delivery. To overcome this challenge, businesses should carefully monitor their inventory levels and adjust their stock levels to meet demand.
  • Profit Margins: Amazon Today’s competitive pricing structure can make it difficult for businesses to turn a profit, especially for smaller businesses. To overcome this challenge, businesses should carefully consider their pricing strategies and aim to strike a balance between competitiveness and profitability.
  • Technical Integration: Businesses must integrate their technology and systems with Amazon Today. While “seamless integration” is advertised as a benefit of the program, this can be time-consuming and require technical expertise.
  • Dependency on Amazon: Businesses using Amazon Today become dependent on Amazon’s delivery network and technology, which can be a risk if Amazon changes its policies or pricing structure. Additionally, the delivery network is limited to certain geographic areas, which may limit the reach of businesses.

Overall, while there are some potential challenges to using Amazon Today, the benefits of increased sales, visibility, and improved customer experience make it a compelling option for retail businesses looking to expand their fulfillment options and reach more customers.

Here you can review the full conditions and requirements:

AMAZON TODAY STANDARDS AND REQUIREMENTS

Delivery Fee.  As of the date this Amazon Standards and Requirements is published, the Delivery Fee shall be 6.99 USD for each order of Delivery Products. We may change the Delivery Fee from time to time by updating these Amazon Today Standards and Requirements.

Receipt of Units. Our confirming that an Amazon Courier has picked up a Unit from the Pickup Location does not mean that the Unit has been received by us without loss or damage, or that any loss or damage to any Unit later discovered occurred after we confirmed receipt. If there is a loss of or damage to any Units while in the possession of an Amazon Courier, unless we issue a customer refund or determine that the loss or damage was caused by you or any of your employees, agents, contractors or personnel we will, as your only remedy, pay you the Purchase Price of the Unit less any Fees that are applicable to the Unit (“Reimbursement Amount”) for the lost or damaged Units and you will, at our request, provide us a valid tax invoice for the Reimbursement Amount paid to you. If we pay you the Reimbursement Amount of a Unit we may dispose of the Unit. Payment of the Reimbursement Amount is the total liability that we or our agents, service providers, or representatives may have, and your only right or remedy for lost or damaged Units. At all other times, you will be solely responsible for any loss of or damage to any Units. 

Reverse Logistics. We may return Units to you for any reason and these returned Units will be delivered to your designated returns address or at any of your participating physical stores.  We will make a commercially reasonable effort to return the Unit. If (a) we have an outdated or incorrect address, (b) Your Amazon Today Products are topical or ingestible, (c) we reasonably determine that Your Amazon Today Products are uneconomic to return, or (d) we are otherwise unable to return the Units to you, then we may choose to dispose of the Units in the manner we prefer. Title to each disposed Unit will transfer to us at no cost to us and we will retain any proceeds received from the disposal of any Unit. 
Unsuitable Units. You will not provide to an Amazon Courier, and we or the Amazon Courier may refuse to accept, any Unsuitable Unit. “Unsuitable Unit” means a Unit: (a) that is defective, damaged, or lacking required label(s); (b) for which the Required Product Information was not properly registered with Amazon before shipment or does not match the product; (c) that is an Excluded Product or otherwise does not comply with the Agreement (including applicable Program Materials); (d) that Amazon determines is unsellable or unfulfillable; or (e) that Amazon determines is otherwise unsuitable.

Customer Support. We will provide first-level customer service for all orders of Your Amazon Today Products for fulfillment through the Amazon Today Program, and you will cooperate with us to develop processes for the hand-off of customer-service issues to you, if necessary. We may resolve all customer service issues, including those relating to packaging, handling and shipment and customer refunds, adjustments, and other concessions related to such orders. We may determine whether a customer will receive a refund, adjustment, or other concession for any order, and require you to reimburse us for any reasonable related costs or expenses where we reasonably determine you have responsibility for the same (including with respect to any refunded state and local sales tax amounts).

