Velocity Limits and Velocity Reviews on Amazon Explained
If you are a successful seller across Amazon’s marketplaces, you must have already experienced several Velocity Reviews. These reviews sometimes pass on their own, without any negative impact on your account. However, on other occasions, your entire Seller Account may get suspended or even placed on a hold.
This is happening, because Amazon has internal policies defining risk factors, which can cause your Seller Account to be watchlisted for a suspension, even if all of your publicly visible metrics are perfect. They include a sudden increase of sales, listing of popular products for a too low price, refund rate exceeding 5% or even increased amount of buyer-seller messages.
Everytime, when you manage to successfully pass a Velocity Review, your internal Amazon sales allowances will be adjusted to reflect this and enable you to continue processing higher amount of orders without disruption.
There are four types of Velocity Reviews on Amazon, depending on the severity of their impact on your Seller Account:
1.Secret Velocity Reviews – These Velocity Reviews pass without your knowledge. They are triggered by a sudden increase of sales. Your Seller Account is internally ”watchlisted” for a period of time between 30 and 90 days. If Amazon determines that your activities don’t pose a safety risk, they will increase your allowances without requiring any input from you.
2.Velocity Reviews with funds withheld or a rolling reserve – In this case, Amazon already believes there is a potential risk that you are what they are referring to as the ”good seller gone bad”. All of your funds are withheld or placed on a rolling reserve. You will receive an e-mail from Amazon informing you about the review and giving you an option to appeal.
3.Velocity Reviews with a suspension from selling – At this point, Amazon is confident that there is a significant risk of you running away with the funds, without fulfilling customer orders. You will receive an e-mail informing you about your Seller Account being suspended and you will be appealing the velocity review as a standard suspension.
4.Velocity Reviews with an Account Hold – When trying to login, you will be presented with a warning message informing you about your account being locked: ”Help us protect your account. We have detected unusual activity on your account and have locked it temporarily.
Please contact customer service for further assistance”. You may receive an e-mail informing you about account closure, with the only option to appeal being proving that Amazon made an error.
Here is a copy of a typical Velocity Review e-mail wording and appeal instructions:
| We are reviewing your account. Funds will not be transferred to you during the review but will stay in your account. Please continue to ship your orders and only list items that you can ship by the expected ship date. why did this happen? Your current sales volumes are not supported by buyer feedback or an established sales history. As a result, we are reviewing your Amazon. ca seller account. Amazon’s policy regarding Selling Policies and Seller Code of Conduct can be found at https://sellercentral.amazon.ca/gp/help/G1801. How do I expedite the review of my account? To expedite the review of your selling account, please provide us the following information: – How long you have been in business. – Anticipated monthly sales on Amazon. – The address (URL or store address) of other stores where you sell these products. – Tracking information for recently shipped orders GSTIN, VAT ID, Tax ID, or Dun and Bradstreet (D-U-N-S) number. How do I send the required information? Submit this information to selleraccount-review@amazon.ca. Has your account been reviewed in error? If you believe there has been an error, please submit an explanation. Your explanation should include the following information: – Evidence or examples that demonstrate your account complies with our Selling Policies and Seller Code of Conduct. – How your account has not violated our policies. We’re here to help. If you have questions about this action, please contact us at https://sellercentral.amazon.ca/cu/contact-us. Additionally, please find general guidance for creating a plan of action at https://sellercentral.amazon.ca/gp/help/G201623610. You can view your account performance (https: //sellercentral.amazon. ca/performance/dashboard?ref=ah em ap) or select Account Health on the home screen of the Amazon Seller app on your iOS or Android device. The Account Health page shows how well your account is performing against the performance metrics and policies required to sell on Amazon. 10S App (https://itunes.apple.com/ca/app/amazon-seller/id794141485?mt=8) |
The following are the standard requested information when appealing a Velocity Review on Amazon:
– How long you’ve been in business
– The sources of your inventory
– Anticipated monthly sales on Amazon
– The availability of items for shipping
– The address of any retail locations
– Links to other Amazon websites where you are actively selling
– Tracking information for recently dispatched orders
– Your tax number
The e-mail for appealing (if you are unable to access your Seller Account) is selleraccount-review@amazon.com.
