2020 Christmas Trends by Etsy

The popular e-commerce marketplace Etsy prepared their latest list of top trends of this year where you can find inspiration for great products for your own store.

While many things about this Christmas season may feel different and new, one thing hasn’t changed: the festive spirit is strong. Searches on Etsy for seasonal decor and gifts have been on the rise for months, as people turn to early decorating and gift shopping as a source of joy. They’re looking to you for the special items that make their homes feel cosy and warm, and for the gifts that are meaningful even when sent from afar. Read on to discover the trends we’re seeing as the season heats up, and find fresh product ideas sure to spread Christmas cheer. 

Long-distance gifting

With less travel anticipated this Christmas season, many people are planning to send their loved ones gifts rather than give them presents in person. According to a recent Etsy buyer survey, 7 in 10 Etsy buyers plan to buy a gift online and send directly to the recipient this Christmas*. Help buyers keep their gifting traditions feeling special by offering personalised notes, gift wrapping, and gift messages. Christmas cards will play an important role here too. 

Care packages

Thoughtful gift sets have been growing in popularity since the spring, and support the larger move toward gifting from afar. “Care” was a top search term in September. Consider batching several small items together into collections, or if you’re already selling care packages, give yours a Christmas spin with seasonal products and festive packaging.

Personalised items

Always a hit on Etsy, personalisation is a sure way to add a special “thinking of you” touch to any gift. And that’s even more appealing to shoppers sending gifts long distance. Popular personalised gifts include affordable accessories like small leather goods and custom keychains, everyday initial or name necklaces, and personalised portraits, name puzzles, and signs. Personalisation is key to several Christmas bestsellers, such as stockings and matching family pyjamas.

Keeping cosy outdoors

As temperatures dip, and people look to continue responsibly socialising outside, they’re shopping for items that keep them toasty, from fire pits to blanket scarves. Offer treats that make chilly nights more palatable, like twinkling lanterns and scrumptious s’mores sets.

Jumper weather

Cooler temps have shoppers seeking out warm staples in plush fabrics. We’re seeing jumper and hoodie searches ramp up, along with interest in winter accessories like knit hats and gloves. Key jumper styles include cardigans, turtlenecks, and pieces designed for layering. Consider freshening up the fleece trend with patchwork pockets or colourful contrast piping. And if you design accessories, explore offering face-covering elements.

Bringing nature inside

As temperatures drop in the Northern hemisphere, shoppers are looking for ways to bring soothing outdoor elements into their homes with indoor herb gardens, house plants, botanical accents, and festive greenery. Offer shoppers long-lasting alternatives to fresh blooms with on-trend dried flowers and pampas grass varieties, or floral craft kits incorporating faux or pressed flowers.

Giving thanks

We expect gratitude to be an ongoing theme this season even beyond Thanksgiving. If you sell home decor, casual tees, or paper goods, explore tying in messages around thankfulness, and spreading kindness and good will, into your products. Rainbows have also become a mood-lifting motif representing community solidarity. Consider the hardworking heroes who’ve earned recognition like teachers, healthcare providers, and essential workers.

Cosy comforts

As people begin spending more time indoors, they’re on the hunt for activities to keep busy at home. Puzzles and games offer hours of fun, while calming crafts like knitting and crochet soothe the mind. Searches for yarn and kits are picking up as people shop for hobby crafting and gift making. And the seasonal focus on cooking and baking makes this a great time to offer tools that will appeal to home chefs (including kids). Cutting boards, aprons, and table linens make practical and coveted Christmas gifts.

Feeling festive

As less Christmas travel brings even greater focus on the home, shoppers are sprucing up their spaces with all the classics: stockings, ornaments, candles, and cheerful door mats are all seasonal bestsellers. Consider how you can offer a fresh take on these Christmas hits with a creative twist, like candles in interesting sculptural shapes, or advent calendars with a DIY element or family pet in mind.

2020 references

We’re seeing interest in Christmas-themed accents that acknowledge what a difficult year it’s been, and incorporate things that have become synonymous with 2020, like face masks, or staying safe at home. Shoppers are looking for Christmas decor that marks this moment in time, whether serious or humorous in tone.

Handcrafted details

Practical clothing is getting a creative spin with styles incorporating artistic quilting and patchwork. Taking off on social media, this trend offers an opportunity for talented quilters to shine, and a beautiful way to repurpose existing fabrics. Imagination and self expression are key here, so anything goes, including asymmetrical designs. Popular searches include “patchwork jeans” and “quilted jacket”.

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