Category: Resources
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PPC strategy for products with a low profit margin
One of the most difficult tasks is to structure your PPC campaigns where profit margins are very low and you can’t spend much on PPC. I’ll share a few tips that I found quite useful. Target Golden Keywords Instead of targeting main keywords with high competition, go for Golden or Gap Keywords. Golden Keywords are…
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What is suppressed Buy Box on Amazon?
Buy Box is the box or button in the corner of Amazon seller that is named as “Add to Cart” and “Buy Now” section and the 85% of the sales comes from the Buy Box. Suppressed Buy Box happens when the “ Add to Cart or Buy Now” button disappears or gets removed from the…
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What is On-Page SEO?
On-page SEO (also known as On-Site Search Engine Optimization) refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. . WHY IS ON-PAGE SEO IMPORTANT? On-Page SEO is all the optimization work we do directly with the website. It includes everything from content optimization to all technical…
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What is an inventory report on Amazon?
An inventory report is a summary of a retailer’s existing stock. It shows all details of your product, including how much stock you have, which products are selling fastest, category performance, and other information about the state and performance of inventory. It is necessary to have Amazon Seller Central access to download inventory reports. Only…
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Reference Guide for PPC Benchmarks
These tips should be helpful for Amazon Sellers who are interested in running PPC campaigns through Sponsored Products on Amazon. Your mileage may vary a bit but these are the general averages. SPEND: – Expect 10% of your overall GROSS product sales to be spent on advertising SALES: – Expect 15% – 25% of your…
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What is online arbitrage and how to profit from it?
As the seller, you are taking advantage of the price difference between two markets, and making a profit. An example of this would be purchasing a discounted toy from Walmart for $5 and reselling it at full price on Amazon for $20. This is called Online Arbitrage. This business model is an easy, low-cost way to…
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What is Online Arbitrage on Amazon?
Amazon Online Arbitrage is the process of buying products from online retailers with the sole intention of reselling those products at a higher price for a profit on another online marketplace such as Amazon, eBay, or Facebook Marketplace. Fulfilled by Amazon Online arbitrage is simply that. You source inventory from an online marketplace like Walmart…
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Private Label Step by Step Guide to Launch
If you are an Amazon Seller interested in starting a private label business, this article will help you understand all necessary steps. A private label is a product or service produced by one company and sold under another company’s brand. Private label products and services are often created to provide a unique offering in the…
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How to compete on Amazon as a small business
If you are afraid of wolves, don’t go into the forest,” says a very famous proverb. Such as every rule, this one has some exceptions. One of them relates to small businesses on Amazon. Next to big brands, they could compete for a good piece of the profit pie. Here is why: Amazon is big…
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Understanding PPC science on Amazon
Amazon PPC is a complete science, which can either be used for brand awareness or for generating sales only. But most of us are not aware of the difference between these two… BRAND AWARENESS: We run PPC on as many keywords as we can, by collecting keywords from multiple keyword tools like Helium10, Data Dive…
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How to add videos into your Amazon listings without Brand Registry?
Anyone who has visited Amazon website and checked product listings must have seen that along with multiple product pictures sometimes there’s a video too. Videos of your product play a great role in increasing your sells (ppc video ads are another great example). We can’t interact with products on online buying platforms so the next…
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How to create the perfect product description on Amazon
Creating a good product listing that attracts customers can be a genuine struggle. The ideal way how to do it is to ”paint a picture” in your customer’s mind with your product being a part of their life. But how? -Use more action verbs -Avoid overuse of “perfect for”, “great for”, etc -Sew features of…
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Everything you need to know about BuyBox on Amazon
Fulfillment & pricing are the most important factors for winning the Buy Box, however they’re not the only ones. Other factors are inventory depth and metrics related to customer experience. These are areas of your business you should be attending to. Inventory depth means that as a seller, you are likely to continue to have…
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Amazon Transparency Program
𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 is a program that is created by amazon to help deal with counterfeit goods on the platform and the program allows each seller to guarantee that the customer is receiving an authentic product by placing a 𝐐𝐑 𝐜𝐨𝐝𝐞 on their product. Each of these QR codes is unique and a customer can scan the…
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What products you should avoid when selling on Amazon?
