Amazon Canada Prime Day 2021 Preparation
It appears like the Amazon Canada Prime Day 2021 will be soon, because the company already e-mailed its third party sellers with what they surprisingly described as “confidential information”.
The announcement appears quite unusual, because half of its text is talking about the history of Amazon Prime Day, making it sound as if this was addressed to Amazon employees rather than sellers.
Here you can view a screenshot of the e-mail notice from Amazon Canada:
Here is a copy of the wording:
| Dear Selling Partner, We are excited to share the 2021 Amazon Canada Prime Day Education Deck. The information we’re sharing with you is confidential, covered by our confidentiality agreements. What do we need from you? Great deals to delight our customers! Deal Tenets: LIGHTNING DEAL: Lightning Deals run for several hours on the event page. These are limited quantity deals that allow you to set a maximum quantity of units. Submitted by Seller in Seller Central, submissions close April 16th Eligibility CriteriaThe best brands with a proven track record of selling well Minimum 20% discount off the lowest price in last 30 days or lowest price year to date ASIN Star rating >=3.5 or no reviews Same ASIN can’t run as LD or BD within 7 days COUPONS: A Prime Member Coupon is a digital discount offered on a single product or a set of products with automatic merchandising within the Coupons page, shopping results, product detail pages, and other locations, offered exclusively to Amazon Prime members on Prime Day Lead-up and Prime Day. Submitted by Seller in Seller Central, submissions close May 28th Eligibility Criteria Customer Segment targeting must be set to Amazon Prime ASINs must be Prime Star rating >=3 or no reviews Minimum 20% discount PRIME EXCLUSIVE DISCOUNTS: A Prime Exclusive Discount is a price discount that is widely used across all nationally Prime shipping eligible FBA products and is exclusive to Prime members. Displays strike-through pricing. On Prime Day, Prime Exclusive Discounts will display Prime Day Deals badge. Submitted by Seller in Seller Central, submissions open March 29th Eligibility Criteria ASINs must be Prime Minimum 20% discount and 5% off lowest price in the past 30 days At least 4-star seller rating when seller rating is available Star rating >=3 or no reviews History of Prime Day Prime Day was created in 2015 as a way to celebrate Amazon’s 20th Birthday. Our goal was simply volume of deals – to have more deals than Black Friday. In fact, we actually had more sales than Black Friday in year one. In 2016, we had a tremendous amount of support from vendors and sellers to get more inventory, more and better deals and we spent a great deal of time and innovation in the deal shopping experience, launching things like Watch A Deal on the Amazon App. We had more than 100,000 deals across our entire selection. Prime members responded around the world – making the second annual Prime Day was the biggest day ever for Amazon at that time. Customer orders surpassed Prime Day 2015 by more than 60% worldwide and more than 50% in the U.S. In 2017, Prime Day expanded to 13 countries and featured hundreds of thousands of deals worldwide exclusively for Prime members. We made enhancements such as personalization, discovery and deal watching. We also decided that 24 hours just wasn’t enough in a day – so we gave Prime members 30 hours to shop on Prime Day. Tens of millions of Prime members made a purchase on Prime Day 2017, more than 50 percent higher than the prior year. In 2018, we extended Prime Day to a day and a half (36 hours) for Prime members to shop more than one million deals worldwide offered exclusively to Prime members. And again, Prime Day 2018 became the biggest global shopping event in Amazon history at the time. In 2019, Prime Day started at midnight PT on Monday, July 15 and – for the first time ever – ran for 48 hours. There were 18 participating countries including the United Arab Emirates participating for the first time. In 2020, Turkey and Brazil participated in Prime Day for the first time – marking 20 total countries hosting the event. We look forward to a great Prime Day with you! Thank you, CA Prime Day Team |
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As you know, last year Amazon updated Account Health Dashboards across North American marketplaces by introducing numeric scores. The same features are now available on European marketplaces as well.
Account Health Rating constitutes a numeric score ranging from 0 to 1,000 (in addition to the color coding), enabling you to see how close you are to the various thresholds that move your AHR from green (‘Healthy’) to yellow (‘At Risk’) to red (‘Unhealthy’).
