Connect with us
ad

Amazon Keyword Tips for Increased Rankings and Conversion

Kika Angelic

Published

on

Amazon is a great platform to market your products to interested leads. With over 310 million active users, this platform creates an awesome opportunity for you to reach people interested in your products. To reach interested leads, you must choose the right keywords to appear in relevant search results. It’s crucial that you pick keywords that attract interested leads. On this page, we’ll provide you with eight Amazon keyword tips to help you reach valuable leads. If you need help conducting keyword research for your Amazon product listings, call us today at 888-256-9448 to see how we can help you find the right keywords for your campaign.

1. Focus specifically on your Amazon audience

Before you start figuring out keywords for your Amazon products, you should know who you’re trying to reach. Many businesses make the mistake of trying to create an “all-in-one” search engine optimization (SEO) plan that they apply to Google and Amazon. It’s important to note that different search engines have different requirements.

The tactics you use for Google won’t necessarily work for Amazon. In fact, your audience behaves differently on each platform too. Focus solely on your Amazon target audience and how they behave on Amazon to work on Amazon search terms optimization.

For instance, when users search on Google, they tend to look for information about a product, service, or general knowledge. Amazon searchers are looking for a specific product they want to buy. These audiences behave differently, so you’ll want to focus solely on your Amazon audience and your keywords for Amazon.

In addition, you must think about how your Amazon audience conducts searches. How do they look for products like yours?

Generate a list of generic keywords, like “ball” or “bottle,” and think about how your audience would expand on them when searching. Maybe they search for a “blue exercise ball” or an “insulated water bottle.”

This will help you generate keywords that are tailored to how your audience would search for your products. It’s a good starting point to find relevant keywords and define your Amazon search terms optimization tasks.

WebFX Logo

Get an instant breakdown of your Amazon sales margin with our free calculator.

Learn More Arrow Right

2. Use Amazon-specific keyword tools

When you’re trying to find keywords for your Amazon product listing, use Amazon-specific keyword tools.

Amazon users search differently than Google users. Keywords that work on Google won’t necessarily work on Amazon. Search intent is much different on Amazon than it is on Google.

To get the best keywords for your campaign, use Amazon-specific keyword tools. These tools will help you generate lists of keywords that will perform well on Amazon.

There are a few options for Amazon keyword research tools. These include Sonar and Keyword Tool. Both keyword tools generate Amazon-specific keywords and allow you to see the search volume for that keyword.

You can also use the Amazon search bar to see other available keywords. By typing in your base keyword, such as “shirt” or “pants,” you will see what other people search with those keywords. Using this strategy, you’ll develop ideas for keywords you can use in your product listing.

Using Amazon-specific keyword tools will help you choose relevant keywords that will work for your Amazon listing. It’s a great way to find better keywords that reach more leads.

3. Only use relevant keywords

Using relevant keywords for Amazon is of great importance for your Amazon search term optimization. When you sell your products on Amazon, the goal is to earn conversions. It’s crucial that you choose the best keywords to get valuable traffic. When you choose your keywords, only use keywords that are relevant to your product listing.

Some companies will try to incorporate irrelevant keywords with high search volume to try and reach more people. They do this in hopes of earning some conversions from the abundance of traffic.

The problem with this is that the product is not relevant to the keyword. If you were conducting a search for polaroid cameras and saw a listing for a water bottle, you would wonder how that’s relevant, right?

That’s what it’s like when companies try to rank for irrelevant (but popular) keywords. Someone who is searching for a polaroid camera is not going to want to see a listing for a water bottle. It has nothing to do with their search intent.

Amazon is aware of this practice, too. Your company can be penalized for using keywords that aren’t relevant to your product. It hurts your ranking, as well, because you won’t earn many conversions if you’re appearing in irrelevant search results.

To generate the best results for your Amazon product listing, only use keywords that relate to your product. It will help you drive more relevant leads and earn conversions.

4. Don’t use subjective keywords

When you choose keywords for your listing, you may think it’s a good idea to include some key phrases that make your product sound better than the rest. You may say it’s a “best-seller” or “the best of 2018.” On Amazon, you’ll want to avoid using these subjective keywords.

These keywords are subjective because they’re typically based on opinion. Using keywords like “amazing” or “fantastic” doesn’t apply to everyone who buys your product. Some people may purchase your product and think it’s just okay.

Anyone can say that their product is the best. In reality, people won’t be searching on Amazon for “best hair brush.” They’re more likely to search for phrases like “hair brush for curly hair” or “detangle hair brush.”

Overall, you just want to focus on keywords that describe your product and avoid subjective keywords. Your reviews will help you show people that your product is “amazing” and “a best-seller.”

5. Integrate keywords in your listings

Once you have your keywords selected, it’s time to integrate them into your listing. This is one part where Google and Amazon differ.

If you’re in the mindset of integrating keywords for Google, it’s especially important that you keep in mind that you only need to integrate Amazon keywords once into your listing.

