Tag: PPC
-
How to rank your products organically on Amazon FBA?
Ranking on Amazon organically involves optimizing your product listing and following best practices to improve your visibility and attract more customers. Here are some of the key factors that can influence your ranking on Amazon. Product title: Your product title should be informative, relevant, and include your target keywords. It should also be easy to…
-
How to avoid overspending when running a display advert on Amazon
In this article, I will be presenting you my tips and recommendations which will help you avoid exceeding your budget for Display Ads on Amazon. By keeping these factors in mind, you can also increase the effectiveness of your Sponsored Display ads on Amazon and achieve your campaign goals. Make sure to select the right…
-
Guide for creating a profitable Amazon PPC Display Advert
Creating a profitable Amazon PPC Display Ad that drives sales in your listing requires careful planning and execution. Here are some steps to follow: Define your target audience: Determine who your ideal customers are and what they are looking for. Use Amazon’s audience targeting options to reach your ideal audience. Create a compelling ad: Your…
-
How to find profitable products for Amazon PPC campaigns?
PPC advertising is crucial for ranking your Amazon product because it helps your product gain visibility and drives traffic to your listing. When shoppers click on your ad and purchase your product, Amazon’s algorithm recognizes this as a signal of customer interest and relevance. Therefore, better ad performance can lead to higher organic rankings, increased…
-
Essential tips for lowering your Amazon ACoS
If you’re looking to lower your Amazon ACoS, these three tips can help: 1. Add negative keywords Negative keywords can help your business immediately reduce your ACoS by preventing Amazon from bidding on useless keywords. For example, if your company sells red flats for women, you don’t want Amazon bidding on keywords that include colors…
-
What is Relevancy Sheet on Amazon?
Relevancy (or “relevance” in correct English) is a ranking factor given by Amazon to your AMS (Amazon Marketing Services) campaigns. Based on this, your ads may or may not appear for the keywords that you are bidding for. The definition of the relevancy/relevance score is a well-kept secret within Amazon. They have decided not to…
-
Five benefits of Amazon PPC
In this article, I will be sharing several important benefits of Amazon PPC. Amazon PPC (Pay-per-Click) allows sellers to target their ads to specific shoppers who have shown an interest in similar products. This means that the ads are more likely to be seen by shoppers who are most likely to purchase the product. With…
-
How to rank organically on Amazon FBA?
Ranking on Amazon organically involves optimizing your product listing and following best practices to improve your visibility and attract more customers. Here are some of the key factors that can influence your ranking on Amazon. Product title: Your product title should be informative, relevant, and include your target keywords. It should also be easy to…
-
How to create a Relevancy Sheet on Amazon?
Relevancy (or “relevance” in correct English) is a ranking factor given by Amazon to your AMS (Amazon Marketing Services) campaigns. Based on this, your ads may or may not appear for the keywords that you are bidding for. The definition of the relevancy/relevance score is a well-kept secret within Amazon. They have decided not to…
-
How can you control your PPC spending?
A successful PPC ad campaign is not about a huge budget (even though this helps), but about the relevancy of your ads for the type of audience you want to reach. Therefore, there’s no wonder why over 45% of small businesses list pay-per-click ads as their number one marketing strategy when looking for new customers…
-
Strategies you can use to increase your conversion rate on Amazon PPC
PPC is vital for winning on Amazon; without it, your products will most likely never be seen. Your Sponsored Product Ads, Sponsored Brand Ads, and Sponsored Brand Video Ads are all a crucial part of your larger Amazon Advertising strategy, whether you’re scaling, conquering, or maintaining. In this article, I will present you some of the…
-
Key factors for success on Amazon marketplace
𝚃𝚘 𝚋𝚎𝚌𝚘𝚖𝚎 𝚊 𝚐𝚘𝚘𝚍 𝚜𝚎𝚕𝚕𝚎𝚛 𝚘𝚗 𝙰𝚖𝚊𝚣𝚘𝚗, 𝚝𝚑𝚎𝚛𝚎 𝚊𝚛𝚎 𝚜𝚎𝚟𝚎𝚛𝚊𝚕 𝚔𝚎𝚢 𝚝𝚑𝚒𝚗𝚐𝚜 𝚢𝚘𝚞 𝚜𝚑𝚘𝚞𝚕𝚍 𝚏𝚘𝚌𝚞𝚜 𝚘𝚗: 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐥𝐢𝐬𝐭𝐢𝐧𝐠𝐬: Make sure your listings are accurate, well-written, and include high-quality images. Use keywords in your titles and descriptions to help customers find your products. 𝐏𝐫𝐢𝐜𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞𝐥𝐲: Do your research to understand the prices…
-
Common Amazon PPC terms explained
If you have been selling on Amazon, you must have heard about Amazon PPC advertising. It’s the most powerful and cost-effective way to get your products in front of customers and drive sales. Now, if you are a newbie, you might wonder what Amazon PPC is and how does it work. There are many terms…
-
How to find winning keywords for Amazon PPC
