Connect with us
ad

Amazon Seller News

Why is your PPC Campaign performing poorly?

Kika Angelic

Published

on

If your keyword isn’t ranked within the top 5 pages, then PPC will not give you desired results. Optimize your listings in a way to help you rank on Amazon.

People like your listing, but are not convinced to buy after clicking it. In this case, either you need better secondary pictures or better description.

First step is for you to understand the flow. It is
Impression – CTR(Cick Trough Rate ) – Conversion(sale).

If impression is low, it means that the bid amount which you set is low and not generating enough impressions.

If you have enough impressions but not enough CTR, then it means that your primary image is not good. Usually, primary image is the main driver of increased or decreased CTR.

If you have reasonable CTR but low conversion, then it means that your listing is not optimized enough and this is where you need to work seriously on optimization and go through Amazon’s own listing optimization tool.

That’s not a big issue. Review your listing, images, description and keywords which you are targeting.

Here are few tips:

  • Review any competing listings and specifically their images, description and bullet points.
  • Use 3D images.
  • Pptimize your title while ensuring to use of all relevant keywords.
  • Don’t stop PPC, just lower down the bid.

➡️ If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

My name is Kristina Hajdukova, but I am known as Kika Angelic. I have been selling online since high school and I dedicated my entire life to helping other Amazon Sellers and building the seller community Regarding Amazon Seller Performance, you can always participate in my Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome. If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Comment

seller-union