Category: Resources
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Common challenges which you will face as an Amazon Seller
There is no doubt that Amazon provides a stellar system for merchants to reach out to their customers and fulfill orders in an efficient manner. That is the reason why over 300 million people globally buy on the Amazon marketplace each year and over 2.5M third-party sellers (FBA and FBM) are active on the platform.…
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What legal entity types are available when opening UK Amazon Seller Account?
This article is regarding Seller Identity Verification on the Amazon UK platform. I will provide you the list of all the legal entity categories which are available when registering your Seller Account on Amazon: 1. Individual account: This is referring to a registration entity type and not selling plan. You should only select an individual…
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Criteria which you should keep in mind when selecting the perfect product for Amazon wholesale
Amazon wholesale is all about strategizing which products to buy in bulk and then sell at a higher price. For the best chances at success: Avoid sold-by-Amazon or private-label products Avoid extremely competitive items Choose branded products with a promising margin Select products with good customer reviews Avoid fragile, bulky, perishable, and too-heavy-to-ship items Avoid…
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What is video verification on Amazon and why does it happen?
This verification process is typically required for sellers who are registering a new account, changing their account information, or listing high-risk products. The purpose of the video verification is to ensure that the seller is a legitimate business, has the right to sell the products they are offering, and is complying with Amazon’s policies and…
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Strategies you can use to increase your conversion rate on Amazon PPC
PPC is vital for winning on Amazon; without it, your products will most likely never be seen. Your Sponsored Product Ads, Sponsored Brand Ads, and Sponsored Brand Video Ads are all a crucial part of your larger Amazon Advertising strategy, whether you’re scaling, conquering, or maintaining. In this article, I will present you some of the…
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Most common questions and myths about Amazon Seller Account suspensions answered
This article will cover most questions related to Amazon Seller Account suspensions or appealing. What is section 3 ? Many sellers wonder what Amazon means by section 3 of Amazon’s Business Solutions Agreement. Section 3 is simply a section which allows them to terminate your relationship with Amazon. Amazon’s Business Soltions Agreement is written as…
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Most common reasons why some Amazon Sellers fail
Starting and growing a business on Amazon can be challenging, and many sellers struggle to establish a successful brand. The competition is fierce, and it’s crucial to understand the common reasons why businesses fail on the platform. By identifying these reasons and taking the necessary steps to mitigate them, you can increase your chances of success and build…
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Increasing your Amazon product’s organic ranking
Growing your Amazon product’s organic rank can be a challenging task, but with the right strategies in place, it is definitely achievable. Below are some key steps to help you increase your product’s visibility and boost its ranking on Amazon: 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗶𝘀𝘁𝗶𝗻𝗴: Make sure your product title, description, and images are optimized for…
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Addressing Used Sold As New Customer Condition Complaints on Amazon
If you received a notification from Amazon informing you that one of your ASINs is subject to a customer condition complaint, this article will guide you through the appeal process. Don’t worry, receiving a Policy Warning like this doesn’t necessarily mean that your buyer actually received his order counterfeit or that you sold used items.…
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Common Amazon PPC terms explained
If you have been selling on Amazon, you must have heard about Amazon PPC advertising. It’s the most powerful and cost-effective way to get your products in front of customers and drive sales. Now, if you are a newbie, you might wonder what Amazon PPC is and how does it work. There are many terms…
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Understanding FBA Reimbursements and Reversals
As a third party seller operating a FBA business on Amazon’s platform, you will be dealing with reimbursements and reversals. These charges occur when Amazon either loses or damages some of your units and determines that you are owned a compensation or when they manage to retrieve inventory for which you were previously erroneously reimbursed…
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Main Benefits of Amazon Brand Registry
As an Amazon Seller, you must have at some point considered launching your own private label brand. In order to do so effectively, it will be necessary to register a trademark. The main function of a trademark is to prevent other sellers from being able to attach their offers against your branded ASINs. Once you…
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What to do when you are unable to edit a listing on Amazon?
