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Amazon is now giving sellers the exact reason for Restricted Products Removal
If you are a third party seller doing business on Amazon’s platform, you might be already aware that they are rarely providing any clear reason at all for their enforcements. Amazon can remove your listings anytime and if you wish to have them reactivated, you will have to invest a significant amount of time and resources into appealing.
Recently, Amazon started briefly clarifying reasons for listing blocks in relevant notices, which includes those subject to Restricted Products Removal. If you carefully review the wording of e-mail received from Amazon, you will be able to detect, why they were removed.
By the way of example, a recent Restricted Products Removal notice states:
“Jewellery products cannot be described as “8 carat gold”, “10 carat gold” or similar as these are not recognised finesses of gold in the UK. For more info, please see the following; https://sellercentral.amazon.co.uk/gp/help/external/help.html?itemID=201744030&language=en_GB&ref=efph_201744030_relt_201744010”
The text of your notice should address your listing’s specific reasons.
Here you can view an example full e-mail from Amazon regarding Restricted Products Removal:
| Notification of Restricted Products Removal Hello from Amazon, We are writing to let you know that the following detail pages have been removed from our catalog: ASIN: XXX, SKU: XXX, Title: XXX Jewellery products cannot be described as “8 carat gold”, “10 carat gold” or similar as these are not recognised finesses of gold in the UK. For more info, please see the following; https://sellercentral.amazon.co.uk/gp/help/external/help.html?itemID=201744030&language=en_GB&ref=efph_201744030_relt_201744010 Why is this happening? We took this action because this product is not permitted for sale on Amazon.co.uk. It is your obligation to make sure the products you offer comply with all applicable laws, regulations, and Amazon’s policies. What actions do I need to take? – If any of the above ASINs are Fulfillment by Amazon (FBA) offers, please initiate a removal request for the ASIN(s) referenced above to have your inventory sent to a location of your choosing. If you fail to initiate a removal request within 30 days of this notification, we may dispose of it in accordance with the Amazon Services Europe Business Solutions Agreement and FBA policies. For more information on our FBA policies, please review https://sellercentral.amazon.co.uk/gp/help/201030350 and https://sellercentral.amazon.co.uk/gp/help/200140860. – Within 48 hours of this warning, please review your listings and close, delete, or archive any listings that do not comply with all applicable laws, regulations, and Amazon’s policies, including the product(s) listed above. Please note that moving a restricted product listing to Inactive (Out of Stock) does not make the listing compliant. If you think your product was incorrectly identified as a restricted product on Amazon, close the listing immediately to ensure compliance while you appeal the restriction with Seller Support. What happens if I fail to follow the above instructions? Failure to properly close or delete all restricted product listings from your inventory may result in the deactivation of your selling account, and funds may be permanently held. We’re here to help: If you have questions about our restricted products policy, please review: https://sellercentral.amazon.co.uk/gp/help/201743940 Have you received this notification in error? – If you believe the product(s) listed above are permitted for sale on Amazon, please include evidence or documentation demonstrating that your account has not violated our restricted products policy and contact Seller Support: https://sellercentral-europe.amazon.com/cu/contact-us. We will investigate your concern. – If you are unsure, please review: https://sellercentral.amazon.co.uk/gp/help/201743940 before appealing the restriction with Seller Support. You can view your account performance at https://sellercentral-europe.amazon.com/performance/dashboard?reftag=ah_em_rp or select Account Health on the home screen of the Amazon Seller app on your iOS or Android device. The Account Health dashboard shows how well your account is performing in light of the metrics and policy compliance standards required to sell on Amazon. – Download iOS App at https://itunes.apple.com/gb/app/amazon-seller/id794141485?mt=8 – Download Android App at https://play.google.com/store/apps/details?id=com.amazon.sellermobile.android&hl=en_GB We appreciate your cooperation and thank you for selling on Amazon.co.uk. Amazon Services Europe Please note: This e-mail was sent from a notification-only address that cannot accept incoming e-mail. Please do not reply to this message. |
Once you receive a warning like this, and you believe it to be justified, definitely review your listings within 48 hours of the warning and close, delete, or archive any listings that do not comply with all applicable laws, regulations, and Amazon’s policies, including the product(s) listed above.
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