Today, Amazon Brand Registry announced its new feature. Amazon Search Terms report now shows brand owners their ASINs that have dropped from the top three clicked products for a given search term.
The feature is free and is available for all Amazon sellers who own a brand.
Here you can view a copy of the e-mail announcing this feature:
Here you can read the announcement’s text in English:
Dear Selling Partner,
We are excited to share that the Amazon Search Terms report now shows brand owners their ASINs that have dropped from the top three clicked products for a given search term.
The Amazon Search Terms report in Brand Analytics shows brand owners how customers find their and their competitors’ products in the Amazon store. This includes the relative search popularity, click share, and conversion share for each of the top three clicked products for a given search term.
Now, with the ability to see the ASINs that have dropped from the top three clicked products, you can better understand which of your products might be losing search relevancy and can adjust your product main image, title, and advertising campaigns to generate more traffic.
Amazon is dedicated to delivering a great experience for brand owners by continually developing new tools and features that enable sales growth and strengthen brand awareness. Brand Analytics is one of the tools that allow you to make smarter and faster business decisions with powerful consumer behavior data.
In addition, the best part? Amazon Brand Analytics is free to brand owners enrolled in Brand Registry!
Thank You,
Amazon Brand Benefits Team
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