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What Is Mobile Listing Optimization?

Kika Angelic

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Amazon Mobile Optimization for Product Listings should be the standard by which you base the creation of your listings.

An optimized listing does not happen by default. If you don’t know this yet, then you will learn in this post. The majority of traffic that you receive is on mobile. Over 80% of users start their browsing journey on mobile.

More and more of those searches begin with voice, and more consumers are choosing video content over reading.

Mobile optimization concerns formatting the different components and features of a listing to look good on mobile. It is imperative that it also be functional and fulfill its purpose.

The visual presentation is different from a desktop to a mobile device and different from device to device. Optimizing for mobile requires a specific strategy and understanding of the layout and presentation changes that occur.

Your product ranking and ultimately, your sales on Amazon depend on your ability to optimize to be converted and to optimize to be found. Now more than ever, your ability to optimize to convert on mobile is necessary.

Why Should I Optimize My Listings For Mobile?

On Prime Day, Amazon app usage traditionally spikes. That alone should be all the motivation needed to change your strategy. Every day you do not focus on a mobile-first optimization routine is just another day of forfeiting some sales to the person that is.

Optimize your product listings to improve the buying experience. This leads to sales and buyer satisfaction, increasing the chance of receiving a positive review. If the majority of buyers are finding you via mobile, you need to optimize for mobile.

If you haven’t considered mobile optimization necessary or checked your listings on different mobile devices, now is a great time to start. Amazon listing optimization for mobile means optimizing the user experience, and the ease of which your audience interprets your message.

Always optimize for humans, for your audience and their conversion. You can always pay for traffic or to be found. If your content cannot connect with and motivate your audience, all the traffic in the world will not change that.

Ensuring that your listing displays correctly on mobile devices is part of the process of optimizing for humans. Fine-tune your content and message to turn your visitor into a highly motivated and excited user.

It takes far less traffic and less effort to generate sales & achieve great results. Sales and conversions will increase as well
Take advantage of the easy opportunity to improve conversion rates by ensuring that you have a listing optimized for mobile users.

How Do I Optimize Amazon Listings For Mobile?

  1. Easy to read- Create Easily Consumed Information – Short sweet, easy to read paragraphs.
  2. Title – Optimize your title for so if they only see 80 characters, it makes an impact.
  3. Images – Your first image, like your title, is the first impression. It must be powerful enough to get them to click on the listing.
  4. A+content – Formerly called EBC(Enhanced Brand Content) looks fantastic on mobile and shows first. A seller must be Brand Registered to use A+content.
  5. Description – This displays before the bullets on mobile. Consider starting your description with a powerful, emotional call to action. Use short, clear paragraphs.
  6. Bullets – Quality over quantity. Make your bullets short, concise, and target the emotional benefits achieved by making the purchase. Initially only 3 shows.
  7. Product Information – Emphasize your most essential features by including them in the Product Information section. It also aids Amazon in further classifying your item.
  8. Video Shorts – Add Videos demonstrating your product, reviews, unboxing’s or how-toe’s under the Related Video Shorts area of a listing.

Amazons’ standard changes for mobile layout are as follows.
· Only display 80 characters of the title
· Display no more than 7 images
· If A+ is used, it appears before the description
· Display the first 200 characters of the description
· Only show the 3 bullets after the description

Optimize your listings from a mobile-first priority for the users, for conversions and sales first.

➡️ If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment! Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome. If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

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Don’t forget to upload a new certificate of Business Liability Insurance

Kika Angelic

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Over a year passed since Amazon started requiring its sellers to obtain business liability insurance, if their sales exceed $10000 in monthly sales turnover. Most sellers were able to obtain the required insurance, thanks to my helpful guide found on this link. All you need to do is subscribe to my OnlyFans page for $24.99 and this will enable you to obtain insurance accepted by Amazon, regardless of your business entity and country, where you are based.

However, please note that regardless where your business liability insurance policy was purchased, all insurance policies are expiring after a year and you will need to renew them and re-upload into the Amazon Seller Central, otherwise you will be treated in the same manner as those, who don’t have any insurance details on file.

Here is a copy of e-mail from Amazon requested update business liability insurance information following expiry:

Action required: New certificate of insurance coverage

Hello,

Thank you for maintaining commercial liability insurance for the products that you sell on Amazon.  According to our records, your policy has or is about to expire.  Please upload a new certificate of insurance within 30 days of receiving this email.

Why did I receive this message?

Your commercial liability insurance has expired or will expire in the next 30 days. Amazon Services Business Solutions Agreement requires that once your gross proceeds exceed $10,000 in a month, or as otherwise requested by Amazon, you maintain current commercial insurance coverage and submit a proof within 30 days of receiving a verification request.           

How can I get a proof of liability insurance? 

