As an Amazon seller, you should know that maintaining a healthy account is vital for the long-term success of your business. One of the significant enhancements is the introduction of the Account Health Rating (AHR) as a numeric score, ranging from 0 to 1,000, in addition to the familiar color coding. This score allows you to quickly assess your account health status and understand your proximity to the different thresholds that determine whether your AHR is green (‘Healthy’), yellow (‘At Risk’), or red (‘Unhealthy’). Let’s take a closer look at what each color represents:
- Green – Healthy (Score: 200-1,000) When your AHR is green, it indicates that your account is not at risk of deactivation. This score range represents a healthy account, and you can continue operating without immediate concern.
- Yellow – At Risk (Score: 100-199) A yellow AHR means your account is at risk of deactivation. It’s essential to address any open violations or issues affecting your account health promptly. By taking action within the 7-day preview period, we can prevent potential deactivation and maintain a healthy selling presence.
- Red – Unhealthy (Score: 99 or lower) If your AHR turns red, your account is either eligible for deactivation or has already been deactivated. It’s crucial to understand the severity of any violations impacting our account health and prioritize their resolution. The goal is to prevent deactivation or work towards reinstatement if necessary.
Amazon’s AHR is aimed to consider policy adherence holistically and you are encouraged to visit the Account Health page on a regular basis. If our account falls into the “at risk” or “unhealthy” status, addressing open issues that impact your score is crucial to avoid potential deactivation.
The Account Health Specialists are available to provide guidance and assistance.
I hope you found this article helpful. If you are experiencing issues with your Amazon Seller Account and your Seller Account already received a warning or is under a review, I can assist you and help you resolve the matter.
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