This differs greatly from Google. With Google, you integrate keywords into multiple places to ensure that your page ranks for those keywords. With Amazon, integrating your keywords multiple times does not help increase your ranking.

Amazon only needs you to use your keywords once to rank in the search results. Put your most important keyword in the header. Your second and third most important keywords will go in your descriptions.

If you use the same keyword more than once, it has no effect on your Amazon ranking. If anything, you’re wasting space where you could use a different keyword and rank for it.

To optimize your listing the best, stick to using keywords once on the page.

6. Use backend keywords

When you conduct keyword research for your Amazon products, you’ll come up with a list of keywords. You don’t want to stuff all those keywords into your listing, but still want to rank for them. Backend keywords are the solution.

Backend keywords are keywords that your audience does not see. As the name suggests, they appear on the back end of your listing. This is a great place to put additional keywords for your listing.

If you have a long list of keywords, focus on the most important ones on that list. You’re only allowed 250 bytes for your backend keywords. A-Z and 0-9 are one byte, so unless you use any special characters that are worth more bytes, you have about 250 characters for your backend keywords.

Don’t repeat any keywords that appear on your listing. Your backend keywords are an opportunity for you to rank for other important keywords for Amazon. Choose relevant keywords that will help leads find your product listing.

7. Research competitors

When you are trying to rank for a keyword, it’s always good practice to check out who is competing for that keyword. See how they present their product to see if there is a way for you to make your product stand out from theirs.

The most important thing to look at is the price. Amazon uses your pricing to predict your conversion rate. They use this prediction to determine your products’ ranking.

If your product is priced too high compared to your competitors’, Amazon will rank your product listing lower because it believes you won’t earn as many conversions. You don’t want your product to be $70 and competing with similar products that are $20.

People want to get the best deals when shopping, so they are less likely to purchase your product if they can find the same product for cheaper. It’s important that you choose keywords that drive valuable traffic but also put you in competition with your competitors.

In addition, you’ll want to look at your competitors’ listings. Check out their title, photo, and descriptions. Are there things they’re missing that you can use to make your listing better than theirs?

It can be something as simple as adding multiple photos. This could give you the edge over your competition and help your business earn more conversions.

8. Monitor keyword performance

When you add keywords to your Amazon listing, don’t just add them and never come back to them. You want your Amazon listing to reach as many valuable leads as possible. If certain keywords aren’t driving traffic to your listing, it’s an opportunity to change your keywords to reach valuable leads.

By monitoring your keyword performance, you’ll see if keywords are driving valuable traffic to your listing. If they aren’t, you can swap out your keywords for new ones. It gives you the opportunity to reach more qualified traffic.

This is especially important with your backend keywords. You can easily swap keywords without hurting your listing’s ranking for other keywords. Once your page is established well in the rankings for your keywords in your listing, you’ll only need to alter keywords on the backend.

By monitoring your keywords, you’ll help your listing appear in more relevant search results. You’ll drive better traffic to your listing and earn more conversions for your business.

I hope you found this article helpful. If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my OnlyFans help page at: www.onlyfans.com/kikaangelic

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

In case you are an Amazon Seller who needs help with Seller Identity Verification on Amazon, please feel free to watch my most detailed video on the subject, addressing all common questions:

My name is Kristina Hajdukova, but I am known as Kika Angelic. I used to be the most prolific and reputable contributor on the Amazon Seller Forum, before being maliciously removed and defamed. Here you can learn more about my story: My GoFundMe page seeking help from Amazon – feel free to support me!

Eventually, I became the first person in the world to succeed in a defamation lawsuit against Amazon and the company had to prominently publish me an apology and pin it to the top of the whole Amazon Seller Forum, click here to see it!

Regarding Amazon Seller Performance, you can always participate in my Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Comment

Most common questions and myths about Amazon Seller Account suspensions answered

Kika Angelic

Published

on

This article will cover most questions related to Amazon Seller Account suspensions or appealing.

What is section 3 ?

Many sellers wonder what Amazon means by section 3 of Amazon’s Business Solutions Agreement. Section 3 is simply a section which allows them to terminate your relationship with Amazon. Amazon’s Business Soltions Agreement is written as an “at-will” agreement they can terminate at any time. It’s just a aggrement between you and Amazon read it carefully i want just to clarify that all accounts are suspended in section 3 violation but under section 3 there comes a lot of things many policies which can’t be discussed here in the small time measurement .

What is Amazon seller code of conduct?

Never misrepresent yourself. Always act in a manner that ensures a trustworthy experience for Amazon customers. Never list products that may cause harm to Amazon customers. Never engage in any misleading, inappropriate or offensive behavior.Try to act professionally and don’t misguide customer directly to another webiste and don’t share their personal information

What happens when Amazon disables your account?

Account Deactivation can also include removing any information and assets stored in the account. Amazon Account Deactivation not only stops you from selling on the platform but also removes the product listings you’ve worked hard on. Listing Deactivation is the removal of listings reported to have violations . They remove your selling privileges

Why is my account under review?