As you know, it normally takes up to 15 minutes to have any listing edits shown on a product detail page. However, in case that you don’t have the listing control, you may never see the content which you submitted being added into the listing. This is due to not having the listing control. When…
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How does Amazon detect related Seller Accounts when suspending them?
When your account gets suspended due to being related to another seller account which may not be used to sell on the site, it means that Amazon detected that it shares some information with another storefront, which is currently suspended. It could be anything – e-mail address, phone number, bank account, credit card, inventory, SKU…
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What criteria determine who gets the BuyBox on Amazon?
The Buy Box is the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts. If several sellers offer the same product in “new” condition, they may be eligible to compete for the Buy Box for that product. The BuyBox algorithm depends on multiple factors…
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How to request a permission for additional Seller Account on Amazon?
As someone who manages multiple Seller Accounts, I can tell you that getting an additional one will require a prior permission from the Seller Performance. This permission will not be granted, unless your current account is in a perfect condition and you are able to prove Amazon that you have a legit business reason for…
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What type of product identifiers are accepted on Amazon?
If you are a new seller on Amazon or someone who is starting to list their first products, you will notice that you will be asked to provide a product identifier. This article will explain you what types of product identifiers exist. Manufacturer Part Number (MPN). A Manufacturer Part Number refers to the number which…
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Why you should never leave your Amazon listing out of stock?
Maybe you are running out of stock or planning to take a break from selling. However, leaving your ASINs (especially private label ones) inactive can have bad consequences. There are sellers, whose business model is to search for abandoned (out of stock – currently unavailable) ASINs with great reviews and history, only to alter them…
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Shipping products into Amazon US FBA straight from China as a new seller
When you are a new seller doing FBA, you will firstly need to carefully review all Amazon help files, which include detailed instructions, videos and guidelines concerning every step of the process. Start with the general Amazon FBA help page in Amazon Seller Central. Here you can click on the terms highlighted in blue to…
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Handling Customer Product Condition Authenticity Complaints on Amazon
If you received a notification from Amazon informing you that one of your ASINs is subject to a customer condition complaint, this article will guide you through the appeal process. Don’t worry, receiving a Policy Warning like this doesn’t necessarily mean that your buyer actually received his order counterfeit or that you sold fake items.…
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What are the types of intellectual property that can be enforced on Amazon platform?
Trademarks A trademark can be any word, phrase, symbol, design, or combination of these things that identifies your goods or services — it’s how customers recognize your company in the marketplace. We tend to use the term “trademark” generically as referring to both trademarks and service marks. A trademark is used for goods; a “service mark” is…
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Wholesale sourcing for Amazon step-by-step
If you are an Amazon Seller interested in starting a profitable FBA business, here are the steps which you should follow: 1) 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗛𝗨𝗡𝗧𝗜𝗡𝗚: The most critical and crucial part of wholesale is product hunting. Keepa, Helium10, and manual hunting are all good ways to get products with larger revenues but it totally depends on in which…
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How to perform a product research on Amazon
Product research is the process of gathering information about a product or product category to make knowledgeable decisions about what to sell or buy. It is an essential part of any business, as it helps to identify customer needs, target markets, and potential competitors. There are several steps involved in conducting effective product research, including:…
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Amazon Keyword Tips for Increased Rankings and Conversion
Amazon is a great platform to market your products to interested leads. With over 310 million active users, this platform creates an awesome opportunity for you to reach people interested in your products. To reach interested leads, you must choose the right keywords to appear in relevant search results. It’s crucial that you pick keywords…
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Enhancements for Amazon’s Buy Shipping in bulk feature
Recently, Amazon announced improvements to the Buy Shipping experience in an e-mail sent from seller-info@amazon.co.uk. In the enhanced Buy Shipping in Bulk experience, you can print labels in one click with QZ Tray, a newly integrated third-party solution. In addition, all label printing formats currently available in single order Buy Shipping will now be available…
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Amazon Product Research Tools
An Amazon product research tool is a third-party software solution that collects data on a wide variety of metrics that are crucial to launching a successful Amazon FBA business, including the number of sellers, price, price changes, review count, review rating, number of competitors, monthly revenue, monthly sales. Finding profitable items to sell on Amazon…
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Performing a Market Research on Amazon
Before building a brand or selling a product on Amazon, a proper market analysis or research should be done. Market research is the process of collecting and gathering information about consumers’ needs and desires. It’s an important process because it helps you determine the potential for growth and success within a specific business or industry. With…
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Pros and Cons of registering for the VAT in the UK as an Amazon Seller
Many sellers who are doing business on the Amazon UK platform are concerned, whether they need to register for the VAT or not. In this article, I would like to clarify you the answers to most common questions. There are 3 scenarios in UK VAT: 1- 0% VAT. 2- 7.5% VAT Flat Scheme. 3- 20%…
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What are the costs to sell on Amazon?