Customer Returns and Refunds. You will accept customer returns of Your Amazon Today Products at any of your participating physical stores and at your preferred mailing address according to the established processes and procedures identified by Amazon. If a customer promise is not met for a particular Unit (for example, due to a missing, lost, incorrect, damaged, or expired Unit or the failure to deliver a Unit to a customer within the applicable delivery window), and we determine that the failure to meet the customer promise is caused by us or any of our employees, agents or contractors, we will, as your only remedy, process a refund to the customer without requiring you to reimburse us.  In such cases we will be entitled to retain the applicable Fees payable to us. In all other circumstances where a customer promise is not met, you will be responsible for the amount of any customer refund and all associated costs and will reimburse us for any costs incurred by us in connection with the same.

Returned Units. If we provide a refund to a customer as described in this document and that customer returns the original Unit to us, we will be entitled to dispose of the Unit or, if it is a Unit that is not an Unsuitable Unit, we may, at our option, return such Unit to you. If we return such Unit to you, you will reimburse us for the price of the item on the original order of the returned Unit.

Product Information, and Participating Store Information. In addition to your obligations under Section S-1 of the BSA, in order to participate in the Amazon Today Program, for each of Your Amazon Today Products, you must submit to Amazon, through a designated application program interface (“Designated API”) or such other means we authorize in the Program Materials, information required by Amazon that accurately reflects the offers in each of your participating physical stores for their respective Amazon Today Products. Use of the Designated API is governed by the Selling Partner API Terms of the BSA and the Developer Agreement. All Your Amazon Today Product inventory you submit to Amazon must be available in the physical stores you indicate and on the Amazon Site or Amazon Associated Properties; you are responsible for setting stock buffers to limit available units for purchase on the Amazon Site and Amazon Associated Properties. You will provide accurate and complete Required Product Information for each of Your Amazon Today Products and information about your participating stores as specified the Program Materials, and promptly update that information as necessary to ensure it at all times remains accurate and complete. 

Picking and Packing. You will, in accordance with the Program Materials, pick and pack units of Your Amazon Today Products (“Units”) in the quantities included in the applicable Order Information, and stage them at the appropriate Pickup Location to be picked up by (a) a customer, as facilitated by your store associate; or (b) Amazon Couriers. “Pickup Location” means a location where you stage individual customer orders for pickup by a customer through a store associate, or by an Amazon Courier. The initial Pickup Location is a loading area within or around your applicable retail location, as designated by us.  We may designate new Pickup Locations from time to time. For each order, you will follow the customer pick-up process defined in the Program Materials and notify us when that pickup is complete through the Designated API or such other means as we authorize in the Program Materials.

Performance Standards.  In addition to any standards that may be set forth elsewhere in the Agreement, Program Materials, or Program Policies, you and each of your participating store locations must (a) maintain a Pre-Fulfillment Cancellation Rate of less than 0.5%; (b) a Pickup Readiness Rate of 99.0%; and (c) keep up-to-date and accurate store-level data, including hours of operation and sellable inventory for Your Amazon Today Products.   The performance standards described in (a) and (b) above are measured on a monthly basis, and enforcement will begin on the third calendar month after the launch of each store. Meeting these performance standards are a requirement for your continued participation in the Amazon Today Program at each of your locations. “Pickup Readiness Rate” is defined as the percentage of orders successfully picked, packed, and staged within 60 minutes of the order notification being sent from Amazon’s systems to your order management system, excluding orders that were cancelled prior to a shipping label being generated. “Pre-Fulfillment Cancellation Rate” is defined as the number of orders cancelled prior to being fulfilled divided by the total number of orders sent to your order management system.  The number of orders cancelled for the purpose of determining this performance standard does not include those cancelled by the customer or Amazon unless due to your failure to timely fulfill the order.  
 
Effective January 15, 2023

I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can assist you and help you resolve the matter.