My advice is that you don’t appeal any Velocity Reviews, as long as you are still allowed to sell on Amazon. Simply wait for them to finish the review, while fulfilling any orders and providing customer service.
Aggressively and desperately appealing a Velocity Review, while putting your store on Vacation Settings or escalating the matter can make the matters worse. This would convince Amazon that you are indeed someone who was anticipating to run away with money, without allowing a sufficient time for customers to receive their orders.
If you have any questions or need help, please feel free to reach out by subscribing to my OnlyFans page at: www.onlyfans.com/kikaangelic, where I offer professional assistance with appealing for a monthly fee of $24.99.
Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):
I hope you found this article helpful. Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Regarding Amazon Seller Performance, you can always participate in our Amazon Seller Performance – Friendly Advice – Worldwide group, where you will be very welcome.
If you are an Amazon Seller who needs help with any Amazon-related issues such as suspensions, listing blocks or is looking for professional assistance, please don’t hesitate to subscribe to my new OnlyFans page at: www.onlyfans.com/kikaangelic
Amazon is now giving sellers the exact reason for Restricted Products Removal
If you are a third party seller doing business on Amazon’s platform, you might be already aware that they are rarely providing any clear reason at all for their enforcements. Amazon can remove your listings anytime and if you wish to have them reactivated, you will have to invest a significant amount of time and resources into appealing.
Recently, Amazon started briefly clarifying reasons for listing blocks in relevant notices, which includes those subject to Restricted Products Removal. If you carefully review the wording of e-mail received from Amazon, you will be able to detect, why they were removed.
By the way of example, a recent Restricted Products Removal notice states:
“Jewellery products cannot be described as “8 carat gold”, “10 carat gold” or similar as these are not recognised finesses of gold in the UK. For more info, please see the following; https://sellercentral.amazon.co.uk/gp/help/external/help.html?itemID=201744030&language=en_GB&ref=efph_201744030_relt_201744010”
The text of your notice should address your listing’s specific reasons.
Here you can view an example full e-mail from Amazon regarding Restricted Products Removal:
| Notification of Restricted Products Removal Hello from Amazon, We are writing to let you know that the following detail pages have been removed from our catalog: ASIN: XXX, SKU: XXX, Title: XXX Jewellery products cannot be described as “8 carat gold”, “10 carat gold” or similar as these are not recognised finesses of gold in the UK. For more info, please see the following; https://sellercentral.amazon.co.uk/gp/help/external/help.html?itemID=201744030&language=en_GB&ref=efph_201744030_relt_201744010 Why is this happening? We took this action because this product is not permitted for sale on Amazon.co.uk. It is your obligation to make sure the products you offer comply with all applicable laws, regulations, and Amazon’s policies. What actions do I need to take? – If any of the above ASINs are Fulfillment by Amazon (FBA) offers, please initiate a removal request for the ASIN(s) referenced above to have your inventory sent to a location of your choosing. If you fail to initiate a removal request within 30 days of this notification, we may dispose of it in accordance with the Amazon Services Europe Business Solutions Agreement and FBA policies. For more information on our FBA policies, please review https://sellercentral.amazon.co.uk/gp/help/201030350 and https://sellercentral.amazon.co.uk/gp/help/200140860. – Within 48 hours of this warning, please review your listings and close, delete, or archive any listings that do not comply with all applicable laws, regulations, and Amazon’s policies, including the product(s) listed above. Please note that moving a restricted product listing to Inactive (Out of Stock) does not make the listing compliant. If you think your product was incorrectly identified as a restricted product on Amazon, close the listing immediately to ensure compliance while you appeal the restriction with Seller Support. What happens if I fail to follow the above instructions? Failure to properly close or delete all restricted product listings from your inventory may result in the deactivation of your selling account, and funds may be permanently held. We’re here to help: If you have questions about our restricted products policy, please review: https://sellercentral.amazon.co.uk/gp/help/201743940 