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Amazon Product Listing optimization

Kika Angelic

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A catchy, well written, and SEO optimized Product listing is an essential tool used to improve conversion rate and help Amazon’s A9 algorithm rank our product against most relevant and targeted keywords. Without an optimized listing that has keywords embedded in the title, bullet points and description, it will be difficult to rank the product on its target keywords.

Second point: It is most important for getting external traffic, as mostly we pay money to get someone to our listing. And if a buyer clicks on our product and don’t buy, then definitely it’s a big loss of money. The customer may even pass on to buy from our competitors, which is also another problem. Amazon product page should be set up to attract new customers, and convert shoppers into sales.

๐— ๐—ฎ๐—ท๐—ผ๐—ฟ ๐—ฆ๐˜๐—ฒ๐—ฝ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—Ÿ๐—ถ๐˜€๐˜๐—ถ๐—ป๐—ด ๐—ผ๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ฟ๐—ฒ:


๐Ÿญ. ๐—ž๐—ฒ๐˜†๐˜„๐—ผ๐—ฟ๐—ฑ ๐—ผ๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป
๐Ÿฎ. ๐—ข๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฒ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—Ÿ๐—ถ๐˜€๐˜๐—ถ๐—ป๐—ด ๐—ฐ๐—ผ๐—ฝ๐˜†
๐Ÿฏ. ๐—œ๐—บ๐—ฎ๐—ด๐—ฒ๐˜€ ๐—ผ๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป

Before spending anything on paid ads, analyze these three areas and make sure they are fully optimized.

1. ๐—ž๐—ฒ๐˜†๐˜„๐—ผ๐—ฟ๐—ฑ ๐—ผ๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†:

  • Run a Cerebro search for your ASIN (if you’re optimizing an existing listing) or your (perceived) top competitor’s ASIN.
  • Filter Organic Rank 1-40, then Sort by Search Volume to only get high search volume, relevant keywords for the product on top.
  • Click on the link (highlighted by the arrow) to open a keyword search on Amazon and identify if products similar to your own appear in the top 10. Select keywords that have high organic and sponsored ranks.
  • The keyword with the highest relevancy and highest Search Volume will be your main keyword.

๐—ช๐—ต๐—ฒ๐—ป ๐˜†๐—ผ๐˜‚ ๐—ผ๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—น๐—ถ๐˜€๐˜๐—ถ๐—ป๐—ด, ๐—น๐—ผ๐—ผ๐—ธ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ๐˜€๐—ฒ ๐—ฐ๐—ผ๐—บ๐—บ๐—ผ๐—ป ๐—บ๐—ถ๐˜€๐˜๐—ฎ๐—ธ๐—ฒ๐˜€:


Keywords with high volume but low relevance:

  • itโ€™s easy to look at a high-volume keyword and start drooling over the sales you might get. But you need to ensure itโ€™s actually a relevant buying keyword for your product. Ranking for a keyword doesnโ€™t matter if you donโ€™t get any sales out of it. Only target keywords that could realistically lead to a sale for your product.
  • Over-competitive keywords:
    The problem with high-volume keywords is that everyone is trying to rank for them. Sometimes, the keywords you want to go after are dominated by entrenched competitors (big brands, products with a ton of reviews). In this case, look for keyword variations (โ€œblenderโ€ vs โ€œfood processorโ€, for example) that may have less search volume, but lower competition, and consider prioritizing this keyword.
  • Missing long-tail keywords:
    Long-tail keywords are search terms containing several words something like โ€œleather jackets for womenโ€. These keywords often have low search volume but are hyper-relevant and high-intent. Meaning, someone searching for this is ready to make a purchase today. Many sellers donโ€™t consider long-tail keywords, because of the low search volume. But these are often the best keywords for driving sales. Even better, because your competitors may be ignoring them, this is where the most opportunities are for your audit.

๐Ÿฎ. ๐—ข๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฒ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—Ÿ๐—ถ๐˜€๐˜๐—ถ๐—ป๐—ด ๐—–๐—ผ๐—ฝ๐˜†:

Optimize your product listing copy to convince people to buy. Make sure your title, bullets, and product description are readable and easy to skim, and focus on the benefits of your product, not just features. An important part of Amazon listing optimization is combining keyword coverage with copy optimized to convert. Ideally, your product listing should be readable, scannable (no big walls of text), and convincing. Someone who lands on your product page hasnโ€™t yet made up their mind on whether to buy your product or not. Your job is to convince them.