In order to receive a professional advice and get help with your Amazon issue, feel free to subscribe and reach out through my dedicated assistance help page at www.onlyfans.com/kikaangelic, where I provide help with Amazon related matters in exchange for a small $24.99 fee.

If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):

My name is Kristina Hajdukova, but I am known as Kika Angelic. I have been selling online since high school and I dedicated my entire life to helping other Amazon Sellers and building the seller community Regarding Amazon Seller Performance, you can always participate in my Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome. If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

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How to Claim back a VAT Refund on your Amazon Seller Fees

Kika Angelic

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Claiming a VAT refund on your Amazon seller fees is a frequently discussed topic among Amazon sellers. In this article, I will clarify why you might be able to claim back any VAT that you’ve paid on your Amazon fees and exactly how to do it.

Amazon usually charges VAT on all of their fees until you can prove that you are a business entity. This is due to EU VAT regulation. Once you provide Amazon with your VAT number they typically stop charging you VAT on your fees and instead reverse charge the VAT on them. 

But what happens if you are trading as a business entity but you are not yet VAT registered?

Should you simply accept the extra costs that you incur due to Amazon charging you VAT on their seller fees with you not being able to then reclaim that VAT from your tax authority?

The short answer is no.

Who can claim back VAT paid on Amazon seller fees?

If you’re selling on Amazon and are established as a business in the UK or the EU (excluding Luxembourg) then you may be able to claim back any VAT you have paid on Amazon fees. Amazon themselves have referred to this in an older version of their Business Solutions Agreement:

Amazon Services Europe Business Solutions Agreement S-6(b) prior to Jan 2021
If you are in business and established in a European Union country, but you do not have a VAT registration number issued by one of the European Union countries, then you will be able to provide Amazon with other evidence that you are in business. Acceptable evidence is a copy of a recent corporate tax return or an official document issued by a government agency proving that you are in business. Once your evidence is reviewed and accepted by Amazon, VAT will not be charged by Amazon on the fees hereunder provided you are not established in Luxembourg.

Which Amazon fees can I claim a refund of VAT on?

Any fees invoiced from Amazon’s Luxembourg entity. This is typically all fees except Sponsored Ads in the country where your business is established. Eg. if your business is established in the UK then you should be able to reclaim VAT on all Amazon fees excluding Sponsored Ads from Amazon.co.uk.

Amazon sponsored Ads in your home country are usually billed with local VAT even after you have provided Amazon with your VAT number (once you become VAT registered) so those are not affected.

How do I qualify for a refund of VAT on Amazon seller fees?

If you can prove that you are a business (even a non VAT registered business) then you qualify to have any VAT you have paid on Amazon fees refunded. It’s that simple. From success stories that we have heard about in the Facebook groups this has been successfully done by hundreds of sellers.

What do I need to do to reclaim the VAT paid on Amazon fees?

The table below shows a summary of the actions you should take to reclaim any VAT you have paid on Amazon seller fees.

SOLE TRADERLIMITED COMPANY
VAT REGISTEREDOpen a case with seller support, state you are a business and reference the terms. Provide trading name, VAT certificate and UTR. State the period you were non VAT registered and request a review and refund of VAT on fees for this period.Open a case with seller support, state you are a business and reference the terms. Provide your certificate of incorporation and VAT certificate. State the period you were non VAT registered and request a review and refund of VAT on fees for this period.
NOT VAT REGISTEREDOpen a case with seller support, state you are a business and reference the terms. Provide trading name and UTR.
Ask them to stop charging you VAT on your fees and request a review and refund of VAT on fees for the time you have been trading.
Open a case with seller support, state you are a business and reference the terms. Provide your certificate of incorporation. Ask them to stop charging you VAT on your fees and request a review and refund of VAT on fees for the time you have been trading.

What to Message Seller Support?

Amazon seller accounting doesn’t need to be complex. In each of the above scenarios your message could read something along the lines of:

Dear Seller Support

Our business would like to request a refund of the VAT we have paid on Amazon fees please.