Many businesses interested in selling on Amazon are confused, what will it cost them to trade on the platform. For this reason, I decided to summarize the main expenses, fees and charges which you will have to bear as a seller on Amazon. Selling plan: The Individual plan costs $0.99 per unit sold, and the…
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Tips for improving your Amazon Listings
Any online retailer, who is willing to sell more and expand his/her business, knows how great the Amazon marketplace is. However, the competition is stiff and one must implement proven strategies to optimize their product listings for better rankings, visibility, and sales. 𝐇𝐞𝐫𝐞’𝐬 𝐚 𝐥𝐢𝐬𝐭 𝐨𝐟 𝐀𝐦𝐚𝐳𝐨𝐧 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐥𝐢𝐬𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐲𝐨𝐮 𝐦𝐚𝐲 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫:…
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How to reinstate a suspended Amazon seller Account?
Getting your account suspended is one of the hardest things that you will have to deal with as a seller. One of the things that you have to understand is that Amazon has suspended your account for a reason. Understand the main cause of your suspension. The first thing that you have to do is…
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Understanding Amazon’s A9 Algorithm
Let’s try to understand Amazon A9 – how it acts and how it manage and control the quality score of our campaigns. Below are some points that helps us truly understand some facts about Amazon A9: Amazon creates campaigns quality scores based on the age of campaigns, CTR, Impressions, and Conversion rate (CVR) and therefore…
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The Benefits of Selling on Amazon
When deciding to open an online store, the majority of people quickly come to the conclusion that they have an incredible array of options. While each choice has advantages and disadvantages, the best one for you will depend on your particular scenario. I always advise people to explore all fields and even Amazon has different…
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How to prove fulfillment of orders to Amazon
These days, Amazon is massively taking action against Seller Accounts, where they suspect that customer orders are not getting fulfilled. Enforcements are performed in the form of velocity reviews or even Code of Conduct suspensions. Here are my tips for proving delivery / fulfillment of orders to Amazon: (1)-Create an excel file & put all…
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Tracking Your Ads To Sales Ratio on Amazon
Tracking your ads to sales ratio on Amazon can help you optimize your advertising efforts and maximize your sales. This metric measures the percentage of your sales that come from organic sources (such as search or browsing) versus those that come from paid advertising. By regularly monitoring this ratio, you can get a better understanding…
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How to find winning keywords for Amazon PPC
Keyword research is the most important part of laying the foundation for the PPC campaigns. Missing an important keyword while researching keywords means there are higher chances of your brand losing the corresponding sales. Today we have a guide for you on how to find winning keywords that you must include in your PPC campaign.…
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Starting a Private Label Product on Amazon Step by Step Guide
1. Picking a profitable product The best way to start is by checking Amazon’s list of best-selling products. You can get an idea of what customers are buying or looking for. That is priceless information. Avoid saturated categories, and look at your competition and what they’re doing. A great tip is to focus on newer…
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Pay Per Click Explained
𝐁𝐑𝐎𝐀𝐃 𝐌𝐀𝐓𝐂𝐇 Broad match keywords allow the advertising platform (Google, Amazon, etc.) to display your ad to individuals on a broad basis. (Insightful, I know.) What this means is that your keyword(s) will be matched to search terms that not only match your keyword but are also related to your keyword. This might include synonyms,…
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Amazon Ads now allows you to browse stock photos from Shutterstock
Feature update: Amazon recently added the ability to search for and add stock photos directly in the Ad Console. When you go into your creative assets tab in the Advertising Console, you’ll now be able to search and add stock images to your creative assets by clicking on the “Search stock assets” button. This can…
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New Amazon Advertising Feature Alert: Campaign forecasting!
