What is the difference between Seller Feedback and Product Reviews on Amazon?

Although they are often confused, seller feedback and product reviews serve two different purposes. Both help you sell on Amazon, but feedback refers strictly to the seller, while reviews refer to the product.

Amazon Seller Feedback

Seller feedback measures the quality of a seller on Amazon.

Amazon customers rate their experiences with a seller by submitting feedback on shipping, communication, and overall experience.

 Sellers with a higher Amazon feedback rating win the Buy Box.

Amazon Product Reviews

Product reviews measure the quality of an Amazon product.

Reviews provide potential buyers with crucial information and help them make informed purchases about products listed online.

Product reviews help an ASIN’s organic search rank.

One big difference between product reviews and seller feedback is that reviews are displayed on the product detail page. Feedback scores, on the other hand, require some deeper clicking to find.

As a seller, you can’t neglect feedback or reviews, but you can prioritize them based on your business needs. For example, seller feedback is especially crucial to third-party sellers, who compete with others who sell identical products. If you’re listing a new product, it’s better to focus on product reviews as the first step.

I hope you found this article helpful. If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my OnlyFans help page at: www.onlyfans.com/kikaangelic

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.

In case you are an Amazon Seller who needs help with Seller Identity Verification on Amazon, please feel free to watch my most detailed video on the subject, addressing all common questions: