What Is Mobile Listing Optimization?

Amazon Mobile Optimization for Product Listings should be the standard by which you base the creation of your listings.

An optimized listing does not happen by default. If you don’t know this yet, then you will learn in this post. The majority of traffic that you receive is on mobile. Over 80% of users start their browsing journey on mobile.

More and more of those searches begin with voice, and more consumers are choosing video content over reading.

Mobile optimization concerns formatting the different components and features of a listing to look good on mobile. It is imperative that it also be functional and fulfill its purpose.

The visual presentation is different from a desktop to a mobile device and different from device to device. Optimizing for mobile requires a specific strategy and understanding of the layout and presentation changes that occur.

Your product ranking and ultimately, your sales on Amazon depend on your ability to optimize to be converted and to optimize to be found. Now more than ever, your ability to optimize to convert on mobile is necessary.

Why Should I Optimize My Listings For Mobile?

On Prime Day, Amazon app usage traditionally spikes. That alone should be all the motivation needed to change your strategy. Every day you do not focus on a mobile-first optimization routine is just another day of forfeiting some sales to the person that is.

Optimize your product listings to improve the buying experience. This leads to sales and buyer satisfaction, increasing the chance of receiving a positive review. If the majority of buyers are finding you via mobile, you need to optimize for mobile.

If you haven’t considered mobile optimization necessary or checked your listings on different mobile devices, now is a great time to start. Amazon listing optimization for mobile means optimizing the user experience, and the ease of which your audience interprets your message.

Always optimize for humans, for your audience and their conversion. You can always pay for traffic or to be found. If your content cannot connect with and motivate your audience, all the traffic in the world will not change that.

Ensuring that your listing displays correctly on mobile devices is part of the process of optimizing for humans. Fine-tune your content and message to turn your visitor into a highly motivated and excited user.

It takes far less traffic and less effort to generate sales & achieve great results. Sales and conversions will increase as well
Take advantage of the easy opportunity to improve conversion rates by ensuring that you have a listing optimized for mobile users.

How Do I Optimize Amazon Listings For Mobile?

1. Easy to read- Create Easily Consumed Information – Short sweet, easy to read paragraphs.
2. Title – Optimize your title for so if they only see 80 characters, it makes an impact.
3. Images – Your first image, like your title, is the first impression. It must be powerful enough to get them to click on the listing.
4. A+content – Formerly called EBC(Enhanced Brand Content) looks fantastic on mobile and shows first. A seller must be Brand Registered to use A+content.
5. Description – This displays before the bullets on mobile. Consider starting your description with a powerful, emotional call to action. Use short, clear paragraphs.
6. Bullets – Quality over quantity. Make your bullets short, concise, and target the emotional benefits achieved by making the purchase. Initially only 3 shows.
7. Product Information – Emphasize your most essential features by including them in the Product Information section. It also aids Amazon in further classifying your item.
8. Video Shorts – Add Videos demonstrating your product, reviews, unboxing’s or how-toe’s under the Related Video Shorts area of a listing.

Amazons’ standard changes for mobile layout are as follows.
· Only display 80 characters of the title
· Display no more than 7 images
· If A+ is used, it appears before the description
· Display the first 200 characters of the description
· Only show the 3 bullets after the description

Optimize your listings from a mobile-first priority for the users, for conversions and sales first.

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