Tag: Advertising
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How to rank your products organically on Amazon FBA?
Ranking on Amazon organically involves optimizing your product listing and following best practices to improve your visibility and attract more customers. Here are some of the key factors that can influence your ranking on Amazon. Product title: Your product title should be informative, relevant, and include your target keywords. It should also be easy to…
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How to create a negative keyword list for Amazon Sponsored Products
Negative keywords are important keywords that save your ad budget by preventing your ads getting triggered by irrelevant search queries. They help you to make sure that your ads appear only in front of those who are actually looking for your offer. Negative keywords give you a chance to filter out any unwanted traffic and…
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How to rank on the first page of Amazon search results
Utilize Amazon’s keyword research tools to identify the best keywords for your products. Ensure that you target relevant, high-traffic keywords in your product listings and PPC campaigns. Make sure to optimize your product listings and PPC ads with the keywords that are most relevant to your products. Run automated campaigns: Automated campaigns are a great…
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Essential tips for boosting your Amazon business
Here are some quick tips to boost your running business on Amazon: Optimize your product listings with high-quality images, detailed descriptions, and relevant keywords. Use Amazon’s advertising tools, such as sponsored products and sponsored brands, to increase visibility and drive sales. Offer competitive prices and promotions to attract customers. Monitor your inventory levels and ensure…
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How to avoid exceeding your budget when advertising on Amazon
Set a Budget: Determine a daily or monthly budget for your sponsored product ads. This will help you control your spending and prevent overspending. Amazon provides budget controls that. allow you to set a maximum spend limit. Monitor Performance: Keep a close eye on the performance of your sponsored product ads. Regularly review the metrics…
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How to avoid overspending when running a display advert on Amazon
In this article, I will be presenting you my tips and recommendations which will help you avoid exceeding your budget for Display Ads on Amazon. By keeping these factors in mind, you can also increase the effectiveness of your Sponsored Display ads on Amazon and achieve your campaign goals. Make sure to select the right…
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How to use Amazon’s A9 Algorithm to your advantage as a private label seller
Amazon’s A9 algorithm is the ranking system that determines the order of products displayed in the search results on the Amazon marketplace. If you’re a seller on Amazon, understanding and optimizing for A9 can help you increase your visibility, attract more customers, and ultimately improve your sales. Here are some tips for using A9 to…
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How to find profitable products for Amazon PPC campaigns?
PPC advertising is crucial for ranking your Amazon product because it helps your product gain visibility and drives traffic to your listing. When shoppers click on your ad and purchase your product, Amazon’s algorithm recognizes this as a signal of customer interest and relevance. Therefore, better ad performance can lead to higher organic rankings, increased…
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Essential tips for lowering your Amazon ACoS
If you’re looking to lower your Amazon ACoS, these three tips can help: 1. Add negative keywords Negative keywords can help your business immediately reduce your ACoS by preventing Amazon from bidding on useless keywords. For example, if your company sells red flats for women, you don’t want Amazon bidding on keywords that include colors…
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What is Relevancy Sheet on Amazon?
Relevancy (or “relevance” in correct English) is a ranking factor given by Amazon to your AMS (Amazon Marketing Services) campaigns. Based on this, your ads may or may not appear for the keywords that you are bidding for. The definition of the relevancy/relevance score is a well-kept secret within Amazon. They have decided not to…
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Five benefits of Amazon PPC
In this article, I will be sharing several important benefits of Amazon PPC. Amazon PPC (Pay-per-Click) allows sellers to target their ads to specific shoppers who have shown an interest in similar products. This means that the ads are more likely to be seen by shoppers who are most likely to purchase the product. With…
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How to rank organically on Amazon FBA?
Ranking on Amazon organically involves optimizing your product listing and following best practices to improve your visibility and attract more customers. Here are some of the key factors that can influence your ranking on Amazon. Product title: Your product title should be informative, relevant, and include your target keywords. It should also be easy to…
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How to create a Relevancy Sheet on Amazon?
Relevancy (or “relevance” in correct English) is a ranking factor given by Amazon to your AMS (Amazon Marketing Services) campaigns. Based on this, your ads may or may not appear for the keywords that you are bidding for. The definition of the relevancy/relevance score is a well-kept secret within Amazon. They have decided not to…
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How can you control your PPC spending?
