What is the most common reason why dropshippers are losing their selling privileges on Amazon?

Deopshipping on the Amazon platform is becoming increasingly difficult. One of the main reasons why dropshippers are getting suspended a low Valid Tracking Rate (VTR).

Valid Tracking Rate is a performance metric that measures how often a seller uses tracking numbers for their orders. This is an important factor for Amazon customers who want to know the status of their delivery.

Sellers must maintain a VTR of 95% or higher. Failure to do so may result in Amazon suspending their selling privileges within a particular category after issuing a warning. VTR is calculated as the percentage of shipments that have a valid tracking number over a thirty-day period.

Valid Tracking Rate can be easily calculated by dividing the number of orders with tracking numbers by the total amount of orders in a specific ODR range.

Other common mistakes made by dropshippers, which negatively impact the Valid Tracking Rate include:

Not providing tracking information

Entering incorrect tracking numbers

Using special characters or punctuation in tracking numbers that Amazon can’t track

Entering incorrect carrier names

Carrier name entered is not associated with the tracking number

Updating/confirming tracking information after the order has been delivered

Using a carrier that is not integrated with Amazon

Confirming shipment before the package has been delivered to the carrier

Apart from maintaining your Seller Account in a good standing, other benefits of providing valid tracking information on Amazon include:

Protection from A-Z claims

Increases the likelihood of receiving positive feedback from buyers

Reduces the cost of lost orders

Improves conversion rates

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