โœ“ ๐’€๐’๐’–๐’“ ๐’‘๐’“๐’๐’…๐’–๐’„๐’• ๐’•๐’Š๐’•๐’๐’† ๐’Ž๐’–๐’”๐’• ๐’†๐’™๐’‘๐’๐’‚๐’Š๐’ ๐’˜๐’‰๐’‚๐’• ๐’š๐’๐’–๐’“ ๐’‘๐’“๐’๐’…๐’–๐’„๐’• ๐’Š๐’” ๐’‚๐’๐’… ๐’Š๐’• ๐’”๐’‰๐’๐’–๐’๐’… ๐’Š๐’๐’„๐’๐’–๐’…๐’† ๐’•๐’‰๐’† ๐’Ž๐’‚๐’Š๐’ ๐’Œ๐’†๐’š๐’˜๐’๐’“๐’…๐’” ๐’š๐’๐’– ๐’˜๐’‚๐’๐’• ๐’•๐’ ๐’“๐’‚๐’๐’Œ ๐’‡๐’๐’“ ๐’„๐’๐’” ๐’•๐’Š๐’•๐’๐’† ๐’„๐’‚๐’“๐’“๐’Š๐’†๐’” ๐’•๐’‰๐’† ๐’Ž๐’๐’”๐’• ๐’˜๐’†๐’Š๐’ˆ๐’‰๐’• ๐’Š๐’ ๐‘จ๐’Ž๐’‚๐’›๐’๐’ ๐‘บ๐‘ฌ๐‘ถ.
โœ“ ๐‘จ๐’Ž๐’‚๐’›๐’๐’ ๐’‚๐’๐’๐’๐’˜๐’” ๐’–๐’‘๐’•๐’ ๐’‡๐’Š๐’—๐’† ๐’ƒ๐’–๐’๐’๐’†๐’• ๐’‘๐’๐’Š๐’๐’•๐’” ๐’Š๐’ ๐’•๐’‰๐’† ๐’๐’Š๐’”๐’•๐’Š๐’๐’ˆ. ๐‘ฌ๐’™๐’‘๐’๐’‚๐’Š๐’ ๐’‚๐’๐’ ๐’•๐’‰๐’† ๐’Ž๐’‚๐’Š๐’ ๐’‡๐’†๐’‚๐’•๐’–๐’“๐’†๐’” ๐’˜๐’‰๐’š ๐’„๐’–๐’”๐’•๐’๐’Ž๐’†๐’“ ๐’”๐’‰๐’๐’–๐’๐’… ๐’ƒ๐’–๐’š ๐’š๐’๐’–๐’“ ๐’‘๐’“๐’๐’…๐’–๐’„๐’•. ๐‘ฌ๐’—๐’†๐’“๐’š ๐’‘๐’“๐’๐’…๐’–๐’„๐’• ๐’Š๐’” ๐’…๐’Š๐’‡๐’‡๐’†๐’“๐’†๐’๐’• ๐’”๐’ ๐’…๐’๐’†๐’” ๐’ƒ๐’–๐’๐’๐’†๐’• ๐’‘๐’๐’Š๐’๐’•๐’”.
โœ“ ๐‘ฌ๐’™๐’‘๐’๐’‚๐’Š๐’ ๐’•๐’‰๐’† ๐’…๐’Š๐’“๐’†๐’„๐’•๐’Š๐’๐’๐’”, ๐’”๐’‘๐’†๐’„๐’Š๐’‚๐’ ๐’Š๐’๐’”๐’•๐’“๐’–๐’„๐’•๐’Š๐’๐’๐’” ๐’‚๐’๐’… ๐’˜๐’‰๐’‚๐’• ๐’Š๐’๐’„๐’๐’–๐’…๐’†๐’… ๐’Š๐’ ๐’•๐’‰๐’† ๐’‘๐’‚๐’„๐’Œ๐’‚๐’ˆ๐’† ๐’Š๐’ ๐’…๐’†๐’”๐’„๐’“๐’Š๐’‘๐’•๐’Š๐’๐’. ๐‘ผ๐’”๐’† ๐‘ฏ๐‘ป๐‘ด๐‘ณ ๐’‡๐’๐’“๐’Ž๐’‚๐’• ๐’•๐’ ๐’Ž๐’‚๐’Œ๐’† ๐’…๐’†๐’”๐’„๐’“๐’Š๐’‘๐’•๐’Š๐’๐’ ๐’†๐’š๐’†-๐’„๐’‚๐’•๐’„๐’‰๐’Š๐’๐’ˆ.

