If you are a successful seller across Amazon’s marketplaces, you must have already experienced several Velocity Reviews. These reviews sometimes pass on their own, without any negative impact on your account. However, on other occasions, your entire Seller Account may get suspended or even placed on a hold.
This is happening, because Amazon has internal policies defining risk factors, which can cause your Seller Account to be watchlisted for a suspension, even if all of your publicly visible metrics are perfect. They include a sudden increase of sales, listing of popular products for a too low price, refund rate exceeding 5% or even increased amount of buyer-seller messages.
Everytime, when you manage to successfully pass a Velocity Review, your internal Amazon sales allowances will be adjusted to reflect this and enable you to continue processing higher amount of orders without disruption.
There are four types of Velocity Reviews on Amazon, depending on the severity of their impact on your Seller Account:
1.Secret Velocity Reviews – These Velocity Reviews pass without your knowledge. They are triggered by a sudden increase of sales. Your Seller Account is internally ”watchlisted” for a period of time between 30 and 90 days. If Amazon determines that your activities don’t pose a safety risk, they will increase your allowances without requiring any input from you.
2.Velocity Reviews with funds withheld or a rolling reserve – In this case, Amazon already believes there is a potential risk that you are what they are referring to as the ”good seller gone bad”. All of your funds are withheld or placed on a rolling reserve. You will receive an e-mail from Amazon informing you about the review and giving you an option to appeal.
3.Velocity Reviews with a suspension from selling – At this point, Amazon is confident that there is a significant risk of you running away with the funds, without fulfilling customer orders. You will receive an e-mail informing you about your Seller Account being suspended and you will be appealing the velocity review as a standard suspension.
4.Velocity Reviews with an Account Hold – When trying to login, you will be presented with a warning message informing you about your account being locked: ”Help us protect your account. We have detected unusual activity on your account and have locked it temporarily.
Please contact customer service for further assistance”. You may receive an e-mail informing you about account closure, with the only option to appeal being proving that Amazon made an error.
Here is a copy of a typical Velocity Review e-mail wording and appeal instructions:
| We are reviewing your account. Funds will not be transferred to you during the review but will stay in your account. Please continue to ship your orders and only list items that you can ship by the expected ship date. why did this happen? Your current sales volumes are not supported by buyer feedback or an established sales history. As a result, we are reviewing your Amazon. ca seller account. Amazon’s policy regarding Selling Policies and Seller Code of Conduct can be found at https://sellercentral.amazon.ca/gp/help/G1801. How do I expedite the review of my account? To expedite the review of your selling account, please provide us the following information: – How long you have been in business. – Anticipated monthly sales on Amazon. – The address (URL or store address) of other stores where you sell these products. – Tracking information for recently shipped orders GSTIN, VAT ID, Tax ID, or Dun and Bradstreet (D-U-N-S) number. How do I send the required information? Submit this information to selleraccount-review@amazon.ca. Has your account been reviewed in error? If you believe there has been an error, please submit an explanation. Your explanation should include the following information: – Evidence or examples that demonstrate your account complies with our Selling Policies and Seller Code of Conduct. – How your account has not violated our policies. We’re here to help. If you have questions about this action, please contact us at https://sellercentral.amazon.ca/cu/contact-us. Additionally, please find general guidance for creating a plan of action at https://sellercentral.amazon.ca/gp/help/G201623610. You can view your account performance (https: //sellercentral.amazon. ca/performance/dashboard?ref=ah em ap) or select Account Health on the home screen of the Amazon Seller app on your iOS or Android device. The Account Health page shows how well your account is performing against the performance metrics and policies required to sell on Amazon. 10S App (https://itunes.apple.com/ca/app/amazon-seller/id794141485?mt=8) |
The following are the standard requested information when appealing a Velocity Review on Amazon:
– How long you’ve been in business
– The sources of your inventory
– Anticipated monthly sales on Amazon
– The availability of items for shipping
– The address of any retail locations
– Links to other Amazon websites where you are actively selling
– Tracking information for recently dispatched orders
– Your tax number
The e-mail for appealing (if you are unable to access your Seller Account) is selleraccount-review@amazon.com.
My advice is that you don’t appeal any Velocity Reviews, as long as you are still allowed to sell on Amazon. Simply wait for them to finish the review, while fulfilling any orders and providing customer service.
Aggressively and desperately appealing a Velocity Review, while putting your store on Vacation Settings or escalating the matter can make the matters worse. This would convince Amazon that you are indeed someone who was anticipating to run away with money, without allowing a sufficient time for customers to receive their orders.
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Additionally, here you can watch my YouTube video, where I am presenting you several secret tips about appealing Amazon Seller Account suspensions (don’t be confused by the opening of the video, where I am enjoying a vacation – it’s a part of the story):
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