According to the Amazon Services Europe Business Solutions Agreement S-6(b): “If you are in business and established in a European Union country, but you do not have a VAT registration number issued by one of the European Union countries, then you will be able to provide Amazon with other evidence that you are in business. Acceptable evidence is a copy of a recent corporate tax return or an official document issued by a government agency proving that you are in business. Once your evidence is reviewed and accepted by Amazon, VAT will not be charged by Amazon on the fees hereunder provided you are not established in Luxembourg. You hereby give the following warranties and representations, namely: (i) that the evidence you submit to Amazon belongs to the business you operate, and that business is established in one of the European Union countries; (ii) that all transactions regarding the services will be business-related transactions made by the business associated with the evidence you submit to Amazon; and (iii) that the evidence and all other information provided by you is true, accurate and current and you will immediately update any such information held by Amazon in case of any changes.” 

Please find below details that you can use to establish that we are a valid business:
Trading/Company Name: 

Tax ID (UTR or VAT number):

Trading on Amazon since: 

Attached is our company certificate of incorporation, issued by the UK Government and VAT certificate. [For VAT registered Limited companies only]

Attached is our company certificate of incorporation, issued by the UK Government. [For Non VAT registered Limited companies only]

Attached is our company Unique Taxpayers Reference (UTR) certificate from the Inland Revenue and VAT certificate. [For VAT registered Sole Traders only]

Attached is our company Unique Taxpayers Reference (UTR) certificate from the Inland Revenue. [For Non VAT registered Sole Traders only]

Please could we reclaim all VAT paid by our company since our Amazon Seller account was opened and ensure that no further VAT is charged on our Amazon fees.

Kindest regards

Your Name

Title at company

Company Name

Remember to use the relevant line for your business type regarding the documentation you will attach, and don’t forget to attach the documentation either.

How long does it take to get a refund of VAT paid on Amazon seller fees?

Once you submit your case to claim the refund of VAT paid on Amazon fees it usually takes anywhere from 1-3 months to be actioned. Amazon may come back and ask for further proof in the form of company tax returns or such like. Work with them to provide any details and documents they need (it will all be worth it in the end).

According to some sellers we have spoken to, Amazon confirmed they have quite the backlog of these cases so once your case gets to the right team you may notice that it goes quiet. This looks like they are simply working through the backlog so be patient.

Other Common Amazon VAT Refund Questions

How does claiming a VAT refund on Amazon seller fees impact my financial reporting and balance sheets?

Claiming a VAT refund reduces your expense on Amazon seller fees, positively affecting profit margins. This must be accurately reflected in financial statements, with the refund recorded as a receivable in the balance sheet until received, thus impacting your current assets.

As a non-EU business selling on Amazon, am I eligible for any similar refunds or tax benefits on Amazon seller fees?

Non-EU businesses’ eligibility for refunds or tax benefits on Amazon seller fees depends on their country’s tax laws and international tax agreements. Consult a tax professional for guidance specific to your business location and for identifying potential tax benefits.

What to do if you have any questions related to getting your VAT refund from Amazon?

If you are an Amazon Seller looking for free help with any Amazon related issues from me or other sellers with whom you can network, don’t hesitate and join our discussion forum for Amazon Sellers.

To stay in touch on Facebook, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome too.

If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at www.onlyfans.com/kikaangelic, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into the free public discussion forum for Amazon Sellers, where I will answer your question.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):

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How Long do Factories Usually Shut Down for Chinese New Year?

Kika Angelic

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If you are an Amazon Seller who has been doing business involving importing from China for some time already, you may be familiar with the regular anxiety as February approaches each year. Every time Chinese New Year comes around, a lot of Amazon Sellers who rely on imports from China gets thrown for a loop. Rookie sellers often fail to anticipate the holiday’s impact on their production timelines, shipping timelines, and quality control.