When your profile is put under review, it means you’ve been reported multiple times by other users. While under review, we’ll look for any violations of our Terms of Use or Community Guidelines. If your profile hasn’t violated any of our policies, you’ll be allowed back in.they sent you notifications in the performance tab that you have doing this violation so that’s why we put your account under review to further research on it

Can I make another Amazon account after being suspended?

No, you can’t. You have to know that already, because you’re already going against Amazon policy by operating a second account after your first has been suspended. Don’t ever try to create account on the same things that have you used in your suspended account it means your name and address maybe your credit card details link with that account and they make your account suspended in multiple account policy violation

Can I create two Amazon accounts with same number?

It is not possible to create two or more Amazon accounts with the same phone number. One Amazon account can be attached to only one mobile or email address.

Can I have two Amazon accounts with the same email address?

Amazon doesn’t allow creating multiple account with same email id or mobile number and neither can it be merged. What you can do is, choose an account that you wish to keep and close the other account and use the contact details (email or mobile number) on existing or current account.

For selling on Amazon you must comply with this number otherwise your account will be suspended in these things

*ODR* should be under 1% of all your sell

*VTR* should be 95%

*LSR* should be under 4%

How can a seller get suspended on Amazon?

Creating Inaccurate Listings. …

Selling Prohibited Items. …

Selling Counterfeit Items. …

Ignoring Trademarks and Copyright. …

Selling Poor Quality Items. …

Neglecting to Address Shipping Issues. …

Buying or Otherwise Influencing Reviews.

I’m saying again there are still many things due to which account got suspended these are just few of them

How long can Amazon suspend your account?

How long do Amazon suspensions last?

Suspensions can last anywhere from one day to forever, depending on how well they’re handled. you appeal for reinstatement and they accept your Plan of Action on the first try sometimes if you describe the things in detail and point to point if not it may can take 2 to 5 or we can say it depends on how you have designed your plan of action

In case that you are a seller, who is worried about his Amazon business or you already received the dreaded deactivation notice, feel free to subscribe to my OnlyFans page at www.onlyfans.com/kikaangelic, where I will assist you for $24.99 per month.

Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):

Continue Reading

New Amazon Seller Central widget shows sales statistics

Kika Angelic

Published

on

Recently, Amazon Seller Central across North American marketplaces started displaying a new widget. This widget is showing a graph with sales numbers in each marketplaces currency and can be switched to display results for different time periods.

You will be able to see how your sales fluctuated and whether they increased or are declining. The widget is currently only present on the US, CA, MX and JP sites but may be enrolled across international Amazon marketplaces soon.

Here you can view a screenshot:

I hope you found this article helpful. If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my OnlyFans help page at: www.onlyfans.com/kikaangelic

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

In case you are an Amazon Seller who needs help with Seller Identity Verification on Amazon, please feel free to watch my most detailed video on the subject, addressing all common questions:

Continue Reading

Customer Product Condition Complaints can now be lifted without a Plan of Action or invoices

Kika Angelic

Published

on

Recently, Amazon completely reformed their approach to appealing most Seller Account suspensions or other Account Policy enforcements, in a clear attempt to try and keep as many marketplace sellers doing business on their platform as possible, since the competition is growing and they don’t want to risk losing their selection of products.

Instead of getting their bestselling listings blocked, having to prepare a detailed Plan of Action or submitting invoices and authorization letters, sellers are asked to tick two or more boxes, where they acknowledge the complaint and promise to take specific steps and actions, which would be normally presented in a Plan of Action.

Finally, sellers won’t need to spend thousands of dollars on hiring various Amazon experts.

Here you can view a screenshot of such appeal for a Customer Product Condition Complaint, which leads to a submission of acknowledgement and ticking of boxes, rather than a standard appeal:

The following steps and actions need to be acknowledged:

  • I will identify the root cause(s) driving the customer complaints and implement preventative steps to ensure that these issues don’t occur in the future.
  • I will ensure that my products are accurately listed against the correct ASINs, and that the functionality, edition, size, or language described in the listing matches my product.
  • I will have quality control processes set up to ensure products being shipped are stored properly, match the description in product detail page, contains all necessary parts, and function as expected.
  • Whilst making this acknowledgement will remove this violation from my Account Health Dashboard, I understand Amazon may still take it into account when considering future concerns around my listings.
  • I acknowledge that I have read, understood, and agree to comply with the following policies- Preventing Product Condition Issues, and Selling Policies and Seller code of conduct.

If you anyway received a request for a proper Plan of Action and need help with preparing it, please feel free to reach out to me by subscribing to my professional advice available through my OnlyFans page for a small $24.99 fee at: www.onlyfans.com/kikaangelic

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

In case you would like to review my top secret tips with appealing Amazon Seller suspensions, please feel free to watch my informative video regarding the subject (it starts with a scenes of me being on a vacation – this is a part of the video and it will continue to appealing suspensions):

Continue Reading
Advertisement

Trending