A successful PPC ad campaign is not about a huge budget (even though this helps), but about the relevancy of your ads for the type of audience you want to reach. Therefore, there’s no wonder why over 45% of small businesses list pay-per-click ads as their number one marketing strategy when looking for new customers…
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Strategies you can use to increase your conversion rate on Amazon PPC
PPC is vital for winning on Amazon; without it, your products will most likely never be seen. Your Sponsored Product Ads, Sponsored Brand Ads, and Sponsored Brand Video Ads are all a crucial part of your larger Amazon Advertising strategy, whether you’re scaling, conquering, or maintaining. In this article, I will present you some of the…
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Common Amazon PPC terms explained
If you have been selling on Amazon, you must have heard about Amazon PPC advertising. It’s the most powerful and cost-effective way to get your products in front of customers and drive sales. Now, if you are a newbie, you might wonder what Amazon PPC is and how does it work. There are many terms…
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Amazon Keyword Tips for Increased Rankings and Conversion
Amazon is a great platform to market your products to interested leads. With over 310 million active users, this platform creates an awesome opportunity for you to reach people interested in your products. To reach interested leads, you must choose the right keywords to appear in relevant search results. It’s crucial that you pick keywords…
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Understanding Amazon’s A9 Algorithm
Let’s try to understand Amazon A9 – how it acts and how it manage and control the quality score of our campaigns. Below are some points that helps us truly understand some facts about Amazon A9: Amazon creates campaigns quality scores based on the age of campaigns, CTR, Impressions, and Conversion rate (CVR) and therefore…
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Tracking Your Ads To Sales Ratio on Amazon
Tracking your ads to sales ratio on Amazon can help you optimize your advertising efforts and maximize your sales. This metric measures the percentage of your sales that come from organic sources (such as search or browsing) versus those that come from paid advertising. By regularly monitoring this ratio, you can get a better understanding…
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How to find winning keywords for Amazon PPC
Keyword research is the most important part of laying the foundation for the PPC campaigns. Missing an important keyword while researching keywords means there are higher chances of your brand losing the corresponding sales. Today we have a guide for you on how to find winning keywords that you must include in your PPC campaign.…
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Pay Per Click Explained
𝐁𝐑𝐎𝐀𝐃 𝐌𝐀𝐓𝐂𝐇 Broad match keywords allow the advertising platform (Google, Amazon, etc.) to display your ad to individuals on a broad basis. (Insightful, I know.) What this means is that your keyword(s) will be matched to search terms that not only match your keyword but are also related to your keyword. This might include synonyms,…
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Amazon Ads now allows you to browse stock photos from Shutterstock
Feature update: Amazon recently added the ability to search for and add stock photos directly in the Ad Console. When you go into your creative assets tab in the Advertising Console, you’ll now be able to search and add stock images to your creative assets by clicking on the “Search stock assets” button. This can…
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Amazon Advertising bidding strategies
Amazon PPC is like an auction where you have to bid on your targeted keywords and the seller with the highest bid wins. There are different types of bidding on Amazon: Dynamic bidding (down only) This type of bidding is most suited to those who are not yet familiar enough with Amazon PPC. It helps…
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How to grow your brand on Amazon
Return to the basics, do what Amazon does, and focus on these 3 areas to drive growth: 1. Selection, new products – improving old products to keep a relevant selection 2. Pricing, always be trying to ring the cost down to allow more pricing flexibility 3. Convenience, for e-commerce, this is shipping speed So what…
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Difference between ACOS, TACOS and ROAS
This article will clarify the differences between terms commonly associated with Sponsored Products and advertising on Amazon’s platform. 𝑨𝑪𝒐𝑺 The term “Advertising Cost of Sales” on Amazon is ACoS. This indicator shows you how much money you are making from PPC advertising compared to the money you are spending on them. Ad Spend divided by…
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PPC strategy for products with a low profit margin
One of the most difficult tasks is to structure your PPC campaigns where profit margins are very low and you can’t spend much on PPC. I’ll share a few tips that I found quite useful. Target Golden Keywords Instead of targeting main keywords with high competition, go for Golden or Gap Keywords. Golden Keywords are…
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Reference Guide for PPC Benchmarks
These tips should be helpful for Amazon Sellers who are interested in running PPC campaigns through Sponsored Products on Amazon. Your mileage may vary a bit but these are the general averages. SPEND: – Expect 10% of your overall GROSS product sales to be spent on advertising SALES: – Expect 15% – 25% of your…
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How to compete on Amazon as a small business
If you are afraid of wolves, don’t go into the forest,” says a very famous proverb. Such as every rule, this one has some exceptions. One of them relates to small businesses on Amazon. Next to big brands, they could compete for a good piece of the profit pie. Here is why: Amazon is big…
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Understanding PPC science on Amazon
Amazon PPC is a complete science, which can either be used for brand awareness or for generating sales only. But most of us are not aware of the difference between these two… BRAND AWARENESS: We run PPC on as many keywords as we can, by collecting keywords from multiple keyword tools like Helium10, Data Dive…
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Amazon PPC Strategies for listings during Q4
We all want to start getting sales from day 1 and for that purpose, we run a marketing campaign to showcase our best-developed product after detailed research. We need to be very careful about putting money on advertising. Here are some advance Amazon PPC strategies among all others. 1. Target ASINs inferior to yours: This is…
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Why is PPC so important for Amazon Sellers and how to create a marketing strategy
As consumer shopping is massively increasing on day by day — so ecommerce brands and sellers have immense opportunities to succeed. Having an effective PPC advertising strategy is all but essential for Amazon businesses of all size tiers. After all, there are more than 350 million products on Amazon, and listings can easily get lost…
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What is A+ content and how it can help your Amazon business
A+ content is designed to help you promote and sell your products on Amazon. It can help you stand out from the competition and drive traffic to your listings. A+ content is available for eligible products and is created using a template. You can add text, images, and videos to your A+ content, and you…
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Why do businesses use PPC marketing?