Keyword research is the most important part of laying the foundation for the PPC campaigns. Missing an important keyword while researching keywords means there are higher chances of your brand losing the corresponding sales. Today we have a guide for you on how to find winning keywords that you must include in your PPC campaign.…
-
Pay Per Click Explained
𝐁𝐑𝐎𝐀𝐃 𝐌𝐀𝐓𝐂𝐇 Broad match keywords allow the advertising platform (Google, Amazon, etc.) to display your ad to individuals on a broad basis. (Insightful, I know.) What this means is that your keyword(s) will be matched to search terms that not only match your keyword but are also related to your keyword. This might include synonyms,…
-
PPC strategy for products with a low profit margin
One of the most difficult tasks is to structure your PPC campaigns where profit margins are very low and you can’t spend much on PPC. I’ll share a few tips that I found quite useful. Target Golden Keywords Instead of targeting main keywords with high competition, go for Golden or Gap Keywords. Golden Keywords are…
-
Reference Guide for PPC Benchmarks
These tips should be helpful for Amazon Sellers who are interested in running PPC campaigns through Sponsored Products on Amazon. Your mileage may vary a bit but these are the general averages. SPEND: – Expect 10% of your overall GROSS product sales to be spent on advertising SALES: – Expect 15% – 25% of your…
-
Understanding PPC science on Amazon
Amazon PPC is a complete science, which can either be used for brand awareness or for generating sales only. But most of us are not aware of the difference between these two… BRAND AWARENESS: We run PPC on as many keywords as we can, by collecting keywords from multiple keyword tools like Helium10, Data Dive…
-
Types of Manual PPC Campaigns
If you are confused about the match types of Amazon PPC Manual Campaigns, then you should read this post to clear this up. Broad Match: When you opt for a broad match, your product will appear when shoppers’ search terms containing all of your keywords irrespective of the sequence. For example, if you target “Coloring…
-
Amazon PPC Strategies for listings during Q4
We all want to start getting sales from day 1 and for that purpose, we run a marketing campaign to showcase our best-developed product after detailed research. We need to be very careful about putting money on advertising. Here are some advance Amazon PPC strategies among all others. 1. Target ASINs inferior to yours: This is…
-
Why is PPC so important for Amazon Sellers and how to create a marketing strategy
As consumer shopping is massively increasing on day by day — so ecommerce brands and sellers have immense opportunities to succeed. Having an effective PPC advertising strategy is all but essential for Amazon businesses of all size tiers. After all, there are more than 350 million products on Amazon, and listings can easily get lost…
-
Why do businesses use PPC marketing?
Businesses trading on the Amazon platform use PPC for the same reason, that they advertise anywhere else: they view it as a great way to get the word out about what they’re offering. While PPC is just one part of a multi-pronged marketing strategy, it’s rare that a business will use online advertising as the…
-
Analyzing your product page
In order to become a successful private label Amazon Seller, you need to spend some time analyzing your product pages and comparing them to your competitor’s listings. Make sure you do a better job on your own product page, than your competitors so you can provide your customers with an outstanding experience. The most important…
-
3 Reports you need to improve your Amazon advertising
We all know the importance of Search Term reports when it comes to identifying spend leaking and sales generating elements. It’s a gold mine of data that helps you improve the overall efficiency of your account. However, it’s been challenging to keep up with all of Amazon’s advertising updates, and one can easily miss out…
-
Amazon A9 Ranking Algorithm Explained
It’s no secret that Amazon’s A9 ranking algorithm is the key to their success as an ecommerce platform. By understanding how A9 works, you can optimize your listings to make sure they’re ranking as high as possible. A9 is a complex algorithm, but there are a few key factors that are known to influence rankings.…
-
Advantages of using high quality photographs for PPC Campaigns
PPC campaigns on Amazon can be a great way to drive traffic to your product listings and boost sales. When done correctly, they can be a highly effective way to reach Amazon shoppers who are ready to buy. Have you considered the power of images in your PPC campaign? Advertising your products with text ads…
-
Learn more about the best bidding strategy for your Amazon listings
If you are a third party Amazon seller who frequently uses PPC campaigns to promote products, you should know that a proper advertising strategy is the key to success. In this article, you will be able to determine the best strategy for your listings, depending on their current position within search results. Beyond Page Five…
-
How Can I Tell Whether A Backend Keyword Has Been Indexed?