๐Ÿฏ. ๐—œ๐—บ๐—ฎ๐—ด๐—ฒ ๐—ผ๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป:

  • 7 images must be used in our listing.
  • First image is the main image of our product.
  • 2nd, 3rd and 4th images must be lifestyle images.
  • 5th and 6th images must be infographic images (related to features of the product).
  • 7th image must show size and dimensions of the product.
  • Listings that are missing a main image will not appear in search or browse until you fix the listing.
  • Choose images that are clear, information-rich and attractive.

๐™„๐™ข๐™–๐™œ๐™š๐™จ ๐™ข๐™ช๐™จ๐™ฉ ๐™ข๐™š๐™š๐™ฉ ๐™ฉ๐™๐™š ๐™›๐™ค๐™ก๐™ก๐™ค๐™ฌ๐™ž๐™ฃ๐™œ ๐™ง๐™š๐™ฆ๐™ช๐™ž๐™ง๐™š๐™ข๐™š๐™ฃ๐™ฉ๐™จ:

  • Products must fill at least 85% of the image.
  • Image must show only the product that is for sale, with few or no props and with no logos, watermarks or inset images.
  • Images may only contain text that is a part of the product.
  • Main images must have a pure white background, must be a photo (not a drawing) and must not contain excluded accessories.
  • Images must be at least 1000 pixels on the longest side and at least 500 pixels on the shortest side to be zoom-able.
  • Images must not exceed 10000 pixels on the longest side. JPEG is the preferred image format, but you also may use TIFF and GIF files.

