Every successful Amazon seller has gone through this stage of product selection. The selection is not as incomprehensible as it seems. First of all, we must avoid the four common mistakes in selecting and selling products.
๐. ๐๐ก๐จ๐จ๐ฌ๐ ๐ ๐ฌ๐ฆ๐๐ฅ๐ฅ ๐ง๐ข๐๐ก๐ ๐ฆ๐๐ซ๐ค๐๐ญ
Novices or entrepreneurs generally have no sales experience. I can understand that you want to avoid a highly competitive market, but a less intense market proves that the market is small, which also means that your sales will not be much. If you are not an experienced operator, it is difficult for you to make sales.
Therefore, it is essential to choose an active market in which your products will receive more attention and sales. For some products, donโt narrow the market scope, which will increase your sales difficulty.
๐. ๐๐๐ฅ๐ฅ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ ๐๐ญ ๐ฆ๐๐๐ ๐๐ซ ๐ฉ๐ซ๐ข๐๐๐ฌ
This is the practice of most sellers. The so-called spiral play is to start selling at a low price and not make money. Sometimes this method is self-interested, and the gain is not worth the loss. When pricing, donโt rely too much on your competitorsโ pricing, but rather set prices based on your productsโ nature.
๐. ๐๐๐ฅ๐ฅ๐ข๐ง๐ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ง๐จ ๐๐ข๐๐๐๐ซ๐๐ง๐๐
Amazon is no longer what it was a few years ago, and now almost all categories are covered on the platform. If you donโt find a brand new differentiated product to sell, it will not help you make money quickly.
The current market has become more saturated and more competitive. It is challenging to differentiate things like barbecue gloves or yoga mats. If you choose similar products, it will become more challenging to sell.
๐. ๐๐ง๐๐๐ฅ๐ ๐ญ๐จ ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ ๐ญ๐ก๐ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ
The first item above is when you are active, how do you need to make differentiated products? You can analyze that your competitors have a lot of bad reviews on the same product you are selling, and then upgrade.
However, if the selected product is challenging to manufacture, and the threshold for modification is high, and you cannot make any improvements, your sales efficiency will not be too high.
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