If you are using Amazon Sponsored Products, you should know that not every backend term you use in each ad you make, including PPC advertisements, will be indexed by Amazon. To prevent brand names and inappropriate terms from being indexed, Amazon uses a machine learning software approach to determine the relevance of a keyword. But…
-
How to Improve Amazon Product Ranking
Today, I will be sharing with you some tips how to improve the overall ranking and position of your products within Amazon’s catalogue. 1. Become a reputable brand Becoming a brand owner on Amazon can help you in many ways. It helps you sell volumes and beat the competition. One key to this is building…
-
Important Metrics to Remember in Amazon PPC
Your job of crafting the budget for Sponsored Products Campaign becomes a lot easier, if you are familiar with Amazon’s key metrics. Lets take a look at how Amazon defines them: Impressions: Impressions can be defined as the number of times your advertisements were displayed within the search results. In other words, it gives you an…
-
Amazon PPC Keyword Strategy for beginners
The plan here is quite simple: go after the long-tail keywords initially, as you will face little resistance in getting ranked for those Keywords. With little competition and a high intent of purchase, you can get sales rather easily and boost your sales velocity. Once consumers start to become more aware of your brand, and…
-
Learn How To Optimize Your CPC Bids
Once you’ve set up an ad campaign for your Amazon product, you will need to learn to optimise your CPC bids, to keep your ad spend accurate and avoid bidding on keywords that are unlikely to convert for you. Sellers need to understand that testing their bids is at the core of CPC optimisation, and…
-
What Is Mobile Listing Optimization?
Amazon Mobile Optimization for Product Listings should be the standard by which you base the creation of your listings. An optimized listing does not happen by default. If you don’t know this yet, then you will learn in this post. The majority of traffic that you receive is on mobile. Over 80% of users start…
-
Why you should not make the Exact Match mistake in PPC campaign?
There is a very common mistake, which is made by many advertisers. Targeting both singular and plural forms of a keyword. By the way of example, if there is a search term “Baby hammock” with a high search volume of 60,000 and “Baby hammocks” with a search volume of 30,000. In the auto campaign, both…
-
Building and managing a Sponsored Products campaign
Are you looking to take your product to the next level with a sponsored products campaign? Here are some tips to get you started on building and managing a successful campaign. 1. SEARCH ADS Ad Groups The campaign will be divided into different ad groups depending on a lot of customer behavioral aspects. Text Ad…
-
Relevancy strategies on Amazon PPC
Relevancy is a metric that we check on Amazon. We always make sure that the keyword that we are targeting matches the product that we are selling. We need to search Amazon for our keywords to see if the current search results are relevant to our product or not. This allows us to eliminate any…
-
How to create a Negative Keyword List
Negative keywords are important keywords that save your ad budget by preventing your ads getting triggered by irrelevant search queries. They help you to make sure that your ads appear only in front of those who are actually looking for your offer. Negative keywords give you a chance to filter out any unwanted traffic and…
-
Guide to PPC Campaigns on Amazon
Before starting your Pay Per Click campaign, make sure to firstly examine the budget of your business thoroughly and then make a decision accordingly. It will be necessary to decide the maximum budget you’re willing to spend each day. Now you have to compare this number to the average cost per click (CPC) for your…
-
Negative Keyword Targeting
If our PPC campaign is not properly optimized, you will end up with high ACoS, low conversions and empty bank account. Selection of relevant keywords is very crucial while optimizing PPC campaign. What are negative keywords? Those phrases that prevent our Ad from appearing on Amazon’s search engine result page (SERP) if those terms are…
-
Why is your PPC Campaign performing poorly?
If your keyword isn’t ranked within the top 5 pages, then PPC will not give you desired results. Optimize your listings in a way to help you rank on Amazon. People like your listing, but are not convinced to buy after clicking it. In this case, either you need better secondary pictures or better description.…
-
Top Tips how to Build a Great Amazon PPC Campaign
1. Structured Campaigns:- Your Amazon PPC campaigns have to be well structured and keep on refining consistently to get better results. 2. Similar Product Group:- Always try to include similar products within a single campaign setting. Having similar products in the same ad group will convert to more sales. 3. Relevant Keywords:- Make sure your…
-
Automatic PPC Campaigns on Amazon
Although you may know everything about your products and keywords, and running manual campaigns already, still you need to run auto-campaigns to supplement your manual campaigns. Auto-campaigns use Amazon’s algorithm (A9) to find search terms and ASINs that are relevant to your product. Just dig into search terms generated from auto campaigns and extract keywords,…