๐‘ฐ๐’Ž๐’‚๐’ˆ๐’†๐’” ๐’‚๐’“๐’† ๐’‘๐’‚๐’“๐’•๐’Š๐’„๐’–๐’๐’‚๐’“๐’๐’š ๐’Š๐’Ž๐’‘๐’๐’“๐’•๐’‚๐’๐’• ๐’๐’ ๐’Ž๐’๐’ƒ๐’Š๐’๐’† ๐’ƒ๐’†๐’„๐’‚๐’–๐’”๐’† ๐’•๐’‰๐’†๐’š ๐’•๐’‚๐’Œ๐’† ๐’–๐’‘ ๐’•๐’‰๐’† ๐’ƒ๐’–๐’๐’Œ ๐’๐’‡ ๐’•๐’‰๐’† ๐’”๐’„๐’“๐’†๐’†๐’.
๐‘ด๐’๐’ƒ๐’Š๐’๐’† ๐’„๐’–๐’”๐’•๐’๐’Ž๐’†๐’“๐’” ๐’”๐’†๐’† ๐’‹๐’–๐’”๐’• ๐’•๐’‰๐’† ๐’•๐’Š๐’•๐’๐’† ๐’‚๐’๐’… ๐’Š๐’Ž๐’‚๐’ˆ๐’†๐’” ๐’˜๐’‰๐’†๐’ ๐’•๐’‰๐’†๐’š ๐’„๐’๐’Š๐’„๐’Œ ๐’•๐’ ๐’š๐’๐’–๐’“ ๐’‘๐’“๐’๐’…๐’–๐’„๐’• ๐’๐’Š๐’”๐’•๐’Š๐’๐’ˆ. ๐‘ด๐’๐’”๐’• ๐’Ž๐’๐’ƒ๐’Š๐’๐’† ๐’”๐’‰๐’๐’‘๐’‘๐’†๐’“๐’” ๐’˜๐’Š๐’๐’ ๐’”๐’˜๐’Š๐’‘๐’† ๐’•๐’‰๐’“๐’๐’–๐’ˆ๐’‰ ๐’•๐’‰๐’† ๐’Š๐’Ž๐’‚๐’ˆ๐’†๐’” ๐’ƒ๐’†๐’‡๐’๐’“๐’† ๐’”๐’„๐’“๐’๐’๐’๐’Š๐’๐’ˆ ๐’…๐’๐’˜๐’. ๐‘บ๐’ ๐’Š๐’‡ ๐’š๐’๐’–๐’“ ๐’Š๐’Ž๐’‚๐’ˆ๐’†๐’” ๐’‚๐’“๐’† ๐’๐’๐’• ๐’ˆ๐’๐’๐’…, ๐’Ž๐’๐’”๐’• ๐’‘๐’†๐’๐’‘๐’๐’† ๐’˜๐’Š๐’๐’ ๐’‰๐’Š๐’• ๐’•๐’‰๐’† ๐’ƒ๐’‚๐’„๐’Œ ๐’ƒ๐’–๐’•๐’•๐’๐’. ๐‘ญ๐’Š๐’๐’‚๐’๐’๐’š, ๐’Ž๐’‚๐’Œ๐’† ๐’”๐’–๐’“๐’† ๐’š๐’๐’–๐’“ ๐’Š๐’Ž๐’‚๐’ˆ๐’†๐’” ๐’ˆ๐’Š๐’—๐’† ๐’‚๐’” ๐’Ž๐’–๐’„๐’‰ ๐’…๐’†๐’•๐’‚๐’Š๐’ ๐’•๐’ ๐’š๐’๐’–๐’“ ๐’‘๐’“๐’๐’…๐’–๐’„๐’• ๐’‚๐’” ๐’‘๐’๐’”๐’”๐’Š๐’ƒ๐’๐’†. ๐‘ด๐’‚๐’Œ๐’† ๐’Š๐’• ๐’”๐’ ๐’•๐’‰๐’†๐’“๐’† ๐’‚๐’“๐’† ๐’๐’ ๐’”๐’–๐’“๐’‘๐’“๐’Š๐’”๐’†๐’” ๐’˜๐’‰๐’†๐’ ๐’•๐’‰๐’† ๐’„๐’–๐’”๐’•๐’๐’Ž๐’†๐’“ ๐’ˆ๐’†๐’•๐’” ๐’•๐’‰๐’† ๐’‘๐’“๐’๐’…๐’–๐’„๐’•.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) โ€“ feel free to join us and forget about the troubles of selling on Amazon for a moment! Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance โ€“ Friendly Advice โ€“ Worldwide group, where you will be very welcome. If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please donโ€™t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

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How to reconcile invoices in Xero with incoming deposits from the sales channel

Kika Angelic

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Once you have sent a settlement to Xero you will be able to reconcile the settlement against the disbursement Amazon, eBay, Shopify or Etsy will have paid out to your bank account.

If you need guidance on how to send your settlements to Xero from Link My books read this help article.

The good thing about settlement based accounting is that when you do so the amount shown on the invoice in Xero and the amount you receive into your bank from the sales channel will be exactly the same. This makes it really easy for you (or your accountant) to reconcile your bank account.

All you need to do is locate the deposit on your bank statement reconciliation in Xero and click on the OK button, as shown below:

This will work for settlements in your home currency, so if the invoice is in GBP and your bank account is in GBP too.

IMPORTANT – If the currency of the invoice is different to that of the bank account, then follow the instructions in this article on How to reconcile foreign currency settlements.

Why are some of my settlements being sent as bills instead of invoices to Xero?

When Link My Books sends your Amazon settlements to Xero we do so in the form of an invoice (almost always). 

You may have noticed that we sometimes send your settlement (or part of it) as a bill instead of an invoice and wondered why we do that…

Since Xero does not allow negative total invoices, if you have a settlement which is for a negative amount then we have no choice but to send it as a bill instead.

Why would I have a negative invoice for a settlement?

There are two main reasons as to why you may have seen this happen in your Link My Books account.

  1. You have a negative settlement. This can occur if your Amazon fees and advertising costs are larger than your sales amount. In this case Amazon will actually charge your card on file with the settlement amount and produce a negative total settlement report.
  2. If you have a settlement that spans two months and you also have a large reserved balance by Amazon. In this case we split the settlement by month so we create two invoices but because the reserved balance will always fall in one or the other invoice it will end up meaning that one of your invoices will be for a negative total.

