Tag: Amazon Brand Registry
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How to apply for Amazon Brand Registry
Amazon’s Brand Registry program is an official Amazon program where approved brand owners (or their registered agents) are on file with Amazon as trademarked brands. Being on file unlocks a preferred tier of Amazon services (protections and benefits) not available to unregistered brands or resellers. The Amazon Brand Registry membership doesn’t imply any fees. However,…
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What is Amazon Brand Registry?
Amazon’s Brand Registry is a program that helps us to identify brand owners at Amazon. It helps the owner of the brand to protect his intellectual property and product content on Amazon. Registering Brand also enables the owner to use additional marketing programs such as A+ Content, Amazon storefronts. 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬 𝐭𝐨 𝐞𝐧𝐫𝐨𝐥𝐥…
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Benefits of launching a private label brand on Amazon
A private label on Amazon is not an easy or quick way to make money. Why should a seller go through the trouble then? No brand restrictions: There are certain restrictions on selling products from other brands on Amazon. When you’re creating your own brand, that’s not something you need to worry about. Less competition: …
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Brand owners are now able to ask buyers to remove negative product reviews on Amazon
Recently, Amazon launched a new feature enabling their Amazon Brand Registry participants to address negative Product Reviews with thee stars and less. Affected merchants will be able to reach out to buyers directly and offer them full refunds and support. This move sounds really shocking to some Amazon Sellers, since Amazon was always strictly prohibiting…
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Amazon Brand Registry is expanding to Egypt
If you are a member of Amazon Brand Registry, then you should know that Amazon recently enrolled the feature to their Egyptian marketplace as well. You can now add Egypt to the list of countries where you can enjoy Brand Registry’s suite of tools. To enroll in an additional country, your brand must have a…
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Amazon Brand Registry is offering Free Transparency codes
While previously, Amazon Brand Registry offered any enrolled sellers a 50% discount on Transparency Codes, the promotion is now being extended to give away Transparency Codes for free. As you know, Amazon Transparency codes are special marks, which are placed on packaging of products sold through the Amazon platform and any units missing them will…
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Amazon Brand Registry encourages sellers to use A+ content
If you are a member of Amazon Brand Registry, then you must have already received one of the numerous e-mails with invitation to use A+ content. A+ content is material added into Product Detail Pages for marketing purposes. Amazon wants all Brand Registered sellers to participate. They are now sending sellers lists of ASINs suggested…
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Participate in Amazon Brand Registry Survey
This month, Amazon Brand Registry will be conducting a survey in which selected sellers who were invited by e-mail can participate. The survey can be found on the following link: https://invite.rmrsurveys.com/survey/selfserve/2252/2012461?list=16&f=3&rrid=3_18838 The survey will be open until March 31, and will take no longer than 5-7 minutes to complete. Here you can view a copy of…
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Product Images are now available for A/B Tests with Manage Your Experiments
If you are enrolled in Amazon Brand Registry, you should know that Manage Your Experiments tool now includes A/B testing of product images. The feature was previously limited to product titles, as reported in my article. It is possible to test alternate versions of your main product image and see what images may drive higher conversion rates…
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Join a Proactive Brand Protection webinar on Amazon
Amazon organizes a webinar for third party sellers enrolled in their Brand Registry programme. It will take place on 2.February 2021 at 9:00 AM PST / 12pm EST and you can register on this link: https://register.gotowebinar.com/register/6610240129282799376 According to Amazon, the webinar can help sellers learn how Amazon helps sellers already leveraging Brand Registry tools, to proactively protect…
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Amazon is now automatically adding trademarks into Brand Registry accounts
If you are a rights owner registered in the Amazon Brand Registry program, you should know that the company is now automatically detecting potential trademarks and adding them into your existing portfolio. In case that you would like to opt out, you will need to e-mail Amazon Brand Registry at: brand-registry-contact-us@amazon.com. Here you can view…
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New Search Terms Report feature available for Brand Analytics on Amazon
Today, Amazon Brand Registry announced its new feature. Amazon Search Terms report now shows brand owners their ASINs that have dropped from the top three clicked products for a given search term. The feature is free and is available for all Amazon sellers who own a brand. Here you can view a copy of the e-mail…
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Changes on Seller Central Homepage Navigation Menu
According to the recent e-mail announcement, marked as “Important”, the Seller Central Homepage will relocate two tools. The Brand Analytics report will move from Reports navigation menu to Brands menu. The Brand Dashboard report will move from Performance navigation menu to Brands menu. Here you can view the full notice sent to third party sellers: And second e-mail regarding the matter: ➡️ If you are an Amazon…
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Enrolled in Amazon Brand Registry? It’s time for Amazon Transparency!
If you are already registered for the Amazon Brand registry with your trademark, you should also sign up for a new programme called Amazon Transparency. With Amazon Transparency, you will be able to place special codes on your products as a sign of authenticity, with your customers instantly being able to distinguish a counterfeit from…
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Amazon now allows sellers to apply for the Brand Registry with Pending Trademarks
[whohit]Amazon now allows sellers to apply for the Brand Registry with Pending Trademarks[/whohit]Third party Amazon sellers can now enroll into the Brand Registry Waitlist when they have a pending trademark. This feature is still running as a BETA offer and not all applications will be approved. The full text can be viewed on this page,…