As many seasoned sellers know, it’s critical to start planning for the CNY holiday far in advance. Factories shut down for several weeks, and after they reopen, it takes at least a few more weeks to get back up to full production capacity.

Here I will address the typical effects of these holidays and the actions you can take to avoid problems with your Amazon business.

How Long do Factories Usually Shut Down for Chinese New Year?

During the Chinese New Year holiday period, every factory in China shuts down… Yes, every factory. The official public holiday only lasts for seven to eight days. However, most factories are fully closed for two to four weeks.

Additionally, many Chinese factory workers take extra time off, leaving in the weeks leading up to company closure dates, slowing production down significantly. Many workers will not return immediately afterward, meaning it can take up to a month for production to return to full capacity after the holiday.

Why do Factories and Employees Take So Much Time Off?

Chinese New Year, also called the Spring Festival, is the country’s most important holiday. Like Thanksgiving or Christmas in the US, people travel back home to spend time with their families.

Since most factory workers are migrant laborers, they generally live far away from their hometowns and travel hundreds of kilometers or more to return home. If they have a husband or wife and children, it may even be one of the only times they see them during the whole year.

Companies require long closure times to allow workers to travel home and then back to the city where they work. 

5 Things You Should Note

With so many people traveling for Chinese New Year and the lengthy factory closures, there are certain things you need to understand if you want to properly manage your Amazon inventory and maintain your expected level of quality.

#1 It Takes Factories at Least a Month to Restart After Chinese New Year Holiday

You might assume that the same workers who left before the holiday will be coming back afterward. However, Chinese New Year is generally the preferred time to switch jobs in China.

Up to a third of workers might move to another factory or decide to stay in their hometowns and not come back. As such, your manufacturer needs to hire new workers and get them up to speed. Because of this, many factories will not be back to full production levels until about a month after Chinese New Year.

Based on my own experience, I had it frequently happen to me that a completely new salesperson turned up after February, who had no recollection of what I ordered before.

#2 There are Increased Quality Issues Before and After the Holiday

Before the holiday, factories are in a mad dash to get orders out the door, which leads to more things being missed and more quality issues than usual. You may see incorrect quantities of units received by Amazon FBA facilities following shipment, because your supplier opts to ship everything as it is (incomplete), as opposed to delaying and risking you cancelling the whole order. After the holiday, the factory needs to hire new workers who are more likely to make mistakes than experienced ones.

As such, consider stepping up your product inspection efforts in the months before and after the Spring Festival. 

#3 The Cost of Shipping Goes Up Drastically Around the Holiday

With the lengthy factory closures and the rush to get products out beforehand, manufacturers will often charge more if you want to ship an order close to Chinese New Year.

In addition to your factory taking time off, shipping companies also take time off. As such, heavy volumes are going to the ports before the holiday with only a limited number of ships, which means shipping rates go up.

Shipping rates have been a big topic in recent years, and they are much lower now than during the pandemic, but keep in mind that Chinese New Year is typically the most expensive time to ship.

#4 You Should Never Pay a Deposit Just Before the Spring Festival

Sometimes companies go out of business — and in China, the Spring Festival is the most common time of year to close down permanently. Factories that have not been doing well financially often choose to go out of business during Chinese New Year.

Paying a deposit just before the holiday can be a disastrous proposition. If your factory intends to close permanently and does not tell you, you may never get it back, so be sure to wait until they reopen.

#5 You Need to Forecast Far in Advance to Adjust for Production Times

As I have discussed, several factors affect production around the Chinese New Year. These include the rush before the holiday, the long closure times, and the ramp-up period afterward.

For any orders you would want to receive in March/April, you should start discussing them with your suppliers by around September/October.

When planning schedules, it is a good idea to take past data into account and also consider what may or may not happen globally. It is essential to forecast your inventory needs far in advance and consider many factors when developing your ordering schedule.

