What does it mean when Amazon is requesting a video call Seller Identity Verification?

Amazon may require video call verification for sellers as part of their seller verification process. This process is designed to help ensure that sellers are legitimate and to prevent fraud.
During the video call verification process, a representative from Amazon may ask the seller to provide identification documents, answer questions about their business, and provide a live video feed of their business premises to confirm that they are a legitimate seller.
The purpose of this process is to protect both Amazon and its customers by ensuring that sellers are trustworthy and legitimate. If you are a seller on Amazon and are asked to undergo video call verification, it is important to comply with the process to maintain your selling privileges on the platform.
Common reasons for video call Seller Identity Verification
The reason for Amazon to conduct video call verification for sellers is to ensure the legitimacy and authenticity of the seller and their business. The verification process is part of Amazon’s efforts to maintain a trustworthy and safe online marketplace for its customers.
By conducting video call verification, Amazon can confirm that the seller is a real person or business and that their account has not been created with fraudulent or misleading information. It can also help to prevent fraudulent activities, such as the sale of counterfeit or stolen goods, and ensure that all sellers comply with Amazon’s policies and guidelines.
Furthermore, video call verification can also help to build trust between the seller and their customers. It demonstrates that the seller is willing to take the necessary steps to ensure that they are a legitimate business and that they care about providing a high-quality customer experience.
Overall, video call verification is an important step that Amazon takes to maintain the integrity and safety of its online marketplace, and to ensure that its customers can shop with confidence.
What kind of documents may be required during a verification video call with Amazon
The specific requirements of documents for video call verification may vary depending on the seller’s location and the type of business they operate. However, in general, Amazon may request the following documents during the video call verification process:
Government-issued identification: This could be a passport or driver’s license, for example. The identification should be valid and up-to-date.
Business registration documents: If the seller is operating as a business entity, they may be required to provide proof of registration or incorporation documents.
Utility bill or bank statement: These documents are used to verify the seller’s physical address.
Tax identification number: This is often required for sellers in the United States and other countries.
In addition to these documents, Amazon may ask the seller to provide additional information or documents related to their business, such as invoices or product catalogs. The seller should be prepared to provide any necessary documents during the video call verification process.
It’s important to note that the specific requirements may vary depending on the seller’s location and the type of business they operate. Sellers should review Amazon’s seller verification guidelines to ensure they have all the necessary documents and information before the video call verification process.
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Amazon is trying to make sellers use their new ocean freight service for FBA shipments from China

Today, Amazon e-mailed their third party sellers to promote a new service called Amazon Global Logistics (AGL) aimed to offer reasonably priced shipments.
According to the announcement, Amazon Global Logistics (AGL) offers FBA Sellers end-to-end shipping services via ocean transportation options from CN into EU and US fulfilment centres and/or SPs’ own warehouses that can be conveniently booked through Seller Central or Shipper Central. AGL shipping services includes shipment pick-up in origin, palletization (if required), export/import customs clearance, and domestic delivery in the destination country.
This is the first time Amazon started offering AGL directly to sellers. It will also include the option of shipping to your own warehouse through our Ship-to-Storage (STS) program. STS allows you to ship ocean full-container-load (FCL) cargo with Amazon Global Logistics (AGL) from China to your designated, non-Amazon storage facility.
Here you can view a screenshot of the full announcement from agl1-eu-sales-team@amazon.com:

