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How to apply for Amazon Brand Registry

Kika Angelic

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Amazon’s Brand Registry program is an official Amazon program where approved brand owners (or their registered agents) are on file with Amazon as trademarked brands. Being on file unlocks a preferred tier of Amazon services (protections and benefits) not available to unregistered brands or resellers.

The Amazon Brand Registry membership doesn’t imply any fees. However, some related services, like the Transparency program, are not free. 

Before you get started registering your brand with Amazon, here is a list of the eligibility requirements:

  • Registered trademark.
    • This is your brand name that has a live registered trademark ®. It cannot be a pending trademark ™ anymore. It also has to be word mark and NOT a stylized, illustration, or design mark.
    • For USPTO marks, the Mark Drawing Type must be equal to “4 – STANDARD CHARACTER MARK” or “1 – TYPESET WORD(S)/LETTER(S)/NUMBER(S)”.
  • Your “Government Registered Principal Trademark Registration” or Serial Number.
  • Images of the brand’s logo.
  • Images of products and packaging that carry the trademarked brand name. If the product is not branded, the packaging must be branded.
  • A list of product categories (e.g., apparel, sporting goods, electronics) in which the brand should be listed.
  • A list of countries where the brand’s products are manufactured and distributed.

Once you have all the information in the list above, go to Amazon’s brand registry page here.

If waiting for so long is not part of your plan, Amazon has recently rolled out an alternative solution to reduce the waiting time. With Amazon IP Accelerator service, you can connect with an Amazon partnered Intellectual Property attorney, file for the trademark, and have your products approved for the Brand Registry with a pending trademark application.  

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Aged FBA inventory will be getting automatically removed

Kika Angelic

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As third party sellers gear up for the approaching holiday season, Amazon has recently announced a crucial update that warrants the attention of all sellers utilizing its fulfillment centers. This announcement concerns the management of aging inventory and aims to optimize space within the centers to accommodate the surge in demand during the holiday period. In this article I will be addressing this change and explaining how it impacts your business.

Commencing September 15, 2023, Amazon is implementing a new policy pertaining to aging inventory. The core aspect of this policy involves the potential removal of aging inventory from Amazon’s fulfillment centers, unless sellers choose to opt out of this process.

In this context, aging inventory refers to units that have been stored within an Amazon fulfillment center for a duration exceeding 365 days. To mitigate the accumulation of aging stock and to make room for new incoming products, Amazon has decided to introduce an automated process for the removal of such inventory.

While the notion of automated inventory removal might raise questions, it’s imperative to acknowledge the potential advantages this policy could bring to your business:

  1. Aged Inventory Surcharge Reduction: Sellers are subject to charges for housing aging inventory for prolonged periods. Allowing for automated removal could potentially save sellers from incurring these surcharges, thereby leading to cost efficiency.
  2. Enhanced Inventory Performance Index (IPI) Score: By actively participating in the automated removal process for aging inventory, sellers have the opportunity to enhance their IPI score. This metric reflects the efficiency of your inventory management and can influence factors such as search result placement and overall visibility.

Under the new policy, you will have the following choices:

  1. Returning Aging Inventory: Should you wish to retain your aging inventory, the process entails providing a valid return address through the Automated Fulfillable Inventory settings. This way, Amazon will return your aging units to you, preventing their removal from the fulfillment centers.
  2. Recycling, Donation, or Removal: Failing to provide a valid return address prompts Amazon to take further steps, which might involve recycling, donating, or outright removal of the aging inventory to optimize storage space.
  3. Opting Out of Automated Removal: If you prefer to maintain full control over your inventory and prevent automated removal, the “Disabled” option within the settings allows you to opt out of this process.

It’s paramount to note that once automated removals are initiated, they cannot be reversed. This underscores the significance of making a well-informed decision in accordance with your business strategy.

For sellers currently possessing aging inventory and yet to modify their removal settings, Amazon will notify you through email and Seller Central regarding impending automatic removals. Staying vigilant and proactive will be key during this transitional period.

For adjusting your settings and making informed decisions, navigate to “Automated Fulfillable Inventory settings.” To monitor aging inventory status and overall health, access “Manage Inventory Health.”

I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can help you resolve the matter.

If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at www.onlyfans.com/kikaangelic, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into my free public discussion forum for Amazon Sellers, where I will answer your question.

To stay in touch, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Additionally, here you can watch my YouTube video, where I am addressing everything you need to know about Seller Identity Verification and how to pass it:

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Migration of Responsible Person dashboard on Amazon starts August 23

Kika Angelic

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Starting from August 23, 2023, Amazon is making a change that’s going to merge the Responsible Person dashboard with the Manage Your Compliance dashboard. I’m here to break it down and explain what this means for third party sellers.