As a general rule, it’s always important to carefully research and evaluate any product you are considering selling on Amazon, especially if you are a beginner seller. Some products may be difficult or expensive to source, may have a low-profit margin, or may be subject to strict regulations or restrictions. It’s generally a good idea…
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Five ways to boost organic sales on Amazon
If you are an Amazon Seller who would like to increase their sales, this article presents you five good tips how to do so. Optimize your product listing: Make sure that your product listing is complete and accurately represents your product. This includes using relevant keywords in the title and bullet points, providing detailed product…
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Referral Traffic on Products
Listing optimization is the first step to ranking high on Amazon. But, all your competitors are optimizing their listings too. You need to have an edge over your competitors to drive sales. So outside traffic is your best bet. I know, it’s easier said than done. But once you know the formula, it adds great…
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Types of Manual PPC Campaigns
If you are confused about the match types of Amazon PPC Manual Campaigns, then you should read this post to clear this up. Broad Match: When you opt for a broad match, your product will appear when shoppers’ search terms containing all of your keywords irrespective of the sequence. For example, if you target “Coloring…
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Amazon PPC Strategies for listings during Q4
We all want to start getting sales from day 1 and for that purpose, we run a marketing campaign to showcase our best-developed product after detailed research. We need to be very careful about putting money on advertising. Here are some advance Amazon PPC strategies among all others. 1. Target ASINs inferior to yours: This is…
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Why is PPC so important for Amazon Sellers and how to create a marketing strategy
As consumer shopping is massively increasing on day by day — so ecommerce brands and sellers have immense opportunities to succeed. Having an effective PPC advertising strategy is all but essential for Amazon businesses of all size tiers. After all, there are more than 350 million products on Amazon, and listings can easily get lost…
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How to reconcile invoices in Xero with incoming deposits from the sales channel
Once you have sent a settlement to Xero you will be able to reconcile the settlement against the disbursement Amazon, eBay, Shopify or Etsy will have paid out to your bank account. If you need guidance on how to send your settlements to Xero from Link My books read this help article. The good thing…
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How to reconcile foreign currency settlements through Xero
Reconciling foreign currency settlements against their local currency amounts in Xero differs depending on whether you use Amazon currency conversion tool or not. If you have entered your GBP bank account as the deposit account for all your Amazon funds, including those in EUR, USD and CAD, then Amazon will use their Amazon Currency Conversion…
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Implement these smart tips and grow your Q4 Amazon sales
As the holidays approach, Amazon sellers need to start thinking about their Q4 strategy. Q4 is the busiest time of year for ecommerce, and Amazon is no exception. With millions of shoppers searching for deals on Amazon, it’s important to make sure your listings are optimized for the holiday rush. Instructions for Amazon sellers, what…
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What is A+ content and how it can help your Amazon business
A+ content is designed to help you promote and sell your products on Amazon. It can help you stand out from the competition and drive traffic to your listings. A+ content is available for eligible products and is created using a template. You can add text, images, and videos to your A+ content, and you…
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What are the benefits of wholesale FBA arbitrage reselling?
FBA Arbitrage is the process of finding low-priced products online and selling them on Amazon for a higher price. This can be a profitable business model for those with the time and resources to invest in it. There are a few key things to remember when pursuing FBA Arbitrage. First, you need to find a…
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Why do businesses use PPC marketing?
Businesses trading on the Amazon platform use PPC for the same reason, that they advertise anywhere else: they view it as a great way to get the word out about what they’re offering. While PPC is just one part of a multi-pronged marketing strategy, it’s rare that a business will use online advertising as the…
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How to create a portfolio for your Amazon Sponsored Products campaigns
Portfolios are designed to simplify your workflow while giving you more control and better insights, letting you focus on improving your campaign performance and running your business. Portfolios introduce a new management feature that enables you to group and organize Sponsored Products and Sponsored Brands campaigns into collections that mirror the structure of your business. With portfolios, you now…
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Analyzing your product page
In order to become a successful private label Amazon Seller, you need to spend some time analyzing your product pages and comparing them to your competitor’s listings. Make sure you do a better job on your own product page, than your competitors so you can provide your customers with an outstanding experience. The most important…
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Learn how to increase your profit margin by reducing FBA Fees
When it comes to business, profit margins are very important. This is because they show how much profit a company makes after all its expenses have been paid. The higher the margin, the more profit the company is making. In this article, you will learn, how an Amazon Seller managed to save thousands of dollars…
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3 Reports you need to improve your Amazon advertising
We all know the importance of Search Term reports when it comes to identifying spend leaking and sales generating elements. It’s a gold mine of data that helps you improve the overall efficiency of your account. However, it’s been challenging to keep up with all of Amazon’s advertising updates, and one can easily miss out…
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Amazon A9 Ranking Algorithm Explained
It’s no secret that Amazon’s A9 ranking algorithm is the key to their success as an ecommerce platform. By understanding how A9 works, you can optimize your listings to make sure they’re ranking as high as possible. A9 is a complex algorithm, but there are a few key factors that are known to influence rankings.…
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Advantages of using high quality photographs for PPC Campaigns
PPC campaigns on Amazon can be a great way to drive traffic to your product listings and boost sales. When done correctly, they can be a highly effective way to reach Amazon shoppers who are ready to buy. Have you considered the power of images in your PPC campaign? Advertising your products with text ads…
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How to prepare for the Q4 and Christmas shopping season
If you are an e-commerce seller who is looking forward to increased sales during the Christmas period, you should know that September is the best month, when it’s still not too late to start preparing. Here are my 8 tips how to ace the holiday season: • Always have a plan ready for Q4 and…
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Learn more about the best bidding strategy for your Amazon listings
If you are a third party Amazon seller who frequently uses PPC campaigns to promote products, you should know that a proper advertising strategy is the key to success. In this article, you will be able to determine the best strategy for your listings, depending on their current position within search results. Beyond Page Five…
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Benefits of launching a private label brand on Amazon
A private label on Amazon is not an easy or quick way to make money. Why should a seller go through the trouble then? No brand restrictions: There are certain restrictions on selling products from other brands on Amazon. When you’re creating your own brand, that’s not something you need to worry about. Less competition: …
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How to Improve Amazon Product Ranking
Today, I will be sharing with you some tips how to improve the overall ranking and position of your products within Amazon’s catalogue. 1. Become a reputable brand Becoming a brand owner on Amazon can help you in many ways. It helps you sell volumes and beat the competition. One key to this is building…
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Important Metrics to Remember in Amazon PPC
Your job of crafting the budget for Sponsored Products Campaign becomes a lot easier, if you are familiar with Amazon’s key metrics. Lets take a look at how Amazon defines them: Impressions: Impressions can be defined as the number of times your advertisements were displayed within the search results. In other words, it gives you an…
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What is a Blind Shipment?