When do Factories Close for Chinese New Year 2024?

The dates for Chinese New Year and other traditional festivals are based on the Chinese lunar calendar, and thus they change every year, relative to the Gregorian calendar we use in the West.

February 10, 2024 is the first day of the “Year of the Dragon.” The official government holiday will last from February 10th through the 17th. Some factories may close earlier in the month and many will be fully closed for two to four weeks. So check with your factory contacts to get their exact closure dates.

As I have discussed, Chinese New Year is China’s most important holiday, leading to significant factory downtime and increased quality mishaps. As such, you should step up your quality control efforts around this time.

I hope you found this article helpful. If you are an Amazon Seller looking for free help with any Amazon related issues from me or other sellers with whom you can network, don’t hesitate and join our discussion forum for Amazon Sellers.

To stay in touch on Facebook, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome too.

If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at www.onlyfans.com/kikaangelic, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into the free public discussion forum for Amazon Sellers, where I will answer your question.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):

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Learn How You Can Sell Your Amazon Products All Over Europe with PAN-EU on AmazonPAN European FBA –

Kika Angelic

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Amazon PAN European FBA is a program offered by Amazon that allows sellers to store their inventory in multiple European fulfillment centers. With PAN European FBA, sellers can distribute their products across several European countries more efficiently, allowing for faster and more cost-effective delivery to customers.

This means when your FBA product is sold in one of these other European Marketplaces, you will only pay the local fulfillment fee instead of the more expensive cross-border fee for each order shipped.

It also makes you Prime-eligible and more visible to more shoppers in Europe.

Available Countries for PAN European FBA

The Amazon PAN-EU fulfillment centers are currently located in the following countries.

  1. United Kingdom (UK)
  2. Germany
  3. France
  4. Italy
  5. Spain
  6. Netherlands
  7. Sweden
  8. Poland
  9. Czech Republic

These countries are part of the Amazon European Fulfillment Network, allowing sellers to store inventory in multiple fulfillment centers across Europe. By using PAN European FBA, sellers can reach customers in these countries more efficiently and take advantage of Amazon’s logistics network for faster and more cost-effective order fulfillment.

Fulfillment Options for Amazon’s European Networks

When selling within the European marketplaces, you have 3 different fulfillment options.

  • European Fulfillment Network (EFN)
  • Pan-European FBA
  • Multi-Country Inventory (MCI)

Why will You Choose PAN European FBA?

There are several reasons why you might choose PAN European FBA as your preferred fulfillment method:

Effortless Inventory Management: PAN European FBA simplifies inventory management by allowing sellers to consolidate their inventory across multiple European countries. This centralized approach enables efficient tracking, replenishment, and distribution of stock, ensuring products are readily available to meet customer demand.

Lower FBA Fees: Utilizing PAN European FBA can lead to potential cost savings for sellers. By storing inventory in Amazon’s fulfillment centers across Europe, sellers can benefit from lower fulfillment fees compared to shipping products individually to different countries.

Access to European Customers: PAN European FBA provides sellers with access to a wide customer base across Europe. By utilizing Amazon’s extensive logistics network, sellers can efficiently reach customers in multiple countries. This expanded market reach, opens up new growth opportunities and the chance to tap into diverse customer demographics.

Fast and Reliable Deliveries: With inventory strategically placed across Europe, PAN European FBA enables fast and reliable deliveries to customers. This reduces shipping times and improves the overall customer experience.

Local Customer Service: PAN European FBA leverages Amazon’s established customer service infrastructure to provide local support to customers. Sellers can benefit from Amazon’s expertise in handling customer inquiries, returns, and other service-related issues. Local customer service enhances the overall shopping experience, instills confidence in customers, and fosters trust in the seller’s brand.

The Difference Between EFN and PAN-EU FBA?

The key difference between Amazon EFN (European Fulfillment Network) and PAN-EU FBA (Pan-European Fulfillment by Amazon) lies in handling inventory and fulfillment. 

