Why is your PPC Campaign performing poorly?

If your keyword isn’t ranked within the top 5 pages, then PPC will not give you desired results. Optimize your listings in a way to help you rank on Amazon.

People like your listing, but are not convinced to buy after clicking it. In this case, either you need better secondary pictures or better description.

First step is for you to understand the flow. It is
Impression – CTR(Cick Trough Rate ) – Conversion(sale).

If impression is low, it means that the bid amount which you set is low and not generating enough impressions.

If you have enough impressions but not enough CTR, then it means that your primary image is not good. Usually, primary image is the main driver of increased or decreased CTR.

If you have reasonable CTR but low conversion, then it means that your listing is not optimized enough and this is where you need to work seriously on optimization and go through Amazon’s own listing optimization tool.

That’s not a big issue. Review your listing, images, description and keywords which you are targeting.

Here are few tips:

• Review any competing listings and specifically their images, description and bullet points.
• Use 3D images.
• Pptimize your title while ensuring to use of all relevant keywords.
• Don’t stop PPC, just lower down the bid.

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