What is an important piece of information for Amazon sellers that way too few know about That their Seller Accounts are actually valuable – even if they are barely used!
Not the business that owns the Seller Account, not the brand, nor the inventory. The Seller Account itself. Any dormant Amazon store could get you several thousands of dollars, if sold.
Brands and large sellers often need to acquire healthy existing accounts, and will acquire them through verified sources, not unusually for a lot of money. Even if an account is barely making any sales at all, it can be valuable in the future.
It’s very important to note that there are a number of things to be on top of in the maintenance of the account, so that it can keep, and grow, its value:
- The account should stay subscribed as Professional at all times, and not be downgraded to Individual at any point. The $39 monthly fee is well worth it.
- Account health must be consistently monitored, as there are many issues that will devalue the account, even at a future point.
- The more positive Store feedback, the better! This is one of the primary valuators of the account. Additionally, research Amazon’s terms and regulations to see how to go about removing negative feedback.
- A small number of active listings and sales need to be maintained on an ongoing basis. This will avoid the account being automatically downgraded to Individual.
- Maintaining a high IPI score is another crucial element for maintaining account value. Even with a small number of sales, a high IPI score can be kept with proper inventory management.
- Accounts enrolled in special programs like SFP, Seller Refurbished and FBA Hazmat are often in high demand. Enrollment in special programs should be kept alive and active.
- The higher the sales history, the higher the value of the account. Therefore, it is recommended to drive sales as much as possible, even in a rarely-used account.
- Don’t neglect other marketplaces. Whether they are active or not, make sure all the above points are followed up on there as well.
- A lot of care should be taken to avoid signing into the Seller account from a non-private computer, and a shared/public Wi-Fi networks where other Seller accounts may be logged into from as well. Amazon may relate the two accounts just on the basis of a shared computer or Wi-Fi network, and having this issue can potentially lower the future value of the account.
Keeping track of the above points will make sure that the Seller account is able to be sold at the max value possible!
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