If you are doing dropshipping or otherwise fulfilling orders from a third party supplier, including Amazon Multi-Channel Fulfillment, you should be familiar with the term ”blind shipment”. A blind shipment is used when a seller does not wish the customer to know who the original producer or seller is. This type of shipment is usually…
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Why you shouldn’t be dropshipping from Aliexpress
Many e-commerce startups are emerging on social media with cleverly prepared campaigns, containing generic products clearly sourced from Aliexpress. These companies don’t have a warehouse and don’t keep any stock. All orders are automated. While this business model can be really tempting, because the prices on Aliexpress are so low, you need to be careful.…
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What are Keywords on Amazon?
Keywords are the words and phrases that describe your product. Depending on the keyword match type used, one keyword can cover multiple customer search terms. Difference between Search Terms & Keyword: Search terms: These are what customer type for searching a product.Keywords: These are words that you use in your listing content or for advertisement…
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What is the difference between FNSKU and SKU?
SKU stands for Stock Keeping Unit. It is an identification code which is used to track a product for inventory purposes. It sometimes provides details about a product such as colour, size, fit and other variations. Sellers can create their own SKUs. Amazon FNSKU code is nothing but a unique code assigned to each product…
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Amazon Product Listing Optimization for Beginners
Amazon listing optimization is the process of upgrading product pages to improve their search visibility, click-through rate (CTR), and conversion rate (CR) to generate more organic sales. This process includes keyword discovery, optimizing listing text, image content, and increasing the number of reviews. The key approaches for product optimization are: Search terms: keyword research and…
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Amazon PPC Keyword Strategy for beginners
The plan here is quite simple: go after the long-tail keywords initially, as you will face little resistance in getting ranked for those Keywords. With little competition and a high intent of purchase, you can get sales rather easily and boost your sales velocity. Once consumers start to become more aware of your brand, and…
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How to pick up a profitable product to sell on Amazon
Every successful Amazon seller has gone through this stage of product selection. The selection is not as incomprehensible as it seems. First of all, we must avoid the four common mistakes in selecting and selling products. 𝟏. 𝐂𝐡𝐨𝐨𝐬𝐞 𝐚 𝐬𝐦𝐚𝐥𝐥 𝐧𝐢𝐜𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 Novices or entrepreneurs generally have no sales experience. I can understand that you want to avoid a highly…
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Learn How To Optimize Your CPC Bids
Once you’ve set up an ad campaign for your Amazon product, you will need to learn to optimise your CPC bids, to keep your ad spend accurate and avoid bidding on keywords that are unlikely to convert for you. Sellers need to understand that testing their bids is at the core of CPC optimisation, and…
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What Is Mobile Listing Optimization?
Amazon Mobile Optimization for Product Listings should be the standard by which you base the creation of your listings. An optimized listing does not happen by default. If you don’t know this yet, then you will learn in this post. The majority of traffic that you receive is on mobile. Over 80% of users start…
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How to Comply with Responsible Person for CE-marked Products Requirement
If you are a third party Amazon Seller based in the UK and doing business across the company’s European marketplaces, you are already aware that since June 2021, CE-marked products require a Responsible Person and are otherwise being blocked from EU-bound FBA shipments. This is the case, because some product categories in the European Union…
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How to update your return authorization address on Amazon
To ensure you don’t miss notifications on customer return requests that need your manual authorisation, update your email address in Seller Central now. Authorising manual return requests within 24 hours improves customer satisfaction and reduces A-to-z claims which could negatively impact your account health. To update your email address: 1. Go to Notification Preferences under Settings…
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Why you should not make the Exact Match mistake in PPC campaign?
There is a very common mistake, which is made by many advertisers. Targeting both singular and plural forms of a keyword. By the way of example, if there is a search term “Baby hammock” with a high search volume of 60,000 and “Baby hammocks” with a search volume of 30,000. In the auto campaign, both…
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Building and managing a Sponsored Products campaign
Are you looking to take your product to the next level with a sponsored products campaign? Here are some tips to get you started on building and managing a successful campaign. 1. SEARCH ADS Ad Groups The campaign will be divided into different ad groups depending on a lot of customer behavioral aspects. Text Ad…