You can contact your insurance provider to issue a Certificate of Insurance (COI) for the current year. You can also use this opportunity to shop around to ensure you have comprehensive coverage at a great rate. To secure easy and affordable liability insurance, Amazon has worked with an insurance broker to create Amazon Insurance Accelerator, a network of insurance providers who will evaluate and, if appropriate, offer liability insurance at competitive rates to qualifying selling partners. To learn more about Amazon Insurance Accelerator and contact the providers, go to Business Insurance: https://sellercentral.amazon.com/mario/v2/az/flow/BusinessInsurance/page/InsuranceEstablishment/global/render. 

What do I do next?

Upload your current COI as proof of liability insurance coverage on the Business Insurance page: 
https://sellercentral.amazon.com/mario/v2/az/flow/BusinessInsurance/page/InsuranceEstablishment/global/render?view=up

The COI is issued by your insurance company and details on what is covered, the amount of coverage, and any exclusions or deductibles. COI can be uploaded in .pdf, .doc, or .docx format. You can also access the upload page by doing the following:

1) On Seller Central, go to “Settings” and select “Account Info”. 
2) Under the “Business Information” widget, select “Business Insurance”.

What are the insurance requirements? 

For more information about the policy requirements, see Insurance requirements: https://sellercentral.amazon.com/gp/help/G200386300

We’re here to help. If you have additional questions, contact us: https://sellercentral.amazon.com/help/hub/support. 

To view your account performance, go to Account Health: https://sellercentral.amazon.com/performance/dashboard?reftag=ah_em_inv

The Amazon Services team

Additionally, here is a copy of the original business liability insurance requirement e-mail:

Action Required: Provide proof of liability insurance coverage

Hello,
We are writing to remind you to provide proof of liability insurance for the products you sell through Amazon.com Please provide this information within 30 days of receiving this email.

Why did I receive this message?
You are required to provide proof of liability insurance, and our records show you have not done so.  As of September 1, 2021, Section 9 of the Business Solutions Agreement (https://sellercentral.amazon.com/gp/help/G1791) requires you to obtain and maintain at least $1 million of commercial general, umbrella, or excess liability insurance, within 30 days after exceeding $10,000 in gross proceeds in sales in one month on Amazon.com or if otherwise requested by Amazon.

What do I do next?
Please upload your Certificate of Insurance (COI) as proof of liability insurance coverage within 30 days of receiving this email.  The COI is issued by your insurance company and details what is covered, the amount of coverage, and any exclusions or deductibles. 

Where do I submit my proof of liability insurance?
Upload your COI on the Business Insurance page (https://sellercentral.amazon.com/mario/v2/az/flow/BusinessInsurance/page/InsuranceEstablishment/global/render?view=up) in Seller Central account settings. The document can be uploaded in .pdf, .doc, or .docx format.

What are the insurance requirements? 
Your commercial liability insurance policy must meet all of the following criteria:

1. The policy limit must be at least $1 million per occurrence and in aggregate, and cover liabilities caused by or occurring in conjunction with your business operations, including products, products/completed operations and bodily injury; 
2. The insurance policy type can be either commercial general, umbrella, or excess liability and be occurrence based;
3. Your insurance provider must have global claim handling capability and a financial rating of S&P (https://www.spglobal.com/ratings/en/sector/insurance/insurance-sector) A- and/or AM Best (https://www.ambest.com/home/default.aspx)  A- or better (if S&P or AM best is not valid or used in the country where you are required to obtain insurance, a local equivalent is allowed);
4. Your insurance provider must give Amazon at least 30 days’ notice of cancellation, modification or nonrenewal;
5. The policy must name “Amazon.com Services LLC and its affiliates and assignees” as additional insureds;
6. The deductible for any policy(ies) must not be greater than $10,000 and any deductible amount must be listed on the certificate(s) of insurance;
7. The policy must cover all sales from products you have listed on the Amazon website;
8. Your insured name must match the “legal entity” name you provided to Amazon (view your legal entity name) (https://sellercentral.amazon.com/sw/AccountInfo/LegalEntity/step/LegalEntity);
9. The policy must be completed in its entirety and signed; and
10. The policy must be valid for at least 60 days from the date of submission.

How can I obtain liability insurance? 
You can choose any insurance provider that meets our requirements above. To help you easily and affordably secure liability insurance, Amazon has worked with an insurance broker to create Amazon Insurance Accelerator, a network of insurance providers who will evaluate and, if appropriate, offer liability insurance at competitive rates to qualifying selling partners. You can learn more about Amazon Insurance Accelerator and contact the providers here (https://sellercentral.amazon.com/mario/v2/az/flow/BusinessInsurance).

We’re here to help
For additional information, please go to our Help page (https://sellercentral.amazon.com/gp/help/200386300). If you have additional questions, please contact us using this link (https://sellercentral.amazon.com/help/hub/support).

