Amazon’s Brand Registry is a program that helps us to identify brand owners at Amazon. It helps the owner of the brand to protect his intellectual property and product content on Amazon. Registering Brand also enables the owner to use additional marketing programs such as A+ Content, Amazon storefronts.
𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬 𝐭𝐨 𝐞𝐧𝐫𝐨𝐥𝐥 𝐢𝐧 𝐀𝐦𝐚𝐳𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐑𝐞𝐠𝐢𝐬𝐭𝐫𝐲?
The requirements to become brand registered vary from country to country. The main requirement to be brand registered in specific country is to have an active Trademark registered in that company that appears on your product. The ability to verify you as the rights owner, through the public contact listed on your trademark registration.
𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐎𝐟 𝐀𝐦𝐚𝐳𝐨𝐧 𝐑𝐞𝐠𝐢𝐬𝐭𝐫𝐲 𝐏𝐫𝐨𝐠𝐫𝐚𝐦?
It helps a brand to have complete control over their product listings It ensures that the information given about a product is accurate It helps to increase product sales It eliminates bad listings It offers guided instructions to report a potential infringement It makes sure that the customer reads the correct information about a brand’s product.
Applying for Amazon Brand Registry in 3 Steps:
1. Create a Brand Registry Account Once you have an active Amazon Seller Central, you can go to the official Brand Registry Portal to sign up. You will be able to enroll your brand after your brand registry account verification is completed.
2. Enroll your Brand Fill in the field with the details of the products like country of origin, manufacturing details, GTINs, UPCs or EANs, and click “ Submit application”.
3. Verification from Amazon It usually takes from 2 to 10 days for Amazon to validate all the information and activate your brand registry account. Amazon sends a special code to the registered trademark office, which is then forwarded to the online seller. After filling in the code, you’ll have your brand Registry account activated within 1-2 working days.
How do I know if my Brand is Verified? A Unique Identifier appears on your product. You get access to A+ Content.
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