Inventory Placement: With Amazon EFN, sellers can store their inventory in a single European country of their choice, typically their home marketplace. The inventory is then made available for sale across all eligible European marketplaces. 

In contrast, PAN-EU FBA requires sellers to send their inventory to multiple Amazon fulfillment centers across Europe, and Amazon automatically distributes the inventory to the most suitable fulfillment center based on demand and customer location.

Fulfillment and Shipping: Under Amazon EFN, when an order is placed in a European marketplace, Amazon fulfills the order from the seller’s chosen fulfillment center. This means that the order may need to be shipped across borders, potentially resulting in longer delivery times and higher shipping costs. 

On the other hand, with PAN-EU FBA, Amazon handles the fulfillment and shipping logistics. When an order is received, Amazon selects the inventory from the most appropriate fulfillment center within the European network, ensuring faster and more cost-effective delivery to the customer.

Cost Structure: Both Amazon EFN and PAN-EU FBA involve fees and expenses. However, the cost structure differs between the two programs. With EFN, sellers typically pay lower fulfillment fees but may incur higher shipping costs due to cross-border shipping. 

PAN-EU FBA, on the other hand, involves higher fulfillment fees but provides the advantage of having inventory stored strategically in multiple countries, potentially reducing shipping costs and delivery times.

Prime Eligibility: Another notable difference is Prime eligibility. With PAN-EU FBA, sellers have the opportunity to make their products eligible for Amazon Prime in participating European marketplaces. This can significantly enhance product visibility and attract Prime members who enjoy fast and free shipping. 

Amazon EFN does not offer automatic Prime eligibility.

Eligibility of PAN-European FBA

  1. You must have a European unified account. With a European unified account, you can create and manage offers on all Amazon European stores
  2. You also need to ensure that your account is in good standing and that you are not blocked in any of the countries where listings are required for PAN European
  3. You need to choose which and how many ASINs you want to enroll in PAN European
  4. For an ASIN to be enrolled in PAN European, you need to create an active FBA offer in all the marketplaces listed as required on the PAN-European FBA
  5. Manage your inventory page in your Amazon account. In most cases, these marketplaces are Germany, France, Italy, and Spain
  6. You need to send your inventory to an Amazon fulfillment center in one of the following countries- Germany, France, Italy, Spain, or Poland 

Cost of Amazon PAN-EU FBA

Before starting the PAN-EU FBA, you need to take into account the cost, because it’s a bit complex. Standard Selling on Amazon fees applies for each marketplace on which an ASIN is listed. According to Amazon, the following fees apply to Pan-European FBA stock-

Fulfillment Fees: For ASINs enrolled in Pan-European FBA, you will pay only the Fulfilment

Fee for the marketplace in which the order is placed, no matter where the stock is stored in

the Amazon European Fulfilment Network.

Storage Fees: Pan-European FBA ASINs will incur monthly storage fees and may incur

Long-Term Storage Fees if units remain in stock for 12 months or more.

Removal Fees: For removals (return of stock to you) from your Pan-European FBA stock

ordered to an address in the country of your home marketplace, we will charge local

removal fees applicable to your home marketplace, regardless of where the stock is located

at the time of the removal order.

As Pan-European FBA allows you to store goods in various fulfillment centers in Europe, and as the product is therefore always near the customer, you only pay the local fulfillment fee.

But Once you have joined the Pan-European FBA program, you will have specific tax return requirements for each country. Some countries require monthly VAT returns, and some require returns every quarter. 

Unless you are an expert, you’ll need a specialist acting on your behalf. The following fees apply to Pan-European FBA stock.

  • Note: The local fee does not apply to oversize products

Advantages of PAN European FBA

The PAN European FBA program offers several advantages for sellers who want to expand their business in the European market. Here are some key benefits:

Expanded Market Reach: By utilizing PAN European FBA, you can increase your FBA sales by up to 30 percent by selling and storing your products all across the European Union. Also, you can easily reach customers across multiple European countries.