You can view your account performance at https://sellercentral.amazon.com/performance/dashboard?reftag=ah_em_inv or by selecting Account Health on the home screen of the Amazon Seller app on your iOS or Android device. The Account Health page shows how well your account is performing against the performance metrics and policies required to sell on Amazon.


The Amazon Services team

I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

To create perfect Amazon Product Images with a pure white background, feel free to watch my YouTube video about our image removal tool, which can be found within tools available on our Seller Union website:

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Watch out as Amazon will be automatically adjusting shipping time estimates!

Kika Angelic

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Recently, Amazon sent their third party sellers doing business on European marketplaces an e-mail titled “Improve your transit time”, which looks just like many of the generic promotional communications, which they are regularly sending.

However, the e-mails state that Amazon somehow detected the seller’s delivery times to be much shorter than their currently set shipping estimates and therefore, the estimates will be automatically adjusted throughout October 2022 to offer customers faster delivery promise. This will all happen without the affected seller’s knowledge or consent and affect domestic standard shipping times.

There is no option how you can proactively opt out and the only thing you can do is manually setting the shipping times back to their original timeframes, once you already discover them being changed.

Here is a screenshot of the e-mail regarding the matter from Amazon:

Here is a copy of the wording:

Improve your transit time

This is an important notification, which requires your attention.
 
Dear Seller,
 
We identified that more than 90% of your orders in the last three months have arrived before your promised delivery dates because your promised transit time is slower than your carriers delivery performance.
 
What does this mean for you?
Your performance indicates that setting a faster transit time could benefit you and the customer by showing a more accurate promised delivery date. In October, we will update your standard transit times ranges in shipping templates to values that are closer to your actual delivery times. As an example, if your transit time is set to 14-21 days and your preferred carrier is delivering within 10-12 days, we will update the transit time to 10-14 days.

No action is required from your side at the moment unless you want to further re-adjust the transit times. We will only adjust Standard Domestic Transit times in shipping templates. Your premium ship options, international and expedited templates will remain unchanged.
What are the advantages of adjusting to faster & more accurate transit time?
Faster transit times mean earlier delivery promise for your offers and customers are generally more likely to purchase products that have a faster delivery promise.

You can, at any time, update or change transit times in the shipping settings if you are unable to offer set transit times to the customers.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

If you are interested in registering a Seller Account on Amazon or you are struggling with Seller Identity Verification, please feel free to watch my detailed video, where I am addressing all common mistakes and insider tips for success:

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Amazon postpones the deadline for removal of non-compliant listings under Controlled Drugs Policy

Kika Angelic

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Recently, Amazon announced that they will be starting to enforce their policy affecting over-the-counter (OTC) drugs and/or natural health products (NHP). However, they now e-mailed sellers with a correction, stating that the previously mentioned deadline of 30.September 2022 is being extended to 24.October 2022.

Amazon policy states that all drugs listed in scheduled substances, drugs paraphernalia, and any other drugs and NHPs listed in the “Controlled Drugs and Substances Act” cannot be sold on their platform.

Here you can view a copy of the e-mail regarding the matter:

Important information about over-the-counter drug and natural health product listings on Amazon.ca

Hello,

We are contacting you because you are selling or have sold over-the-counter (OTC) drugs and/or natural health products (NHP) on Amazon.ca. For more information on our policy on these products, go to “Drugs, Drug Paraphernalia & Dietary Supplements”: https://sellercentral.amazon.ca/help/hub/reference/external/200164490

You may have previously received emails informing non-compliant ASINs will be removed from our store starting September 30, 2022. As part of our ongoing efforts to provide the best possible seller and customer experience, we have extended this deadline. Non-compliant ASINs will now be removed from the http://amazon.ca/ store starting October 24, 2022. We will resume sending updated list of identified ASINs from the first week of October 2022.

Why is this happening?

Drugs and natural health products are regulated by Health Canada. Health Canada regulates who can distribute scheduled substances, narcotics, and paraphernalia.  Amazon policy states that all drugs listed in scheduled substances, drugs paraphernalia, and any other drugs and NHPs listed in the “Controlled Drugs and Substances Act”: https://laws-lois.justice.gc.ca/eng/acts/C-38.8/ are not to be sold on Amazon.ca. 

For more information, go to “Drug Scheduling in Canada – General Overview”: https://www.napra.ca/drug-scheduling-canada-general-overview, provided by the National Association of Pharmacy Regulatory Authorities.

If you believe your listings were incorrectly identified or have already been restricted, write to rpsa-sim@amazon.com with a list of affected ASINs. 

The Amazon Restricted Products team

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

To create perfect Amazon Product Images with a pure white background, feel free to watch my YouTube video about our image removal tool, which can be found within tools available on our Seller Union website:

Continue Reading
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