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) โ€“ feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance โ€“ Friendly Advice โ€“ Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please donโ€™t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (donโ€™t be confused by the opening of the video, where I am enjoying a vacation โ€“ itโ€™s a part of the story):

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How to reconcile foreign currency settlements through Xero

Kika Angelic

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Reconciling foreign currency settlements against their local currency amounts in Xero differs depending on whether you use Amazon currency conversion tool or not.

If you have entered your GBP bank account as the deposit account for all your Amazon funds, including those in EUR, USD and CAD, then Amazon will use their Amazon Currency Conversion platform to convert your EU, USD or CAD payments into GBP before they pay them out to you.

If you have added local bank accounts for each of the different currencies that Amazon uses then they will pay you out in those currencies without first converting them to GBP.

If you are using the Amazon Currency Conversion platform then when your settlements are sent to Xero we will add their converted amounts to the invoice references like this:

“(โ‚ฌ5.79) LMB-FR-1012345678-1 (converted to GBP 4.88)”

This makes it easier to find and match the foreign currency settlements with their GBP bank lines.

To do so if you take the amount you received in GBP and simply search for that value in the reference search box and untick the show GBP items only box, then Xero will show the invoices which have that figure in the reference which should make it much easier to identify them.

The steps are:

  1. Click the “Match” tab
  2. Un-tick the “Show GBP items only” checkbox
  3. Copy the amount you received in GBP and paste it into the “Search by name or reference” box
  4. Click “Go”
  5. Tick the invoice and hit reconcile.

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) โ€“ feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance โ€“ Friendly Advice โ€“ Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please donโ€™t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (donโ€™t be confused by the opening of the video, where I am enjoying a vacation โ€“ itโ€™s a part of the story):

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Implement these smart tips and grow your Q4 Amazon sales

Kika Angelic

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As the holidays approach, Amazon sellers need to start thinking about their Q4 strategy. Q4 is the busiest time of year for ecommerce, and Amazon is no exception. With millions of shoppers searching for deals on Amazon, itโ€™s important to make sure your listings are optimized for the holiday rush.ย 

Instructions for Amazon sellers, what to sell on Amazon in Q4 peak season?

Merchants and readers must ensure that they have done sufficient research before making a selection decision. The selection ideas shared in this article are intended to provide you with inspiration and ideas, and are for reference only.

1. Toys and Games

Especially during the festive season, the toy category is always hot. If you can figure out which toys consumers will want in Q4, making money is as easy as breathing!

Following the retail arbitrage or wholesale business model can allow business friends to make a fortune in Q4. You can find almost any popular toy at your local retail store and resell them for profit on Amazon.

If you have a strong brand concept for a certain toy product and need to take this opportunity to establish your own toy brand, that’s fine. Just make sure you get your stock in time for the season to end.

So when should you start selling toys? The answer is now! 31% of U.S. consumers say they will start their holiday shopping by the end of October โ€” good news for sellers.

2. Crafts and Sewing Supplies

Crafts are another popular category. 24% of consumers said they would buy crafts as gifts ahead of time on Amazon, so now is a great time to get into the space.

The category itself is evergreen, but some craft supplies tend to surge around the holidays, offering thoughtful, affordable gifts for creative lovers.

3. Sports equipment

Again, it’s no surprise, especially since the new year is approaching and people will once again make up their minds about fitness, demand for the category will skyrocket after the holidays. 21% of consumers are likely to purchase fitness equipment in advance in Q4. Of course, it is also possible to launch such products later in the year.

4. Holiday decorations

In the fourth quarter of each year, there will be many festivals and traditional customs, and consumers will buy corresponding decorations. For example, during Halloween, businesses can sell costumes, lawn decorations, fog machines, fall-themed props, and more.

If you check out your local grocery store, you’ll get a lot of inspiration for holiday selections, as these stores tend to have holiday products on their shelves early. As a merchant, think more about which festivals are approaching and what products are related to them.

I hope this article can give you some inspiration and help all businesses to come out on top in the Q4 peak season and make a lot of money!

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) โ€“ feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance โ€“ Friendly Advice โ€“ Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please donโ€™t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

To create perfect Amazon Product Images with a pure white background, feel free to watch my YouTube video about our image removal tool, which can be found within tools available on our Seller Union website:

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