Flexibility: You have the flexibility to choose in which countries you place your stock, the more countries enabled the greater the advantages

Prime Eligibility: Sellers can make their products eligible for Amazon Prime. So, as a seller, you can reach millions of customers internationally by selling with the prime badge in countries you selected for inventory placement. It also significantly increases product visibility and encourages more customers.

Cross-Border Sales Made Easy: You can save on your fulfillment costs by up to 53 percent since you stop paying cross-border fees in countries you have enabled inventory placement and will be charged local fulfillment fees instead. It simplifies the process by handling customs clearance and managing tax collection on behalf of the sellers, making cross-border sales more seamless.

Simplified Logistics: Amazon takes care of the storage, packaging, and shipping processes that relieve sellers of the burden of managing their own warehouses and fulfillment operations. 

All you have to do is, send your inventory to a fulfillment center of your choice in Germany France Italy Spain, or Poland, then an Amazon algorithm will determine how much inventory to distribute to each country that you enabled for storage based on the customer demand. Amazon will also fully take care of the inventory redistribution across the countries

Reduce Fulfillment Fees: You can even reduce your fulfillment fees on low-cost products since FBA small and light products are now also eligible for PAN EU. You can save up to 0.26 Euros on every FBA unit fulfilled from Germany by storing your products in the Czech Republic, Germany, and Poland

Cost-Effective Inventory Management: It reduces the need for maintaining separate warehouses in each country, leading to cost savings in terms of storage and logistics.

Domestic FBA Fulfillment Fees: You can enjoy the domestic FBA fulfillment fees for orders in Belgium, the Netherlands, and Sweden by activating your FBA listings in those countries and storing your products in Germany or in France for Belgian orders.

Disadvantages of PAN European FBA

While Amazon PAN European FBA offers numerous benefits, there are also some potential disadvantages to consider:

Increased Costs: Utilizing PAN European FBA involves fees and expenses. Sellers are responsible for storage fees, fulfillment fees, and other associated costs. It’s essential to carefully evaluate these expenses and ensure they align with the profitability of the products being sold.

Inventory Management Challenges: Managing inventory across multiple European countries can be complex. Sellers need to accurately forecast demand, monitor stock levels, and ensure proper inventory allocation to different fulfillment centers. This requires effective inventory management practices and systems.

Market Saturation: With the popularity of PAN European FBA, there is increased competition among sellers. The program attracts numerous merchants aiming to expand their presence in the European market, which can lead to market saturation in certain product categories. Sellers must differentiate their products and implement effective marketing strategies to stand out.

Product Restrictions and Compliance: Certain products may be subject to restrictions or regulations in specific European countries. Sellers need to ensure compliance with local laws, safety standards, and product regulations to avoid potential complications or restrictions on their inventory.

Potential Language and Cultural Barriers: Expanding into multiple European countries means dealing with diverse languages, cultures, and customer expectations. Sellers must be prepared to adapt their marketing materials, customer service, and product descriptions to cater to different markets effectively.

Final Thoughts,

Amazon PAN European FBA offers a powerful solution for sellers looking to expand their reach in the European market. It provides a seamless and convenient fulfillment option that can enhance the shopping experience for customers. 

By utilizing PAN European FBA, sellers gain access to multiple European countries, benefiting from faster delivery times and Prime eligibility. Compared to EFN, PAN European FBA allows for strategic inventory placement in various fulfillment centers, optimizing shipping costs and reducing delivery times. 

I hope you found this article helpful. If you are an Amazon Seller looking for free help with any Amazon related issues from me or other sellers with whom you can network, don’t hesitate and join our discussion forum for Amazon Sellers.

To stay in touch on Facebook, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome too.

If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at www.onlyfans.com/kikaangelic, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into the free public discussion forum for Amazon Sellers, where I will answer your question.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):

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