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Amazon releases new Halo health tracker that monitors emotion, body fat and activity

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[whohit]Amazon releases new Halo health tracker that monitors emotion, body fat and activity[/whohit]Amazon unveiled a sensor fitted wristband called Halo that pairs with an AI-powered companion app to provide insights into the user’s overall wellness.

The device detects emotion by analyzing speech, monitors sleep through heart rate and tracks activity based on the intensity and duration of movement. 

Amazon has been leading the the e-commerce market for years, but now wants a piece of the fitness tracker industry that is set to be a $50 billion market this year.

However, the market has become crowded by the Apple Watch, which held 29.3 percent share in the first quarter of 2020, and a number of Fitbit devices.

Dr. Maulik Majmudar, Principal Medical Officer, Amazon Halo, said: ‘Despite the rise in digital health services and devices over the last decade, we have not seen a corresponding improvement in population health in the US.’

‘We are using Amazon’s deep expertise in artificial intelligence and machine learning to offer customers a new way to discover, adopt, and maintain personalized wellness habits.’

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