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Amazon is testing a new offer comparison customer experience

Kika Angelic

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[whohit]Amazon is testing a new offer comparison customer experience[/whohit]If you wondered, why are the Product Detail Pages displaying a different view of available offers than usual, this is due to the “new customer experience” test, which is ongoing across some Amazon marketplaces.

According to the Seller Central announcement:

“Starting August 12, we will be experimenting with a new offer listing page experience. Some customers will see a secondary view accessible from the existing offer listing page links on the product detail pages. The new secondary view is intended to help customers quickly compare all offers even more conveniently with a new customer experience and interface.”

And here is what the “test interface” looks like:

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