Have you received this notification in error? – If you believe the product(s) listed above are permitted for sale on Amazon, please include evidence or documentation demonstrating that your account has not violated our restricted products policy and contact Seller Support: https://sellercentral-europe.amazon.com/cu/contact-us. We will investigate your concern. – If you are unsure, please review: https://sellercentral.amazon.co.uk/gp/help/201743940 before appealing the restriction with Seller Support. You can view your account performance at https://sellercentral-europe.amazon.com/performance/dashboard?reftag=ah_em_rp or select Account Health on the home screen of the Amazon Seller app on your iOS or Android device. The Account Health dashboard shows how well your account is performing in light of the metrics and policy compliance standards required to sell on Amazon. – Download iOS App at https://itunes.apple.com/gb/app/amazon-seller/id794141485?mt=8 – Download Android App at https://play.google.com/store/apps/details?id=com.amazon.sellermobile.android&hl=en_GB We appreciate your cooperation and thank you for selling on Amazon.co.uk. Amazon Services Europe Please note: This e-mail was sent from a notification-only address that cannot accept incoming e-mail. Please do not reply to this message. |
Once you receive a warning like this, and you believe it to be justified, definitely review your listings within 48 hours of the warning and close, delete, or archive any listings that do not comply with all applicable laws, regulations, and Amazon’s policies, including the product(s) listed above.
I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can assist you and help you resolve the matter.
In order to receive a professional advice and get help with your Amazon issue, feel free to subscribe and reach out through my dedicated assistance help page at www.onlyfans.com/kikaangelic, where I provide help with Amazon related matters in exchange for a small $24.99 fee.
If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):
As you know, Amazon now requires all third party sellers to implement two step verification in order to access their Seller Accounts. Many sellers are reaching out to me and seeking help with regaining access to their accounts when they are unable to perform two step verification.
This may happen when a seller loses their phone, for example. In such case, they will be unable to receive the OTP text code. If Two-Step Verification fails and you can’t access your account, you can try to recover it using alternative means.
To regain access to your account, you’ll need to verify your identity by providing a scan or photo of a government-issued identity document to Amazon. To protect your account, Amazon won’t be able to make changes to your Two-Step Verification settings until your identity is successfully verified. If you are able to sign in to your account, you’ll have access to make changes to your account.
Before you begin account recovery, try to sign in with a registered backup method or from a trusted device.
If you still can’t sign in, to recover your account:
- Go here.
- Follow the on-screen instructions to upload your identity document. Make sure that your name and address, and the issuing authority (e.g., state or country) are visible. Cover, conceal, or remove sensitive information such as account numbers or identification numbers.
The verification process can take 1-2 days to complete. Amazon will e-mail you to confirm once Two-Step Verification has been disabled. You’ll then be able to access your account with only your password.
I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can assist you and help you resolve the matter.
In order to receive a professional advice and get help with your Amazon issue, feel free to subscribe and reach out through my dedicated assistance help page at www.onlyfans.com/kikaangelic, where I provide help with Amazon related matters in exchange for a small $24.99 fee.
If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
In case you are an Amazon Seller who needs help with Seller Identity Verification on Amazon, please feel free to watch my most detailed video on the subject, addressing all common questions:
If you are an Amazon Seller doing business on their US platform, you must have received Amazon’s warning e-mail entitled New requirement for list prices starts June 30 in your inbox. Starting that date, Amazon will require any newly created listings to contain the List Price.
If you are wondering why is setting a List Price so important for Amazon, in this article I will be addressing your concerns. Whilst it will only take you a few seconds to update any listing with a List Price, you may not be aware of its pros and cons.