If your AHR is green (“Healthy,” based on a score of 200-1,000), that means your account is not at risk of deactivation. If your AHR is yellow (“At Risk,” based on a score of 100-199), your account is at risk of deactivation. When your AHR is red (“Unhealthy,” based on a score of 99 or lower), your account is either eligible for deactivation or already deactivated.
Account Health Rating is also displaying the degree to which any violations you might incur impact your account health, allowing you to prioritize addressing those that are most negatively affecting it.
Here you can learn more in a screenshot of e-mail regarding the matter from Amazon:
| New Account Health Rating features are live – preview your rating and address open issues on your Account Health page now! Hello, Over the past few years, sellers have asked for more insight into account health-related issues. We heard your feedback and have rolled out the new version of the Account Health Rating in August 2022 to our sellers in the US and Canada stores. We are now excited to share that we have expanded the program to the EU, the UK, and Türkiye. Starting today, we have added new features to your Account Health page that will provide more transparency into your account health status. These new features will allow you to spend more time growing your business and delighting customers, and less time worrying about your account health and potential disruption to your business. We are now also displaying your AHR as a numeric score ranging from 0 to 1,000 (in addition to the color coding), enabling you to see how close you are to the various thresholds that move your AHR from green (‘Healthy’) to yellow (‘At Risk’) to red (‘Unhealthy’). If your AHR is green (“Healthy,” based on a score of 200-1,000), that means your account is not at risk of deactivation. If your AHR is yellow (“At Risk,” based on a score of 100-199), your account is at risk of deactivation. When your AHR is red (“Unhealthy,” based on a score of 99 or lower), your account is either eligible for deactivation or already deactivated. We are also displaying the degree to which any violations you might incur impact your account health, allowing you to prioritize addressing those that are most negatively affecting it. We offer a 7-day preview period that starts today, for you to see your AHR score and status and address any open violations in your account to improve your score. Starting 7 days from today, your account may be deactivated if your AHR score is red or “Unhealthy.” By looking at your policy adherence holistically, we want to create a predictable and consistent experience for you to manage your business, while still maintaining a high bar for Amazon customer experience. We encourage you to go to your Account Health page and, if your account is in “at risk” or “unhealthy” status, address open issues that impact your score before the 7-day period ends to avoid potential deactivation. We will continue to work hard to make it easier for you to monitor your account health and performance. If you have any questions or suggestions about how we might improve the AHR, please visit the Seller Forums and browse to the “Account Health” category there to share your thoughts. Our team of Account Health Specialists is ready to answer any questions surfaced there. To learn more about the AHR, please visit our Help pages. Thank you for selling in Amazon’s store. Selling Partner Support |
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If you are carefully monitoring Amazon’s notifications, you must have noticed a recent change in wording, concerning e-mails sent regarding different international Amazon marketplaces.
Previously, informative e-mails used to be sent in different languages, depending on the store’s local language.
Now, all e-mails are being sent in English regardless of the store’s location and a header stating “Regarding store: Germany / Sweden…..” is being added.
Here you can view what the new notifications look like:
Another one:
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If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am presenting you my advice how to avoid getting suspended on Amazon and get help with a Plan of Action without having to spend a lot of money on a hired guru:
Here are some quick tips to boost your running business on Amazon:
Optimize your product listings with high-quality images, detailed descriptions, and relevant keywords.
Use Amazon’s advertising tools, such as sponsored products and sponsored brands, to increase visibility and drive sales.
Offer competitive prices and promotions to attract customers.
Monitor your inventory levels and ensure that you always have sufficient stock to meet customer demand.
Use Amazon’s FBA service to save time and money and focus on growing your business.
Encourage customer reviews by providing excellent customer service and follow-up support.
Expand your product offerings to attract a wider range of customers and increase sales.
Keep an eye on your competitors and adjust your pricing and product offerings accordingly.
By implementing these strategies, you can quickly and effectively boost your running business on Amazon and increase your sales and profitability.
In order to receive a professional advice and get help with your Amazon issue, feel free to subscribe and reach out through my dedicated assistance help page at www.onlyfans.com/kikaangelic, where I provide help with Amazon related matters in exchange for a small $24.99 fee.
If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am presenting you my advice how to avoid getting suspended on Amazon and get help with a Plan of Action without having to spend a lot of money on a hired guru:
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