At a high level, the forecasting widget provides an estimate of clicks and orders based on the settings you decide within the campaign. Per Amazon, forecasts update as you change settings, helping you understand the impact of your setting choices. The forecasts leverage Amazon’s machine learning models and bases its predictions on similar ASINs, targeting…
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A-Z Claim Guide Thread – Appeal Templates for A-Z Claims
As everyone knows, I really like sharing my experience and knowledge with selling on the Amazon platform gained after years of successfully trading here since high school (across all international Amazon marketplaces) and this guide thread should help all sellers who struggle with representing their case properly in cases when the buyer decides to open…
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Amazon Advertising bidding strategies
Amazon PPC is like an auction where you have to bid on your targeted keywords and the seller with the highest bid wins. There are different types of bidding on Amazon: Dynamic bidding (down only) This type of bidding is most suited to those who are not yet familiar enough with Amazon PPC. It helps…
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Shipping Incoterms Explained
The method in which supplier will send you your inventory. Its cost varies with different methods. E.g. Air freight, Seaport, etc. Incoterms 1. DDP (Delivery Duty Paid) It’s a delivery agreement in which the supplier prepare your inventory, pack it, and shipped it to your destination warehouse. All costs and duties are paid in this…
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How to grow your brand on Amazon
Return to the basics, do what Amazon does, and focus on these 3 areas to drive growth: 1. Selection, new products – improving old products to keep a relevant selection 2. Pricing, always be trying to ring the cost down to allow more pricing flexibility 3. Convenience, for e-commerce, this is shipping speed So what…
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How to Save Money on Amazon FBA Fees
Aside from the cost of manufacturing, marketing, and shipping, sellers should take into account Amazon’s various fees when setting product prices. Two of the most common are the FBA fees and referral fees. So what are these and how do you reduce them? FBA fees are paid by those who avail of Amazon FBA for…
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Remeasure Items to Save Big on Amazon Fees
Because of the number of items they receive daily, Amazon employees sometimes make mistakes in labeling your products. This can lead to losses especially when they mislabel your products’ dimensions and weight. Make sure that your products are labeled correctly so you don’t have to pay for higher fees than what you’re supposed to. The…
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Difference between ACOS, TACOS and ROAS
This article will clarify the differences between terms commonly associated with Sponsored Products and advertising on Amazon’s platform. 𝑨𝑪𝒐𝑺 The term “Advertising Cost of Sales” on Amazon is ACoS. This indicator shows you how much money you are making from PPC advertising compared to the money you are spending on them. Ad Spend divided by…
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What is the difference between parent and child ASIN?
𝑷𝒂𝒓𝒆𝒏𝒕 𝑳𝒊𝒔𝒕𝒊𝒏𝒈 The parent listing or parent ASIN is a holding place for the variants or child products, and it is a non-buyable entity. Amazon catalog uses parent listings to link it to its variants. For instance, if two t-shirts have the same parent, then they are considered child products. 𝑪𝒉𝒊𝒍𝒅 𝑨𝑺𝑰𝑵𝒔 Child products or…
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3 Things Successful Amazon Sellers Do Before Launching Their Products
Have you ever thought how do these 7 & 8 figure sellers launch their products? And almost every product which they launch is successful. Well, obviously it’s not magic. There is something different that these successful sellers follow. A strategy that help them in launching successful products. Let me share you the top 3 things…
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What is Amazon Brand Registry?
Amazon’s Brand Registry is a program that helps us to identify brand owners at Amazon. It helps the owner of the brand to protect his intellectual property and product content on Amazon. Registering Brand also enables the owner to use additional marketing programs such as A+ Content, Amazon storefronts. 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬 𝐭𝐨 𝐞𝐧𝐫𝐨𝐥𝐥…