Once you upload the List Price, Amazon will save this figure as the product’s RRP. When you try to decrease or increase the product price later, your listing will get automatically deactivated over a Potential high / low pricing error or you will lose the BuyBox.
This is why you should carefully rethink whether you will provide this attribute on your existing listings and what figure will be entered as the List Price.
On the other hand, List Price can be a good idea when you have an otherwise expensive product, which you intend to sell at a significant discount. It is then shown as a strike-through Recommended Retail Price making the savings visible on the product detail page. Displaying the RRP when you are offering a price that is below it, will help customers understand the value of your offer, which may help to increase conversion.
If you do not have a ready-to-provide list price, Amazon suggests that a possible value could be the first price at which you have offered or will be offering the product. You can also provide a value of 0 to indicate that you do not have a list price.
Here you can view a copy of the wording of Amazon’s e-mail regarding the matter:
| New requirement for list prices starts June 30 Hello, You are receiving this email because you have previously added offers for certain product types that commonly include list prices. Beginning June 30, 2023, we will require the “List price” (also referred to as a Manufacturer’s Suggested Retail Price) attribute to be completed for these product types. Your existing offers will not be affected by this change. Rather, when you create a new item listing, or when you edit an existing listing, you will see a prompt to fill out the “List price” attribute. If you do not have a ready-to-provide list price, a possible value could be the first price at which you have offered or will be offering the product. You can also provide a value of 0 to indicate that you do not have a list price. For more information, go to “Product type and attributes”: https://sellercentral.amazon.com/gp/help/GYV2F6WS9N9FDYD9 You can download the full list of impacted product types from the following link: https://m.media-amazon.com/images/G/01/Product_Types_Requiring_List_Price/Product_Types_Required_List_Price.xlsx For more information on how Amazon uses list prices, go to “Show a reference price on your products by providing a List Price”: https://sellercentral.amazon.com/gp/help/G27XM55CQM3SBMD2 The Amazon Services team |
I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can assist you and help you resolve the matter.
In order to receive a professional advice and get help with your Amazon issue, feel free to subscribe and reach out through my dedicated assistance help page at www.onlyfans.com/kikaangelic, where I provide help with Amazon related matters in exchange for a small $24.99 fee.
If you have an Amazon-related issue, feel free to join and post into my large Amazon Seller Performance – Friendly Advice – Worldwide Facebook group, where you will be very welcome.
Many Amazon sellers recently started trading stocks and crypto currencies, hoping to diversify their income, which is a very good idea with all the uncertainty which comes with the platform. For this reason, we launched a new Facebook group, Crypto Arbitrage Income (Bitcoin, Crypto, Altcoins, Blockchain, Trading) – feel free to join us and forget about the troubles of selling on Amazon for a moment!
In case you are an Amazon Seller who needs help with Seller Identity Verification on Amazon, please feel free to watch my most detailed video on the subject, addressing all common questions:
-
All Blogs & Seller News1 year agoYou would never think this could get you suspended! Amazon continues its wave of Buyer Account closures, learn what is new!
-
All Blogs & Seller News1 year agoWatch out! Amazon is mercilessly cracking down on dropshipping!
-
Amazon Seller News2 years agoMeltable inventory restrictions start April 15, 2021
-
Amazon Seller News2 years agoFind out if any of your Amazon listings include prohibited keywords
-
All Blogs & Seller News1 year agoWhy isn’t Amazon doing anything to help third party sellers affected by the situation in Ukraine?
-
Amazon Seller News2 years agoAccount deactivated in accordance with section 3 of Amazon’s Business Solutions Agreement
-
Amazon Seller News2 years agoNew automated-removal options for unfulfillable inventory
-
Amazon Seller News10 months agoWhat is the difference between FNSKU and SKU?
You must be logged in to post a comment Login