Businesses trading on the Amazon platform use PPC for the same reason, that they advertise anywhere else: they view it as a great way to get the word out about what they’re offering. While PPC is just one part of a multi-pronged marketing strategy, it’s rare that a business will use online advertising as the…
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How to create a portfolio for your Amazon Sponsored Products campaigns
Portfolios are designed to simplify your workflow while giving you more control and better insights, letting you focus on improving your campaign performance and running your business. Portfolios introduce a new management feature that enables you to group and organize Sponsored Products and Sponsored Brands campaigns into collections that mirror the structure of your business. With portfolios, you now…
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Analyzing your product page
In order to become a successful private label Amazon Seller, you need to spend some time analyzing your product pages and comparing them to your competitor’s listings. Make sure you do a better job on your own product page, than your competitors so you can provide your customers with an outstanding experience. The most important…
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3 Reports you need to improve your Amazon advertising
We all know the importance of Search Term reports when it comes to identifying spend leaking and sales generating elements. It’s a gold mine of data that helps you improve the overall efficiency of your account. However, it’s been challenging to keep up with all of Amazon’s advertising updates, and one can easily miss out…
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Amazon A9 Ranking Algorithm Explained
It’s no secret that Amazon’s A9 ranking algorithm is the key to their success as an ecommerce platform. By understanding how A9 works, you can optimize your listings to make sure they’re ranking as high as possible. A9 is a complex algorithm, but there are a few key factors that are known to influence rankings.…
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Advantages of using high quality photographs for PPC Campaigns
PPC campaigns on Amazon can be a great way to drive traffic to your product listings and boost sales. When done correctly, they can be a highly effective way to reach Amazon shoppers who are ready to buy. Have you considered the power of images in your PPC campaign? Advertising your products with text ads…
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How to prepare for the Q4 and Christmas shopping season
If you are an e-commerce seller who is looking forward to increased sales during the Christmas period, you should know that September is the best month, when it’s still not too late to start preparing. Here are my 8 tips how to ace the holiday season: • Always have a plan ready for Q4 and…
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How Can I Tell Whether A Backend Keyword Has Been Indexed?
If you are using Amazon Sponsored Products, you should know that not every backend term you use in each ad you make, including PPC advertisements, will be indexed by Amazon. To prevent brand names and inappropriate terms from being indexed, Amazon uses a machine learning software approach to determine the relevance of a keyword. But…
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How to Improve Amazon Product Ranking
Today, I will be sharing with you some tips how to improve the overall ranking and position of your products within Amazon’s catalogue. 1. Become a reputable brand Becoming a brand owner on Amazon can help you in many ways. It helps you sell volumes and beat the competition. One key to this is building…
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Important Metrics to Remember in Amazon PPC
Your job of crafting the budget for Sponsored Products Campaign becomes a lot easier, if you are familiar with Amazon’s key metrics. Lets take a look at how Amazon defines them: Impressions: Impressions can be defined as the number of times your advertisements were displayed within the search results. In other words, it gives you an…
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What Is Mobile Listing Optimization?
Amazon Mobile Optimization for Product Listings should be the standard by which you base the creation of your listings. An optimized listing does not happen by default. If you don’t know this yet, then you will learn in this post. The majority of traffic that you receive is on mobile. Over 80% of users start…
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Why you should not make the Exact Match mistake in PPC campaign?
There is a very common mistake, which is made by many advertisers. Targeting both singular and plural forms of a keyword. By the way of example, if there is a search term “Baby hammock” with a high search volume of 60,000 and “Baby hammocks” with a search volume of 30,000. In the auto campaign, both…
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Building and managing a Sponsored Products campaign
Are you looking to take your product to the next level with a sponsored products campaign? Here are some tips to get you started on building and managing a successful campaign. 1. SEARCH ADS Ad Groups The campaign will be divided into different ad groups depending on a lot of customer behavioral aspects. Text Ad…