Here is a copy of the full text:
Onboard now with Amazon Global Logistics for global ocean shipping! Dear Seller, Amazon Global Logistics (AGL) offers FBA Sellers end-to-end shipping services via ocean transportation options from CN into EU and US fulfilment centres and/or SPs’ own warehouses that can be conveniently booked through Seller Central or Shipper Central. AGL shipping services includes shipment pick-up in origin, palletization (if required), export/import customs clearance, and domestic delivery in the destination country. We also give you the option of shipping to your own warehouse through our Ship-to-Storage (STS) program. STS allows you to ship ocean full-container-load (FCL) cargo with Amazon Global Logistics (AGL) from China to your designated, non-Amazon storage facility. What are the benefits of AGL services · Save Time: Deliver products faster by shipping directly from SPs’ manufacturers in China to fulfillment centers and/or 3rd party warehouses. · Reduce Costs: Lower inventory handling costs through a more efficient supply chain management. · Ship with confidence: Book shipments with predictable and efficient shipping schedules at competitive rates. · Simplify operations: Use a single portal to create, book, track, and pay for shipments. How to get started There are three simple steps to get started. Set up your payment method choosing the currency in which you wish to pay The second step is to create your Importer of Record (IOR) profile. You will need to create an Importer of Record profile for each country you would like to import to. Please select the following links based on the destination country you plan to ship to; (Portal Link: UK, DE, FR, IT,ES). Once your IOR profile has been approved, you will be able to place your first booking. You can find our latest booking guides by marketplace here; (Booking Guide Link: UK, DE, FR, IT, ES). Helpful resources: Download our Getting started guide Download our Container Checklist guide here Kind regards, The Amazon Global Logistics Team Amazon.com | EU agl1-eu-sales-team@amazon.com |
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This week, Amazon e-mailed their third party sellers regarding FBA inventory stored in the AFW1 warehouse, which was damaged due to severe weather causing structural damage to that facility, forcing it to close. It is expected to remain closed until at least the end of April 2023.
According to the notice, Amazon will be soon reimbursing sellers for any lost and damaged inventory, adjusting their IPI Score or refunding storage fees.
Here you can read a copy of the full announcement:
Important update regarding your inventory at AFW1 Hello, Our records indicate that you have inventory at, or on the way to, our AFW1 fulfillment center. On December 13, 2022, severe weather caused structural damage to that facility and we were forced to close. We expect to remain closed until at least the end of April 2023. We understand this has affected your business and will work to provide the most up-to-date information. Below are other important updates for your inventory stored at AFW1. 1. While AFW1 is closed, we are unable to fulfill customer orders with inventory stored there. Once AFW1 is operational again, we will evaluate the condition of your inventory to determine if it is sellable. We expect the fulfillment center to remain closed until at least the end of April 2023 and will communicate further details on sellable inventory as we know more in the coming weeks. Inventory will be evaluated based on the inventory adjustments policy (https://sellercentral.amazon.com/help/hub/reference/external/G200453260). If you don’t agree with the Amazon valuation of a unit, you can file a claim using the Contact Us page in Seller Central within 90 days after we issue the reimbursement. If we determine your inventory was damaged by this incident, we will reimburse you per our FBA inventory reimbursement policy (https://sellercentral.amazon.com/help/hub/reference/external/G200213130). You will be able to track your refund by accessing your Reimbursements report (https://sellercentral.amazon.com/reportcentral/REIMBURSEMENTS/0). 2. We will refund the storage fees for any inventory affected by this closure. Storage fees from December and January will be reimbursed by March 15. You may see storage fees associated with affected inventory from February-April, which will be refunded on a monthly basis until AFW1 is operational. 3. For shipments already sent to AFW1, Amazon will continue to redirect them to a nearby fulfillment center at our cost. 4. For any inventory that has been redirected or is currently available in other fulfillment centers, those listings will remain sellable and we will fulfill customer orders with the available units. Any new shipments will go to a fulfillment center that can currently fulfill customer orders. If stranded inventory impacted your ability to sell, we will contact you with additional information and details. 5. If your Inventory Performance Index (IPI) score is being affected by this closure, we will ensure your capacity limit is not negatively affected and will allow you extra capacity if necessary, beginning now and for at least 13 weeks after AFW1 is reopened. We’re aware that the stranded inventory can impact your IPI score and this incident was out of your control. We will share further details in the coming weeks to help navigate this situation. Action requested: If you have created shipments planned for AFW1, but have not sent them yet, please delete these shipments and re-create them. A new shipping destination will be automatically assigned during the creation of the new shipment. For additional details, go to “FAQ for the AFW1 closure”: https://sellercentral.amazon.com/help/hub/reference/external/G5HFTYE2FWA3N7G6 We are still actively investigating this incident and will update this page and share more details with impacted sellers as we have more information. We apologize for the inconvenience, and thank you for your understanding and patience. The Fulfillment by Amazon team |
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Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.
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In case you are an Amazon Seller who needs help with Seller Identity Verification on Amazon, please feel free to watch my most detailed video on the subject, addressing all common questions:

Negative feedback is something that every business will experience at some point, and it can have a significant impact on product sales. When customers leave negative product reviews, it can be discouraging for business owners and employees, and it can also turn potential customers away. In this article, I will explore the impact that negative feedback can have on product sales.
Decreased Trust
Negative product reviews can decrease the trust that customers have in a product or an entire brand. If a customer sees negative feedback about a product, they may begin to question whether the product is worth buying. If they don’t trust a product, they are less likely to make a purchase.
Brand Damage
Negative product reviews can damage a brand’s reputation. When customers leave them, they can be seen by potential customers who are researching the product. If there is a pattern of negative comments, it can make a brand look unreliable, untrustworthy, or low-quality. Brand damage can be difficult to overcome, and it can have a long-lasting impact on sales.
Increased Customer Returns
Negative product reviews can lead to increased customer returns. If customers purchase a product in a hurry and then go through the reviews, they may choose to return the product for a refund or exchange. This can be costly for businesses, as they may need to absorb the cost of the return or exchange, as well as the cost of shipping.
Customer Loss
Negative product reviews can lead to the loss of customers. If a customer has a negative experience with a product, they may choose to take their business elsewhere. Additionally, if a customer sees negative comments about a product, they may be less likely to purchase from the brand again in the future. Losing customers can have a significant impact on sales, as it is more expensive to acquire new customers than to retain existing ones.
How to remove unwarranted product reviews on Amazon?
Here you can review the Amazon Community Guidelines:
https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=201929730
If you believe that the review violates them, go into “Contact us” – “Products and inventory” and “Product reviews”.
Here you can submit a removal request which will take a few days to get reviewed.
Conclusion
Negative product reviews can have a significant impact on product sales. They can decrease trust, reduce sales, damage a brand’s reputation, increase returns, and lead to the loss of customers. To minimize the impact of negative comments on sales, businesses should focus on providing high-quality products and excellent customer service. Additionally, businesses should take negative feedback seriously and use it as an opportunity to improve their products and processes.
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Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.
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