Amazonโs Brand Registry is a program that helps us to identify brand owners at Amazon. It helps the owner of the brand to protect his intellectual property and product content on Amazon. Registering Brand also enables the owner to use additional marketing programs such as A+ Content, Amazon storefronts.
๐๐ก๐๐ญ ๐๐ซ๐ ๐ญ๐ก๐ ๐ซ๐๐ช๐ฎ๐ข๐ซ๐๐ฆ๐๐ง๐ญ๐ฌ ๐ญ๐จ ๐๐ง๐ซ๐จ๐ฅ๐ฅ ๐ข๐ง ๐๐ฆ๐๐ณ๐จ๐ง ๐๐ซ๐๐ง๐ ๐๐๐ ๐ข๐ฌ๐ญ๐ซ๐ฒ?
The requirements to become brand registered vary from country to country. The main requirement to be brand registered in specific country is to have an active Trademark registered in that company that appears on your product. The ability to verify you as the rights owner, through the public contact listed on your trademark registration.
๐๐๐ง๐๐๐ข๐ญ๐ฌ ๐๐ ๐๐ฆ๐๐ณ๐จ๐ง ๐๐๐ ๐ข๐ฌ๐ญ๐ซ๐ฒ ๐๐ซ๐จ๐ ๐ซ๐๐ฆ?
It helps a brand to have complete control over their product listings It ensures that the information given about a product is accurate It helps to increase product sales It eliminates bad listings It offers guided instructions to report a potential infringement It makes sure that the customer reads the correct information about a brandโs product.
Applying for Amazon Brand Registry in 3 Steps:
1. Create a Brand Registry Account Once you have an active Amazon Seller Central, you can go to the official Brand Registry Portal to sign up. You will be able to enroll your brand after your brand registry account verification is completed.
2. Enroll your Brand Fill in the field with the details of the products like country of origin, manufacturing details, GTINs, UPCs or EANs, and click โ Submit applicationโ.
3. Verification from Amazon It usually takes from 2 to 10 days for Amazon to validate all the information and activate your brand registry account. Amazon sends a special code to the registered trademark office, which is then forwarded to the online seller. After filling in the code, youโll have your brand Registry account activated within 1-2 working days.
How do I know if my Brand is Verified? A Unique Identifier appears on your product. You get access to A+ Content.
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