During migration, your list of ASINs from the Responsible Person dashboard will be automatically added to the Manage Your Compliance dashboard, along with their compliance status: Completed, No longer requested, or Not submitted.

The Responsible Person dashboard will then be closed down, and any new Responsible Person submissions must be made on the Manage Your Compliance dashboard.

It is recommend that for all your ASINs that appear as “past due” on the Responsible Person dashboard, you add your Responsible Person information as soon as possible prior to the migration on 23. August.

Doing so will help to ensure the information is validated before the transition and automatically transferred to the Manage Your Compliance dashboard. You can also choose to do this for ASINs that appear with a due date of September 30, 2024, to ensure that you are compliant in advance.

As part of the migration, the Amazon Responsible Person service has been paused for new subscribers.

I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can help you resolve the matter.

If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at www.onlyfans.com/kikaangelic, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into my free public discussion forum for Amazon Sellers, where I will answer your question.

To stay in touch, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Additionally, here you can watch my YouTube video, where I am addressing everything you need to know about Seller Identity Verification and how to pass it:

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How to reactivate your removed EEE listings on Amazon.de

Kika Angelic

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If you’re an Amazon seller on Amazon.de, you might have recently come across an important announcement that could impact your listings. As of 1 July 2023, Amazon.de has deactivated all listings that are non-compliant with Extended Producer Responsibility (EPR) requirements for waste from electrical and electronic equipment (WEEE). But don’t worry – we’re here to provide you with all the information you need to navigate these changes and reinstate your listings.

Extended Producer Responsibility (EPR) is a crucial aspect of waste management, designed to shift the responsibility of managing waste from electrical and electronic equipment back to the producers. If you’re a producer selling on Amazon.de, there are specific steps you need to take to ensure compliance:

  1. Registration and Collection System: If you’re a producer with a branch in Germany, you must register with stiftung ear for each brand and type of equipment combination you’re selling. Additionally, setting up a collection system for your WEEE is mandatory.
  2. Authorized Representative: For producers without a branch in Germany, appointing an authorized representative from stiftung ear’s list of admitted representatives is necessary.
  3. Compliance Solutions: Amazon offers solutions for producers to achieve compliance. You can choose from EPR Services on Amazon or the EPR Service provider network.
  4. Supplier Information: If you’re not a producer, you need to request WEEE-Reg.-Nrs. (WEEE registration numbers) from your upstream supplier for each brand and type of equipment combination you’re selling.

To reactivate your listings and prove your compliance with EPR requirements, follow these steps:

  1. Register Brands and WEEE-Reg.-Nrs.: Register your brands and submit your WEEE-Reg.-Nrs. for each brand and equipment combination on the Seller Central Compliance Portal. Ensure you do this only after the registration numbers are visible on the Stiftung ear portal.
  2. Non-Producer Declaration: If you’re not a producer, indicate this by checking the appropriate box when submitting the relevant WEEE-Reg.-Nrs. on the Compliance Portal.

Once you’ve completed the necessary compliance steps, you should be able to reactivate your electrical and electronic equipment (EEE) listings on Amazon.de. It’s important to make sure all your brand and type of equipment combinations are covered and registered.

If proving compliance poses challenges for your products, leading to listing deactivation, follow these steps:

  1. Contact Support: If you believe your products are exempt from these regulations, get in touch with Selling Partner Support.
  2. Further Information: For comprehensive information, refer to the EPR requirements: WEEE in Germany help page, the guide and video provided by Amazon, and Stiftung ear’s informative videos available in both German and English.

As an Amazon seller on Amazon.de, understanding and adhering to EPR requirements for waste from electrical and electronic equipment is paramount. Compliance not only ensures your listings remain active but also contributes to responsible waste management. By following the outlined steps and utilizing the provided resources, you’ll be well-equipped to navigate these changes and continue your successful journey as an Amazon seller.

I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can help you resolve the matter.

If you would like to hire me to privately assist you, feel free to subscribe and reach out through my dedicated assistance page at www.onlyfans.com/kikaangelic, where I provide support with Amazon related matters in exchange for a small $24.99 fee. Alternatively, you can post into my free public discussion forum for Amazon Sellers, where I will answer your question.

To stay in touch, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.

Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!

Additionally, here you can watch my YouTube video, where I am addressing everything you need to know about Seller Identity Verification and how to pass it:

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